San Francisco Bay Area
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About

Former Marketing and Digital exec who focused for three decades on the digital…

Activity

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Experience & Education

  • East Bay Rowing Club

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Licenses & Certifications

Volunteer Experience

  • Board President

    East Bay Rowing Club

    - Present 3 years 3 months

    Health

    Board President beginning July 2025. Previously Men's Competitive Team Captain, Board Vice President, Chair of the Diversity, Equity, and Inclusion (DEI) Committee, Regatta Planning, and other roles.

  • Canine Welfare Tech / Training Dept.

    Guide Dogs for the Blind

    - 4 years 1 month

    Animal Welfare

    I walk dogs! These are dogs in training to be guide dogs, to breed guide dog puppies, transitioning with a 'career change,' or otherwise in the program. I exercise and socialize dogs that won't be trained that day so they can get out of their fancy kennels and enjoy some nature and interaction. It benefits the dogs and it benefits me both physically and emotionally.

  • Board Member and Board Vice President

    Unity Care

    - 11 years 11 months

    Children

    Board member, board vice president, marketing committee member, leadership development committee member.

  • Mentor

    Students Rising Above

    - Present 10 years 11 months

    Children

    Mentor to a young man who is "rising above" challenges to excel as a student and citizen. The SRA organization identifies extremely high-potential students in high school who are: a) below the poverty level, b) first in their families to potentially attend college or university, and c) in the top 10% of their high school classes academically, with potential for leadership. SRA Mentors guide these youth through high school, into and through college, in order to change the trajectory of their…

    Mentor to a young man who is "rising above" challenges to excel as a student and citizen. The SRA organization identifies extremely high-potential students in high school who are: a) below the poverty level, b) first in their families to potentially attend college or university, and c) in the top 10% of their high school classes academically, with potential for leadership. SRA Mentors guide these youth through high school, into and through college, in order to change the trajectory of their lives and give them the advantages other kids gain naturally from families and personal situations.

  • Rider / Troop Support

    Warriors Watch Riders

    - 5 years

    Civil Rights and Social Action

    Warriors Watch Riders is a nationwide coalition of individuals dedicated to the support of our nation’s warriors, past and present, and their families. We use our motorcycles to draw public attention to our cause, and our cause is our troops. Warriors Watch provides motorcycle escorts for military units returning from war, for units deploying, and for individual warriors coming home or going off.

  • Rider / Troop Support

    Patriot Guard Riders

    - 5 years

    Patriot Guard Riders are a diverse amalgamation of riders from across the nation. We have an unwavering respect for those who risk their lives for America’s freedom and security, including Fallen Military Heroes, First Responders, and honorably discharged Veterans. We don’t care what you ride or if you ride, what your political views are, or whether you’re a hawk or a dove. It is not a requirement that you be a veteran. It doesn't matter where you’re from or what your income is; you don’t even…

    Patriot Guard Riders are a diverse amalgamation of riders from across the nation. We have an unwavering respect for those who risk their lives for America’s freedom and security, including Fallen Military Heroes, First Responders, and honorably discharged Veterans. We don’t care what you ride or if you ride, what your political views are, or whether you’re a hawk or a dove. It is not a requirement that you be a veteran. It doesn't matter where you’re from or what your income is; you don’t even have to ride. The only prerequisite is respect and appreciation for those who serve. Our main mission is to attend the funeral services of fallen American heroes as invited guests of the family. Each mission we undertake has two basic objectives: 1.) Show our sincere respect for our fallen heroes, their families, and their communities. 2.) Shield the mourning family and their friends from interruptions created by any protester or group of protesters.

Publications

  • "Does What?" Interview

    DoesWhat.com

    Interviews with Founders and CEOs: This focuses on Mark Yolton of SAP

    See publication
  • Social Business at SAP

    BtoB Online

    During the closing keynote at BtoB's Digital Edge virtual event, Mark Yolton, senior VP-digital, social and communities at SAP, talked about how the software company is using social media and other digital programs to drive business and engage with its customers and prospects.

    See publication
  • MIT / Sloan interview

    SAP has run its online community network for nearly ten years. Now, says Mark Yolton, senior vice president of SAP Communities & Social Media, it’s also using social media for “outside-in” market insight and as a mechanism to immediately tell the world about its new products.

    See publication
  • Using Social Media for Building, Selling, Supporting

    CMO.com

    In this interview, Yolton talked about how SAP has continually modernized its online forums, how it nurtures idea development through crowdsourcing at its Idea Place, and the value of being able to communicate directly with millions of customers whenever it launches a new product or service.

    See publication
  • Forbes: Marching to the Customers' Drum Beat

    Forbes

    How do companies create a social business? The answer to that question is defining the future of software giant SAP.

    See publication
  • Silicon Angle TV - interview

    Silicon Angle

    In-depth online TV interview

    See publication
  • Can Social Networking Really Drive Business Value?

    Bluefin

    In recent years, social media tools have exploded in their active use, their high profile, and their relevance to business. Today, social networking and the communities they form are becoming business imperatives as they deliver efficiencies, insights, innovation, and value to those who participate, and risks of obsolescence or irrelevance to those left behind.

    See publication
  • Customer Value Delivered

    SAP Insider

    Social networking tools have become broadly accepted as business tools, and SAP embraces this value through SAP Community Network, a central part of an SAP user’s social media universe. Uncover the three key pillars of value that SAP Community Network is focusing on in 2011—social innovation, social intelligence, and social commerce—along with success stories from Walt Disney Co. and Baylor College of Medicine.

    See publication
  • SAP Community Network Promotes Collaborative Approach

    IT Business Edge

    Ann All spoke with Mark Yolton, senior vice president of the SAP Community Network, which surpassed two million members earlier this year. In part one of this two-part interview, Yolton explains how subsets of the larger community are organized, how SAP initially promoted its community, and how it rewards people for participation.

    See publication
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Courses

  • Big Data & Analytics

    -

  • Executive Data Science Workshop

    -

Organizations

  • The Peer 150 - Marketing

    -

    - Present

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