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Vaeshnavi Kasthuril
165 posts
@whysnavi

Vaeshnavi Kasthuril

@whysnavi
Correspondent @livemint| Consumer Economy| @ACJIndia batch of ‘25| DM/mail at [email protected]| views are mine
Bangalore
livemint.com/authors/vaeshn…
Joined March 2025
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  • @whysnavi
    Vaeshnavi Kasthuril
    @whysnavi
    Aug 26
    SCOOP CONFIRMED!! @livemint was the first to exclusively report last November about Wipro Consumer’s plan to foray into the pet food segment.
    @livemint
    Mint
    @livemint
    Aug 26
    Wipro Consumer launches Snuggles, joining Reliance and Godrej in pet-food push (@whysnavi reports) livemint.com/companies/news…
  • @whysnavi
    Vaeshnavi Kasthuril
    @whysnavi
    Nov 25, 2025
    #breaking only @livemint Wipro Consumer to enter the pet food market with their new brand “Happy fur” in the coming 6-12 months three people with direct knowledge of the matter told Mint. Read my story here to know more :
    Wipro to enter pet food market with new brand ‘HappyFur’ | Company Business News
    From livemint.com
  • @whysnavi
    Vaeshnavi Kasthuril
    @whysnavi
    Nov 20, 2025
    The GST reboot was meant to revive India’s small-ticket discretionary categories. Instead, apparel and footwear retailers walked into a perfect storm of deferred buying, calendar distortions and erratic weather. Read my latest story in @livemint here:
    GST cuts fail to deliver the consumption boost for footwear, apparel sectors | Company Business News
    From livemint.com
  • @whysnavi
    Vaeshnavi Kasthuril
    @whysnavi
    Nov 18, 2025
    Value fashion retailers are setting their sights on South India. With high growth potential, rational rents, and changing consumer behavior, the region is becoming a key battleground for mass market players. Read my story for @livemint to know more:
    South India emerges as the next big battleground for value fashion retailers | Company Business News
    From livemint.com
    1
  • @whysnavi
    Vaeshnavi Kasthuril
    @whysnavi
    Nov 17, 2025
    Water purifier wars heat up. Eureka Forbes faces stiff competition from Urban Co.'s Native & Atomberg, yet remains India's largest brand with ₹773.4cr revenue in Q2 FY25. CEO Pratik Pota shares plans to retain its top spot . I write for @livemint
    Eureka Forbes battles digital-first rivals as water purifier market heats up | Company Business News
    From www-livemint-com.cdn.ampproject.org
    1