Katie Casey

Our “It’s Personal” video series was honored as a finalist in the Video and Social Media Campaign categories. This video series highlights Horizon employees and their unique connection to why our work in rare disease is so deeply personal, and garnered 6.7M+ social impressions, 5K+ social interactions and drove 53K+ web visits resulting in 72% new users with a 9:40 avg. time on page.

In 2019, Horizon Therapeutics rebranded and initiated a corporate marketing campaign that was launched in 2021 to reinforce its communication strategy with key audiences. As a central driver in the success of both efforts, Horizon’s corporate communications team coordinated comprehensive communication strategies with a focus on the company’s primary external and internal communication channels to provide the foundation for a successful positioning of the company to drive progress with its… Show more

In 2019, Horizon Therapeutics rebranded and initiated a corporate marketing campaign that was launched in 2021 to reinforce its communication strategy with key audiences. As a central driver in the success of both efforts, Horizon’s corporate communications team coordinated comprehensive communication strategies with a focus on the company’s primary external and internal communication channels to provide the foundation for a successful positioning of the company to drive progress with its reputation and relevancy among various audiences.
https://www.prsa.org/home/get-involved/professional-interest-sections/employee-communications-section/prsa-connect23-employee-communications-conference Show less

Honored to be included in Ragan and PR Daily’s Rising Star Awards Class of 2022, which recognizes the industry’s best individual communications practitioners from the past year. Details: https://www.ragan.com/awards/communicators-of-the-year-awards/2021/winners/.

Horizon's communications team was named to PRWeek’s 2021 Best Places to Work list in the in-house team category, which recognizes companies whose team culture is energizing, entrepreneurial and transparent.

Nomination-Based Leadership Development Program

My team won two 2018 MM+M Awards for our work on Synergy Pharmaceuticals' Confront Constipation campaign, which was based around a “Poop Troop” emoji keyboard app that helps patients talk to doctors about their bowel movements. Results included more than 92,000 app downloads and 230 patient discussion guide downloads within 60 days. I oversaw the digital strategy and execution of the emoji keyboard app, website, social media, and paid media. Details:… Show more

My team won two 2018 MM+M Awards for our work on Synergy Pharmaceuticals' Confront Constipation campaign, which was based around a “Poop Troop” emoji keyboard app that helps patients talk to doctors about their bowel movements. Results included more than 92,000 app downloads and 230 patient discussion guide downloads within 60 days. I oversaw the digital strategy and execution of the emoji keyboard app, website, social media, and paid media. Details: https://www.mmm-online.com/mmm-awards/gold-digital-initiative-for-consumers-of-2018/ and https://www.mmm-online.com/mmm-awards/silver-use-of-public-relations-of-2018/. Show less

Each year, Edelman D.C. leadership chooses one account team as the Team of the Year. In 2015, the Amgen client team was selected. At the time, I was overseeing the digital side of the business.

I was selected as the runner-up for the 2013 Daniel J. Edelman/PRSSA Award for the Outstanding Public Relations Student, presented annually since 1990 to PRSSA student members who have demonstrated exceptional leadership ability, a commitment to a career in the field and have contributed substantially to PRSSA.