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I’ve spent 20+ years building marketing engines in businesses where growth is not…
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Chris Luttjohann shared thisNow those are some familiar faces! We're so glad that we can provide continued education and professional development opportunities for our YAMily. https://lnkd.in/e8_8c3jArizona Advertising Guild on LinkedIn: "What are your favorite industry conferences to attend? As a full-service marketing agency, BIG YAM, The Parsons Agency sends its staff to the full gambit of events, from SXSW for the creative team and Phoenix Word Camp for the Dev guys to Social Media Examiner's Social Media Marketing World for our social maven and local Public Relations Society of America (Arizona Advertising Guild on LinkedIn: "What are your favorite industry conferences to attend? As a full-service marketing agency, BIG YAM, The Parsons Agency sends its staff to the full gambit of events, from SXSW for the creative team and Phoenix Word Camp for the Dev guys to Social Media Examiner's Social Media Marketing World for our social maven and local Public Relations Society of America (
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Chris Luttjohann shared thisMake your content marketing rise above the noise and onslaught of ordinary content. This article outlines the 14 steps you need to take to create memorable content that connects. https://lnkd.in/eCx49Vh #contentmarketing #marketingandadvertising
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Chris Luttjohann shared thisWith hundreds of digital marketing conferences vying for your attention (and $$$) you need to be sure you invest in the ones that will both help advance your career and bring real results to your company. This article and, accompanying guide, highlights the best conferences for 2019. https://lnkd.in/gcz7P-s #marketingandadvertising #digitalmarketing #conferences
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Chris Luttjohann shared thisGrowth Story: Gamifying Language Learning to Improve App Engagement and Repeat Usage Duolingo: how they nailed their product and became the #1 education app http://ow.ly/Jeci30lphYwDuolingo: how they nailed their product and became the #1 education appDuolingo: how they nailed their product and became the #1 education app
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Chris Luttjohann shared thisContests are a proven way to drive leads and traffic. This is a good guide on keep the purity of your offering. 9 Ways to Repel Cheaters from Your Online Contest or Giveaway - ShortStack http://ow.ly/z55h30lphSR
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Chris Luttjohann shared thisA great way to increase relevance and improve engagement with your content.
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Chris Luttjohann shared thisClearly, demographics and dynamics are changing. What say you? For the better?
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Chris Luttjohann liked thisChris Luttjohann liked thisToday marks two years since I lost Dannii. I’m incredibly grateful for the example she gave me of what an amazing parent looks like. She taught me, through the way she lived, how to love deeply, serve others, and always put your family first. I carry those lessons with me every day as I try to be the best dad I can be. I’m especially grateful that I get to honor her through Project 155 — inspired by the 155 babies she helped bring into this world. I want to carry that same passion and commitment into my own career and make a meaningful difference in the lives of 155 families. I know my passion. I know my commitment. And I know my why. I thank God for putting me in the right places, surrounding me with the right people, and continuing to guide me toward becoming the best version of myself. “Trust in the Lord with all your heart and lean not on your own understanding.” — Proverbs 3:5 Dannii, thank you for showing me what love, service, and purpose look like. I’ll keep carrying it forward. ❤️
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Chris Luttjohann liked thisChris Luttjohann liked thisUPDATE: DUE TO THE OVERWHELMING INTEREST here is the link: https://lnkd.in/dkuf4xnt Claude's most powerful model is now free on Max plans. Most people will waste 50% of their credits by Wednesday. I want to show you how to avoid that. As of yesterday Claude Fable 5 is included in all Max plans. No extra cost. 50% of your weekly limits. Just… there. Here's what nobody is telling you: This model was so powerful the US government pulled it 3 days after launch. It was banned for 18 days. Extended twice. And now it's yours. But Fable 5 is NOT a chatbot upgrade. It's a completely different category of AI. Most people will open it. Ask it to rewrite a paragraph. Hit their limit by Wednesday. And wonder what happened. Here's the difference: Every other model answers your question. Fable 5 runs your workflow. It plans before it executes. It checks its own work. It spawns sub-agents. It keeps going for HOURS without hand-holding. The breakthrough: It's not about having access to the most powerful model. It's about knowing WHERE to slot it into your workflow. And when to leave it alone. That's why I put together a complete guide: 🔹 A full prompt pack you can copy-paste today 🔹 The exact workflows where Fable 5 delivers 10x the output 🔹 When to use it and when NOT to (this alone will save your credits) 🔹 The best techniques to maximise usage without burning your weekly limits 🔹 How to include Fable 5 in the right places in the right workflows This is a cheat sheet. It's also the complete system for the most powerful AI model most people will never use correctly. 👉 If you want the Complete Claude Fable 5 Guide + Prompt Pack 👉 1. Like this post 👉 2. Comment "FABLE" and I'll send it to you 💡 PRO TIP: Save this post as I'll drop the link in your comment thread so you don't lose it.
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Chris Luttjohann liked thisChris Luttjohann liked thisAnthropic just dropped Claude Fable 5 Skills. I turned them into 40 commands that replace a marketing team. One command each. Type it. Claude runs the job. This is the sheet i wish someone handed me 100 days ago. A taste of what's inside: → /AD-AUDIT — finds wasted spend in 4 minutes → /PROFIT-LENS — real contribution margin, not roas → /SPY — tears down any competitor's funnel → /HOOK-LAB — writes the scroll stoppers → /OFFER-BUILDER — builds the offer people can't ignore → /GA4-TRANSLATOR — turns GA4 into plain english → /CRO-FIX — finds why your page isn't converting → /CEO-REPORT — the report you send upstairs, written → /AGENT-BUILDER — builds your own AI agents That's 9 of 40. Then the 5 MODES that change how you operate: → FOUNDER MODE — validate ideas, decide faster → CMO MODE — plan campaigns, drive demand → GROWTH MODE — outpace rivals → SALES MODE — close more, convert better → OPS MODE — kill the busywork Every command is battle tested. $107M+ in managed ad spend. 100+ ecom brands. Not theory. Deployed systems. Built for: → agencies drowning in client reporting → ecom founders scaling ads blind → media buyers auditing accounts by hand The top 1% aren't writing better prompts. They turned the ENTIRE marketing function into commands they run on demand. That's not a chatbot. That's a TEAM in a command line. Want the full 40-skill sheet? 1️⃣ Follow + connect 2️⃣ Drop "SKOOL" below Connect first or the DM never lands.
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Chris Luttjohann liked thisChris Luttjohann liked thisIs your Google ads CPA too high? Here's how to fix it: 1. Impression Share → If it's under 80%, you have a visibility problem. You aren't showing on enough of the searches you bid on. Go to 2. → If it's 80% or higher, go to 4. 2. IS Lost (Budget) vs IS Lost (Rank) → If budget is bigger, your budget runs out before the day ends. Raise the daily budget by the percentage you're losing, or cut target CPA so the same money buys more clicks. At 30% lost, cut tCPA 20-30%. At 50%, cut it 40-50%. → If rank is bigger, go to 3. 3. Quality Score components → If expected CTR, ad relevance and landing page experience all say Below Average, your Ad Rank is too low to enter the auction. Rewrite 2-3 RSAs per ad group and fix landing page relevance. → If they're average or better, nothing is broken. You're bidding into keywords further from your core intent, which is what rank loss looks like when you scale. Tighten match types and negatives for efficiency, leave it for volume. 4. CTR → If it's below what that campaign normally runs, you have an engagement problem. People see the ad and don't click. Go to 5. → If it's at or above, go to 7. 5. Absolute Top Impression Share → If it's low, you're sitting at the bottom of the page. Raise bids on the terms that convert. → If it's healthy, go to 6. 6. Search term report → If they aren't the queries you want, build negatives in three tiers: universal blockers, campaign filters, ad group sculpting. On a takeover that cut CPA 40% in 15 days, negatives were the fastest win. → If they're the right queries and nobody clicks, your ad is the problem. Rewrite the RSAs, stop pinning headlines, build out your ad assets. There are 11 and most accounts run 4. 7. Conversion Rate → If it's holding steady and CPA is high anyway, go to 8. → If it dropped, go to 9. 8. IS Lost (Budget), again In audits, this is where a conversion problem turns out to be a budget problem. → If it's above 0% on tCPA or tROAS, budget loss is inflating your CPCs. $5,000 at a $5 CPC buys 1,000 clicks. At 10% conversion, 100 conversions at a $50 CPA. Halve the target CPA and the same $5,000 buys 2,000 clicks at $2.50. Same conversion rate, 200 conversions, $25 CPA. → If it's at 0%, go to 9. 9. Landing page rate, then lead quality → If the landing page rate fell, get a page test running and keep one running. → If it held and the leads are junk, you're feeding Google the wrong signal. Move your primary conversion down the funnel (qualified lead or booked call), pass it back with the GCLID, and retract spam within 24 hours. Hope this helps.
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Chris Luttjohann liked thisChris Luttjohann liked thisI've Built A Full Claude Customer Retention Team & I'm Giving Away Free Access! Most companies focus on getting customers. Very few focus on keeping them. So I went ahead and built a full Claude Customer Retention Team designed to help with: → Churn Prevention → Customer Reactivation → Customer Onboarding → Renewals & Upsells → NPS & Customer Feedback → VIP Account Management Inside are: ✅ 60 specialised Claude agents ✅ Full setup guides ✅ Ready-to-use prompts Built to help SaaS companies reduce churn, improve retention, and increase customer lifetime value. If you want access to the Claude Customer Retention Team: Like this post 👍 Comment “Retention” 💬(MUST BE CONNECTED) Repost for priority access
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Chris Luttjohann liked thisChris Luttjohann liked thisThe AI Prompt Vault. 60+ copy-paste prompts. Every marketing, sales, and GTM function. Free. Most GTM teams don't fail because the product is wrong. They fail because the homepage confuses visitors, the messaging is built on guesswork, the emails sound like a robot wrote them, and nobody knows which prompts to run before spending on distribution. These 60+ prompts fix that. 🔍 Positioning, Messaging, and Market Research ✍️ Content, LinkedIn, and Social 📧 Email, Ads, and PR 📊 Live Business Dashboards 🤝 Sales, Prospecting, and Agency Workflows 🧠 AI Skills, Cowork Projects, and Tool Setup 🗓️ Annual Review and Goal Planning 60+ prompts. The full stack. From homepage audit to voice of customer mining. From competitor ad deconstruction to live self-refreshing dashboards. From outbound sequences to a full annual goal planning system. One vault. Every prompt included. Free. 1. LIKE this post 2. COMMENT "VAULT" 3. Make sure we're connected I'll send it straight to your inbox. P.S. Repost for priority access!
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