Blog Articles
Facial coding measures involuntary facial muscle movement while someone watches an ad. It maps those movements to emotional states second Read more
Ad research is the structured process before committing media budget to an advertising campaign. It involves gathering audience intelligence, analysing Read more
This ad testing glossary explains the most important ad testing terms used by market researchers, advertising teams, brand managers, customer Read more
Let me start with the question I get asked the most by marketing teams: "How many versions of my ad Read more
You already know why you should test an ad before spending media dollars. The harder question is the one that Read more
There is a scientific way to know if people will resonate with your ad. This means assessing their expressions, emotional Read more
The best ad testing software depends on how you test. Performance tools (Madgicx, Smartly.io) optimize ads after launch. Creative analytics Read more
Consumer interviews are the method that answers that question most completely. A direct, structured, one-on-one conversation with someone who represents Read more
Advertising research measures nine metrics: ad recall, brand lift, message clarity, purchase intent, emotional resonance, relevance, brand fit, attention grab, Read more
A brand manager trying to test a new TV spot doesn't need a pricing study. A product team trying to Read more
Facial coding measures involuntary facial muscle movement while someone watches an ad. It maps those...
Ad research is the structured process before committing media budget to an advertising campaign. It involves...
This ad testing glossary explains the most important ad testing terms used by market researchers, advertising...
Let me start with the question I get asked the most by marketing teams: “How many versions of my...
You already know why you should test an ad before spending media dollars. The harder question is the...
There is a scientific way to know if people will resonate with your ad. This means assessing their expressions,...
The best ad testing software depends on how you test. Performance tools (Madgicx, Smartly.io) optimize...
Consumer interviews are the method that answers that question most completely. A direct, structured,...
Advertising research measures nine metrics: ad recall, brand lift, message clarity, purchase intent,...