Tye DeGrange

Too often, agencies + publishers spread their sales reps thin across verticals. The result? Shallow co-op conversations. But a smarter approach is emerging: specialize in a vertical, know the co-op funds inside-out, and own the pitch. 🚀 👉Read how one agency flipped its co-op strategy and drove national results: https://hubs.la/Q03Hh-l50 #CoopAdvertising #AgencyLeadership #MediaSales #AdvertisingStrategy #MULO #CoopConnect #VerticalFocus

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If your site search is slow, inaccurate, or buried on the page, you are leaving serious revenue on the table. Customers are literally telling you what they want, so why make it harder to buy? We break down why site search is your most overlooked revenue engine, what shoppers actually expect, and the CRO fixes that turn your search bar into a top-performing sales tool. Read the full feature here: https://lnkd.in/g4HMCjKb

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Is lead volume leading you in the wrong direction? PPC marketers are taught to chase lead volume — more clicks, more conversions, more leads. But here’s the truth 👉 Experts are saying steer clear of lead volume as a core metric. Why? Because it doesn't prove or improve ROI (what clients really care about). This article breaks down: 📉 Why volume-based goals create blind spots 💰 How lead quality impacts your ad budget 🔁 The smarter shift toward value-focused optimization You’ll learn why chasing quantity often means ignoring what actually drives revenue — and how top agencies are flipping the script. 📈 Don’t get stuck measuring what doesn’t matter. 👉 Read the full article: https://lnkd.in/gnsfeAsj #PPCMarketing #LeadQuality #MarketingROI #DigitalAdvertising #Attribution #WhatConverts

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🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here:  https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation

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Most agencies know just enough about Yelp to be dangerous. They understand the high level. But they miss the tiny levers that quietly drive: • CPC • Conversion rate • Lead quality • Ranking relevance We don’t guess. Our founders spent 15 years, combined, inside Yelp actually learning the system. We’ll share a few of the insights that most agencies simply don’t know. 📅 Dec 5 🔗 youngcowmedia.com/webinar

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Overlooking the right affiliate recruitment strategy quietly drains your budget and kills your program's growth. Here's what most brands miss: • Chasing affiliates by audience size instead of alignment • Forgetting to arm affiliates with high-converting assets • Neglecting relationship-building that turns affiliates into loyal partners One e-commerce client was stuck with lots of affiliates but no sales. We shifted focus to niche influencers who matched their brand voice, and tripled ROI in six months. The lesson? Quality beats quantity every time. Recruit strategically, support consistently, and watch your program thrive. Ready to stop wasting budget on the wrong affiliates? Let's build a recruitment strategy that drives real growth.

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What video stats matter most for my D2C business? The top 3: 📈 Engagement Rate (ER) 🧲 View-through rate (especially first 3 seconds) 💸 CTR on product links or CTAs When we shifted one client’s video cadence based on ER drops, they regained momentum fast—+34% engagement within 2 weeks. We know what numbers to chase—and when to pivot.

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PPC drives leads. Branding builds trust. But when you combine them? They become a power couple that delivers: Higher CTRs 📈 Stronger conversion rates Better ad quality scores Long-term lead growth We’ve seen it firsthand: one client’s CTR jumped 15% and conversions nearly doubled—without increasing their ad budget—after a simple brand refresh. Read why PPC + branding is the ultimate growth formula 👉https://hubs.li/Q03GbcKg0 #PPC #Branding #LeadGeneration #DigitalMarketing

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🔥 Hot take: Most agencies sell SaaS brands traffic because it’s safe. But traffic ≠ growth. A SaaS brand I spoke with spends $6K+/month on ads… and converts at 0.1%. That’s not growth - that’s wasted spend. Real growth comes from 👇 ✅ CRO tests ✅ Clear messaging ✅ Mobile-first optimization You don’t need more ads you need better conversion. If your agency isn’t talking about your CVR, they’re not growing your business.

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Most startups don’t have a traffic problem. They have a conversion + positioning problem. You can run ads. You can post content. You can hire agencies. But if: • Your funnel isn’t clear • Your messaging isn’t sharp • Your analytics don’t guide decisions You’ll burn money faster, not grow faster. Real growth starts when strategy comes before tactics. If you’re scaling blind, that’s not growth. That’s gambling. Follow Me for LinkedIn growth lessons.

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When Dave Pickles and I started TTD, we wanted to create a platform that was more transparent and more aligned with buyers. We wanted to create closer alignment with brands and agencies. We were one of the few DSPs that didn’t focus on disintermediating the agencies. I stand by our choice to partner with agencies. I stand by our choice to be transparent, even though I think we at times have been too open (as I shared at Marketecture Media last week). Over the last year or two, things have gotten much harder for agencies. Lately it seems that there are those who want to wave the flag of transparency publicly, but run from it in practice as they arbitrage in the inefficiencies of programmatic. Or in the most ironic programmatic practice, principal-based buying. (More on this next week. I know…I’m such a tease.) It bothers me when leaders of non-transparent business models are critical of those of us who are setting the bar—especially when they advocate for moving dollars to more opaque platforms and transaction methods. As Terence Kawaja said to me last week as we sat backstage at Marketecture, the long arc of programmatic, like any market, will inevitably bend toward efficiency and competition. Those who succeed will be those who embrace transparency and offer clients competitive, objective value. Thankfully, almost all of our clients, including the world’s largest brands and agencies, share this point of view. TTD has not “failed" any audit ever. Ruben Schreurs, CEO of Ebiquity plc, assured me today that he was unaware (until after published) that his firm would be quoted or used in any articles about TTD. Relatedly, we will not disclose the bills of all of our clients and partners to one of them simply because they assert ambiguous audit rights.   Working with our clients, we always welcome objective and rigorous analysis of our processes, fees, and the value we deliver for clients.

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📈 Growing pains are real—especially for agencies in the $3–5M range. At this stage, what got you here won’t get you to the next level. Clients churn, employees leave, mistakes pile up—and suddenly “smooth sailing” turns into chaos. That’s why we created the Grow Mode Playbook—a proven framework to help agencies scale sustainably: 👉 Shrink the org + empower deputies 👉 Build for operating leverage 👉 Optimize for a sale In our latest episode, Ryan Watson shares the playbook (based on firsthand experience running and selling an agency). 🔗 Listen here: https://lnkd.in/gbmMtFxW

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📈 Want to scale your affiliate program but not sure where to start? Here’s a quick checklist for affiliate managers that actually works 👇 1. 🎯 Clear goals + know your ideal partner 2. 🧱 Solid foundation: platform, auto-onboarding, creatives 3. 📢 Active recruitment via outreach, customers, and paid ads 4. 💬 Consistent communication + motivation with bonuses 5. 📊 Constant analytics, A/B testing, segmentation 6. ⚙️ Automate everything (Zapier, AI, CRM) 7. 🌍 Scale: new markets, languages, niche partners 🔑 The key? Build long-term relationships and keep your program alive.

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In 2026, ABO is no longer the best way to test creatives. I didn’t want to believe it either. But after testing CBO since September across five different accounts, the data was very clear. CBO was ~27% more efficient on average. Here’s the CBO testing structure I’m running now: - Exclude all existing customers (Klaviyo + Pixel) - 100% Broad targeting - Set a minimum spend per ad set to force learning - Use Flexible Ads when I’m testing very similar creative variations What happens next is key 👇 Winners move into CBO Scaling Top performers also get pushed into Whitelisting & Partnership campaigns That said… I still see ABO outperform CBO in some accounts, especially smaller ones. So make sure to test both and see what works best for your account.

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