Kyle Cummings

CTV ad repetition kills attention. 67% of viewers say they’re annoyed by seeing the same ad twice in one break, and intent drops with every repeat. That’s why agencies focused on efficiency are tightening frequency control and partnering for smarter execution across CTV sports. See how it’s done: https://lnkd.in/gmmhVP9D

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Success on Meta today requires more than creative ads. It requires smarter targeting. Wunderkind’s new guide, “Smarter Spend in a Noisy World,” offers a step-by-step roadmap for improving Meta efficiency through identity resolution. Inside, you’ll learn how to: Suppress audiences you already own to avoid the “double-pay” problem Prioritize high-value travelers who deliver real ROI Reinvest savings into growth and innovation By bridging the gap between owned channels and paid campaigns, travel brands can transform Meta from a cost center into a high-performing engine for results. Download the guide: https://hubs.li/Q03X1GLP0 Sponsored by Wunderkind

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Context isn’t just what people read. It’s how they think and feel in the moment. 🧠 In an interview with Beet.TV, Grego Martínez, SVP of Product at Seedtag, shared how Liz, our Neuro-Contextual AI, is evolving to understand advertising context like a human brain. Grego explains how this approach: 💡 Moves beyond page topics to identify interest, emotion, and intent 🎯 Helps brands connect with moments that matter, from research to readiness to buy 📈 Makes campaign creation simpler while scaling custom audiences across the open web, video, and CTV Learn more via the link in the comments. #NeuroContextual #AdTech #PrivacyFirst

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The rules of B2B advertising are changing fast. AdExchanger + Multiview surveyed 200 senior brand + agency executives to uncover: ✅ Budget allocation trends ✅ ROI-driven strategies ✅ Shifts in creative + channel priorities ✅ What the future holds for B2B marketers 👉 Download your free copy of The State of B2B Advertising: https://bit.ly/46c1oXC

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Privacy. Transparency. AI. In-housing. Brands and agencies don’t always see eye to eye—and the stakes are higher than ever. Basis partnered with AdExchanger to uncover where brands and agencies are aligned, where they differ, and what it all means for the future of advertising. Read the full report: https://lnkd.in/gXTaQNTG

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Ad measurement is changing fast—and for the better. Rapid marketing mix modeling is going mainstream, CTV players are chasing outcomes, and every advertiser is under pressure to prove impact sooner. Get the full story in our new analyst report, “Ad Measurement Trends H2 2025,” compliments of LiveRamp. Download Today: https://lnkd.in/gAsEkh7S

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📺 Video advertising is more fragmented than ever—and brands are under pressure to make smarter, faster decisions. In this episode of Big Brains with Evan Shapīro Shapiro, iSpot CEO Sean Muller breaks down how his team is helping advertisers unify their data, prove outcomes, and keep up with today’s fast-moving media landscape. 👇 Watch a clip from our conversation below—and check out the full interview in the comments.

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Snap Inc. found the clean room easy button. With LiveRamp’s Quick Start Media Insights, they’re helping advertisers collaborate faster, measure smarter, and innovate without the mess. Learn how they're simplifying clean room insights and scaling success.

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Stop chasing "reach" and start chasing quality. Digitas' Kelley Rapport breaks down the three non-negotiables for building better advertising outcomes and lasting brand loyalty: Empathy, Transparency, and Timing. Learn why prioritizing user experience and investing in premium, quality placements is the smartest way to drive engagement and incremental sales. Read the full interview: https://lnkd.in/eH6Xrg-E #MarketingQubed #MarketingStrategy #Advertising #DigitalMarketing #UserExperience #EmpathyInMarketing

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I agree with David Nyurenberg, CTV is definitely copying display’s bad habits, but the nostalgia for show-level transparency is its own kind of rerun. Sorta stale, like an ad-network site list. To be fair, the call for more visibility is right — it just doesn’t go quite far enough. “Everything is audience first and content last.” But display was never audience-first — it was event-first: clicks, visits, and other behavioral jetsam dressed up as “people.” Linear TV has always been about actual humans. Demographic cohorts measured by someone other than the seller. Individual shows only mattered if they delivered scale or prestige — the Super Bowl, Friends, Seinfeld. Content is how they do it but TV real magic is delivering people. Yes, more content transparency is important—no one wants a twenty-teens pre-roll redux. But context is only part of the story. It’s an imperfect proxy for audience, especially when every platform runs its own taxonomy. You can list every show in a buy and still have no idea who you reached. And when you don’t know who you reached, you’re just stacking proxies on top of proxies. I'd say the argument just needs one more turn of the dial. Transparency doesn’t start with content. Content is what you fall back on when you can’t measure people. Transparency starts with an audience layer that tells you *who* you’re reaching, not just *what* you’re next to. most important - read the article 👇 https://lnkd.in/dRzrGmwY

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Creative fatigue is the silent killer of scaling ad accounts. When you rely on generic stock or limited one-off shoots, your CAC inevitably rises as your audience tunes out. We’ve shifted our SF Bay Area partners toward a 'Modular Asset Strategy.' Instead of single-use images, we produce high-volume libraries designed for iteration across LinkedIn, Meta, and Programmatic. Precision production meets performance architecture. https://lnkd.in/gw6jKuZC #CommercialPhotography #GrowthMarketing #CMO

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Are you making decisions based on what customers say they'll do? Our research, conducted in collaboration with Roku and dentsu, tracks what people actually do. The gap between intention and action is huge—83% say they value personalized ads, but only 34% actually pay attention. 😟 So…what really drives conversions? Our data provided that free delivery, exclusive offers, and clear benefits matter more than perfect targeting. Get the real story with behavioral tracking: https://hubs.ly/Q03xyBX-0 #luthresearch #marketresearch #behaviordata #shopperinsights #shoppermarketing

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Keurig Dr Pepper was able to improve its ad personalization and create “thousands of ad variants for a single campaign,” Ben Sylvan, the brand’s SVP of connected media, told AdExchanger. Being able to use Clinch’s dynamic creative optimization engine together with Amazon Ads “makes Amazon DSP work a lot harder for us,” Sylvan said. https://lnkd.in/eZSn7KZy

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📺 Roku + Amazon are teaming up to revolutionize CTV advertising. This partnership allows Roku advertisers to access Amazon’s DSP and audience data, making targeting and measurement more powerful than ever. Monica Simmons explains how to enhance your campaigns: https://lnkd.in/eGsR2SNT

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You can keep your awards, your fancy galas, and any other boastful accolades this industry may shower on you throughout your career... Because at the end of the day, the only thing that matters is getting that famous Beet.TV "pink" treatment! Thanks to David Kaplan, Nikki Fabrizio, and of course, the inimitable Andy Plesser... because you should be able to cook an entire turkey in the amount of time they generously gave me to opine on the following topics: • Media and commerce have fully converged. Every impression can convert. • The consumer journey isn’t linear anymore. It’s barely a “journey.” • Consistency across channels is impossible. Contextual continuity is the new strategy. • Creators aren’t “media” or “brand” or “performance.” They’re all of it. • AI isn’t a tool. It’s an ecosystem AND the OS that accelerates everything (while probably, ultimately, replacing most of us). • Measurement isn’t a scoreboard. It’s a pulse check that shows what’s working and why.

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Enterprise ad access for teams that scale seriously. Gradyn provides structured, compliant ad account environments across Meta, Snapchat, TikTok, Taboola, Google, and Pinterest—built to support consistent performance as spend grows. Designed for long-term scale, not short-term fixes.

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By leveraging Magnite’s ClearLine, advertisers can now activate Zenzi Values-Driven Audiences across premium inventory with more visibility, precision, and emotional resonance. Together, we’re pairing human-centered insights with curated, direct supply paths to help brands reach people in the moments that matter most. Read more in our latest blog post: https://lnkd.in/eD9zjQeW

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Brands are asking the big questions about generative AI, and we're here with answers. In our "Ask an Expert" series, Enterprise Partner Brittney Lee tackles what's on the minds of brand leaders. Brittney explains that the changing customer journey means brands need to optimize their content to show up in AI-generated answers. She also covers the critical difference between AI search and traditional SEO, noting that both rely on quality content and require a unified strategy. Most important, she addresses how brands can ensure AI tells the right story by focusing on trusted, brand-controlled sources. #GenAI #AskAnExpert #BrandStrategy #ReputationManagement

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