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@balihoollc

cool

@balihoollc
the COOL Company is real-time creative personalization for ambitious brands. Right message, right person, right moment. Paris, since 2009
Paris, France
fr.cool.co
Joined May 2026
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  • @balihoollc
    cool
    @balihoollc
    Jul 8
    We are building the creative layer of digital advertising Banners that read the weather, the city, the match score, the product feed Every impression tailored, every format automated Work in progress since 2009
  • @balihoollc
    cool
    @balihoollc
    Jul 7
    Mass advertising broadcasts one message to millions DCO speaks to one person at a time, millions of times Geolocation, weather, product feed, sports data, CRM: ten scenarios, one adserver, every format Up to 50% more performance per campaign fr.cool.co
  • @balihoollc
    cool
    @balihoollc
    Jul 7
    Someone asked how personalization works once third party cookies fade Context replaces the cookie: the page the person reads, the weather outside, the city they stand in, the time of day DCO reads the moment, the creative adapts in real time Built for the cookieless web
  • @balihoollc
    cool
    @balihoollc
    Jul 7
    Contextual DCO on partner sites converts 5 to 10x above a classic acquisition campaign That is the cookieless scenario running today for our advertisers Air France, Renault, Decathlon, SNCF and Canal+ run personalized campaigns on our stack
    fr.cool.co
    Nos Créations : Campagnes DCO pour les Plus Grandes Marques | the COOL Company
  • @balihoollc
    cool
    @balihoollc
    Jul 7
    Advertising, like any conversation, should adapt to the person in front of it We started in 2009 with one belief: less ads, more efficient ads The mission holds today: put the ad back at the center of the brand-customer dialogue French and independent since day one