Cookie policy
"Lyst" means LYST LTD (a company incorporated in England and Wales, with company number 07132083 and with a registered office at The Minster Building 7th Floor, 21 Mincing Lane, London EC3R 7AG). Lyst is also referred to in this Cookie Policy as "we", "us", "our", and "ours".
This Cookie Policy applies to all of Lyst’s websites and mobile applications (the “Sites”) and any other platforms Lyst owns or controls and makes available (the “Lyst Platforms”). We refer to the Sites and the Lyst Platforms as the “Services”. This Cookie Policy also applies to any other linked pages or blogs, features, content (including any information, text, graphics, photos, lists of items compiled by you, comments, reviews, links, or other materials uploaded, downloaded or appearing on, or linked to the Services), or applications offered from time to time by Lyst in connection therewith (collectively the "Content").
Any changes to this policy will be posted here. We reserve the right to vary this Cookie Policy from time to time and such changes shall become effective as soon as they are posted.
1. What are “Cookies”?
A cookie is a small text file that is stored on your device when you visit certain websites. We use cookies to understand how you interact with our Services and distinguish you from other users of our Services. Among other benefits, this allows us to make improvements to the information and design of the Services and to provide you with better customer experience. The term “cookie” in this policy covers cookies and a range of other similar technologies.
It is easy to change your cookie settings. Please see the ‘How do you opt-out of personalised advertising and control other cookie settings?’ section below for further information on how to do this. However please be aware that if you delete, disable or opt-out of cookies, your online experience with the Services may be affected and some features or areas of the Services may be limited.
2. What type of cookies do we use and why?
We use the following categories of cookies on the Lyst Sites:
Strictly Necessary Cookies. These cookies are necessary to allow us to operate the Services that you have requested. For example, we use required cookies for site security and site integrity, account authentication, privacy preferences, maintenance data, to make the site work correctly for browsing and transactions.
Functional Cookies. These cookies are used to improve your experience of our Services and operate according to your preferences. For example, they remember your login details and certain choices that you make on the Lyst Platform including content that you have viewed previously. Without these technologies, features like personalised recommendations or account preferences may not work correctly.
Performance Cookies. These cookies allow us to recognise and count the number of visitors to see how visitors move around our Services when they are using them and to track user conversions on the Sites. This helps us to improve the way our Services work, for example, by ensuring that users are finding what they are looking for easily. These cookies collect anonymous information only and do not show personal details.
Targeting Cookies. These cookies are used to make our Services more relevant to you and to personalise advertising online that may be of interest to you. For example, they personalise features such as (i) product searches and offers, (ii) recommended content, and (iii) adverts. They do not increase the amount of content that you will be shown, but they will help limit the number of times you see the same content. To opt-out of our use of these cookies, please refer to the ‘How do you opt-out of personalised advertising and control other cookie settings?’ section below. Note that opting out of this will not remove adverts, offers, or products; but may make them less relevant or more repetitive.
What about third-party cookies?
Third parties (for example, advertising networks and providers of external services like web traffic analysis services) may also store cookies on your device. These cookies are used by third parties to provide services to us, such as analytics/performance monitoring, or personalised advertising which may also include third parties using their cookies to show you adverts based on your past visits to the Sites. This means you may be shown different products based on what you appear to be interested in and what you have viewed on the Sites as well as other products deemed relevant to your browsing activity. In this way, advertising can be made as relevant and as useful to you as possible.
Note that we do not control cookies owned by third parties and it is your responsibility to configure your preferences for third-party cookies based on your individual targeting and tracking preferences.
Below we have listed the third parties that place cookies on the Lyst Platforms, along with the purpose for which the cookies are used. For further information on these third-party cookies and how to opt-out, please see the third-party links provided.
Strictly Necessary Cookies
| Cookie Name | Domain | Cookie use | Expiration time | Privacy Policy opt-out links |
|---|---|---|---|---|
| consent_ads_1 | .lyst.com | Tracks a user's cookie consent choice for advertising cookies. Required to remember the user's cookie consent. | 3 weeks | |
| consent_customization_1 | .lyst.com | Tracks a user's cookie consent choice for customization cookies. Required to remember the user's cookie consent. | 3 weeks | |
| consent_analytics_1 | .lyst.com | Tracks a user's cookie consent choice for analytics cookies. Required to remember the user's cookie consent. | 3 weeks | |
| csrf | www.lyst.co.uk | Used to help prevent CSRF attacks. | 1 year | |
| csrf | www.lyst.com | Used to help prevent CSRF attacks. | 1 year | |
| csrftoken | www.lyst.com | Used to help prevent CSRF attacks. | 1 year | |
| g_csrf_token | www.lyst.com | Used to help prevent CSRF attacks for google logins. | 6 months | |
| g_state | www.lyst.com | stores user sign-out status and is set when using the One Tap popup or Automatic sign-in | 5 minutes | |
| sessionid | .lyst.com | Keeps Django session ID for a user. Required for some core website services. | 1 year | |
| sessionconf1 | .lyst.com | Functional. Keeps session details on a user, such as session id. Required for some core website services. | 1 year |
Targeting Cookies
| Cookie Name | Domain | Cookie use | Expiration time | Privacy Policy opt-out links |
|---|---|---|---|---|
| NID | .google.com | Cookie contains Unique ID used to remember your preferences | 1 year | Opt-out here |
| IDE | .doubleclick.net | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user | 1 year | Opt-out here |
| _pinterest_cm | .pinterest.com | Cookies to allow users to share photos via Pinterest / the Pin It button, and Pinterest may collect electronic information about the use of their service | 1 year | Opt-out here |
| _pinterest_ct_rt | .ct.pinterest.com | Contains a user ID and the timestamp at which the cookie was created | 1 year | Opt-out here |
| _pinterest_ct_ua | .ct.pinterest.com | Third party cookie placed by the Pinterest Tag when we are unable to match the user. It contains a unique UUID to group actions across pages. | 1 year | Opt-out here |
| _pinterest_sess | .pinterest.com | Cookies to allow users to share photos via Pinterest / the Pin It button, and Pinterest may collect electronic information about the use of their service | 1 year | Opt-out here |
| SSID | .google.com | Cookies to carry out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 6 months | Opt-out here |
| SSID | .google.co.uk | Cookies to carry out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 6 months | Opt-out here |
| HSID | .google.com | Set by DoubleClick (Google) to build a profile of the website visitor's interests and show relevant ads on other sites | 1 year | Opt-out here |
| HSID | .google.co.uk | Set by DoubleClick (Google) to build a profile of the website visitor's interests and show relevant ads on other sites | 1 year | Opt-out here |
| SAPISID | .google.com | Set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device. | 2 years | Opt-out here |
| SAPISID | .google.co.uk | Set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device. | 2 years | Opt-out here |
| DV | www.google.com | Provides ad delivery or retargeting | 2 years | Opt-out here |
| sc_at | .snapchat.com | Used to identify a visitor across multiple domains. | 1 year | Opt-out here |
| _pin_unauth | .lyst.com | Personalized advertising/tracking by Pinterest. Used to identify anonymous users | 1 year | Opt-out here |
| 1P_JAR | .google.com | Collects information on visitor behaviour on multiple websites. This information is used on the website in order to optimize the relevance of advertisements. | 1 year | Opt-out here |
| 1P_JAR | .google.co.uk | Collects information on visitor behaviour on multiple websites. This information is used on the website in order to optimize the relevance of advertisements. | 1 year | Opt-out here |
| AEC | .google.com | Ensure that requests within a browsing session are made by the user, and not by other sites | 6 months | Opt-out here |
| _fbp | .lyst.com | Personalized advertising/tracking by Facebook. Unique id to identify users. More detail here | 90 days | Opt-out here |
| _scid | .lyst.com | This cookie is associated with Snapchat. It sets a unique ID for the visitor that allows third-party advertisers to target the visitor with relevant advertisements. This pairing service is provided by third-party advertisement hubs, which facilitates real-time bidding for advertisers. | 1 year | Opt-out here |
| cmp | .yahoo.com | Opt-out here |
Performance Cookies
| Cookie Name | Domain | Cookie use | Expiration time | Privacy Policy opt-out links |
|---|---|---|---|---|
| _gsas | .lyst.com | User identification | 1 year | Opt-out here |
| OTZ | .google.com | Provides an aggregate analysis of Website visitors. | 1 month | Opt-out here |
| _gat | .lyst.com | Analytics. Used to throttle request rate to Google analytics. Required to use Google analytics | Session | Opt-out here |
| uncode_privacy | .lyst.com | Stores cookie consent preferences | 1 year | Opt-out here |
| _scid | .snapchat.com | Used to help identify a visitor. | 1 year | Opt-out here |
| _clck | .lyst.com | Clicky is a tool that provides website analytics and tracking services, allowing website owners to gather data about their visitors, page views, and other metrics. | 6 months | Opt-out here |
| _clsk | .lyst.com | Connects multiple page views by a user into a single Clarity session recording. | 1 year | Opt-out here |
| CLID | .lyst.com | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 year | Opt-out here |
| ANONCHK | .lyst.com | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | 1 year | Opt-out here |
| MR | .bing.com | Indicates whether to refresh MUID. | 1 year | Opt-out here |
| SM | .bing.com | Used in synchronizing the MUID across Microsoft domains. | 1 year | Opt-out here |
| _gid | .lyst.com | Used to distinguish visitors and generate statistical data on how visitors use our website | 24 hours | Opt-out here |
| _ga | .lyst.com | Stores a uniqueAnalytics. Stores a unique id to identify users in Google analytics. | 2 years | Opt-out here |
| _uetsid | .lyst.com | A session ID cookie used in order to improve conversion tracking. U.S. only. | Session | Opt-out here |
| _uetvid | .lyst.com | Stores and tracks visits across websites | 13 months | Opt-out here |
| _sctr | .snapchat.com | Used to determine whether a third party tag will be called in a Snap Ads Pixel. | 1 Year | Opt-out here |
| X-AB | sc-static.net | Page View event for snapchat | 24 hours | Opt-out here |
| __stripe_mid | .sentry.io | Prevents fraud detection | 1 year | Opt-out here |
| ajs_anonymous_id | .newrelic.com | Store last visit time for statistics | 1 year | Opt-out here |
| JSESSIONSID | .nr-data.net | New Relic cookie used to monitor website health and ensure site functionality. | Session | Opt-out here |
| _gcl_au | .lystit.com | Google ad tracker | 90 days | Opt-out here |
| MUID | .bing.com | Stores and tracks visits across websites. | 1 year | Opt-out here |
| SRCHD | .bing.com | This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. | 2 Years | Opt-out here |
| SRCHHPGUSR | .bing.com | This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. | 2 Years | Opt-out here |
| _scid | .lyst.com, .lystit.com | Used to help identify a visitor across multiple domains | Opt-out here | |
| SRCHUID | .bing.com | This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. | 2 years | Opt-out here |
| SRCHUSR | .bing.com | This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. | 2 years | Opt-out here |
| _derived_epik | .pinterest.com | is placed by the Pinterest Tag when a match is identified and no cookies are present, such as Enhanced Match | 1 year | Opt-out here |
| cto_bundle | .lyst.com | Helps serve advertising | 13 months | Opt-out here |
| uid | .criteo.com | Stores unique user ID | 7 days | Opt-out here |
| osano_consentmanager_uuid | .newrelic.com | Used to identify a user who has accepted the cookie policy. These cookies collect information in a way that does not directly identify anyone | 1 year | Opt-out here |
| osano_consentmanager | .newrelic.com | Used to store a user’s unique identifier so their cookie consent preferences can be managed. These cookies collect information in a way that does not directly identify anyone | 1 year | Opt-out here |
| _uetsid | .lyst.com | Personalized advertising/tracking by Bing. More detail here | 24 hours | Opt-out here |
| ab.storage.deviceId | .lyst.com | Analytics. Stores unique id to identify anonymous users and users' devices. Required to track user interaction with products for later retargetting via email. Needed to track More detail here | 1 year | Opt-out here |
| ab.storage.userId | .lyst.com | Analytics. Stores unique id for a logged in user. Required to track user interaction with products for later retargetting via email. More detail here | 1 year | Opt-out here |
| ab.storage.sessionId | .lyst.com | Analytics. Stores unique id to track new/existing sessions and group session analytics. Required to track user interaction with products for later retargetting via email. More detail here | 1 year | Opt-out here |
Functional Cookies
| Cookie Name | Domain | Cookie use | Expiration time | Privacy Policy opt-out links |
|---|---|---|---|---|
| country | www.lyst.com | Customisation. Used to store the user's country preference. Not required for website functionality. | 1 year | Opt-out here |
| basket_key | checkout.lyst.com | Functional. Used in the checkout process to keep details of shopping bag. Required for this functionality. | session | Opt-out here |
3. Other technologies
In addition to cookies, other types of similar technologies on the Sites include:
Web pixels. Pixels are tiny images embedded on the Sites. They are unique codes that track behaviours and web traffic.
Site tags. These tags allow us to understand your browsing activity and identify whether you arrived on the Sites from an organic search visit or via marketing channels.
Third party libraries and APIs. This is software or content owned by third parties that are used on the Sites
UTM codes. These are identifiers that help Lyst track website traffic and its origin.
Technologies Used in the Lyst Mobile Application
Application SDKs. We use first and third-party software development kits to collect and interact with information about your activity in the app and also the device on which you are using the application.
Similar to the way we use cookies, these application SDKs help Lyst understand what items you are interested in and how to improve your browsing experience and use of the Sites.
4. How do you opt-out of personalised advertising and control other cookie settings?
Cookie settings on the Sites. You can adjust your first and third party cookie preferences on the Site via the ‘Cookie Settings’ link available at the bottom of most of our Site pages. If you opt out of cookies, we set an opt out cookie in your browser so that we can remember that you opted out.
Browser settings:
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Block cookies. You can adjust your cookie preferences by activating the setting on your browser that allows you to refuse the setting of all or some cookies. The "Help" feature on most browsers will tell you how to stop your browser from accepting new cookies. It should also tell you how to set up the browser to notify you when you receive a new cookie and how to disable cookies entirely. You can also disable or delete similar data used by browser add-ons, such as flash cookies, by changing the add-ons settings or visiting the website of the browser manufacturer. Visit www.allaboutcookies.org for more information about how to manage cookies on your particular browser.
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Delete cookies. Your browser will also allow you to delete cookies that are currently set on your device. Please note that if you delete all of your cookies, all of your existing cookie preferences will also be lost. This means that you will see the cookie banner again each time you visit our Site until you set your cookie preferences.
Device settings. You may also be able to adjust your cookie preferences in the settings of your device. However, the settings you choose will not apply across all your devices. This means that if you want to opt out of cookies on all devices, you must adjust your settings individually on each device and browser on which you use the Services.
Advertising Networks. You can opt-out of some third party advertising cookies by visiting: The Digital Advertising Alliance’s consumer choice page (http://optout.aboutads.info), the Network Advertising Initiative’s consumer choice page (http://optout.networkadvertising.org) or the European Interactive Digital Advertising Alliance consumer choice page (http://youronlinechoices.eu).
Third parties. You can also adjust your third party cookie preferences directly with the relevant third party. Please see the ‘What about third party cookies?’ section above for further details.
Effective Date: 17 July 2023