Kevin Bloom

Most fractional sales leaders walk into engagements with great instincts.But no system. That's the problem we're here to solve. Welcome to The CRO Toolkit. This page exists for one reason: To give fractional CROs, fractional VPs of Sales, and independent revenue leaders the systems, frameworks, and tools to walk into any engagement ready on day one. No more building from scratch. No more reinventing the wheel at every new client. No more winging it with a slide deck and a prayer. We're talking: → Sales audit frameworks → Pipeline diagnostic tools → Hiring scorecards → Onboarding playbooks → Revenue process blueprints Everything a fractional leader needs — systematized, repeatable, and ready to deploy. If you're building a fractional practice — or thinking about it — this page is for you. Follow along. We're just getting started. 👉 Follow The CRO Toolkit for daily frameworks and tools built for fractional revenue leaders. #FractionalCRO #FractionalSales #SalesLeadership #CROToolkit #RevenueLeader #FractionalWork #SalesFrameworks

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Most ABM programs break because teams measure the wrong things. - Marketing optimizes for volume. - Sales cares about account movement. - Leadership wants pipeline. - Three different scoreboards means constant friction and wasted budget. The real issue isn’t the work - it’s the attribution. When you judge every channel with the wrong metric, you make the wrong decisions. - Display ads shouldn’t be measured by meetings booked. - Outbound shouldn’t be measured by awareness. - Lead dashboards don’t work for account-based programs. Fix the measurement and the team aligns fast: - track account engagement - match metrics to each buying stage - build dashboards sales actually uses - focus on progression, not activity Get the metrics right and ABM stops feeling chaotic. Learn more in Mason Cosby's upcoming live course. Link in comments. #ABM #Attribution #Marketing

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Is your sales team using ABM… or working around it? If it feels like extra work instead of momentum, that’s a signal. The best ABM programs aren’t built in marketing alone. They’re shaped by real conversations sales is having inside accounts. When marketing uses that insight to guide content, messaging, and timing, outreach stops feeling generic. It’s backed by relevance. It’s not just about sending more emails. It’s about creating materials and moments that reflect what accounts actually care about. That’s when alignment shifts from theory to impact. If ABM isn’t strengthening both your outreach and your content, it may be time to rethink how the motion is built. Reach out today and let's help you evaluate your program and way to elevate it.

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Is your SDR motion resilient, or just "busy"? For many GTM leaders, a "tactical fix" for email health often reveals a deeper structural liability: Tool Sprawl. When your team is juggling six disconnected point solutions, they aren't selling; they are paying a "fragmentation tax". At 3Sixty Insights, we tracked how one company moved beyond the "Franken-stack" to a unified Sales Operating System. The shift wasn't just about saving money—it was about reclaiming the team's headspace.The Analyst Verdict:From Patching to Rebuilding: Stop layering niche tools on top of a fragile motion.The 50% Rule: By removing the "seams" between systems, SDRs in this study moved from an email-only past to spending 50% of their day on the phone.Step-Function Growth: Consolidation delivered a 95% productivity lift and tripled pipeline.Stop managing a stack. Start managing your mission.

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Most ABM teams confuse being on a list with being in motion. Target accounts look great in spreadsheets. Real opportunities show up in behavior. New stakeholders. Internal meetings. Clear next steps. If your pipeline feels busy but not productive, you’re probably tracking targets — not traction. ABM doesn’t win on volume. It wins on movement. 👇 What’s your biggest gap right now: urgency, ownership, or momentum? ♻️ Share with someone who’s tired of mistaking activity for progress. #AccountBasedMarketing #B2BSales #RevenueLeadership #GoToMarket #EnterpriseSales #ABMStrategy #SalesMarketingAlignment #RevenueOps #B2BGrowth

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👋 Revenue leaders, bigger pipelines do not fix misfit logos. They hide them. “Everybody who touches the prospect from lead gen to close wastes time when it’s not ICP.” - Baris Vural When misfit deals slip in, CAC climbs, enablement balloons, and renewals wobble. Tight ICP rules turn activity into progress by aligning targeting, discovery, and handoffs around the same definition of fit. WHERE DO YOU STAND: 🧭 Rebuild ICP rules before scaling 🚀 Scale first, fix ICP later See Baris Vural’s 4:26 clip — CUT THE LEAKS BEFORE YOU SCALE 👉 Watch Full Episode - #B2B #ICP #SalesLeadership #Marketing

We pulled data from 224 B2B SaaS companies to answer one simple question: What actually makes a lead convert? The answer surprised us...and it changes how GTM teams should think about pipeline. We put everything into a new research report: “What Does It Take for a Lead to Convert?” Check it out below or via the link in the comments.

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