Justin Jackson on the threat to podcasts from YouTube, and why we should keep investing in RSS:

The benefit of investing in RSS is that any innovations will be shared across the entire ecosystem. When YouTube innovates, the benefits stay inside YouTube. When the podcast community innovates on RSS, everyone benefits: creators, listeners, and businesses alike.

A few years ago we were worried about Spotify locking down podcasts. YouTube feels a little different because video supplements rather than replaces audio podcasts. But Justin is right that we should be vigilant.

Manton Reece @manton