Per Werngren

Virtual Hosters: The new way to take responsibility for the Hosting experience by managing your customers' resources without owning any hardware! Asset-light is the future!

Over the years, it has been very lucrative for partners to look at where Microsoft is making investments and to make sure that their bets are aligned with Microsoft's. Now there is a great opportunity with Teams that Microsoft Partners should tap in to!

What are the top steps Microsoft partners can take to help their businesses succeed in 2019? We put that question to top experts, including Microsoft channel veteran and RCP contributor Per Werngren.

So you're a startup? Congratulations on a wonderful and highly exciting journey!

I have started and sold companies my whole life. Now, I focus on investing and helping entrepreneurs.
Based on my experience, here's some advice from the trenches.

The co-sell program is a huge success. And thanks to CEO Satya Nadella, worldwide channel chief Gavriella Schuster and others who have reshaped Microsoft, there is now a great path for partners to prove themselves and to leverage Microsoft's sales team in order to win new customers.

We all struggle with finding talent, nurturing leaders and better understanding our customers. I believe that part of the resolution for these three problems is to make a serious bet on embracing and driving diversity.

It has never been easier to expand your geographical market. The Internet and the cloud are enablers for everyone who wants to sell to other geographical markets.

What can Microsoft partners do differently in 2018 to make a business breakthrough? We put that question to 16 top experts, including PER WERNGREN, CONTRIBUTING EDITOR, REDMOND CHANNEL PARTNER MAGAZINE. For more tips on finding success in the Microsoft channel in 2018, read our full Marching Orders feature here.

Done right, hosting can be very profitable for partners, but it's hard to compete with the mega-vendors without taking a co-location approach.

This IDC study describes the partner-to-partner networking Partnering Collaboration Framework, a framework of 10 business functions and four collaboration levels that describes how channel partners can create successful and repeatable working partnerships with other channel partners. Partnering, by definition, is about collaboration or working together. Too often, channel partners associated with large software and hardware vendors use an ad hoc, opportunistic approach to working together. The… Visa mer

This IDC study describes the partner-to-partner networking Partnering Collaboration Framework, a framework of 10 business functions and four collaboration levels that describes how channel partners can create successful and repeatable working partnerships with other channel partners. Partnering, by definition, is about collaboration or working together. Too often, channel partners associated with large software and hardware vendors use an ad hoc, opportunistic approach to working together. The Partnering Collaboration Framework establishes a framework of 10 business functions and four levels of collaboration that must be considered when two or more organizations look to partner on a deal, a campaign, or a business.

"In this continually challenging economic period, it can be difficult for channel partners to find ways to grow their business in new technologies, industries, and geographies without taking on more risk than is acceptable to their business model," said Christine Dover, IDC research manager, Software Channels Research. "The Partnering Collaboration Framework provides a framework for channel partners to use when considering their own readiness to partner as well as that of an organization with which they want to partner." Visa mindre