Laurence Leong

Laurence Leong

Palo Alto, California, United States
7K followers 500+ connections

About

A transformational, net-revenue-retention-oriented executive in enterprise B2B SaaS, with…

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  • CS Angel

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Volunteer Experience

Publications

  • Rethinking Customer Success: How Digital Strategies Are Driving Growth and Expansion

    Matik Digital + CS Summit

    Panel discussion with Rod Cherkas, Jeannine Crispino, Maranda Dziekonski, Patrice Sawchuk

    Customer Success leaders are under growing pressure to not just retain customers but drive expansion and revenue growth. AI, automation, and digital engagement are making this shift possible, helping teams scale efficiently while uncovering new opportunities. In this panel, CS executives will share how they’re using technology and data to personalize customer experiences, retain customers…

    Panel discussion with Rod Cherkas, Jeannine Crispino, Maranda Dziekonski, Patrice Sawchuk

    Customer Success leaders are under growing pressure to not just retain customers but drive expansion and revenue growth. AI, automation, and digital engagement are making this shift possible, helping teams scale efficiently while uncovering new opportunities. In this panel, CS executives will share how they’re using technology and data to personalize customer experiences, retain customers cost-effectively, identify expansion potential, and demonstrate CS’s impact on revenue. Whether you’re refining your digital approach or scaling your team’s influence, you’ll walk away with actionable strategies to drive growth and long-term success.

    See publication
  • Break away from the herd: How smart brands are using AI

    If you are truly looking to break away from the herd and into the lead, your CRM and automated marketing platform will need to include AI and cognitive APIs. With AI, the dream can move beyond customer segments and reach down to the individual level by providing the power and speed to make sense of the enormous amount of data out there and surface true insights allowing for individual action, at scale. As the hot new brand coach, AI can lead the way to enhance the human-to-human connection for…

    If you are truly looking to break away from the herd and into the lead, your CRM and automated marketing platform will need to include AI and cognitive APIs. With AI, the dream can move beyond customer segments and reach down to the individual level by providing the power and speed to make sense of the enormous amount of data out there and surface true insights allowing for individual action, at scale. As the hot new brand coach, AI can lead the way to enhance the human-to-human connection for your brand by understanding the experiences your customers want.
    To learn more about how you can truly supercharge your brand’s marketing and customer engagement efforts, download the IBM and SugarCRM white paper: “Becoming a Brilliant Brand Conversationalist.” at http://bit.ly/2m5N7rC

    See publication
  • 10 Key Marketing Trends for 2017

    IBM

    Leading organizations will add operationalization and cognition to customer journey mapping.

    See publication
  • 5 Things to Look For When Integrating Digital Marketing and CRM

    IBM Think Marketing

    Integration of digital marketing / marketing automation and CRM

    See publication
  • How Digital Transformation Can Be Driven by CRM

    CIO Magazine Australia

    The role of CRM in Digital Transformation

    See publication
  • SugarCRM Partners with Wipro to Deploy CRM Systems for Global Companies

    Destination CRM / CRM Magazine

    SugarCRM continued its expansion upmarket this week by forming a strategic partnership with Wipro, an information technology, consulting, and business process services company. According to Laurence Leong, SugarCRM's senior director of strategic alliances, the coupling further strengthens SugarCRM's "ability to service and reach customers, particularly in the enterprise space, globally."

    Under the partnership, Wipro is developing a SugarCRM practice within Wipro's CRM service line, as…

    SugarCRM continued its expansion upmarket this week by forming a strategic partnership with Wipro, an information technology, consulting, and business process services company. According to Laurence Leong, SugarCRM's senior director of strategic alliances, the coupling further strengthens SugarCRM's "ability to service and reach customers, particularly in the enterprise space, globally."

    Under the partnership, Wipro is developing a SugarCRM practice within Wipro's CRM service line, as well as constructing a Center of Excellence (COE) that will enable SugarCRM-trained and certified employees to tend to customer needs worldwide.

    See publication
  • SugarCRM Wins IBM Beacon Award

    SugarCRM

    SugarCRM wins IBM Beacon Award for Outstanding Commerce Solution

    See publication
  • New IBM Marketing Cloud for SugarCRM provides for extraordinary customer experiences across sales, marketing, services and across human and digital touchpoints

    SugarCRM

    IBM Marketing Cloud and SugarCRM empower the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.

    See publication
  • SugarCRM blog

    SugarCRM

    How do marketing automation and sales automation systems come together, both today and in the future? What is the difference between CRM, marketing automation, sales automation, and customer experience management?

    Other authors
    See publication
  • IBM Smarter Commerce blog

    IBM

    Learn how SugarCRM and IBM are helping organizations get faster campaign-to-cash times, more efficient marketing and sales processes, and higher customer satisfaction.

    See publication
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Languages

  • Some spoken Cantonese

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