Advertising tools

If you were previously using Business Manager, you may notice that your desktop experience has transitioned to Business Suite. Business Suite offers access to more tools, including a unified inbox and post scheduling, and has a refreshed home, activity and insights views. Like a Business Manager, you can still share and limit access to certain aspects of your business accounts by assigning roles. If you want to use Business Manager instead of Business Suite, you can follow the steps in our Help Centre here.

Try these tips to get the most out of Business Suite:

• Post frequently and consistently
  • Schedule posts and stories in advance using Meta Business Suite.
  • Create content in batches to save time using drafts.
  • Use the calendar view to build a regular posting schedule, fill gaps and create engaging content using third-party templates.
  • Store creative assets for your posts using albums with Meta Business Suite. You can save them for later when you're creating content and responding to your customers' comments.
• Engage with your followers
  • Prioritise your customer communications using the Updates card in your Home tab.
  • Stay up to date on notifications across platforms in the Notifications tab.
  • Create auto responses to messages when answering frequently asked questions in your Inbox.
  • Post content, view comments and respond on the go with the mobile app.
  • Use Inbox to respond directly to customers about the products they're asking about, or suggest others that might fit their needs.
• Reach more supporters with ads
  • Get to know who's engaging with your organisation in the Insights tab, and think about how you can better define your target audience for your automated ads.
  • Take a look at common questions and comments from new followers in the Posts and stories and Inbox tabs. These can give you clues as to what newcomers need to know about your organisation, which can help inform what kind of information to include in your ads.
  • See which of your posts drive the most engagement in the Insights tab. If you want to reach a brand new audience, boost it in the Posts and stories tab.

• Prepare ads a few days before you want them to launch: Before your ads are published, we review them to ensure that they meet our Advertising Policies. The Delivery column will read "In review". Ads about social issues, elections and politics could take up to 72 hours to review. Plan ahead and prepare ads prior to the day you want them to start delivering. Set the start date to at least a few days in the future to allow time for the ad review process.
• Let your ad exit the learning phase before making edits: Each time an ad is shown, our ads delivery system learns more about the best people and places to show the ad. During the learning phase, performance is less stable and cost per action (CPA) may be higher. The Delivery column will show the "Learning" status. Let your ad exit the learning phase before you make any significant edits, otherwise your ad could remain in the learning phase longer and your ad performance could be affected.
• Learn which objective best aligns with your goals: Advertisers may be put off by not seeing the types of advertising results they hoped for, but each objective is tailored to achieve a specific type of result. So examine our objectives and learn which one best aligns with your business goal.
• Use our measurement tools to better understand your audience: Start with broad audience selections and narrow them down over time. Keep track of the messages, services or products that resonate with your audience to help you refine your organisation's overall message and value to your audience.
• Pair Ads Manager with a test-and-learn approach: Ads Manager is best when paired with a test-and-learn approach. Different ad creatives, ad placements and audience selections will affect your ad performance differently. As you learn more about what works best for your business, use that information to update your ads. Look for patterns based on the choices you made to see which ones have had the best results.