Brand Lift uses experimental design to measure incremental brand results by polling people to assess the effect of a campaign on metrics.

Ending political, electoral and social issue advertising in the EU in response to incoming European regulation

Learn how incorporating high-quality ad testing into your media planning can be a win-win.

Meta's conversion lift studies measure the incremental impact of your ads on conversions using test and control groups.

Learn how measurement tools can help you make informed decisions in your campaigns.

A restriction period will take place the final week of the US general election

Important reminders to consider as you plan your election campaign across Meta technologies

Meta is standardising our advertiser service model worldwide.

Learn how you can work with creators to run partnership ads.