Brand & Digital Marketing

Jakarta Raya, Indonesia
829 pengikut 500+ koneksi

Gabung untuk melihat profilnya
University of Indonesia

Tentang

• 14 years work experiences, thrive on digital marketing, has strong ability on brand communication and end to end digital marketing.
• A fun & dynamic person with strong personalities
• Fast Learner that think and do jobs effectively and efficiently.
• Have a good communication, planning, and negotiation skills.
• Filled with healthy curiosity

Aktivitas

829 pengikut

See all activities

Pengalaman

  • Digital Marketing Senior Manager

    Manulife

    - 1 tahun 9 tahun

    Jakarta Raya, Indonesia

  • Brand Communications & Digital Marketing Manager

    FWD Insurance

    - 3 tahun 1 tahun

    Jakarta Raya, Indonesia

    Current role responsibility :
    • Develop strategic marketing plan by identifying markets and opportunities that leads the delivery of winning creative and media.
    • Construct brand strategic communication throughout the year to be utilized accross function.
    • Manage the development and oversee implementation of brand plan to ensure that it has been in line as per local ID market objective and Group policies and protocols.
    • Tracking and reporting results metrics and success…

    Current role responsibility :
    • Develop strategic marketing plan by identifying markets and opportunities that leads the delivery of winning creative and media.
    • Construct brand strategic communication throughout the year to be utilized accross function.
    • Manage the development and oversee implementation of brand plan to ensure that it has been in line as per local ID market objective and Group policies and protocols.
    • Tracking and reporting results metrics and success measurement for always on, tactical activities, and other initiatives.
    • Initiate a research and analyze brand performance and other informations through performance and competitors' review, market observations, etc.
    • Collaborate with multi stakeholders accross department and functions and advise them on communications strategy and messaging to internal and external audiences.
    • Actively involved and engaged with management level meeting in order to give regular update on KPI progress and take initiative for required improvement
    • Responsible in managing and improving brand and digital assets.
    External Contact/Relationships :
    Creative, Digital and Media Agency
    • Brief and liase business as usual or campaign requirements both for communication and media in daily basis
    Internal Contact/Relationships :
    Distribution channels, LCR, product, customer experience, HR team, and HK Group Office
    • Liase and work with HK Group Office for every new iniatives and to ensure all implementation has been aligned with global company policy and value.
    • Liase with all functions to create and distribute Go to Market plan.
    • Liase with legal, risk, compliance department for each of campaign’s activity.

  • Digital Marketing

    FWD Insurance

    - 4 tahun

    Greater Jakarta Area, Indonesia

  • WPP

    4 tahun 1 tahun

    • Digital Campaign Manager (Media Performance & Creative)

      WPP

      - 1 tahun 3 tahun

      Greater Jakarta Area, Indonesia

      - Responsible for all digital implementation encompassing digital media buying, website production and content, social media content, content marketing, and KOL.
      - Responsible to handle performance digital media for big and dynamic advertiser in Indonesia (Nestle, Fonterra, Nestle Indofood, Castrol, Nike, and others). This job requires ability in implementing and optimizing campaign across digital channel (Google Search, Display, Youtube, Facebook, Instagram, and Twitter)
      - Provide a…

      - Responsible for all digital implementation encompassing digital media buying, website production and content, social media content, content marketing, and KOL.
      - Responsible to handle performance digital media for big and dynamic advertiser in Indonesia (Nestle, Fonterra, Nestle Indofood, Castrol, Nike, and others). This job requires ability in implementing and optimizing campaign across digital channel (Google Search, Display, Youtube, Facebook, Instagram, and Twitter)
      - Provide a comprehensive media plan and strategy based on client’s objective, limitation, and budget.
      - Analyze performance data and success metric, monitoring, and take action for optimization.

    • Digital Analyst and Strategist

      WPP

      - 2 tahun 1 tahun

      Jakarta

      - Responsible on report innovation with revenue KPI as part of new business.
      - Work closely with data analysis by utilizing Google Analytic, Similiarweb, Socialbakers, Sysomos, and other social insights platform for Owned, Earned, and Paid Media Asset measurement.
      - Involve in regular agency pitch in order to give comprehensive insights and recommendation

    • Account Management Executive

      WPP

      - 1 tahun

      Jakarta, Jakarta Raya, Indonesia

      - The beginning of my career in media agency’s world, responsible to manage GSK (Sensodyne) and P&G (Max Factor) Digital Campaign project allow me to learn about creative production, digital media, social media, and reporting.
      - Meeting and liasing with client to discuss and identify their advertising requirements in digital.
      - Together with internal team work on brand plan that will includes insight, creative ideation, media strategy, content creation, social media strategy and…

      - The beginning of my career in media agency’s world, responsible to manage GSK (Sensodyne) and P&G (Max Factor) Digital Campaign project allow me to learn about creative production, digital media, social media, and reporting.
      - Meeting and liasing with client to discuss and identify their advertising requirements in digital.
      - Together with internal team work on brand plan that will includes insight, creative ideation, media strategy, content creation, social media strategy and budgeting.
      - Working with colleagues, inside and outside agency to devise tactical campaign based on client’s brief and budget efficiency.
      - Monitoring the effectiveness of campaign and overall asset’s performance

  • Junior Merchandiser

    Lazada

    - 10 bulan

    Jakarta, Jakarta Raya, Indonesia

    - Looking for potential suppliers and negotiation in terms of margin, product variant, and benefits.
    - Working with marketing, production and creative division to effectively position promotional offers and popular products to visually attract customers.
    - Planning and Forecasting future sales based on analysis of previous sales and history.

  • Internship

    Halliburton

    - 5 bulan

    Jakarta, Jakarta Raya, Indonesia

    Exposed Administration, Marketing, and Business development.

Pendidikan

  • University of Indonesia

    Bachelor of Communication Communication, Journalism, and Related Programs

    -

    Aktivitas dan Kegiatan Sosial:Himpunan Mahasiswa Ilmu Komunikasi 2008 - 2012

Proyek

  • FWD LooP

    - Saat ini

    FWD LooP is one of proofpoint of FWD Life as an innovative Insurance company that dare to be different. As a pioneer of digital insurance this project has purpose to introduce the first unit-linked insurance product that you can register easily through online. With an easy unit-linked buying process, customer can get many interesting benefit on a simple package. FWD LooP is available to purchase through online, owing to that digital marketing is becoming one of our main approach to widen the…

    FWD LooP is one of proofpoint of FWD Life as an innovative Insurance company that dare to be different. As a pioneer of digital insurance this project has purpose to introduce the first unit-linked insurance product that you can register easily through online. With an easy unit-linked buying process, customer can get many interesting benefit on a simple package. FWD LooP is available to purchase through online, owing to that digital marketing is becoming one of our main approach to widen the reach and gather as many high quality visits for remarketing and CRM purpose in order to convert it into sales. Other than doing digital marketing, I’ve also involved on campaign’s strategy which including content marketing. In order to improve our performance in terms of website’s session quality, my role is required me to think on end to end process of marketing strategy in a way to tie all functions encompasses brand communication, content marketing (social media, website content, prospecting and retargeting ada content, advertorial and KOL), media strategy and website’s performance.

    Lihat proyek

Bahasa

  • English

    Tingkat profesional mahir

  • Indonesian

    Tingkat fasih atau penutur asli

Lihat profil lengkap Ester

  • Melihat siapa yang sama-sama Anda kenal
  • Minta diperkenalkan
  • Hubungi langsung Ester
Bergabung untuk melihat profil lengkap

Profil serupa lainnya

Jelajahi posting lainnya

Tambahkan keahlian baru dengan kursus ini

Lihat semua kursus