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Igniting Success: A Step-by-Step Guide to Building an Impactful Vision Board
Igniting Success: A Step-by-Step Guide to Building an Impactful Vision Board
In this article, we'll explore the incredible benefits, essential ground rules, a step-by-step guide, and valuable…
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Smeeta K. reposted thisBring your child to work day was an absolute YES day!Smeeta K. reposted thisToday, we celebrated Bring Your Child to Work Day 🩵, a wonderful reminder of our purpose. It was inspiring to see the next generation get a glimpse into our world, ask thoughtful questions, and bring fresh energy and ideas into the workplace. Moments like this emphasize the importance of creating a workplace where families, curiosity, and growth are integral to our culture at TCP. #BYCTW2026 #TCPCares #TCPKids
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Smeeta K. reposted thisSmeeta K. reposted thisOn National Pajama Day… Of course you wear your PJs to the office if you work at The Children's Place!
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Smeeta K. reposted thisSmeeta K. reposted thisWhen a shopping experience feels seamless, you’re seeing great teamwork in action 💪🏼 This week, we launched our “It’s Tee Time” graphic tee strategy at The Children's Place. The real win was seeing so many talented folks come together to bring this to life in such a short timeframe Running a digital business takes an entire village, but getting to launch on time took extra hands working together in rhythm to hit the mark, and we absolutely CRUSHED it this week! When you do something well in the retail space, it should be easy and friction free for your customers (Even if in the background it took multiple reworks, pulling up dev timelines, getting ground cover from legal and countless huddles with partners to get it done!) This is the kind of work that drives impact, aligning teams around a clear idea, executing fast, and delivering something that actually moves the business. I’m excited to see what our customers think 🙌🏻 #ecommerce #digitalcommerce #retail Aleksandra Kinney Kiera Ganann Jenna LaMonica Smeeta K. Eric Asbury Rajendra C Karamcheti Mark Ewart
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Smeeta K. reposted thisSmeeta K. reposted thisOur recent collaboration between The Children’s Place and Stoop in the City brought our “It’s a Yes Day” platform to life in the most creative way possible—right on a NYC stoop. What started as a simple question—“Mom, can we…?”—turned into a full-on Yes Day takeover. Chalk everywhere. Jump rope. Bubbles. Laughter. Chaos (the good kind). A reminder that when kids are dressed for anything… you can say yes to everything. This partnership worked because it didn’t feel like a campaign. It felt like real life—just turned up a notch. ✔️ Creator-first storytelling ✔️ Cultural relevance rooted in community ✔️ Product seamlessly integrated into the moment And most importantly—it captured what our brand is all about: Giving kids the confidence to live out loud, and parents the ease to say yes more often. 💙 Smeeta K. Nia A. Gianna Cianni Heather Cammallere Rebecca Simon https://lnkd.in/eg6nP59J #ItsAYesDay #ChildrensPlace #InfluencerMarketing #BrandBuilding #ContentThatConnects@stoopandthecity on Instagram: "Our stoop turned into a whole magical world — loud, colorful, and full of kids just being kids, with bubbles, chalk, and ice cream. The best part? They were dressed for it all. When they’re ready for anything, you can say yes to everything. @childrensplace #thechildrensplacepartner"@stoopandthecity on Instagram: "Our stoop turned into a whole magical world — loud, colorful, and full of kids just being kids, with bubbles, chalk, and ice cream. The best part? They were dressed for it all. When they’re ready for anything, you can say yes to everything. @childrensplace #thechildrensplacepartner"
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Smeeta K. reposted thisSmeeta K. reposted thisLast weekend, we hosted a Peter Rabbit Story Time at the Gymboree store in Garden State Plaza - bringing a bit of storybook magic into the retail experience. Families joined us for a live reading of the classic tale, a special Peter Rabbit appearance, and a few festive extras along the way. Seeing how excited the kids were when Peter Rabbit made his entrance was definitely a highlight. I had the opportunity to help plan and bring this event to life alongside an incredible cross-functional team. Moments like these are a great reminder of how powerful it can be to connect product, storytelling, and in-store experiences in a way that feels meaningful for families. Grateful to everyone who helped make this come together - thank you Michelle Zamora Dean Liz Heard Jane Levine Leslie J. Acuna Heather Smith Jared Letwat Gianna Cianni for your partnership and support!
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Smeeta K. reposted thisSmeeta K. reposted thisToday we brought a little storybook magic to life at the Gymboree store in Garden State Plaza with a special Peter Rabbit Story Time. Families joined us in-store for: 📖 A storyteller reading the beloved Peter Rabbit classic 🐰 A live Peter Rabbit appearance 🍬 Easter candies, stickers, and a few fun surprises along the way Watching kids light up when Peter Rabbit hopped into the store was a great reminder that retail is about so much more than product. When stories, characters, and families come together in real life, you create moments people remember. It was a sweet way to bring the Peter Rabbit x Gymboree collection to life and create a little magic for our customers. Smeeta K. Katie Guidi Leslie J. Acuna Claudia M. Heather Smith Jared Letwat Gianna Cianni Heather Cammallere Lauren Collins Michelle Zamora Dean Jasen Wright
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Smeeta K. shared thisGreat launches don’t happen because of one strong idea. They happen because of strong integrated plans. For the 𝐆𝐲𝐦𝐛𝐨𝐫𝐞𝐞 𝐱 𝐌𝐚𝐫𝐜𝐡𝐞𝐬𝐚 𝐌𝐢𝐧𝐢 𝐥𝐚𝐮𝐧𝐜𝐡, success wasn’t just about the collection or the campaign. It came from tight coordination across design, merchandising, marketing, retail, ecommerce, CRM, PR, and media, 𝐚𝐥𝐥 𝐚𝐥𝐢𝐠𝐧𝐞𝐝 𝐛𝐞𝐡𝐢𝐧𝐝 𝐨𝐧𝐞 𝐬𝐭𝐨𝐫𝐲 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. From teaser to press event, from social discovery to site storytelling, from store windows to CRM countdowns, every touchpoint reinforced the same message and moment. That alignment is what turns attention into traffic, and traffic into demand. In today’s environment, brand growth isn’t just about creativity or spend. It’s about building an operating model where teams move fast, together, and with clarity. Proud of the integrated marketing team and others who brought this to life. Jane Levine, Nia Alleyne Roth, Mariana Rua, Jared Letwat, Leslie J. Acuna, Tiffany Whitford, Kimberly Ketch, Kiera Ganann, Charles Craigle, Regina Hong, Tanya Bray-Williams, Michelle Tucci (Giessner)
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Smeeta K. reposted thisSmeeta K. reposted thisI’m excited to announce that yesterday was my first day with The Children's Place and Gymboree team in the Chief Customer Officer role. I’ve spent my career doing two things: helping some of the world’s most meaningful heritage and legacy brands expand their relevance while technological change accelerates, and helping newer brands cement their place in the pantheon of heritage. The first thing that all great brands have in common: great fundamentals. And to have a great brand and heritage takes work— it’s a marathon not a sprint. The second thing, to win, is that you need to have great people, with determination and curiosity. I’m very excited to work alongside Umair and the team he’s built for the long-term future of The Children’s Place. The third final magic ingredient for success is great potential. I’m really excited for the potential of what we can do for the people and communities served by The Children's Place. It's a privilege to be a part of it.
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Smeeta K. shared this📢Major milestone in our transformation journey. We’ve successfully completed our 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐚𝐭𝐚 𝐂𝐥𝐨𝐮𝐝 𝐦𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧, with our highest-volume programs now running on a modern platform that will help us rebuild the CRM engine to drive demand, relevance, and growth. Incredibly thankful for the collaboration across Engineering, Marketing/CRM, and our partners at Deloitte Digital and Salesforce to deliver this smoothly and in record time. Over the past several months, our teams have worked hard to reset our CRM strategy, tools, and performance. This migration enables faster execution, sharper segmentation, and a stronger overall customer experience. Early signs are encouraging: ✅️Performance has rebounded month over month, ~120% to plan for February ✅️Segmented sends are driving traffic and conversion lifts ✅️Mobile messaging aligned to real-time business needs is outperforming prior benchmarks Why this matters: 𝐟𝐞𝐰𝐞𝐫, 𝐦𝐨𝐫𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐜𝐨𝐧𝐭𝐚𝐜𝐭𝐬 𝐫𝐞𝐝𝐮𝐜𝐞 𝐜𝐨𝐬𝐭 𝐚𝐧𝐝 𝐟𝐚𝐭𝐢𝐠𝐮𝐞, 𝐰𝐡𝐢𝐥𝐞 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐡𝐞𝐥𝐩𝐬 𝐭𝐮𝐫𝐧 𝐂𝐑𝐌 𝐢𝐧𝐭𝐨 𝐚 𝐭𝐫𝐮𝐞 𝐬𝐚𝐥𝐞𝐬 𝐝𝐫𝐢𝐯𝐞𝐫. This is more than a martech upgrade. It’s an important lever in the broader business transformation at The Children’s Place. Rajendra C Karamcheti, Tanya Bray-Williams, Rohan Dharmadhikari, Jason Foster, Taylor Remsen
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Smeeta K. reacted on thisBring your child to work day was an absolute YES day!Smeeta K. reacted on thisToday, we celebrated Bring Your Child to Work Day 🩵, a wonderful reminder of our purpose. It was inspiring to see the next generation get a glimpse into our world, ask thoughtful questions, and bring fresh energy and ideas into the workplace. Moments like this emphasize the importance of creating a workplace where families, curiosity, and growth are integral to our culture at TCP. #BYCTW2026 #TCPCares #TCPKids
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Smeeta K. reacted on thisSmeeta K. reacted on thisMy partner just started the DOPEST job... but hasn't updated their LinkedIn yet. Will they tell me when they make the update? Yes. Will I still creepily check their profile like a complete lunatic until the update is shared? Yup. Now you all have to live with the suspense too. I can't handle the self inflicted stress alone. 😬
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Smeeta K. reacted on thisSmeeta K. reacted on thisIt’s the end of an era. For the past five years, if I’ve taken a call with you, then you recognize the kitchen in my background. I’ve built this company sitting at the kitchen island of my beautiful downtown condo. But tomorrow I am moving into a new space that I know will be an energetic portal into my ✨next level✨. The Collective is expanding literally and figuratively. I can’t wait to take you with me. Goodbye to the condo and goodbye to the gray kitchen and hello to what’s next…
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Smeeta K. liked thisSmeeta K. liked this115 children walked into The Children’s Place yesterday and spent 7 hours learning how a retail business actually works. They didn’t just watch. They did. ✏️ Designed their own custom t-shirts 🌟 Brought their “Perfect Yes Day” to life on our Yes Day Wall 👗 Evaluated unreleased products as our Style Squad 🏢 Explored career paths through a Career Fair 📸 Walked a runway, had a photo shoot and became # Trending in a mini mic series This is my second year designing and running this program end-to-end and what strikes me most isn’t the logistics (though those are a lot). It’s the moment a kid realizes their parent’s job is actually kind of amazing. None of it happens without the village. The volunteers who showed up with patience and energy. The business partners who lent product, décor, and their expertise. The teammates who made the prep, setup, and day-of chaos look effortless from the outside. L&D isn’t just for employees. Sometimes the most powerful learning experience you can create is the one that reminds a whole family why the work matters. Exhausted. Grateful. Already thinking about next year. #BringYourChildToWorkDay #LearningAndDevelopment #TheChildrensPlace #YesDay #RetailIndustry #EmployeeExperience
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Smeeta K. liked thisSmeeta K. liked thisToday, we celebrated Bring Your Child to Work Day 2026 🩵—an event that truly brings our culture to life. Thank you to everyone who played a part in making this such a meaningful and memorable experience. Special days like this reinforce the importance of community, connection, and creating a workplace where people—and their families—feel welcomed and inspired. #BYCTW2026 #TCPKids #TCPCares
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Smeeta K. reacted on thisSmeeta K. reacted on thisExcited to be in Miami next week for the POSSIBLE Marketing Conference and to connect with so many inspiring leaders across our industry. I’m especially looking forward to taking the stage with ADWEEK, The Female Quotient and SalientMG, and joining Digiday to share how we’re building powerhouse brands with purpose at Bel. At Bel, our mission is clear: bringing fruit, veggie, and dairy snacks to consumers that are delicious, relevant to today’s lifestyles, and bring real joy to consumers of all ages. At Materne North America - GoGo squeeZ , we bring that mission to life every day—evolving from applesauce in a pouch into a powerhouse snacking brand by staying deeply connected to what consumers want: * trust and simplicity for parents * creativity and fun for Gen Alpha * relevant benefits for Gen Z lifestyles I’m looking forward to the conversations ahead—learning from others, sharing perspectives, and coming back with new ideas to keep pushing our brands forward. At Bel, purpose is built into our products and lives in our brands. You can still join here: https://lnkd.in/e75yJ2gW #Bel #GoGoSqueez #Possible #BrandBuilding #forallforgood #snacking
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Smeeta K. liked thisSmeeta K. liked this🧼 Throughout its four-decade history, Axe has used cheeky humor to engage with male customers. But as young men grow up, the Unilever-owned fragrance brand is evolving as well, both in product and messaging. Earlier this year, it introduced new fragrance bottles designed for a more controlled output that eliminates the notorious “Axe cloud” that affects teenage boy locker rooms. Still, Axe is maintaining some frivolity, including with a new World Cup campaign that involves a costume contest on TikTok where winners will receive tickets to the soccer event. On this week’s Marketer’s Brief podcast with Adrianne Pasquarelli, Dolores Assalini, head of Axe U.S., talks about the strategy behind the brand’s new call-to-action “Smell your best when you look your worst” World Cup campaign. She also discusses how Axe is tapping into TikTok’s “fragrance maxxing” trend, and why Axe is rolling out more sophisticated scent options. 🎧 Listen to the full episode: https://lnkd.in/gbAYCj_K
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Smeeta K. reacted on thisSmeeta K. reacted on thisIt was a special moment hosting Joan Barnes, founder of Gymboree, alongside our Senior Leadership Team. Joan established Gymboree in 1976, inspired by a simple but powerful idea: creating community-based, early childhood playgroups that support children’s development and bring families together. Nearly five decades later, that founding vision continues to guide who we are and how we lead. Spending time with Joan was a meaningful reminder of our roots, our purpose, and the impact that thoughtful leadership can have across generations. #GYMBOREE #Iconic #LegacyBrand
Experience & Education
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The Children's Place
View Smeeta’s full experience
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Volunteer Experience
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Research and Development Chair
Junior League, Pelham NY Chapter
- 1 year 1 month
Social Services
Publications
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Advice for vice Industries: the Case for Stigmatized Products in Cause Brand Alliances
2006 American Academy of Advertising Conference
An established antecedent of positive consumer response to a cause-brand alliance is the compatibility, often based on a functional similarity, between the cause and the brand. This study tests the effects of patent functional similarity between a cause and stigmatized products, specifically in the alcohol, tobacco, and gambling industries. Path analysis confirmed that consumer perceptions of similarity between the cause and the brand in cause-brand alliance are instrumental to consumer…
An established antecedent of positive consumer response to a cause-brand alliance is the compatibility, often based on a functional similarity, between the cause and the brand. This study tests the effects of patent functional similarity between a cause and stigmatized products, specifically in the alcohol, tobacco, and gambling industries. Path analysis confirmed that consumer perceptions of similarity between the cause and the brand in cause-brand alliance are instrumental to consumer response to an alliance. Previously held consumer attitudes towards the cause and the stigmatized products are found to be equally important to consumer response.
Other authors -
Projects
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Brand Awareness Growth and Demand Generation at BrightFarms
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The multi-pronged plan involved the following::
• Restructured existing talent and hired new team members to create a robust marketing team.
• Infused an organizational mindset focused on data and consumer-driven planning.
• Strengthened the engagement of marketing and cross-functional teams.
• Increased leadership team confidence in our roadmap to success.
• Crafted a new brand positioning rooted in consumer insights and the foodie culture and developed new and improved…The multi-pronged plan involved the following::
• Restructured existing talent and hired new team members to create a robust marketing team.
• Infused an organizational mindset focused on data and consumer-driven planning.
• Strengthened the engagement of marketing and cross-functional teams.
• Increased leadership team confidence in our roadmap to success.
• Crafted a new brand positioning rooted in consumer insights and the foodie culture and developed new and improved shopper plans.
• Built an innovation pipeline to gain new households and grow the basket size of existing consumers.
• Established measurement mechanisms to track brand health and directed development of brand KPI dashboard. -
Innovation and International Launch of Mid-Tier Skincare Brand, Nutraeffects
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• Identified a white space through consumer segmentation.
• Crafted new brand positioning and led the development of a new product portfolio.
• Steered global cross-functional teams to deliver formulas, packaging, and creative assets in a compressed timeline. -
Innovation and National Launch of Premium Brand, Poland Spring ORIGIN
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Developed the new brand design, including the new name, identity, and brand voice rooted in consumer insights, partnering with the CMO and CEO.
• Designed and activated a consumer insight-based acquisition and funnel conversion strategy across traditional (TV, radio) and digital media (SEO, display, retargeting, reviews, online video, mobile media, social media, influencer strategy, and e-commerce).
• Launched through e-commerce first (Amazon and Walmart.com) and then in retail. -
Restoration of evian Relevance in the U.S. Market
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• Crafted the brand message, working with the global team to create communication assets for the U.S. market, which tested above norms.
• Organizational alignment, involving selling a business case for extensive media support to senior leadership.
• Media and activation. Launched the first media plan in over 20 years across TV, connected TV, digital, social, search, Amazon, and PR.
Honors & Awards
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Best in Class Brand Marketing, New Beverage Brand, Poland Spring ORIGIN
PAC Global Award
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Shorty Award for Website UX/UI, Poland Spring Origin
Shorty Awards
Languages
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Hindi
Native or bilingual proficiency
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English
Full professional proficiency
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Bengali
Native or bilingual proficiency
Recommendations received
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