Laurence Leong
Palo Alto, California, United States
7K followers
500+ connections
About
Activity
7K followers
Experience & Education
Licenses & Certifications
Volunteer Experience
Publications
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Rethinking Customer Success: How Digital Strategies Are Driving Growth and Expansion
Matik Digital + CS Summit
See publicationPanel discussion with Rod Cherkas, Jeannine Crispino, Maranda Dziekonski, Patrice Sawchuk
Customer Success leaders are under growing pressure to not just retain customers but drive expansion and revenue growth. AI, automation, and digital engagement are making this shift possible, helping teams scale efficiently while uncovering new opportunities. In this panel, CS executives will share how they’re using technology and data to personalize customer experiences, retain customers…Panel discussion with Rod Cherkas, Jeannine Crispino, Maranda Dziekonski, Patrice Sawchuk
Customer Success leaders are under growing pressure to not just retain customers but drive expansion and revenue growth. AI, automation, and digital engagement are making this shift possible, helping teams scale efficiently while uncovering new opportunities. In this panel, CS executives will share how they’re using technology and data to personalize customer experiences, retain customers cost-effectively, identify expansion potential, and demonstrate CS’s impact on revenue. Whether you’re refining your digital approach or scaling your team’s influence, you’ll walk away with actionable strategies to drive growth and long-term success. -
Break away from the herd: How smart brands are using AI
See publicationIf you are truly looking to break away from the herd and into the lead, your CRM and automated marketing platform will need to include AI and cognitive APIs. With AI, the dream can move beyond customer segments and reach down to the individual level by providing the power and speed to make sense of the enormous amount of data out there and surface true insights allowing for individual action, at scale. As the hot new brand coach, AI can lead the way to enhance the human-to-human connection for…
If you are truly looking to break away from the herd and into the lead, your CRM and automated marketing platform will need to include AI and cognitive APIs. With AI, the dream can move beyond customer segments and reach down to the individual level by providing the power and speed to make sense of the enormous amount of data out there and surface true insights allowing for individual action, at scale. As the hot new brand coach, AI can lead the way to enhance the human-to-human connection for your brand by understanding the experiences your customers want.
To learn more about how you can truly supercharge your brand’s marketing and customer engagement efforts, download the IBM and SugarCRM white paper: “Becoming a Brilliant Brand Conversationalist.” at http://bit.ly/2m5N7rC -
10 Key Marketing Trends for 2017
IBM
See publicationLeading organizations will add operationalization and cognition to customer journey mapping.
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5 Things to Look For When Integrating Digital Marketing and CRM
IBM Think Marketing
See publicationIntegration of digital marketing / marketing automation and CRM
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How Digital Transformation Can Be Driven by CRM
CIO Magazine Australia
See publicationThe role of CRM in Digital Transformation
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SugarCRM Partners with Wipro to Deploy CRM Systems for Global Companies
Destination CRM / CRM Magazine
See publicationSugarCRM continued its expansion upmarket this week by forming a strategic partnership with Wipro, an information technology, consulting, and business process services company. According to Laurence Leong, SugarCRM's senior director of strategic alliances, the coupling further strengthens SugarCRM's "ability to service and reach customers, particularly in the enterprise space, globally."
Under the partnership, Wipro is developing a SugarCRM practice within Wipro's CRM service line, as…SugarCRM continued its expansion upmarket this week by forming a strategic partnership with Wipro, an information technology, consulting, and business process services company. According to Laurence Leong, SugarCRM's senior director of strategic alliances, the coupling further strengthens SugarCRM's "ability to service and reach customers, particularly in the enterprise space, globally."
Under the partnership, Wipro is developing a SugarCRM practice within Wipro's CRM service line, as well as constructing a Center of Excellence (COE) that will enable SugarCRM-trained and certified employees to tend to customer needs worldwide. -
SugarCRM Wins IBM Beacon Award
SugarCRM
See publicationSugarCRM wins IBM Beacon Award for Outstanding Commerce Solution
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New IBM Marketing Cloud for SugarCRM provides for extraordinary customer experiences across sales, marketing, services and across human and digital touchpoints
SugarCRM
See publicationIBM Marketing Cloud and SugarCRM empower the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.
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SugarCRM blog
SugarCRM
How do marketing automation and sales automation systems come together, both today and in the future? What is the difference between CRM, marketing automation, sales automation, and customer experience management?
Other authorsSee publication -
IBM Smarter Commerce blog
IBM
See publicationLearn how SugarCRM and IBM are helping organizations get faster campaign-to-cash times, more efficient marketing and sales processes, and higher customer satisfaction.
Languages
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Some spoken Cantonese
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