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Patrick Rooney posted thisA little over a month ago, we closed operations at MahaloHub. After we got off the final call, one of the first real questions I had to sit with was: what's next? I didn't have an answer yet, but I knew one thing: AI would play a central role in whatever it was. For the past couple of years, I have been using AI in my daily work well beyond "improve this email" — thinking through business strategy, pricing, competitive analysis, go-to-market workflow, presentation development. It has been embedded in nearly every aspect of how I work. Reflecting on that, something crystallized for me. While I used AI personally, and while we built powerful AI into the MahaloHub platform, we never applied it at the business level. When I started talking to other leaders, the pattern held: teams use AI, individuals become more efficient and creative, but the business benefits aren't accruing to the organization. Not for lack of interest or board pressure, but because many companies simply don't know where to start or how to get organized to scale. At the same time, I've been back to school to learn the foundations of AI, how it applies to business strategy, how to successfully pilot and scale across an organization, and how to tie it to measurable outcomes across functions. It's been exhilarating, challenging, and, well, exactly how I remember college. We've seen this movie before. The internet, then social media, now AI, with each wave, in many ways, getting faster, deeper, and more consequential. When we started Zocalo Group, social media was just beginning to percolate and we had to get very good at it, very fast, building process and methodology to make it actionable, measurable, and results-oriented. We always started with the same question: what business outcome are we trying to achieve? This experience, perspective, and insight led to ShoreGTM, a consulting group helping midsize B2B companies move from fragmented AI experimentation to measurable performance across marketing, sales, and customer success. Always starting with the same question: what business outcome are we trying to achieve? I'd be remiss not to thank my wife, Katie Boehm Rooney, for her support and belief in me throughout this journey. We are just getting started. We have a couple of great clients and are looking forward to having some fun. If you’re curious to learn more, drop me a line at patrick.rooney@shoregtm.com. (And, yes, I wrote this post but AI helped me improve it. But, the em-dash is all mine!)
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Patrick Rooney reposted thisPatrick Rooney reposted thisSmart conversations. Real stories. Zero fluff. Your new favorite agency podcast starts here. 🎧 Tune in on Spotify: https://lnkd.in/gKJv2rG7
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Patrick Rooney posted thisIt’s been an incredible three-year ride since we launched MahaloHub in 2023. We set out to make it easy for all companies to share their stories through the authentic voices of their customers and employees. We poured our energy, passion, and countless hours into bringing this vision to life, and have had the great fortune to work alongside incredible people who believed in what we were building. What we couldn't fully anticipate was the speed at which the technology landscape would shift – particularly with the rise of AI transforming our space in ways no one saw coming (note the intentional em-dash!). While we evolved rapidly and introduced some amazing new products, we were unable to gain the traction we needed to sustain the business. Today, we are officially announcing the closing of MahaloHub. The support we received from so many along the road fueled us in the good times and buoyed us in the tough times. The guidance and encouragement have been amazing and endless. For that we are eternally grateful. Thank you to our Clients and Partners for taking a leap of faith in us. We are so grateful to you for your support. A huge thank you to Dave Kissel, Shannon Smedstad, Josh Schwede, Craig Fisher, David Armano, and Eileen Rochford for believing in our vision and your generosity in sharing your wisdom and guidance. More than ever, we believe authenticity and true story telling are more powerful than ever, and with the acceleration of AI are only becoming more important. To those companies working to make it easy to bring these real stories to life, we wish you great success.
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Patrick Rooney reposted thisPatrick Rooney reposted thisI am excited to announce that I am hiring at HUMAN security. We are looking for a results-driven leader who thrives in fast-paced environments and is passionate about developing teams. This is an incredible opportunity to build and lead a team that helps clients navigate the fast-paced world of Agentic Commerce, ensuring there is trust in every digital marketing dollar they invest. For more information or to apply, please visit the link below: https://lnkd.in/g5xmZ7kF
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Patrick Rooney shared thisThe Duolingo marketing team did something remarkable: they let a green owl mascot become completely chaotic on TikTok. Thirst traps. Unhinged takes. Borderline uncomfortable humor. Their executive team could have killed it as too risky or off brand. Instead, they leaned in. And it's now one of the most recognizable brand presences on social media. But here's what I keep thinking about: How did they know it would work? Because for every Duolingo owl, there are dozens of brands that tried "edgy" and failed spectacularly. Remember when brands tried to capitalize on the #Barbenheimer moment and it just felt forced? The difference isn't bravery. It's knowing when bold will land versus when it'll backfire. Many CMOs sit on creative ideas that could be breakthrough - or brand-damaging. The fear of getting it wrong leads to playing it safe. And safe is invisible. What if the barrier to bold marketing isn't creativity? What if it's confidence? Knowing whether your audience will embrace the risk or reject it? The brands winning right now aren't just brave. They're informed about when to be brave. What other brands have pulled this off as well?
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Patrick Rooney posted thisGartner predicted that by 2025, 30% of outbound marketing messages would be synthetically generated. We are well into 2026 (at least it feels that way). Doesn’t it feel like more than 30%. AI-written blogs, AI-generated social posts, AI-designed ads. So much so that there is a growing backlash against mediocre content created at machine speed. Because: the bottleneck in marketing used to be production. Now it's resonance. As we know all-too-well, anyone can generate 100 blog posts in an hour. But how many of those posts will make someone stop, think, or feel something? How many will they actually share? Are you seeing a shift in attitudes and approaches around AI-generated content? Is your content strategy shifting to focus more on “does this land” vs “lots of content, fast?” Or can a hybrid approach actually work?
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Patrick Rooney reposted thisPatrick Rooney reposted thisIt's hard to find the words with the challenging job market. Would love to help with intros & referrals 💙 If you're looking for what's next, we're growing and hiring eComm & Retail Media industry experts who want to help brands win the future of Commerce 🛒 Links to open Pacvue roles ⬇️ Senior Director, Sales: https://lnkd.in/gE6NZsjn Senior Director, Product Growth: https://lnkd.in/gdvsxfx4 Additional Roles: https://lnkd.in/gcRFBvTS Please share with your network 🚀 If you know someone, send them my way 🙏🏻
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Patrick Rooney posted thisAbout $8 million for 30 seconds. That's what a Super Bowl ad costs in 2026. And according to Ad Age, about 60% of viewers can't remember a single advertiser the day after the game. Think about that ROI for a second. It's not that the creative is bad. Most Super Bowl ads are brilliantly produced. They're shot by top directors, scored by famous composers, approved by multiple layers of leadership. But brilliant production doesn't guarantee resonance. What fascinates me is this: brands will spend months and millions perfecting the visual effects, the celebrity cameo, the soundtrack. But most will go into the game with zero data on whether their core message actually connects emotionally. They're optimizing for everything except the one thing that matters: will people feel something worth talking about? We've solved for "high quality." Time to solve for "actually resonates."
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Patrick Rooney reposted thisPatrick Rooney reposted thisEvery pitch comes down to one question: which idea will actually land? Stop guessing. Validate your concepts before you walk into the room. Predictive Resonance Score™ helps agencies choose the winner—fast. 🔗 mahalohub.com/clarity
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Patrick Rooney reacted on thisPatrick Rooney reacted on thisI am beyond thrilled to finally share this publicly! Since joining Elevance in March of last year, I have be focused on driving AI solutions in claims processing with a simple goal: to improve the speed and accuracy of claims decisions so we can better deliver on the promises we make to our members and providers. I am incredibly proud of this work - and we are just getting started. Yall have no clue what we're cooking up. We're changing healthcare. We're making it better. If you know me, you know I wouldn't be here doing this if it wasn't positive change. Here's my boss Danny Brakebill, IT leader Venkat Alladi, and delivery leader Balaji Ramdoss talking about it at Google Cloud Next. Full heart. https://lnkd.in/gzQ3_RE3Human-centered AI healthcare essential for providing care - SiliconANGLEHuman-centered AI healthcare essential for providing care - SiliconANGLE
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Patrick Rooney liked thisPatrick Rooney liked thisI built a $1MM consulting deliverable for $0. In exactly 10 moves ↓ Comment "DELIVERABLE" and I will DM you the full guide for free. Most enterprises are paralyzed by AI hype. They hire a strategy firm, spend massive budgets, and end up with stalled pilots. The problem is that they are paying a premium for analysis that frontier models can now execute at a fraction of the cost. The multi-million-dollar consulting engagement is dead. You can replace the analytical discovery layer intelligently with AI-assisted workflows. That frees up your budget to focus on what actually matters: execution and adoption. I packaged the exact discovery sequence operators need into a single guide. → Assess foundational AI readiness → Audit data infrastructure for hidden silos → Pinpoint workflow bottlenecks costing you millions → Prioritize use cases based on actual ROI → Define strict boundaries for your initial pilot → Calculate the true cost of custom model development → Map the organizational change management requirements AI will do the heavy lifting on the analysis. But you still need senior operators to handle the politics, interpret the workflow, and drive the production deployment. 1/ Like this post 2/ Make sure we're connected 3/ Comment "DELIVERABLE" below ♻️ Repost for priority access — inbox gets busy fast.
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Patrick Rooney reacted on thisPatrick Rooney reacted on thisThrilled to share that I’ve stepped into a new role as VP, Head of Brand Communications at Empower. Empower is one of the fastest-growing financial services companies in the U.S., helping nearly 20 million Americans navigate their financial lives. What drew me in most is the chance to build and scale something meaningful at a moment when both the company and the category are at an inflection point and evolving quickly. In this newly created role, I’ll lead brand earned, social, creator/influencer, and internal communications, while shaping how we show up through thought leadership, education, and brand and product storytelling across both B2C and B2B audiences. We are accelerating quickly and I’m particularly excited to head to Formula 1 Crypto.com Miami Grand Prix this week, where we’ll be bringing Empower’s brand to life in a big way. Grateful to Edmund F. Murphy III, Sangita Woerner, and Steve Gawlick for their trust and partnership, and excited to work alongside Peter Kapinos, Jon Klaff, Bill Fox, Vanessa Welch, Megan Toth, Katelyn Kwiatkowski, Natalie Atwater, and the entire Empower team to help more people turn financial confidence into the freedom to build fuller lives. Let’s go!
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Patrick Rooney liked thisPatrick Rooney liked thisWell, that didn’t last long. As most of you know, I retired at the end of the year, and for the most part, it’s been great. That said, despite knowing that retirement was coming around the bend sooner than later, one of the things that never really sunk in for me is the hole that it leaves in your day-to-day existence. Your days, nights and weekends are now – instantly and forever – yours to do with as you feel. Don’t get me wrong; not having to worry about everything from utilization and productivity to keeping the pipeline full and win-rate up without alienating any clients is pretty amazing. But I do miss working with clients and the work itself. My wife Lea, who also misses me having my days fully occupied, suggested I find something to do with my time besides working on my golf game and keeping my streaks on NYT Games alive. So that’s what I set off to do. I laid out a few basic rules for myself. First, I want to feel like whatever I do is having a positive impact on people and planet. Second, I want to prioritize working with those whom the system is currently under-serving. Third, I want to collaborate with others who buy into my vision but have no interest in adding employees and/or overhead. Finally, I don’t ever want this to be about the money. Here’s where I netted out: meet Icon Builders. Icon Builders is strategic communications advisory service designed specifically for founders of early-stage, purpose-driven businesses where seasoned executives offer work on a trust-based pay-what-you-want basis. Priority will be given to founders who are women and/or from other under-represented groups in the start-up community. The early-stage part is also key. We are not an agency and have no interest in becoming one. Our ideal client is operating with seed and/or angel money and has no business investing the time and/or cash to retain an agency. That said, they may be struggling to articulate their narrative in a way that resonates with potential investors, partners, employees and customers. Icon Builders offers access to senior executives and a full complement of communications capabilities with no expectation of payment. If you know a founder you think we should talk with, please have them reach out to rick@icon.builders. If you like what you hear and would like to learn more about how you could become one of our builders, please also reach out to me via rick@icon.builders In the meantime, I hope you'll check out our site (https://icon.builders) and wish us luck! Cheers, Rick
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Patrick Rooney liked thisPatrick Rooney liked thisIf you're still sleeping on Claude, you'll be left behind. My team and I spent over 100 hours testing Claude to its full potential. And based on all our tests and research with Claude, We've created this detailed guide to help you get more done in less time with Claude. In this guide, we've covered: 1. Executive assistant setup with Claude 2. AI-powered content creation with adaptive tone, multi-channel optimisation, and performance tracking with Claude 3. Learn how to transform complex data into actionable strategies with Claude's advanced analytical capabilities 4. Step-by-step scaling guide for successful organization-wide AI adoption To get it, 1. Like 2. Comment 'Claude' And I'll send it to you ASAP ♻️ Repost to get priority access
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Patrick Rooney reacted on thisPatrick Rooney reacted on thisINCREDIBLE NEWS - we've only gone and won 4 (four) x TITAN Brand Awards for the Klaar 'Perform Wonders' brand - we couldn't be prouder of the work, the team involved and of course, couldn't be more pleased for our awesome client Klaar. Recognized with 2 x Golds and 2 x Silvers for the following: Best Brand Identity category: - (Region: US) Best Color Palette - GOLD 🏆 - (Region: US) Best Tagline & Slogan - SILVER 🩶 Best Rebranding category: - (Region: US) Best Visual Identity Refresh - GOLD 🏆 - (Region: US) Best Corporate Rebranding - SILVER 🩶 Winning awards and getting recognition like this is fantastic. It shows the work is of the highest quality. It proves that the work not only looks great but also has demonstrable impact. Yes, let's be honest, it's a cherry on top of the successful project icing. But, more than anything, it shows what can be achieved when a client and their agency share mutual respect, mutual trust and mutual ambition. So a shoutout full of gratitude to Sharthok Chakraborty, Lana Peters, Alexa Amatulli and Atri Roy. We Make Brands Captivating (and Award-Winning)! Finally, last but by no means least, alongside myself and Stuart Anthony - big thanks and so much respect to the small but very mighty team that worked on the Klaar project: Ryan Kellogg / Joseph Hutchinson / Steve Savory. And thanks to Aditya Bohra for taking our Website Design (UX/UI) and building such a great site for Klaar 👏 .
Experience & Education
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Shore GTM
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Honors & Awards
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Best Advance in Social Talent Acquisition Technology / Silver
Brandon Hall
QUEsocial was honored to receive the Silver Award for Social Talent Acquisition Technology at the 2014 Brandon Hall Group Excellence in Technology Awards. Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and HR/Workforce Management.
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Top HR Product of the Year
Human Resource Magazine
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Silver Stevie / Best New Product in Human Capital Management
American Business Association
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Start-Up of the Month
Built In Chicago
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SABRE Award—Product of the Year (Recommendation Index)
Holmes Report
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Iron SABRE - Measurement
Holmes Report
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Measurement Innovation Award
Society for New Communications Research
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BMA Gold Tower Award for Best Social Media Campaign
BMA
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Measurement Innovation Award
Society for New Communications Research
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