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Club Sportico: Kentucky Derby History Is a Marketing Masterclass
Close to 20 million people will tune into NBC’s Kentucky Derby coverage Saturday. Another 150,000 will fill…
WNBA Franchise Valuations Ranking List: From Golden State to Atlanta
The 13 WNBA teams that played in 2025 are worth a total of $5.55 billion, according to data compiled…
How the Edmonton Oilers Built Pro Sports’ Largest 50/50 Raffle
After falling behind the Florida Panthers three games to none in the 2024 Stanley Cup Final, the Edmonton…
LIV Golf Begins Planning for Future Without Saudi Backing
LIV Golf is officially seeking a path forward without its Saudi backers. The group on Thursday announced…
KKR Buys Into MLS Next Pro as League Plots Overhaul
Private equity giant KKR is buying into MLS Next Pro, a deal that will dramatically overhaul how Major League…
Worth a Dam: Oregon State NIL Collective Sues Blueprint Sports
Dam Nation, the former official NIL collective for Oregon State athletics, has filed a federal lawsuit…
Apple TV Steers F1 Champ Nico Rosberg on New Course
In 2016, after winning the Formula 1 Driver’s Championship, Nico Rosberg shocked the racing world by abruptly…
How Iowa State Wrestled With Email Onslaught After Gymnastics Cut
So much unbidden advice was bombarding Iowa State athletic director Jamie Pollard on Feb. 8 that it was only…
Nike Marketed a Sub-2-Hour Marathon. Adidas Just Did It
On Sunday, Sabastian Sawe won the 2026 London Marathon in 1 hour, 59 minutes and 30 seconds, becoming the…
For Those Keeping Score, an Ancient Baseball Art Lives On
Tom Hanks arrived at the Los Angeles Dodgers’ Opening Day game last year with a notebook and pen in hand…
NFL Rookie Signing Bonuses Up 18.5% for Mendoza-Headlined Draft
The 2026 NFL Draft began Thursday night in Pittsburgh with quarterback Fernando Mendoza selected No. 1 by the…
F1 Mulls October Return of Bahrain Race Canceled by Iran War
The FIA, Formula 1 parent Liberty Media and the 11 F1 teams have discussed adding the…