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I’m a bilingual (English/Spanish) growth and partnerships leader with over 15 years of…
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David Claussen reposted thisDavid Claussen reposted thisHonoring a Legend, a Leader, and my Brother, Michael Walton. It is with a heavy heart that I share the unexpected passing of my colleague and dear friend of 14 years, Michael Walton. To our industry, he was a rockstar - the face of RateSpecial Interactive LLC and a leader who gave 100% to everything he put his mind to. To me, he was the brother I joked I must have had in another life. He was my family. Anyone who met Mike knows how truly special he is. He had a gift for making every single person he interacted feel valued and seen. He was unrelenting in his pursuit of excellence, but in the most genuine and kindest way possible. It's a rare thing in any career to find someone about whom everyone truly has only good things to say, but we can all attest that he was that person. I may have had a hand in his initial training when he first got started in our industry, but after almost a decade and a half of working side-by-side every single day, it was him that I admired, looked up to and learned so much from. He was resilient, authentic, infectiously positive, and showed me what it truly means to work and lead with heart. We were each other's sounding board, always had each other's back and we sure made one hell of a team together. Beyond professional life, he was the ultimate family man. His wife was his entire world from day 1 and he was an amazing dad that took so much pride in his children. We were there for each other through life's various milestones - from when we met our significant others, celebrated each other's weddings and grew our families. Many have asked how they can support his family during this unimaginably difficult time. We have set up a gofundme to support his wife and children as they navigate this loss. Rest in peace, bro.. Thank you for the memories, the laughs, the milestones and for 14 years of being the best teammate anyone could ask for.Donate to Honoring Mike’s Legacy — Support for His Family, organized by Joanna JardelezaDonate to Honoring Mike’s Legacy — Support for His Family, organized by Joanna Jardeleza
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David Claussen shared thisASW energy is already strong. I have a spot at the sportsbook near the Chandelier Bar at the Cosmo if you are nearby and want to connect. Big newsletter and email opportunities
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David Claussen shared thisASW is approaching quickly. If you are planning on going and have owned and operated sites, send me a message to set up a time to meet. Find out how to keep your user base engaged with our CRM Marketing efforts. #ASW25 #DataManagement #DataMonetization
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David Claussen shared thisASE is right around the corner, if you are planning on going and have owned and operated sites, send me a message to set up a time to meet. #ASE24 #DataManagement #DataMonetization
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David Claussen shared thisWho has owned and operated jobs sites? Looking to onboard a few new jobs data partners. Send me a message for more details.
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David Claussen reposted thisDavid Claussen reposted thisKapil Juneja & Kobi Levi bring 15+ years of experience in the industry to their role as CEOs of Rooftop Digital. Before starting Rooftop Digital they developed a strong track record of innovation, strategic planning, and team building. Under Kapil & Kobi’s leadership, Rooftop Digital has achieved significant milestones, including notable achievements, such as revenue growth, product launches, and awards. Their passion for the industry and commitment to excellence have earned them a reputation as a respected and innovative leader in the industry. As CEOs, Kapil & Kobi are responsible for setting the overall direction and strategy for Rooftop Digital and have been instrumental in shaping the company culture and values. Their dedication to empowering our employees and fostering a culture of innovation and collaboration has helped us build a strong and talented team that is committed to delivering exceptional results.
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David Claussen shared thisLooking for an entry level developer? Giovanni Flores is a recent graduate, excited to start his next role.David Claussen shared thisHi everyone - I am looking for a new role and would appreciate your support. Thank you in advance for any connections, advice, or opportunities you can offer. #OpenToWork
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David Claussen shared thisWe are looking a few new data partners for our internal email efforts. Hit me up if you have owned & operated offers. #listmanagement #emailmarketing https://lnkd.in/gh-PCTP9
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David Claussen reposted thisDavid Claussen reposted thisSTOP STRESSING! As if telling someone this actually helps. Here's a universal law. What you focus on grows. It defines your attitude, beliefs and negative assumptions around what you perceive to be true and how you think, without the facts to support it. Focusing on what you don't want stimulates the stress, worry and fear, which will then influence and shape your actions, behavior and ultimately, create the outcome you didn't want. Here are 13 questions to (self)-coach stress and shift your focus from assumptions, fear and scarcity to facts, positivity, pleasure, and what you want to create most, not what you don't. 1. Can you share with me what “stress” means to you? 2. If you can rewrite a definition of stress that's more empowering and positive, what would it sound like? 3. What worries are at the top of your list? 4. What’s the worst thing that could happen? Let’s walk through this scenario together. 5. How is this stress or fear impacting you/your life? 6. What’s the best-case scenario? 7. What would a stress-free life look like? 8. What assumptions, if any, are you making about what you're stressing over? 9. Is this something that IS happening or COULD happen? 10. Rather than focus on what you don’t want to happen, what can you do to create what you want to happen? 11. What makes you happy? 12. How can you shift your thinking from experiencing stress to experiencing inner-peace and happiness? 13. What process can you put in place the next time you feel/experience stress so you can manage it and use as your ally to shift your focus to where you want to be? #stress #fear #coaching #attitude #leadership
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David Claussen liked thisDavid Claussen liked thisJust wrapped up a few days at POSSIBLE in Miami and if there’s one thing that’s clear, it’s that the industry isn’t slowing down, it’s sharpening its aim. A few takeaways that stood out: Search is still the gold standard. In a world obsessed with discovery, search remains undefeated when it comes to intent. When someone types, they mean it. That level of clarity continues to outperform across the board and no amount of flashy new channels has replaced that core truth. AI is finally connecting the dots. We’ve been talking about AI for years, but now it’s actually doing something meaningful, enhancing targeting, optimizing in real time, and bridging the gap between user intent and advertiser outcomes. It’s less about hype, more about execution. Signal > scale. The smartest players aren’t chasing volume, they’re doubling down on precision. Better data, better placements, better results. Efficiency is having a moment (again), and honestly, it looks good on everyone. And of course, a quick plug because it’s relevant 😏 At AdMedia, we’re right in the middle of this evolution. We manage direct search budgets for enterprise brands (where performance expectations are…let’s call them “non-negotiable”), and we’re rolling out AI-driven ad units for publishers that tie directly to keyword-level intent. Translation: ultra-targeted, high-converting placements that actually make sense for the user and the advertiser. Miami brought the energy, but the bigger story is where things are heading next, and it’s looking very intent-driven, very AI-powered, and very efficient. Let’s see who executes 👀
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David Claussen reacted on thisDavid Claussen reacted on thisWe've spent a lot of time building one of the most engaged wellness audiences in media. But what we hadn't done — until now... is build a formal way to put that engagement to work for the brands in our ecosystem. Today Optimism Intelligence launches with The Five Conversion Signals: Mapping Wellness Brand Choice — our first report drawn from 16 months of first-party behavioral data across 1.9 million actively engaged readers across All Healthy, Super Age, and AGEIST. A few findings stood out: - Consumers are reading an average of 11 articles before clicking their first product link. - 70% say they wait until a brand has proven itself before purchasing. -And consumers engaging with longevity content are clicking on products at meaningfully higher rates than those engaging with fitness or nutrition alone. The big takeaway? Wellness consumers are not impulsive. They are researching, comparing, learning, and waiting to trust the brands they buy from. For wellness brands, this matters. It means the path to purchase is longer than a single campaign. It means deep engagement is a stronger signal than broad reach. We put these insights together in our first Well-Being Index: The Five Conversion Signals Mapping Wellness Brand Choice You can download the full report in the comment below.
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David Claussen liked thisDavid Claussen liked this💌 The Newsletter Conference (May 15 in NYC!) isn't just about the content onstage... it's about the connections you make with people in the same trenches as you, and those who've climbed up to the next level. That said: I'm pretty excited about this year's content. We've called it our most actionable year yet. And it is that. This year we'll have: ⚖️ Andy Mackensen of The Assist on juicing the lifetime value of your subscribers���and how publishers are really making money with AI 🌎 Breaking down the early growth story of one of the biggest newsletters in the world (and what YOU can steal from it) 🤝 Lessons from how newsletters like Morning Brew Inc. and Entreprenista are harnessing (and profiting from) connecting their readers to each other 📨 Dan Oshinsky of Inbox Collective on surviving and thriving through the age of the AI inbox—and finding your unfair advantage And we recently announced a raft of new speakers (with more to come!): Eleni DuBois, VP of Media Events at Morning Brew Inc. Stacy Bradshaw, Vice-President, Data & Technology at Annex Business Media Guy Short, Founder at The Flyover Tony Napoleone, VP, Client Experience at Omeda Justin Kramer, CFA Kramer, Co-Founder & CEO at Moby And this isn't even getting into how stacked this year's audience is. ***🎟 Ticket prices go up Apr. 30, so grab yours now!***
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David Claussen reacted on thisHad a great conversation with Nathan Barry on his podcast 🎙️ We got into what actually makes people open (and keep opening) emails. Some things we touched on: - Why habit-building > chasing opens and clicks - How to design newsletters people feel, not just read - What we look at when something isn’t performing - What most people miss about growth and monetization A lot of this comes from building All Healthy to 1M+ readers and testing what actually sticks. Worth a listen if you’re building anything in email.David Claussen reacted on thisAll Healthy has 1.3 million subscribers and a 52% open rate. Sean Devlin also built Nice News to 820,000 subscribers before being acquired by Encyclopedia Britannica. In this episode, he shares how he runs a newsletter, and we talk about: - Making your audience addicted to your emails - The right approach to sponsorships - Tips for newsletter design Watch the full episode here: https://lnkd.in/gn6TZ-vh
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David Claussen liked thisDavid Claussen liked thisWe’re looking to add a Senior Manager, Creator & Affiliate Programs to the team at Beekeeper's Naturals. You’d be stepping into a pretty meaningful role—working across a 1,000+ creator network and helping drive real revenue across TikTok Shop, Amazon, and DTC. If you’ve been in it and know how to scale this kind of engine, apply at the link below (or share with someone who should).
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David Claussen reacted on thisDavid Claussen reacted on thisRound Barn Labs Shortlisted for 2026 US Partner Marketing Awards 🌟 Best Affiliate Program Optimization Best Travel & Hospitality Partnership Best B2B Partnership Campaign So proud of our team and a lot of gratitude for some amazing clients!
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David Claussen reacted on thisVibrant Performance has been shortlisted at this year’s USPAs!!! So grateful to the hard work of our team who is always raising the bar and hustling in the face of a consistently evolving affiliate and technology landscape. Vibrant meets clients where they are, solving what they need solved - and building formidable and stable programs. Media buying has been a huge part of that, whether through support of our internal team or the dozens of performance media buying outfits that comprise our network. As traditional affiliate has gotten squeezed, performance media buying has flourished. If you’re in complex verticals like finance, insurance, home services, B2B, and subscription products - there’s a full-funnel approach in affiliate that leverages all digital channels from Google, Meta, TikTok, and so much more. #affiliatemarketing #financemarketing #fintechmarketing #performancemarketingDavid Claussen reacted on thisWe're proud to share that Vibrant Performance has been shortlisted for two 2026 US Partnership Awards 🏆: - Media Buying Affiliate Campaign - Best Data-Driven Strategy This is welcome recognition of our work with two long-standing clients (4+ years each) - WiserAdvisor and DeleteMe - and reflects on Vibrant's development of innovative growth strategies for complex brands that push the boundaries of traditional affiliate marketing. Congratulations to all the finalists! 🤞 for the winner's reveal on June 11th. Thanks Hello Partner and Partnership Awards and to all judges!! #USPartnershipAwards #USPA2026 #AffiliateMarketing #PerformanceMarketing
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David Claussen liked thisDavid Claussen liked thisI'm looking forward to returning to Rakuten Optimism after a few years away! It's an exciting opportunity to reconnect with old friends and meet new ones. For publishers interested in enhancing monetization through top-performing personal finance offers, I would love to connect 🙂 Feel free to reach out 📩 devon@launchpotato.com
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David Claussen liked thisDavid Claussen liked thisWe're #hiring a new Enterprise Sales Director, Search Advertising in Chicago, Illinois. Apply today or share this post with your network.
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