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Articles by Patrick
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Three Reasons A Customer Advisory Board Is More Important Than Ever
Three Reasons A Customer Advisory Board Is More Important Than Ever
It won’t come as a surprise to many that the most successful companies have long known about and leveraged the…
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Silver Linings: Why NOW is the right time to get your customer stories straightApr 22, 2020
Silver Linings: Why NOW is the right time to get your customer stories straight
Every company, every employee, and every individual has been affected by COVID-19 in their own ways, some common and…
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Five Ways to Increase User Adoption and Earn Customer AdvocatesFeb 25, 2020
Five Ways to Increase User Adoption and Earn Customer Advocates
“If you build it, they will come.” This may have been true in Field of Dreams but in the real world, it takes a lot…
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The Real Reason Savvy CEOs Are So Focused On Customer AdvocacyFeb 5, 2020
The Real Reason Savvy CEOs Are So Focused On Customer Advocacy
Which would you prefer: customer scorn or customer love? On its face, this is a ridiculous question but if you take a…
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You're probably doing NPS wrong. Here's why and 3 ways NPS can grow revenue.Nov 12, 2019
You're probably doing NPS wrong. Here's why and 3 ways NPS can grow revenue.
You probably know about NPS and likely know your score. But the real question is: what are you doing with it? Most…
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Demystifying Modern OnboardingOct 11, 2018
Demystifying Modern Onboarding
This is an excerpt from the Click Boarding eBook, "Demystifying Modern Onboarding: A Step by Step Playbook for…
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Changing the Conversation, Again.Sep 11, 2018
Changing the Conversation, Again.
I have been pretty quiet since starting my new role at Click Boarding because we have been working hard to build the…
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A New Chapter...Jun 19, 2018
A New Chapter...
For the last 15+ years, I have worked in organizations that I started from scratch. They were companies conceived and…
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Changing How Talent Acquisition Will Compete in the 'Expectation Economy'Mar 9, 2017
Changing How Talent Acquisition Will Compete in the 'Expectation Economy'
I am energized by what the concept of a “career” will look like in the very near future. It’s not going to look much…
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Recruitment Marketing to Millennials: Connect with a Connected GenerationDec 21, 2016
Recruitment Marketing to Millennials: Connect with a Connected Generation
(The following is an excerpt from Symphony Talent’s “Recruitment Marketing to Millennials: How to Connect with a…
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Activity
4K followers
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Patrick Rooney posted thisA little over a month ago, we closed operations at MahaloHub. After we got off the final call, one of the first real questions I had to sit with was: what's next? I didn't have an answer yet, but I knew one thing: AI would play a central role in whatever it was. For the past couple of years, I have been using AI in my daily work well beyond "improve this email" — thinking through business strategy, pricing, competitive analysis, go-to-market workflow, presentation development. It has been embedded in nearly every aspect of how I work. Reflecting on that, something crystallized for me. While I used AI personally, and while we built powerful AI into the MahaloHub platform, we never applied it at the business level. When I started talking to other leaders, the pattern held: teams use AI, individuals become more efficient and creative, but the business benefits aren't accruing to the organization. Not for lack of interest or board pressure, but because many companies simply don't know where to start or how to get organized to scale. At the same time, I've been back to school to learn the foundations of AI, how it applies to business strategy, how to successfully pilot and scale across an organization, and how to tie it to measurable outcomes across functions. It's been exhilarating, challenging, and, well, exactly how I remember college. We've seen this movie before. The internet, then social media, now AI, with each wave, in many ways, getting faster, deeper, and more consequential. When we started Zocalo Group, social media was just beginning to percolate and we had to get very good at it, very fast, building process and methodology to make it actionable, measurable, and results-oriented. We always started with the same question: what business outcome are we trying to achieve? This experience, perspective, and insight led to ShoreGTM, a consulting group helping midsize B2B companies move from fragmented AI experimentation to measurable performance across marketing, sales, and customer success. Always starting with the same question: what business outcome are we trying to achieve? I'd be remiss not to thank my wife, Katie Boehm Rooney, for her support and belief in me throughout this journey. We are just getting started. We have a couple of great clients and are looking forward to having some fun. If you’re curious to learn more, drop me a line at patrick.rooney@shoregtm.com. (And, yes, I wrote this post but AI helped me improve it. But, the em-dash is all mine!)
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Patrick Rooney reposted thisPatrick Rooney reposted thisSmart conversations. Real stories. Zero fluff. Your new favorite agency podcast starts here. 🎧 Tune in on Spotify: https://lnkd.in/gKJv2rG7
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Patrick Rooney posted thisIt’s been an incredible three-year ride since we launched MahaloHub in 2023. We set out to make it easy for all companies to share their stories through the authentic voices of their customers and employees. We poured our energy, passion, and countless hours into bringing this vision to life, and have had the great fortune to work alongside incredible people who believed in what we were building. What we couldn't fully anticipate was the speed at which the technology landscape would shift – particularly with the rise of AI transforming our space in ways no one saw coming (note the intentional em-dash!). While we evolved rapidly and introduced some amazing new products, we were unable to gain the traction we needed to sustain the business. Today, we are officially announcing the closing of MahaloHub. The support we received from so many along the road fueled us in the good times and buoyed us in the tough times. The guidance and encouragement have been amazing and endless. For that we are eternally grateful. Thank you to our Clients and Partners for taking a leap of faith in us. We are so grateful to you for your support. A huge thank you to Dave Kissel, Shannon Smedstad, Josh Schwede, Craig Fisher, David Armano, and Eileen Rochford for believing in our vision and your generosity in sharing your wisdom and guidance. More than ever, we believe authenticity and true story telling are more powerful than ever, and with the acceleration of AI are only becoming more important. To those companies working to make it easy to bring these real stories to life, we wish you great success.
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Patrick Rooney reposted thisPatrick Rooney reposted thisI am excited to announce that I am hiring at HUMAN security. We are looking for a results-driven leader who thrives in fast-paced environments and is passionate about developing teams. This is an incredible opportunity to build and lead a team that helps clients navigate the fast-paced world of Agentic Commerce, ensuring there is trust in every digital marketing dollar they invest. For more information or to apply, please visit the link below: https://lnkd.in/g5xmZ7kF
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Patrick Rooney shared thisThe Duolingo marketing team did something remarkable: they let a green owl mascot become completely chaotic on TikTok. Thirst traps. Unhinged takes. Borderline uncomfortable humor. Their executive team could have killed it as too risky or off brand. Instead, they leaned in. And it's now one of the most recognizable brand presences on social media. But here's what I keep thinking about: How did they know it would work? Because for every Duolingo owl, there are dozens of brands that tried "edgy" and failed spectacularly. Remember when brands tried to capitalize on the #Barbenheimer moment and it just felt forced? The difference isn't bravery. It's knowing when bold will land versus when it'll backfire. Many CMOs sit on creative ideas that could be breakthrough - or brand-damaging. The fear of getting it wrong leads to playing it safe. And safe is invisible. What if the barrier to bold marketing isn't creativity? What if it's confidence? Knowing whether your audience will embrace the risk or reject it? The brands winning right now aren't just brave. They're informed about when to be brave. What other brands have pulled this off as well?
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Patrick Rooney posted thisGartner predicted that by 2025, 30% of outbound marketing messages would be synthetically generated. We are well into 2026 (at least it feels that way). Doesn’t it feel like more than 30%. AI-written blogs, AI-generated social posts, AI-designed ads. So much so that there is a growing backlash against mediocre content created at machine speed. Because: the bottleneck in marketing used to be production. Now it's resonance. As we know all-too-well, anyone can generate 100 blog posts in an hour. But how many of those posts will make someone stop, think, or feel something? How many will they actually share? Are you seeing a shift in attitudes and approaches around AI-generated content? Is your content strategy shifting to focus more on “does this land” vs “lots of content, fast?” Or can a hybrid approach actually work?
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Patrick Rooney reposted thisPatrick Rooney reposted thisIt's hard to find the words with the challenging job market. Would love to help with intros & referrals 💙 If you're looking for what's next, we're growing and hiring eComm & Retail Media industry experts who want to help brands win the future of Commerce 🛒 Links to open Pacvue roles ⬇️ Senior Director, Sales: https://lnkd.in/gE6NZsjn Senior Director, Product Growth: https://lnkd.in/gdvsxfx4 Additional Roles: https://lnkd.in/gcRFBvTS Please share with your network 🚀 If you know someone, send them my way 🙏🏻
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Patrick Rooney posted thisAbout $8 million for 30 seconds. That's what a Super Bowl ad costs in 2026. And according to Ad Age, about 60% of viewers can't remember a single advertiser the day after the game. Think about that ROI for a second. It's not that the creative is bad. Most Super Bowl ads are brilliantly produced. They're shot by top directors, scored by famous composers, approved by multiple layers of leadership. But brilliant production doesn't guarantee resonance. What fascinates me is this: brands will spend months and millions perfecting the visual effects, the celebrity cameo, the soundtrack. But most will go into the game with zero data on whether their core message actually connects emotionally. They're optimizing for everything except the one thing that matters: will people feel something worth talking about? We've solved for "high quality." Time to solve for "actually resonates."
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Patrick Rooney reposted thisPatrick Rooney reposted thisEvery pitch comes down to one question: which idea will actually land? Stop guessing. Validate your concepts before you walk into the room. Predictive Resonance Score™ helps agencies choose the winner—fast. 🔗 mahalohub.com/clarity
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Patrick Rooney reacted on thisPatrick Rooney reacted on thisI am beyond thrilled to finally share this publicly! Since joining Elevance in March of last year, I have be focused on driving AI solutions in claims processing with a simple goal: to improve the speed and accuracy of claims decisions so we can better deliver on the promises we make to our members and providers. I am incredibly proud of this work - and we are just getting started. Yall have no clue what we're cooking up. We're changing healthcare. We're making it better. If you know me, you know I wouldn't be here doing this if it wasn't positive change. Here's my boss Danny Brakebill, IT leader Venkat Alladi, and delivery leader Balaji Ramdoss talking about it at Google Cloud Next. Full heart. https://lnkd.in/gzQ3_RE3Human-centered AI healthcare essential for providing care - SiliconANGLEHuman-centered AI healthcare essential for providing care - SiliconANGLE
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Patrick Rooney liked thisPatrick Rooney liked thisI built a $1MM consulting deliverable for $0. In exactly 10 moves ↓ Comment "DELIVERABLE" and I will DM you the full guide for free. Most enterprises are paralyzed by AI hype. They hire a strategy firm, spend massive budgets, and end up with stalled pilots. The problem is that they are paying a premium for analysis that frontier models can now execute at a fraction of the cost. The multi-million-dollar consulting engagement is dead. You can replace the analytical discovery layer intelligently with AI-assisted workflows. That frees up your budget to focus on what actually matters: execution and adoption. I packaged the exact discovery sequence operators need into a single guide. → Assess foundational AI readiness → Audit data infrastructure for hidden silos → Pinpoint workflow bottlenecks costing you millions → Prioritize use cases based on actual ROI → Define strict boundaries for your initial pilot → Calculate the true cost of custom model development → Map the organizational change management requirements AI will do the heavy lifting on the analysis. But you still need senior operators to handle the politics, interpret the workflow, and drive the production deployment. 1/ Like this post 2/ Make sure we're connected 3/ Comment "DELIVERABLE" below ♻️ Repost for priority access — inbox gets busy fast.
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Patrick Rooney reacted on thisPatrick Rooney reacted on thisThrilled to share that I’ve stepped into a new role as VP, Head of Brand Communications at Empower. Empower is one of the fastest-growing financial services companies in the U.S., helping nearly 20 million Americans navigate their financial lives. What drew me in most is the chance to build and scale something meaningful at a moment when both the company and the category are at an inflection point and evolving quickly. In this newly created role, I’ll lead brand earned, social, creator/influencer, and internal communications, while shaping how we show up through thought leadership, education, and brand and product storytelling across both B2C and B2B audiences. We are accelerating quickly and I’m particularly excited to head to Formula 1 Crypto.com Miami Grand Prix this week, where we’ll be bringing Empower’s brand to life in a big way. Grateful to Edmund F. Murphy III, Sangita Woerner, and Steve Gawlick for their trust and partnership, and excited to work alongside Peter Kapinos, Jon Klaff, Bill Fox, Vanessa Welch, Megan Toth, Katelyn Kwiatkowski, Natalie Atwater, and the entire Empower team to help more people turn financial confidence into the freedom to build fuller lives. Let’s go!
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Patrick Rooney liked thisPatrick Rooney liked thisWell, that didn’t last long. As most of you know, I retired at the end of the year, and for the most part, it’s been great. That said, despite knowing that retirement was coming around the bend sooner than later, one of the things that never really sunk in for me is the hole that it leaves in your day-to-day existence. Your days, nights and weekends are now – instantly and forever – yours to do with as you feel. Don’t get me wrong; not having to worry about everything from utilization and productivity to keeping the pipeline full and win-rate up without alienating any clients is pretty amazing. But I do miss working with clients and the work itself. My wife Lea, who also misses me having my days fully occupied, suggested I find something to do with my time besides working on my golf game and keeping my streaks on NYT Games alive. So that’s what I set off to do. I laid out a few basic rules for myself. First, I want to feel like whatever I do is having a positive impact on people and planet. Second, I want to prioritize working with those whom the system is currently under-serving. Third, I want to collaborate with others who buy into my vision but have no interest in adding employees and/or overhead. Finally, I don’t ever want this to be about the money. Here’s where I netted out: meet Icon Builders. Icon Builders is strategic communications advisory service designed specifically for founders of early-stage, purpose-driven businesses where seasoned executives offer work on a trust-based pay-what-you-want basis. Priority will be given to founders who are women and/or from other under-represented groups in the start-up community. The early-stage part is also key. We are not an agency and have no interest in becoming one. Our ideal client is operating with seed and/or angel money and has no business investing the time and/or cash to retain an agency. That said, they may be struggling to articulate their narrative in a way that resonates with potential investors, partners, employees and customers. Icon Builders offers access to senior executives and a full complement of communications capabilities with no expectation of payment. If you know a founder you think we should talk with, please have them reach out to rick@icon.builders. If you like what you hear and would like to learn more about how you could become one of our builders, please also reach out to me via rick@icon.builders In the meantime, I hope you'll check out our site (https://icon.builders) and wish us luck! Cheers, Rick
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Patrick Rooney liked thisPatrick Rooney liked thisIf you're still sleeping on Claude, you'll be left behind. My team and I spent over 100 hours testing Claude to its full potential. And based on all our tests and research with Claude, We've created this detailed guide to help you get more done in less time with Claude. In this guide, we've covered: 1. Executive assistant setup with Claude 2. AI-powered content creation with adaptive tone, multi-channel optimisation, and performance tracking with Claude 3. Learn how to transform complex data into actionable strategies with Claude's advanced analytical capabilities 4. Step-by-step scaling guide for successful organization-wide AI adoption To get it, 1. Like 2. Comment 'Claude' And I'll send it to you ASAP ♻️ Repost to get priority access
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Patrick Rooney reacted on thisPatrick Rooney reacted on thisINCREDIBLE NEWS - we've only gone and won 4 (four) x TITAN Brand Awards for the Klaar 'Perform Wonders' brand - we couldn't be prouder of the work, the team involved and of course, couldn't be more pleased for our awesome client Klaar. Recognized with 2 x Golds and 2 x Silvers for the following: Best Brand Identity category: - (Region: US) Best Color Palette - GOLD 🏆 - (Region: US) Best Tagline & Slogan - SILVER 🩶 Best Rebranding category: - (Region: US) Best Visual Identity Refresh - GOLD 🏆 - (Region: US) Best Corporate Rebranding - SILVER 🩶 Winning awards and getting recognition like this is fantastic. It shows the work is of the highest quality. It proves that the work not only looks great but also has demonstrable impact. Yes, let's be honest, it's a cherry on top of the successful project icing. But, more than anything, it shows what can be achieved when a client and their agency share mutual respect, mutual trust and mutual ambition. So a shoutout full of gratitude to Sharthok Chakraborty, Lana Peters, Alexa Amatulli and Atri Roy. We Make Brands Captivating (and Award-Winning)! Finally, last but by no means least, alongside myself and Stuart Anthony - big thanks and so much respect to the small but very mighty team that worked on the Klaar project: Ryan Kellogg / Joseph Hutchinson / Steve Savory. And thanks to Aditya Bohra for taking our Website Design (UX/UI) and building such a great site for Klaar 👏 .
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Best Advance in Social Talent Acquisition Technology / Silver
Brandon Hall
QUEsocial was honored to receive the Silver Award for Social Talent Acquisition Technology at the 2014 Brandon Hall Group Excellence in Technology Awards. Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and HR/Workforce Management.
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Top HR Product of the Year
Human Resource Magazine
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Silver Stevie / Best New Product in Human Capital Management
American Business Association
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Start-Up of the Month
Built In Chicago
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SABRE Award—Product of the Year (Recommendation Index)
Holmes Report
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Iron SABRE - Measurement
Holmes Report
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Measurement Innovation Award
Society for New Communications Research
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BMA Gold Tower Award for Best Social Media Campaign
BMA
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Measurement Innovation Award
Society for New Communications Research
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Ben Blanquera
Rackspace Technology • 14K followers
Was thrilled to host a recent OhioX webinar on Agentic AI in Production with leaders from Foundry for AI by Rackspace (FAIR™). here is a link to the webinar - https://lnkd.in/gcVGxwsF . My 3 biggest takeaways from our discussion: 1. The Infrastructure Reality Check Our panelists made it clear: agentic AI requires fundamentally different plumbing. We're moving from point-to-point APIs to protocols like Model Context Protocol (MCP) that let agents communicate across systems seamlessly. As one panelist noted, it's like giving an employee access to all the tools they need—but we must carefully orchestrate that access. 2. The "Policy as Code" Imperative What fascinated me most was hearing about organizations writing separate rollback agents for every production agent they deploy. The message was clear: policies that exist in documents must become executable code with built-in guardrails. We can't scale agentic systems without this foundation. 3. The Human Factor Surprise Perhaps the most eye-opening moment: our internal CTO revealed that human resistance was a bigger challenge than any technical hurdle. People hold onto familiar manual processes. Success requires intentional change management—not just technical deployment. One statistic that stopped me: 77% of AI leaders already have agentic AI in production vs. much lower adoption elsewhere. The leaders are pulling away fast. Thanks to Simon Bennett, Nirmal Ranganathan, and Brian Lichtle for sharing their authentic experiences. And to everyone who joined from across the globe (we had 4 continents represented)—your questions made this conversation richer. Thanks to Chris Berry for your partnership The future isn't about automating what we do—it's about reimagining what's possible.
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Keith Yonish
Walk With Path Limited • 7K followers
Babak, your comments in Joao-Pierre Ruth InformationWeek piece from Davos, and your BBC News interview this morning, really struck a chord. That article made a strong point that AI was front and centre for business leaders at Davos, while still feeling more peripheral for many politicians. The commercial world clearly sees where this is heading, but the reality on the ground is moving far more slowly. The Wall Street Journal recently noted that AI adoption across companies is still “slow and uneven,” with most organisations stuck in pilot mode rather than real, scaled deployment. Lots of noise. Plenty of decks. Not nearly as much real impact in the day-to-day customer journey. That idea that the future of AI isn’t one giant assistant, but lots of specialised agents working together behind the scenes, feels exactly where things are heading. The retail leaders and agency teams I’m speaking to aren’t asking if they should use AI anymore. They’re asking where it improves service, conversion, and customer confidence right now, especially across the direct-to-consumer journey, and who ultimately owns the first-party data coming out of it. Working from London with the Silicon Valley-based team Mind Over Media , I’m seeing real traction from practical, brand-owned agents that sit inside the customer journey, remove friction at the exact moment it matters, and keep the relationship and the data with the brand. As founders Andy Anderson and Jamie Parker put it: “As commerce moves toward agents and agent-to-agent interactions, every brand will need its own intelligence representing it. We build for the brand, not the channel, so that brain sits with the company, and they keep ownership of the customer relationship, the data, and the commercial outcome.” And this isn’t about replacing people. It’s about giving teams better tools that actually work in the real world. As someone who’s dyslexic thinker, AI has genuinely transformed my day-to-day working life. As Sir Richard Branson often says, it can be a powerful co-pilot, but human creativity still matters most. That balance between human judgement and agent-driven systems feels like the real direction of travel. Much of the work around Mind Over Media AI sits right in the middle of this shift. Let me know what you think? #ArtificialIntelligence #AI #GenerativeAI #AgenticAI #Davos #CustomerExperience #DirectToConsumer #FirstPartyData #DigitalTransformation #Retail #Ecommerce #MarketingTechnology #FutureOfWork
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Jason Ward
Intent B2B Media • 801 followers
AI is forcing media executives to re-evaluate the concept of trust in brands. Consumers no longer trust a media brand. We can thank the Chicago Sun-Times for the most "famous" example of why: https://lnkd.in/eZmQeXEW. Instead, media consumers will trust individual people at media brands. But trust needs to be built and cultivated. What can a media brand do? Elevate the profiles of the hard-working individuals who report and provide expert analysis of the news. Put their names, faces and signatures in newsletters. Record talent-driven podcasts. Be more human and allow personalities to shine. Today it is only the individual reporters, contributors, editors, and analysts at a media brand who can build and retain reader trust.
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Jackie Kuehl
DePaul University • 6K followers
#AI Tip: Just start and practice. The overwhelming amount of information is paralyzing. Don't listen to hype on which model has higher benchmarks. Pick one: Chat, Gemini, Claude. Stress it. Talk to it. Ask it questions. See what it can and can't do. Take notes. Share with coworkers. There ya go.
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Lou Cohen
EY • 6K followers
In the wise words of Wayne Gretzky, "I skate to where the puck is going to be, not where it has been." The same applies to the working world... AI isn't new... digital marketing isn't new... but you can see where they're heading, and learn how to harness what's coming next... you'll have the advantage! I often say I sit in a privileged seat at EY where I can see the innovation being developed as it's discovered or created. But no matter where you sit... NEVER STOP LEARNING! Want to stay ahead of how AI & Digital capabilities will disrupt your industry? Disrupt it yourself! Learn how others are thinking about reshaping your industry's future with the confidence you need to get ahead. And if you need help with that... I know some really smart people who can help...
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Eric M.
Association of Science… • 3K followers
Science communication is having a moment, but it’s not necessarily a good one. Full-time teams are vanishing. Funding’s getting slashed. And public trust? It’s wobbling harder than a freshman physics demo. That’s why I’m fired up about the first ASC Virtual Town Hall. It’s not another webinar or wonky workshop—it’s a wake-up call. We’re digging into what’s really reshaping the field: -Teams are shrinking -Funding’s fading -Trust is tanking. *audiences are tuning out when we need the most Then we’ll flip the format with a Community Call: Offers & Asks: a live space to swap ideas, resources, and hard truths. The future of science comms won’t be rebuilt by algorithms (yet) it’ll be rebuilt by us; if we get serious. You in? #ScienceCommunication #ASC #TrustInScience #CollaborationOverCompetition
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Joseph Barnes
https://www.socialmediasafetyb… • 5K followers
Five Ways Gen AI Is Changing Workplace Identity. Google chief measurement strategist Neil Hoyne talks about the impact of generative AI on employees and the workplace. https://lnkd.in/gtszQANK #ai #artificialintelligence #work #workplace #genAI #generativeai Albers School of Business and Economics at Seattle University
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Jennifer Simpson Carr
Furia Rubel Communications • 2K followers
When clients, prospects, or talent Google you, what do they see before they even click? Knowledge panels are quickly becoming the new front door for credibility, especially as AI-generated answers rise to the top of search results. In this week’s episode of the On Record PR Podcast, I sit down again with Furia Rubel Communications' Chief Innovation Officer, Leslie Richards, to break down: ✅What knowledge panels are and why they matter for law firms ✅How they connect to GEO (generative engine optimization) ✅What you can and can’t control when it comes to panels ✅Practical steps attorneys can take to build visibility ✅How firm leaders can support distributed, third-party publishing strategies 🎧 Tune in by following the link below. #LawFirmLeadership #LegalMarketing #PublicRelations #GEO #ReputationManagement
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Thomas Been
16K followers
In the Public Sector, the shift is underway from PowerPoint theory to well-governed AI that enables safe, scalable impact from day one. Watch The Hidden Future of AI with Beacon Global Strategies' Whitney McNamara and Domino Data Lab's Chris Elsins to learn about AI as a competitive advantage for agencies:
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Tim de Rosen
AIVO, Inc. • 18K followers
New from AIVO Standard - Preliminary AVII™ Reliability Framework AI visibility metrics now sit inside audit and disclosure boundaries. The challenge is no longer seeing where your brand appears, but proving that the data is real, reproducible, and verifiable. The AI Visibility Integrity Index (AVII™) defines how. Built on the Data Integrity & Verification Methodology (DIVM v1.0.0), it quantifies four measurable integrity dimensions: 🔹 R — Reproducibility 🔹 T — Traceability 🔹 S — Stability 🔹 V — Verifiability Each dimension is scored and combined into a reliability index (A–E scale) that determines whether AI-mediated visibility data can withstand audit review. AVII™ converts dashboards from observation tools into evidence frameworks. Under Articles 10 & 52 of the EU AI Act, by 2 August 2026, verifiability ceases to be optional. AVII™ provides the control layer enterprises will need to demonstrate compliance and disclosure integrity. 📄 Read the full framework in comments below 👉 Preliminary AVII Reliability Framework (PDF) 🔗 Published in the AIVO Standard — Governance Series DOI: 10.5281/zenodo.17650231 #AIVOStandard #Governance #AIVisibility #Audit #EUAIAct #DataIntegrity #RiskControl #Reproducibility
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Matt Cardoni
Kellogg Executive Education • 2K followers
AI has become an essential skill for executives in technical, strategic, and cultural leadership. I'm excited to publish this post with Emeritus, a leader in online education. (Feel free to repost if you find the content valuable.) Read the full article here: https://emrt.us/matt-1 As course leader and adjunct professor for the Kellogg Professional Certificate in Digital Marketing, I invite you to join the upcoming cohort: https://lnkd.in/gyp3dQ3y #AIforExecutives #AILeadership #ExecutiveLeadership #DigitalTransformation #GenerativeAI #AIinBusiness
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Scott Stedman
The Imaginarium • 7K followers
If you’re feeling a bit woozy from the endless #AI chatter, one part doomsday, two parts sci-fi, do yourself a kindness and read Noah Brier’s latest brain-spiller on Unbundled ABM. Like that wizened uncle you’ve always admired sipping a martini stirred, not shaken, Brier serves it straight and tasty: AI adoption in the enterprise isn’t a speedboat, it’s a cruise ship doing a 27-point turn. It’s not the tech that’s dawdling. It’s us. Humans. With our clunky workflows, cultural inertia, and an inept sort of bureaucratic ballet. Key takeaway? The future won’t belong to the fastest adopters of new models. It’ll belong to the brave souls who invest in imagination, incentives, and a good hard look at how their orgs actually work. And if you think this is all about AGI, bless you. The real frontier isn’t artificial general intelligence—it’s artificial organizational imagination. 🏆 Our take at The Imaginarium: Want to unlock AI’s potential in your #B2B marketing org? Stop fiddling with dashboards and start testing where the work actually happens. The real transformation starts when curiosity beats process. Read it, think on it, and ferchrissakes, don’t wait for a committee to approve your curiosity. #AI #EnterpriseAI #B2BMarketing #OrgDesign #UnbundledABM #TheImaginarium
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Felicia S. C. Gooden, M.S.
The Cultured Scholar… • 6K followers
AI strategy is all the rage, but most organizations and communications leaders fail to understand how to effectively integrate emerging solutions into their workflows. The focus has mostly centered around scaling the number of outputs, from lines of code to articles and creative assets. However, no output is better than the AI or developer's ability to understand the varying levels of user intent behind a query. Technical prowess is great, but it means nothing without an in-depth understanding of the human mind and corresponding intentions.
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Robyn B.
Bubble Social Media… • 3K followers
Generative AI (GenAI) is transitioning from a buzzworthy concept to a practical tool reshaping business operations. This year marks the shift from theoretical discussions to hands-on implementation, focusing on real-world applications that enhance efficiency and innovation. Key considerations include ensuring data quality, addressing ethical implications, and preparing the workforce for this technological integration. Explore how GenAI is set to transform industries and what steps your organization can take to stay ahead in this evolving landscape.
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Greg Brooks
3K followers
I had a great time last week hosting the latest AOP Association of Online Publishers 'AOP Crunch' event focusing on how publisher brands are building community and loyalty Here are a few of the top tips from the panel: 💡 Loyalty is built on a two-way value exchange between brand and audience. Registration shouldn’t be treated as simply a data capture exercise, but the start of a long lasting relationship. 💡 Look beyond publishing for inspiration. Some of the most effective loyalty strategies already exist in gaming, sports, retail and aviation. 💡 Community isn’t just content, it’s participation. Give your audience ways to take part, be heard and actively engage, not just passively consume. Two clear themes emerged: 1. The shift from purely chasing scale to focusing on engaged users 2. The renewed focus on audience identity, first-party data, and how to use them to unlock more value for advertisers. Thanks to AOP for having me, the packed room for listening and my fellow panellists Navbir Dhillon, Gumtree.com, Elysse Jones, GB News, and Susanne Kinnaird, Newsquest Media Group. as well as the brilliant Rachel Cottis and Gareth Cross from The Telegraph, George Odysseos from Planet Sport Group and Catherine Murray from Utiq. Look forward to the next one! https://lnkd.in/ewNvBbiR
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