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Sumit Saxena | www.merren.io
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@sum_saxena

Sumit Saxena | www.merren.io

@sum_saxena
Founder at Merren.io | Building MIRA, AI-Led Ad Research Neuro Tracking Tool | Market Research | Know Before Going On-Air👇🏻
Mumbai, India
merren.io
Joined January 2010
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  • Pinned
    @sum_saxena
    Sumit Saxena | www.merren.io
    @sum_saxena
    Dec 30, 2025
    How does Maya AI work? Using Maya, you don’t need any research or technical skills. Maya is meant to augment your research process. ✅Create an instant discussion guide ✅Deploy instant smart, conversational interviews ✅Access reports without long wait times
    00:00
  • @sum_saxena
    Sumit Saxena | www.merren.io
    @sum_saxena
    Aug 27
    You come back to this masterpiece every time. From an ad POV, the team nailed this. The Volvo Epic Split is actually a great example of an ad with exactly the necessary elements: You have: >Jean-Claude Van Damme >Two Volvo trucks >An open road >A relatively simple background
    00:00
    @sum_saxena
    Sumit Saxena | www.merren.io
    @sum_saxena
    Aug 25
    merren.io/mira/ 𝐁𝐮𝐬𝐲 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐬 𝐬𝐭𝐫𝐨𝐧𝐠 𝘖𝘯𝘭𝘺 18% 𝘰𝘧 𝘢𝘥𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘰𝘱 10% 𝘣𝘦𝘴𝘵 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘢𝘥𝘴 𝘩𝘢𝘥 𝘩𝘪𝘨𝘩 𝘷𝘪𝘴𝘶𝘢𝘭 𝘥𝘦𝘯𝘴𝘪𝘵𝘺. (Part 5 of a 10 part series analysing what we found after measuring
  • @sum_saxena
    Sumit Saxena | www.merren.io
    @sum_saxena
    Aug 27
    Sony Bravia Ads kept retained their creative theme across Australia, India, Europe. It is one of the best example of "Show not tell". However, one must decide when to show or tell. Some ideas are best demonstrated minus words. Some ideas need dialogues and characters. "when"
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    @sum_saxena
    Sumit Saxena | www.merren.io
    @sum_saxena
    Aug 19
    “Show, do not tell” is not a law Only 44% of ads in the top 10% best performing ads were mostly show. (Part 3/10 of a series analysing what we found after measuring ~800 ads with MIRA) Yes, demonstration works. Show the stain vanish. Show the payment succeed. Show the food
  • @sum_saxena
    Sumit Saxena | www.merren.io
    @sum_saxena
    Aug 26
    merren.io/mira/ 𝐄𝐚𝐫𝐥𝐲 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐬 𝐜𝐨𝐦𝐦𝐨𝐧, 𝐧𝐨𝐭 𝐜𝐨𝐦𝐩𝐮𝐥𝐬𝐨𝐫𝐲 63% 𝘰𝘧 𝘢𝘥𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘰𝘱 10% 𝘣𝘦𝘴𝘵 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘢𝘥𝘴 𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥 𝘦𝘢𝘳𝘭𝘺. (Part 6 of a 10 part series analysing what we
  • @sum_saxena
    Sumit Saxena | www.merren.io
    @sum_saxena
    Aug 25
    merren.io/mira/ 𝐁𝐮𝐬𝐲 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐬 𝐬𝐭𝐫𝐨𝐧𝐠 𝘖𝘯𝘭𝘺 18% 𝘰𝘧 𝘢𝘥𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘰𝘱 10% 𝘣𝘦𝘴𝘵 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘢𝘥𝘴 𝘩𝘢𝘥 𝘩𝘪𝘨𝘩 𝘷𝘪𝘴𝘶𝘢𝘭 𝘥𝘦𝘯𝘴𝘪𝘵𝘺. (Part 5 of a 10 part series analysing what we found after measuring