2025 was a big year of change for me.
I left media after 15 years.
I left
MediaCom/
WPP Media after 13 years.
I left NYC after 11 years.
I started year 1 of my new venture - building immersive, destination experiences.
I haven’t yet had the words to summarise the gratitude and fondness I feel towards
MediaCom/
WPP Media for all the lessons, connections, and memories, but I wanted to attempt to acknowledge that here -
Through WPP I met some of the most brilliant minds I’ll ever encounter, and their mentorship/partnership stretched my brain into all sorts of uncomfortable, illuminating shapes. I saw the company and industry evolve through interrogation of the “bigger picture”, “systems thinking”, “people-first” ingenuity, and a relentless thirst for “breakthrough” ideas - every lesson expanding my purview as an ambidextrous practitioner.
Even better, the people I met grew me as a human. Many become my closest friends, even attending my wedding last year as guests or groomsman. I have so much to be thankful for. If you were part of this journey, thanks for being an absolute legend 👍
This year, my amazing wife,
Nancy, and I begin our life in Melbourne. And I have the privilege of kicking off my most exciting venture to date -
Rare Experiences (
https://lnkd.in/eU-2djft).
Rare Experiences (Rare X) is a partner company to
Rare Entity, founded by visionary entrepreneurs
Rich Britton,
Dominic Joseph, and the legendary
Dave Stewart of the Eurythmics (as featured last month in the UK Guardian -
https://lnkd.in/e5NMFguG).
The singular focus at Rare X is world-building - turning iconic stories into living destinations. Places you step into and don’t want to leave. Our team and partners fuse creative mastery with expert operations and, together, have a universe of high calibre experience across US, UK, EU, and AUS.
We work with artists, athletes, storytellers, and makers - the people who carry worlds inside them. We amplify those worlds in limited-run spectacles, touring exhibitions, immersive museums, and retail experiences, and with each experience we curate unique and powerful partnership opportunities that allow brands to craft marketing from real stories, not artificial emptiness.
We are not an agency, but an accelerator and co-author. We offer a full wheel of modular services, including access to capital. That means we do not require a brief, just imagination, collaboration, and rare ideas :)
Much, much more to come... Reach out if you’d like to chat!