Our Story
How a moment of frustration became a daily movement of kindness.
“When the mob descends, the bullying often stops, sometimes forever.”
Founded January 1, 2023
Hi, I’m Tyler.
Welcome to The Kindness Mob.
This project started on January 1st, 2023 — after I hit a critical moment of sadness while scrolling online. I’d watched how easy it was for people to jump on the bandwagon of hate if they saw other mean comments. And I started wondering…
What if we had a kindness bandwagon instead?
“I thought, what if I start a channel where I get 10 people in a little club, and we flood the comments with positivity to tip the scales?”
The music on our wagon is better. And we have snacks, too.
What We Do
We Mob with Kindness
Every day, we select one nominated creator and anonymously flood their comment section with hundreds (sometimes thousands) of genuine, encouraging messages.
We’re Powered by Volunteers
Just a community of people who believe in a world of comment sections without hate.
Our Mission: Kindness for Everyone, Always
What would the world look like if this motto was your default, and you adjusted from there instead of the reverse?
“We have to stop demonizing those with whom we disagree.”
“We showed experimentally that you can create these cascades of kindness.”
Become a Mobster
Join the official Kindness Mob roster to receive infrequent email updates on what’s going on behind-the-scenes, and to let the world know you believe in “Kindness for everyone, always.”
Already participating? Nominate someone or volunteer.
Do More
Other Ways to Get Involved
Nominate a creator, volunteer your time, or just show up and drop a kind comment. Every little bit ripples.