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BFM News on X: "The US Federal Trade Commission has sued Amazon, alleging the online retailer secretly overcharged advertisers through its ad auction system. It said the practice generated over US$20 billion in hidden charges, which were ultimately passed on to consumers through higher prices. 🧵1"

@NewsBFM
BFM News
@NewsBFM
The US Federal Trade Commission has sued Amazon, alleging the online retailer secretly overcharged advertisers through its ad auction system. It said the practice generated over US$20 billion in hidden charges, which were ultimately passed on to consumers through higher prices. 🧵1
6:00 AM · Sep 1, 20261.4KViews
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  • @NewsBFM
    BFM News
    @NewsBFM
    The US Federal Trade Commission has sued Amazon, alleging the online retailer secretly overcharged advertisers through its ad auction system. It said the practice generated over US$20 billion in hidden charges, which were ultimately passed on to consumers through higher prices. 🧵1
    6:00 AM · Sep 1, 20261.4KViews
    1
  • @NewsBFM
    BFM News
    @NewsBFM
    3h
    The lawsuit alleges Amazon manipulated second-price auctions by placing its own bids to inflate the amount advertisers had to pay. Amazon denied wrongdoing, saying its systems are designed to show relevant ads and that advertisers’ average costs remained flat from 2019 to 2024.