About
Articles by Robert
Activity
6K followers
Experience & Education
Licenses & Certifications
Volunteer Experience
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Media/PR Chair
Greensboro Jewish Festival
- 2 years 6 months
Civil Rights and Social Action
In my role as Media/PR Chair, I implemented digital ads in support of the festival, managed the FB page and presented a report at the end of each festival.
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VP Communications
AMA Triangle
- 1 year 1 month
Education
As VP of external comms:
- I recruited a new comms team
- Established a podcast
- Introduced new features to the website to steamline event production and increase visibility. -
Board Member
North Carolina DECA
- 3 years
Education
I volunteered as an industry representative as part of North Carolina DECA's board. Serving the DECA chapters throughout the state.
The mission of DECA is to enhance the co-curricular education of students with interests in marketing, management and entrepreneurship. DECA helps students develop skills and competence for marketing careers, build self esteem, experience leadership and practice community involvement. DECA is committed to the advocacy of marketing and the growth of business…I volunteered as an industry representative as part of North Carolina DECA's board. Serving the DECA chapters throughout the state.
The mission of DECA is to enhance the co-curricular education of students with interests in marketing, management and entrepreneurship. DECA helps students develop skills and competence for marketing careers, build self esteem, experience leadership and practice community involvement. DECA is committed to the advocacy of marketing and the growth of business and education partnerships
By giving students hands-on experiences in the fields of marketing, business and entrepreneurship, DECA enhances the classroom experience by providing conferences and competitions that mold high school students into character-driven leaders. Find out how you can be part of making a difference. -
Board Member & Programming Co-Chair
ConvergeSouth Conference
- 5 years
Science and Technology
ConvergeSouth is the annual marketing conference held in the Triad (Greensboro, High Point, Winston-Salem) "Where Tech Meets Creativity". The conference is organized completely by volunteers.
Volunteer work included:
Serving on the volunteer board
Recruiting sponsors
Recruiting session and keynote speakers
Conference planning & scheduling
Assisting with day of event logistics. -
Search Engine Marketing Consultant
Geek Club Books
- 1 year 1 month
Civil Rights and Social Action
Provided an overall Search Engine Marketing (SEM) plan that included goals and actionable strategies for improving rankings of Geek Club Books website. This included:
Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images.
Recommendations for improving Geek Club Book's Google Ad Grant Pay Per Click (PPC)…Provided an overall Search Engine Marketing (SEM) plan that included goals and actionable strategies for improving rankings of Geek Club Books website. This included:
Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images.
Recommendations for improving Geek Club Book's Google Ad Grant Pay Per Click (PPC) campaign.
Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics. -
Founder
Triad Digital & Marketing Jobs Group
- Present 11 years 10 months
Economic Empowerment
The Triad Digital & Marketing Jobs Group (https://www.facebook.com/groups/triadmarketingjobs/) is a Facebook group that assists both the casual and active marketing job seeker in finding marketing related employment and freelance opportunities in Greensboro, High Point, Winston Salem and surrounding areas.
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Troop 40004 Volunteer
Girl Scouts Carolinas Peaks to Piedmont
- Present 12 years 2 months
Children
Parent Volunteer for various activities.
Organized troop Facebook page and private online parent's group. -
Marketing Volunteer
United Way Of Randolph County
- 1 year
Civil Rights and Social Action
Strategic internet marketing plan and site architecture documentation.
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Co-Founder
Greensboro Social Media Club
- 10 months
Science and Technology
The mission of SMC Greensboro was to provide education and resources while promoting ethical standards in the use of social media.
Volunteer work for Social Media Club Greensboro included:
- Working with other chapter leaders to start and found the Social Media Club Greensboro NC.
- Growing membership to 20+ active members.
- Assisting in sourcing and scheduling speakers and locations.
- Promoting the club through Twitter and Facebook accounts. -
Fractional CMO
LabWorkz LLC
- Present 2 years 2 months
In partnership, the CEO/founder developed foundational B2B assets for their AI Cyber Security scan tool & agent. Including brand positioning, persona development, and marketing elements, product sheets, white papers, and other necessary assets.
Publications
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How FTC Crackdowns Affect Influencer Campaigns
Collective Bias
See publicationRecently news headlines about the Federal Trade Commission cracking down on undisclosed influencer campaigns with influencers has media and news sites buzzing. In one example, back in March, the FTC issued a complaint against Lord & Taylor for compensating fashion influencers to post about one of its dresses on Instagram.
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Mastering Google Keep: The Unofficial Guide to Organizing Your Life with Google Keep (Mobile & Web Editions)
Amazon
See publicationAre you constantly looking for a pad of paper, back of a receipt or envelope for the next shopping trip or, to document some part for an auto or, home repair? And, often when you get to the store with the list you may have struggled to translate that written checklist into buying the correct part or, items? Or, worse you misplaced the list? Google Keep to the rescue! If Post-It notes and to-do lists are what you use to help keep the daily chaos at bay, then Google Keep plus this book will help…
Are you constantly looking for a pad of paper, back of a receipt or envelope for the next shopping trip or, to document some part for an auto or, home repair? And, often when you get to the store with the list you may have struggled to translate that written checklist into buying the correct part or, items? Or, worse you misplaced the list? Google Keep to the rescue! If Post-It notes and to-do lists are what you use to help keep the daily chaos at bay, then Google Keep plus this book will help even more.
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8 Reasons Why Your Website Doesn’t Rank or, Show Up in Google
Why People Click
See publicationYou’ve recently launched a new website but, have yet to see it in Google or, BING’s search results. Maybe you are up late looking for an answer or, you tried searching your company name and don’t see it. Some common reason why are below:
The domain name is too new.
Selecting a domain name is only half the battle. Your domain name hasn’t been around long enough (and active) for the search engines to “rate” it’s reputation. What you/your company do with the website is very important…You’ve recently launched a new website but, have yet to see it in Google or, BING’s search results. Maybe you are up late looking for an answer or, you tried searching your company name and don’t see it. Some common reason why are below:
The domain name is too new.
Selecting a domain name is only half the battle. Your domain name hasn’t been around long enough (and active) for the search engines to “rate” it’s reputation. What you/your company do with the website is very important to the search engines and your visitors.
The web site has had little traffic.
Have you done anything to promote the web site? This could be something like send out a press release, post to Facebook or, an email campaign.
The web site has a high bounce rate.
Do people go to your website, look at one page and then, leave? If they do, that is considered a bounce. -
5 Google AdWords Tips for Small Business
Why People Click
See publicationThe lab techs here at Why People Click have compiled a list of five things SMBs (Small to Medium Businesses) can do to immediately improve the performance of their Google AdWords accounts.
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Google Analytics & Why It's Important to Your Marketing
Why People Click
See publicationIn this Online Marketing Foundations blog post, we’ll explain some of the benefits of using Google Analytics, explain why it’s important to your business and offer a few tips for using it to your strategic advantage.
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Google Analytics & Google Alerts: Better Together
See publicationAs a business person or, marketing consultant there is probably no better free way to measure your marketing impact than to use Google Alerts & Google Analytics together. (And who doesn't like free, right?).
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Daily Deals: What's the Real Marketing Benefit?
BEM Interactive - Corporate Blog
See publicationDaily Deals. Many of us receive the offers via email, online, social media, in the newspaper or on TV. The barrage of discounts on everything from window washing to massage can border on mind numbing even, annoying. As an aside: to manage this barrage of daily deals you might consider subscribing to a daily deal email aggregator like Yipit
But, what is the value of the daily deal to the small to medium size business owner/retailer? What are the marketing benefits/risks for getting…Daily Deals. Many of us receive the offers via email, online, social media, in the newspaper or on TV. The barrage of discounts on everything from window washing to massage can border on mind numbing even, annoying. As an aside: to manage this barrage of daily deals you might consider subscribing to a daily deal email aggregator like Yipit
But, what is the value of the daily deal to the small to medium size business owner/retailer? What are the marketing benefits/risks for getting involved with a daily deal? To fully understand daily deals lets first look at the predominant players in our local area. -
Google's Zagat Restaurant Review Rollout - No Love for North Carolina Barbeque
BEM Interactive - Corporate Blog
See publicationNow that Google's purchase of Zagat has made Zagat's review data visible in search results and in their newly launched Google+ Local pages the bias against North Carolina barbeque is very clear. Don't believe me? Let's compare.
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Four Email Marketing Mistakes, Why They are Horrible for Your Subscribers and How to Avoid Them
BEM Interactive - Corporate Blog
See publicationAs an email marketing program manager (either in whole or, as a part of your job) there are a variety of opportunities that surface when managing your e-mail marketing. The list that follows are common items that email marketers may overlook as well as some suggestions on what to do and why it's important to your email subscribers to fix.
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SEO is a Marathon, Not a 50 Yrd Dash – How Long Does SEO Take?
Why People Click Blog
See publicationAs professionals in the online marketing marketing field we are often asked: “Why does SEO take so long?”, “When can I expect to see our site #1”, “How long does SEO take?” or, some variant of those questions.
When we had the opportunity to discuss things SEO with some other friendly professionals in the local market, it confirmed for us that what we knew was true. Search engine optimization (SEO) is indeed a marathon effort and the results are not likely to be seen in the time to…As professionals in the online marketing marketing field we are often asked: “Why does SEO take so long?”, “When can I expect to see our site #1”, “How long does SEO take?” or, some variant of those questions.
When we had the opportunity to discuss things SEO with some other friendly professionals in the local market, it confirmed for us that what we knew was true. Search engine optimization (SEO) is indeed a marathon effort and the results are not likely to be seen in the time to complete a 50 yrd dash.
Projects
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Scan Ninja AI CyberSecurity Suite Website, Brand Strategy, Persona Definition, Positioning
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I led the strategic development of Scan Ninja AI’s brand identity, website, and go-to-market positioning, ensuring a strong foundation for market entry and customer engagement.
Key Deliverables & Impact:
✅ Website Development: Designed and launched a fully optimized website, establishing Scan Ninja AI’s digital presence and streamlining lead generation.
✅ Brand Strategy: Defined core messaging, value proposition, and competitive differentiation to position Scan Ninja AI as a leader…I led the strategic development of Scan Ninja AI’s brand identity, website, and go-to-market positioning, ensuring a strong foundation for market entry and customer engagement.
Key Deliverables & Impact:
✅ Website Development: Designed and launched a fully optimized website, establishing Scan Ninja AI’s digital presence and streamlining lead generation.
✅ Brand Strategy: Defined core messaging, value proposition, and competitive differentiation to position Scan Ninja AI as a leader in AI-driven cybersecurity.
✅ Persona Definition & Target Markets: Conducted market research and competitive analysis to identify key buyer personas, industries, and customer pain points.
✅ Market Positioning & GTM Strategy: Developed a go-to-market (GTM) plan, including messaging frameworks, digital marketing strategy, and outreach playbooks to drive awareness and customer acquisition.
Through strategic positioning, compelling messaging, and a user-focused digital presence, this project laid the foundation for Scan Ninja AI’s growth in the cybersecurity market.Other creators -
Box Resellers Website Redesign & Branding
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American Valve Website Redesign, Brand Position & Market Segmentation
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Water : Harnessed .. for Over a Century.
American Valve, where tradition meets innovation in the world of industrial valve manufacturing. With a legacy dating back to 1901 and a website and product led strategy that no longer met their needs. The team at Cogent Analytics Marketing along with the client team undertook a complete overhaul of the brand position, channel segmentation and tactical execution.Other creators -
Second Harvest Foodbank NWNC Sees 45% Increase in Voting During 2014 $60,000 Walmart Challenge Grant Competition
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With a short competition window and limited budget we worked to ensure the nonprofit finished in the top 50 to obtain a $60,000 grant to feed the hungry.
Leveraging Google AdGrants and several Facebook tactics the actual results compared to the previous year included:
6th place in the overall competition, compared to 9th
54% increase in votes
10% increase in active Facebook fans
Working with the nonprofit staff we advised on:
Email messaging
Website…With a short competition window and limited budget we worked to ensure the nonprofit finished in the top 50 to obtain a $60,000 grant to feed the hungry.
Leveraging Google AdGrants and several Facebook tactics the actual results compared to the previous year included:
6th place in the overall competition, compared to 9th
54% increase in votes
10% increase in active Facebook fans
Working with the nonprofit staff we advised on:
Email messaging
Website landing page design
Facebook campaign creativeOther creators -
Reliant/NRG CMS Migration and Redesign
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A complete graphical overhaul and content update for the website. As well as migrating 1,000s of content snippets, a new user experience, installation of new hardware and CMS implementation.
A project of this scope and magnitude includes many individuals time and attention. Consultants, Creative Strategists, Content Strategist, Designers, User Experience, SEO, Business Analysts, QA Analysts, Project Managers, Testers, IT Engineers, Programmers, Marketing and the approval of Senior Management.A complete graphical overhaul and content update for the website. As well as migrating 1,000s of content snippets, a new user experience, installation of new hardware and CMS implementation.
A project of this scope and magnitude includes many individuals time and attention. Consultants, Creative Strategists, Content Strategist, Designers, User Experience, SEO, Business Analysts, QA Analysts, Project Managers, Testers, IT Engineers, Programmers, Marketing and the approval of Senior Management.Other creatorsSee project -
Häfele America Ranked #1 on Twitter
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Kleber & Associates, a home building products marketing agency, published a list of what Steve Kleber considers “some of the most active and engaging brands” on Twitter. Häfele America was ranked first. The list also included companies like: Pella, Dacor, Gerber, Rinnai, and KraftMaid. Kleber goes on to say in his blog post, “When managed correctly, brands can take on their own personality within social media platforms just as well as individuals can”.
Other creators -
Win-Back Email Campaign — Hafele America
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Designed and launched an email win-back campaign targeting an 18-month inactive customer list. Rather than a single-product discount, I advocated for extending the offer storewide to maximize its pull on a cold audience. Generated $10K+ in sales from a list the sales team had written off, and earned a "Coffee Is For Closers" mug from the National Sales Manager for the result.
Other creators
Languages
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English
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