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Dr. Sandeep Krishnamurthy shared thisDrum roll.... Finally, here is the pushups video. We added running this year! Thank you to Austin Le Monte who did the pushups and running with me. We appreciate all the donors who gave to the college. Seriously, the students are so amazing. I wish I could share the winning stories I see every day with all of you. Come get involved with us. Here's to more pushups next year! Our marketing team was brilliant as usual. Thank you, Julie Porter and Christopher Neprasch. We appreciate the help from Lisa Garcia and other colleagues who made this a reality.Cal Poly Pomona College of Business Administration, Singelyn Graduate School of Business
Cal Poly Pomona College of Business Administration, Singelyn Graduate School of Business
Dr. Sandeep Krishnamurthy shared thisFor Broncos Give 2026, Dean Sandeep Krishnamurthy committed to one push-up for every $250 raised and one lap around the CBA building for every $1,000. With $28,995 raised, he followed through with 116 push-ups and 29 laps alongside student assistant Austin Le Monte, Philanthropic Engagement Officer. The challenge was a way to bring the community together and show how collective support can make a real impact. THANK YOU to everyone who contributed, shared, and supported Broncos Give!! #BroncosGive #CPPBusiness #CalPolyPomona -
Dr. Sandeep Krishnamurthy shared thisCongratulations, HR students! Way to go!!Dr. Sandeep Krishnamurthy shared thisThis past weekend, I had the opportunity to represent California State Polytechnic University-Pomona by participating in the 2026 SHRM California HR Case Competition hosted at San Diego State University! I'm so happy to share that my team won 1st place!! As part of our 6 member team, we analyzed a complex, real-world HR case and presented a 15 minute presentation along with an Executive Summary to SHRM judges. As finalists, we had the opportunity to present to members of the greater SHRM community and collegiate chapters from across California. Thank you to my amazing team Lauren Saldana, Jessica Tran, Esvin Ojeda, Charlie Rosales, and Arvin Aure for your dedication, hard work, and passion throughout this experience! It was really amazing get to work with all of you under the guidance of Steve Guo. Special thanks to all the judges, volunteers, and donors who help make this event possible!
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Dr. Sandeep Krishnamurthy shared thisWe are delighted to welcome you to our community, Jay Garcia. Our students will benefit from your experience and wisdom.Dr. Sandeep Krishnamurthy shared thisSuper excited to be delivering the #keynote address at the Cal Poly Pomona College of Business Administration, Singelyn Graduate School of Business CIS Banquet this Sunday! 🎤 A special thanks to Dean Dr. Sandeep Krishnamurthy, Yongzhi Wang, and their team for this wonderful opportunity. I look forward to celebrating the achievements of our #CIS students and #MISSA alumni, building new professional connections, and discussing the future of #technology and its impact on our industry. Looking forward to seeing everyone there! #CISBanquet #CalPolyPomona #Networking #AlumniReunion
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Dr. Sandeep Krishnamurthy shared thisWe are delighted to partner with Chase to bring Financial Literacy Day to campus. Financial literacy is no longer optional, it is foundational. In a world of increasingly complex financial products, AI-driven markets, and shifting economic realities, the ability to understand money is directly tied to opportunity, mobility, and long-term security. Yet, too many individuals, especially students, are asked to navigate these systems without the tools to do so effectively. Financial literacy is not just about budgeting or saving. It is about: • Making informed decisions under uncertainty • Understanding risk, return, and trade-offs • Building pathways to wealth, not just income • Exercising agency over one’s economic future That is why initiatives like Financial Literacy Day matter. When done well, it is more than a symbolic event. It becomes: • A hands-on learning experience • A bridge between theory and real-world decision-making • A platform to engage industry experts and practitioners • A catalyst for lifelong financial capability I am particularly excited about our upcoming Financial Literacy Day. It is a great partnership with Chase that will bring together the community to campus. We are particularly excited to welcome the nonprofit partners who will help us advance the core message. If we are serious about connecting students to prosperous economic futures, financial literacy must sit at the core of what we do. #FinancialLiteracy #StudentSuccess #EconomicMobility #FutureOfWork #HigherEducationCal Poly Pomona College of Business Administration, Singelyn Graduate School of Business
Cal Poly Pomona College of Business Administration, Singelyn Graduate School of Business
Dr. Sandeep Krishnamurthy shared thisJoin us for the inaugural CPP–Chase Financial Literacy Day on April 21 from 12 to 5 p.m. in the College of Business Administration. Build confidence in your financial future through sessions on credit and debt, investing basics, financial wellness, and career pathways. The event includes a keynote, breakout sessions, a fireside chat, and networking opportunities. A resource fair will be available throughout the day in the CBA Courtyard. Register: https://lnkd.in/gdKN4qNJ #CalPolyPomona #CPPBusiness #FinancialLiteracy #BroncosLead #BroncosInTheWild -
Dr. Sandeep Krishnamurthy shared thisProfessor Babu George makes an excellent point. As universities, we have become accustomed to the course being the unit of learning. Why should that be optimal in today's technology-enhanced environment? Could there be other ways to compress the learning process? Professor George provides up with some initial guidance. What do you think? Could we dare to imagine a university with no courses, but infinite learning?Dr. Sandeep Krishnamurthy shared thisWhen will our Schools and Colleges Retire the "Course"? A course is essentially a time-boxed, linear compression of knowledge decided in advance. Earlier today at an AI in Education forum, someone told me "we need better courses". My reply was that we should just get rid of all the courses. Not shorter courses. Not micro-credentials. The example that came to my mind was the irony of improving DVDs after streaming already won. With AI as your companion, you don’t have to first “take a course” before doing things. You rather have the opportunity of traversing a personalized knowledge topology. Depending upon how you visualize and articulate what you feel as missing, AI can assemble concepts, tools, and fender the outcome. In the new model, you don't need to "learn now, use later", which is the whole idea of a "course". You encounter a problem, pull knowledge instantly, apply immediately, and reinforce through use. So education shifts from “What do you know?” to “How do you think, decide, and orchestrate intelligence?” What should replace courses today? 1. Replace syllabi with adaptive pathways 2. Replace lectures with interactive co-creation 3. Replace exams with real-world outputs 4. Replace semesters with continuous progression All these said, the real reason institutions won’t abandon courses (yet) is not pedagogy. It’s control and signaling. Courses provide measurable units, credential packaging, administrative simplicity, and economic structure. They’re optimized for institutional stability.
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Dr. Sandeep Krishnamurthy shared thisThrilled to have completed the Philly half marathon(The Love Run). The spirit of the city. The Rocky steps. The creative posters. The cheering volunteers. Above all, running as a Dad. Unforgettable experience.
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Dr. Sandeep Krishnamurthy shared thisOur Career Business Hub (CBACH) is rocking! Great teamwork.Cal Poly Pomona College of Business Administration, Singelyn Graduate School of Business
Cal Poly Pomona College of Business Administration, Singelyn Graduate School of Business
Dr. Sandeep Krishnamurthy shared this🎲 Behind the Business: Yaamava Resort & Casino Step inside the fast-paced world of casino business management at this interactive CBACH event on April 16 from 2–5 PM. Hear directly from industry leaders in marketing, finance, cybersecurity and security as they break down how their teams power a dynamic, highly regulated industry. Plus, join a mini challenge, grab some swag and connect during a live Q&A. 📍 CBACH (Building 164, Room 1070) 🔗 Register on Handshake https://lnkd.in/gQVpiCgC Space is limited—don’t miss your chance to explore new career paths and make valuable connections. #CPPBusiness #CalPolyPomona #CareerReady #CBACH #BehindTheBusiness -
Dr. Sandeep Krishnamurthy shared thisAmazing to see this great partnership. Kudos on your great leadership, Venkatesh Sankaran and Shashi Tripathi.Dr. Sandeep Krishnamurthy shared thisWe are excited to announce that TiE Los Angeles will be exhibiting at IIT2026 Global Conference on Apr 21 - 25, 2026. 🎉🎉 Like or comment if you'll be there! Register here: https://lnkd.in/g3Q4JcC6 Ramesh Nair | Venkatesh Sankaran | Deepa Pulipati | Dhaval Kapadia | Girish K. | Jerry Heikens
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Dr. Sandeep Krishnamurthy liked thisDr. Sandeep Krishnamurthy liked thisWe have the best administrative professionals at the College of Business Administration-Sam Houston State University. We have been celebrating Administrative Professionals Week all week, which will end with a cookout on Friday. Today was extra special because today is Administrative Professionals Day. We celebrated today with flowers for our amazing administrative professionals 💐 We are so blessed to have such amazing colleagues! Pictured here: Kristina Grimes @Markeytta Galvan Tiffani Goodin @Patricia McCarty @Megan Seamans
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Dr. Sandeep Krishnamurthy liked thisDr. Sandeep Krishnamurthy liked thisIt was such a special #Business #Leadership #Awards gala at the Milgard School of Business last evening. The #stories of the awardees was inspiring and impactful. We celebrated their tremendous contributions to the #pugetsound #economy and to the #nation. Over 200 #corporate leaders joined us at this annual banquet. Congratulations once again to award recipients Larry Treleven, Alfie Treleven, Matt Wadhwani, Keith Harnish, and Michael Griffus; and to their home grown organizations Sprague Pest Solutions, Harnish Auto Family, Puyallup Tribal Enterprises, Inc., and Pierce Transit. #leadershipmatters #consciouscapitalism #impact #jobcreation Pierce County State of Washington
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Dr. Sandeep Krishnamurthy liked thisDr. Sandeep Krishnamurthy liked thisOver the last 4 years I racked more than 10,000 km commuting to the office by bike, feasting my eyes on Mt. Rainier and Mt. Baker while crossing Lake Washington on 520 (the longest floating bridge in the world). With such scenery, bike paths and also horrible rush hour traffic I am not surprised that Seattle is at the top of the list 🚴How Seattle ranks for bike commuting — and which neighborhood is topsHow Seattle ranks for bike commuting — and which neighborhood is tops
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Dr. Sandeep Krishnamurthy liked thisDr. Sandeep Krishnamurthy liked thisWhat excites me most is the progress we are making at the Haverlack College of Business at Slippery Rock University from student success and experiential learning to visibility, innovation, and the future of career-ready education. I am grateful to work alongside colleagues, students, alumni, and partners who make this work so meaningful, and I appreciate SRU leadership for the opportunity to serve at such an exciting time for the college and the university.Prasad Vemala, Professionally Recognized at Slippery Rock University of Pennsylvania - Pittsburgh Business TimesPrasad Vemala, Professionally Recognized at Slippery Rock University of Pennsylvania - Pittsburgh Business Times
Experience & Education
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Cal Poly Pomona College of Business Administration
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Publications
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A Comprehensive Analysis of Permission Marketing
Journal of Computer-Mediated Communication
See publicationGodin (1999) has proposed a new idea-permission marketing. Here, consumers provide marketers with the permission to send them certain types of promotional messages. This is seen as reducing clutter and search costs for the consumer while improving targeting precision for marketers. This paper makes three contributions: First, a critical analysis of the concept and its relationship to existing ideas in the marketing literature is discussed. Second, a taxonomy of four models used to implement…
Godin (1999) has proposed a new idea-permission marketing. Here, consumers provide marketers with the permission to send them certain types of promotional messages. This is seen as reducing clutter and search costs for the consumer while improving targeting precision for marketers. This paper makes three contributions: First, a critical analysis of the concept and its relationship to existing ideas in the marketing literature is discussed. Second, a taxonomy of four models used to implement permission marketing today, direct relationship maintenance, permission partnership, ad market and permission pool, is presented. Permission intensity is seen as a key differentiator among models. Finally, a comprehensive conceptual cost-benefit framework is presented that captures the consumer experience in permission marketing programs. Consumer interest is seen as the key dependent variable that influences the degree of participation. Consumer interest is positively affected by message relevance and monetary benefit and negatively affected by information entry/modification costs, message processing costs and privacy costs. Based on this framework, several empirically testable propositions are identified.
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An Analysis of Open Source Business Models
MIT University Press
See publicationOpen-source software is not for hobbyists any more. Instead, it is a business strategy with broad applicability. Businesses can be built around this idea. In this paper, I want the reader to grapple with the specifics of how to build and grow such a business. To this end, I have proposed three fundamental business models - Distributor, Software producer [GPL and non-GPL] and the Third-Party Service Provider. These are sustainable models that can lead to robust revenue streams. The business…
Open-source software is not for hobbyists any more. Instead, it is a business strategy with broad applicability. Businesses can be built around this idea. In this paper, I want the reader to grapple with the specifics of how to build and grow such a business. To this end, I have proposed three fundamental business models - Distributor, Software producer [GPL and non-GPL] and the Third-Party Service Provider. These are sustainable models that can lead to robust revenue streams. The business models provided here can be enhanced by the addition of further revenue streams. For instance, we now know that certification of developers on an Open-Source product can lead to strong revenues. Not all products have the same profit potential. Therefore, not all Open Source Software products have the same profit potential. I have classified Open Source Software products into four categories - Stars, High-profile nichers, Low-profile nichers and Mainstream utilities. Businesses can be built around Stars. High-profile nichers can lead to robust revenue streams if properly marketed. The other two categories may not lead to high profits. Since many Open Source Software products are freely available, managers must scan public repositories to find out which products will be suitable for their business. The future of Open Source Software is bright. Increasingly, we will find that these products will take a central role in the realm of software and will find a larger place in all our lives.
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Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions
Journal of Consumer Affairs
The use of Internet seal of approval programs has been touted as an alternative to potential legislation concerning consumer-related online privacy practices. Questions have been raised, however, regarding the effectiveness of such programs with respect to maintaining privacy standards and aiding online consumers. The authors examine these issues in a series of three studies, the first of which is an exploratory application of Federal Trade Commission privacy standards to various online privacy…
The use of Internet seal of approval programs has been touted as an alternative to potential legislation concerning consumer-related online privacy practices. Questions have been raised, however, regarding the effectiveness of such programs with respect to maintaining privacy standards and aiding online consumers. The authors examine these issues in a series of three studies, the first of which is an exploratory application of Federal Trade Commission privacy standards to various online privacy policies in an effort to determine the ability of seal of approval program participation to act as a valid cue to a firm's stated privacy practices. The second and third studies are experiments designed to ascertain how online firm participation in Internet seal of approval programs affects consumers. Implications for consumer policy are discussed.
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