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Increase awareness
This might be your goal if your organisation wants to:
- Increase awareness or branding of a candidate or organisation
- Generate interest for a public service announcement
- Communicate urgent information to citizens or supporters
- Increase visibility of a legislative issue, such as taxes, education or immigration.
- Distribute critical information
- Issue critical updates about crisis situations to your community members
How to set up your campaign:
1. Go to Ads Manager and click the green Create button.
2. Choose the awareness objective.
This will show your ads to people who are most likely to remember them.
3. Special ad categories: Select Social issues, elections or politics if your ad falls into one of these categories.
4. Set your budget and schedule. Make sure that you choose the highest volume for your bidding and make sure that you've selected the right type of budget (e.g. daily vs lifetime) for your campaign.
5. Set your performance goal
Maximise reach of ads
Maximise number of impressions
Maximise ad recall lift
6. Define your audience with broad targeting using as few filters as possible. Here are some of the audiences you have available:
Core
Custom
Lookalike
7. Select Advantage+ placements
8. Set your optimisation to ad recall lift
9. Develop your ad creative, using a mix of video and static images.
10. Edit your ad copy, publish and you've finished!
Related resources
Explore advertising tips and guides for government and charitable organisations.
