Rob Stearns

Use multi-channel distribution tactics to maximize the potential of your material! Since audiences are dispersed across several channels, it’s critical to reach them where they’re most engaged. Want to learn more? Click the link to read the article: https://bit.ly/4kt7GaL #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

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📣 Charlotte businesses: Are you ready for the future of customer service? We recently published a blog on the Top 5 Call Center Trends to Watch in 2025 — from AI to omnichannel support. 🧠 Learn how to stay competitive: https://lnkd.in/euPNs7uZ #CustomerSupport #CharlotteBusiness #CallCenterConsulting #BPO #ArrowtekSolutions

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Colleen McKay Langner is such a bright light, and I had the pleasure of absorbing her wisdom as she reflected on her career journey to date. Leave it to a marketer to weave together a story about leadership using a "Wizard of Oz" analogy. My 3 favorite takeaways: 💖 "Just like Scarecrow, Tin Man, Lion, and Dorothy, the best leaders operate with intellect, heart, courage, and a clearly defined goal. They push through uncertainty by believing in themselves even if they don't have all of the answers, and by leaning on people they trust to navigate the (yellow brick) road together." 💖 "Reframe the idea of a career 'ladder' into a career 'lattice.' Lateral moves open up new pathways for learning, growth and curiosity that can set you up for brighter long-term opportunities than you could have ever imagined on the 'traditional' path upward." 💖 "I've always treated this business like it was my own family business, operating with deep care for our people and our growth." As the daughter of two parents who owned a family business together for 50 years, I got a front row seat to the challenges and triumphs of holding family and business in balance. This resonated so deeply, and it's a huge reason I wanted to be part of this privately-held, family-owned company. I know firsthand how great leaders, like my mom and dad, and like Alex Taylor, take care of their people when their people take care of the business. When you work for a company with great leaders and a thriving culture, there really is no place like home.

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If you want proof that smarter meetings growth is absolutely achievable, look at what Destination Augusta just pulled off. Our new Meetings AcceleratorPRO case study shows how powerful it can be when a destination pairs strong sales instincts with better data. Augusta made a smart decision to invest in a more advanced and scalable meetings strategy. They focused on improving their database, tightening segmentation, and putting their energy toward the opportunities most likely to convert. This approach helped create a more intelligent pipeline. Their team stayed focused on high value prospects while the MediaOne.Digital team brought in more qualified opportunities at the top of the funnel. If you want to see what working smarter in meetings sales really looks like, the full story is worth the read. 🔗 https://lnkd.in/g4fndq5E

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82% audience reach. 114% increase in participation. 112% more batteries recycled. Learn how Comcast Advertising helped a local recycling program turn awareness into action. #ComcastEmp https://bit.ly/3Nkp0mS

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For the second consecutive season, the Atlanta Braves will partner with Gray Media to simulcast a select number of regular season games over-the-air (OTA) for free in Atlanta and across the Southeast through Gray’s network of broadcast stations. The BravesVision OTA games will be announced prior to Opening Day. For a list of Gray Media stations in Braves Country, visit braves.com/watch. Palmetto Sports & Entertainment / WIS-TV / WMBF programming schedule announcements coming soon! Additionally, Gray Media will feature an expanded Braves Spring Training broadcast offering in 2026, bringing 15 Spring Training games to fans across Braves Country through Gray local television stations, reaching 26 markets throughout the Southeast. You can watch on Palmetto Sports & Entertainment today, tomorrow, Thursday, Friday, and this Sunday! And Friday's game will also be on WIS & WMBF. Baseball's back, baby. Chop on! 🪓

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With annual planning already ramping up, many teams are mapping out next year’s loyalty and rewards initiatives. If you’re considering a B2B loyalty program for 2026, this insight from our team is a must-read. Our latest guide breaks down why some programs fizzle while others flourish—spoiler: it’s all about using sales data to shape every incentive, prioritizing business impact over simple participation, and measuring success against clear performance metrics. Check out the tips and build a program designed to drive real results: https://lnkd.in/eByFZbmS Which metrics are top of your list as you plan for next year? Let me know below! #B2BLoyalty #RewardsStrategy #DataDriven #2026Planning

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Proud to see Vacation Innovations featured by ARDA as we expand our award-winning Maintenance Fee Protection program to meet growing demand across the industry. This article highlights how Maintenance Fee Protection is helping timeshare owners, developers, and associations navigate uncertainty with greater confidence. As demand grows, we remain focused on delivering flexible, consumer-first solutions that truly make a difference. Check out the full article below to learn more about how Maintenance Fee Protection can benefit your owners. 🔗 https://lnkd.in/empCMGMy #VacationInnovations #MaintenanceFeeProtection #ARDA360 #Timeshare #VacationOwnership

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Public service that’s for the people should evolve with the people. NACo has launched a guide to support counties to responsibly integrate AI and #GenAI into their services and operations. https://dy.si/sL7d2

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Big news in our Industry. Charter and Cox are merging to create the largest cable and broadband provider in the U.S.

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$ONAR ONAR is positioning itself for aggressive expansion—organically and through acquisition—as it continues to scale its integrated marketing technology stack and global client portfolio. #ThursdayThoughts @BuiltwithOnar @SCStocks https://lnkd.in/d5TyuSDU

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See how Easterns Automotive Group achieved 35% website conversions using Comcast Advertising's Audience Addressable TV advertising across DC and Baltimore markets. #ComcastEmp https://bit.ly/3H60i6J

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Interested in monitoring responses across multiple marketing channels in real-time? SYNC connects print, email, and digital advertising into one integrated strategy and provides visibility into performance across channels. Stronger alignment. Clearer insights. Better outcomes. Learn more at https://hubs.li/Q043CStQ0 #DirectMail #ComplianceCommunications #DirectMailStrategy #CustomerData #DocumentSolutions #DigitalMarketing #AutomationWorkflow #USPSTracking #DirectMailMarketing #CustomerCommunications #DirectMarketing #UnitedDirectSolutions #UDS #OmniChannelMarketing

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Poor subscriber segmentation occurs when you blast identical monetization offers to your entire email list without considering your audience's diverse interests, behaviors, or demographics Read more 👉 https://lttr.ai/Ahgfs #AdServers #EmailAdvertisingTip

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Companies with large internal teams or expansive networks often face a common challenge: 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧.   Vodcasting, or long-form video podcasting, is an effective solution. It allows organizations to deliver training, updates, and guidance across time zones, at scale, and on-demand. One vodcast can serve multiple functions: onboarding, internal training, client education, or addressing frequently asked questions.   Beyond efficiency, vodcasts strengthen internal culture by making leadership and expertise more visible. Externally, they reinforce your organization’s credibility and position you as a knowledgeable, forward-thinking resource. For companies navigating change, growth, or expansion, vodcasts offer a repeatable, flexible format that builds both engagement and trust.   If you haven’t considered vodcasting as part of your communication or marketing strategy, now is the time.   #B2BCommunication #VideoStrategy #Vodcasting #InternalTraining #ClientEngagement Photo by Jakob Owens on Unsplash.

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