Don’t Underestimate the Power of Customer Referrals
New research reveals they’re a critical source of low-cost growth.
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New research reveals they’re a critical source of low-cost growth.
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Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,...
An HBR Executive Masterclass with researcher and author Marcus Buckingham.
Aug 31, 2026
Identify what you’re doing for customers, and embed that value quantification into the sales process.
Aug 25, 2026
A conversation with Dartmouth’s Vijay Govindarajan and MIT’s Amos Winter on why designing for emerging markets before developed ones can yield benefits.
Four actions companies can take to better understand critical cues about timing.
Aug 05, 2026
An inside look at how the Harvard Art Museums team weighed the pros and cons of using AI-generated avatars to engage new visitors.
Research points to five ways companies can reduce the “brand debt” that AI can incur.
Jul 16, 2026
How three SMBs—a manufacturer, a boutique hotel, and a B2B software company—are adapting.
Jul 06, 2026
An HBR Executive Live conversation with Four Seasons CEO Alejandro Reynal.
Jul 02, 2026