“On an internet that can seem filled with nastiness, … the Kindness Mob has stumbled onto a solution that’s backed by science.”
— BBC.com
Founded 1/1/23 and over half a million members.
As Seen on the BBC
We Were Recently Featured on the BBC
The BBC told the story of how the Kindness Mob floods bullied and overlooked creators with kind comments, and what researchers say about why it works.
Read the BBC Article“…this Kindness Mob is creating an opportunity for people to take initial steps towards the more substantial contributions we’ll have to make if we’re going to correct the deficiencies in our society.”
“Through kind comments, the community created by Tyler Brickley has made it its mission to spread goodness where hate thrives. And it’s working.”
Our Story
Started by Someone Who Got Tired of the Hate
On January 1st, 2023, Tyler Brickley reached a critical moment of being fed up with how negative people were online. He theorized that if a video had ten hateful comments, most of those were probably left by people who didn’t actually hate the person in the video, but were motivated to fit in: a negative peer pressure.
He began to wonder if the same social mechanism would work in reverse (Spoiler alert: It does).
The Kindness Mob is run entirely by volunteers and fueled by the belief that “the internet is full of hate” is a learned behavior that could be reversed over time by following one simple but difficult thought: Kindness for everyone, always.
Read Our StoryReady to Make Someone's Day?
Nominate a Creator
Know someone on TikTok, Instagram, Facebook, or YouTube who could use a wave of kind comments? Tell us about them.
Make a NominationHow It Works
5 W’s and an H
Everything you’re curious about, at a glance.
Everyone (this one’s easy!)
And we mean that in both directions. Anyone can join the Mob — no application, no experience, no minimum follower count. And anyone can be nominated to receive one. We don’t vet people to decide if they’ve earned kindness first. That’s the whole idea.
Kind comments.
Real ones. When a creator gets nominated, hundreds of us show up in their comment section and say something genuinely nice. Not spam, not a script. Just a wall of encouragement big enough to change what that comment section feels like.
Comment sections.
We want to be found wherever comment sections are the most negative. While we are primarily on TikTok right now, we are inching our way onto Facebook and other platforms.
Every weekday and sometimes on weekends.
Nominations come in around the clock; we read them daily, and most days we pick someone and go. It takes about thirty seconds to participate, which is less time than it takes to argue with a stranger online.
Everyone deserves it.
Also because negativity is organized and kindness usually isn’t. One mean comment makes the next one easier to type. We just run that in reverse: When the first five hundred comments are kind, the mean ones stop showing up.
Authentically.
Watch the video. Find something kind you can say to this fellow human. Say that. No copy-paste comments, no bots, no faking it. Seven hundred people noticing something real beats ten thousand saying the same thing.
Press & Media
The Kindness Mob in the News
From local TV to international outlets, the movement is getting noticed.
News
BBC — Thomas Germain
“‘It feels like a calling’: The internet vigilantes who weaponise kindness”
A BBC feature on how the Kindness Mob floods bullied and overlooked creators with kind comments, and what researchers make of it.
News
Ouest-France — Pauline Boyer
“Quand la bienveillance contre-attaque : ces 500 000 personnes combattent avec gentillesse le cyberharcèlement sur TikTok”
“When kindness strikes back: these 500,000 people are fighting cyberbullying with kindness on TikTok.” A feature from France’s largest daily newspaper. Article in French.
Podcast
The Naked Room — Kelly Garthwaite & Jamie-Lynn Fincham
“Tyler Brickley & The Kindness Mob: How this TikTok community is changing lives”
Tyler joins the hosts of a podcast about well-being and emotional connection to talk about the Kindness Mob and why kindness is worth showing up for.
Watch on YouTube → Listen on Spotify →
News
North Dakota Nice — Amanda Kosior
“Nice Neighbors | Tyler Brickley and The Kindness Mob”
A feature profile of founder Tyler Brickley and the story behind the movement.
TV
North Dakota Today — KVLY / Valley News Live, Fargo
“The Kindness Mob on North Dakota Today”
The Kindness Mob featured on air during North Dakota Today, the morning show on KVLY in Fargo.
Watch the segment → Read the write-up →
Podcast
The Fight Less Club — Evelyn Marley
“Kindness, Conflict, and the Power of Small Daily Acts”
A conversation about kindness, conflict, and why small daily acts of kindness end up changing the people who do them.
Podcast
The Killer Growth Podcast — Episode 16
“Tyler Brickley on Creativity, Content, and the Kindness Mob”
Tyler joins for a wide-ranging talk on creativity, content, and the origin and growth of the Kindness Mob.
News
Good Things Guy
“The Kindness Mob: The Internet’s Most Wholesome Revolution Against Trolls”
An independent good-news outlet profiled the movement and how it floods nominated creators’ posts with encouragement.
Community
Join Our Discord
Connect with fellow kindness spreaders, stay updated on daily mobs, and be part of the conversation. Our Discord is where the magic gets organized.
Join the Discord