Success stories

Learn about the ways government and charitable organisations are using Meta technologies to reach their communities with important messages and drive action.

Government organisation

Government of Telangana leverages reels to engage and educate citizens

Government organisation

Government agency uses WhatsApp to simplify the public's access to critical financial industry information

Government organisation

Centre for Healthcare Innovation adopts VR with Meta Quest to make training more efficient

Charitable organisation

British Red Cross leverages diverse creative to increase fundraising event sign-ups

Charitable organisation

Cancer Research UK leverages A/B testing and differentiated creative to understand impact

Charitable organisation

Breast Cancer Now tests performance improvements by adding creative built for Reels

Charitable organisation

Born This Way Foundation leverages account simplification and measurement best practices

Nonprofit Organization

UNICEF Indonesia uses a Facebook ad campaign to help improve childhood vaccine safety perceptions

Charitable organisation

Stop Soldier Suicide raises funds through Facebook to support veterans' mental health

Charitable organisation

Save the Children scales up fundraising to help children in Ukraine

Charitable organisation

Alzheimer's Society UK leverages existing creators' content to reach new audiences

Charitable organisation

World Wildlife Fund Spain creates a virtual influencer to change audience behaviour

Charitable organisation

CARE launches chatbots to promote childhood immunisation

Intergovernmental organisation

World Food Program USA uses Reels to reach new donors

Charitable organisation

UNICEF Argentina drives donations with Conversations API

Charitable organisation

Zindagi Trust uses WhatsApp to drive reach and fundraising for education in Pakistan

Charitable organisation

Prostate Cancer UK uses a full-funnel strategy to drive fundraising event participation

Charitable organisation

Mental Health Coalition leverages partnership ads to destigmatise mental health

Charitable organisation

Cancer Research UK uses AR to raise awareness of cancer

Charitable organisation

British Red Cross uses the chatbots to raise awareness and promote kindness

Nonprofit Organization

The Ad Council and Seize the Awkward use video ads on Instagram to encourage mental health conversation

Charitable organisation

The Ad Council and Love Has No Labels