We’re thrilled to welcome
Kristi Tutt to the Infinite Edge Consulting team as our Senior Manager, Content Engine Practice! 🎉
Kristi’s arrival is extra special because she used to sit in your shoes. Before joining us, Kristi was an IEC client during her time leading content, ABM, and digital strategy at Folloze.
Having experienced our positioning and content process from the client side, she knows exactly what it takes to build an agency-client partnership that is seamless, collaborative, and high-impact.
💬 "It feels like a full-circle moment to join a team I already respected from the client side. I know firsthand the kind of impact IEC has on refining positioning and creating content that actually moves the needle."
With a background spanning the culinary arts, agency strategy at SocialSEO, and enterprise B2B tech marketing, Kristi brings a uniquely human, empathetic approach to building scalable content strategies.
What Working with Kristi Means for Our Clients:
☑️ A True Client-Side Partner: Because she’s been on the receiving end of agency work, she builds strategies focused on ease of execution, clear alignment, and real partnership.
☑️ Human-First Messaging: She bridges complex B2B tech with a B2C mindset to strip away corporate jargon. As Kristi puts it:
| "At the end of the day, the best marketing is the kind that makes people feel understood, not like they’re reading corporate jargon."
☑️ Future-Proof Search & Content Engines: She helps teams build long-term strategies designed to perform across both traditional SEO and emerging AI search performance.
Kristi is so excited to help our clients to feel confident in their content strategy and proud of the stories they’re telling. Great marketing doesn’t just rank well or generate leads. It builds trust, starts conversations, and creates lasting relationships.
Please join us in giving Kristi a warm welcome to the team in the comments! 👇