HOOPR
India’s music licensing market bleeds Rs 10,000 cr, Hoopr bets on fixing the gap
India’s music licensing industry is bleeding losses of over ₹8,000–10,000 crore annually due to rampant infringement and unpaid royalties, leaving artists underpaid and brands exposed to legal risks. Spotting this gap, IIM-A graduate and musician-turned-entrepreneur Gaurav Dagaonkar founded Hoopr in 2021.
Brands play it loud but pay it light, leaving music industry in the red
India's music industry faces significant revenue loss, estimated at ₹8,000-10,000 crore annually, due to copyright infringements in branded content on social media. Corporations often neglect royalty payments to music labels and independent artists for using their music in promotional videos. The misconception that social media content is primarily user-generated further exacerbates the issue, leading brands to overlook licensing requirements.
