SEVERAL ingredients go into creating a successful consumer brand – namely a strong product-market fit, clear positioning and a robust go-to-market strategy.
For Zach Leong, co-founder of homegrown matcha business Chaboys, another factor played a critical role in the startup’s rapid early growth: timing.
Already a subscriber? Log in
Get 20% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
