Virgin Atlantic

A short statement following the Air India accident this morning (12 June)

It’s not just where you go – it’s how you see it.   The most unforgettable journeys aren’t always the ones we plan. They’re the ones that open our eyes. Change our rhythm. Make the unfamiliar feel like home.   Our new brand campaign “A Rainbow in the Clouds” marks the next chapter in our story - championing open-hearted and open-minded travel. Brought to life through the words of Maya Angelou and the unmistakable energy of our people, and the places that shape who we are. From New York to Mumbai, Barbados to London.   Because we don’t just fly our guests to places. We help them see the world differently - through curiosity, courage, and a shared sense of possibility.

We’ve officially opened the doors to our brand-new Clubhouse at Los Angeles International Airport, a wellness-inspired space designed to help guests unwind, reset, and recharge before take-off.    Los Angeles has long shared our spirit of creativity, wellness and bold ideas - and our Clubhouse brings that to life. From calming lighting and LA-sourced design details to exclusive partnerships with Flamingo Estate, TRIP and FORME, it's truly tailored to the West Coast lifestyle. We've even got a bespoke bedtime story, voiced by the legendary Alan Cumming, to help set the tone for a restful journey ahead. We believe everyone can take on the world, and it all starts with feeling your best before you fly. A huge thank you to all our teams who brought this incredible space to life - from concept to cocktails.

Here’s to the moments, the people, and the spirit that shaped our year. Throughout 2024, our Red Spirit series celebrated 13 extraordinary colleagues, nominated by their peers, who are Virgin Atlantic personified – unique, vibrant, and full of that unmistakable flair both in their roles and passions beyond work. Our purpose is to empower everyone to take on the world – and it’s our incredible people who make that mission soar. Whether they’re on the frontlines or working behind the scenes, their passion, individuality, and energy fuel everything we do. We’re endlessly grateful for every one of our people who bring the iconic red spirit to life – you’re what makes us, us. Congratulations to all those nominated.

This winter, we’re bringing a touch of Virgin Atlantic Holidays magic to London in partnership with SKATE at Somerset House. Launching from it's iconic courtyard last night, we invited Londoners to glide into the festive season with special touches that bring some of our favourite destinations and holiday escapes to life— including our Holidays inspired tree topped with one of our flying icons, the chance to sample some of our signature onboard treats, and our amazing crew bringing our red thread through a warm welcome off (and on!) the ice.

From DMs 📱 to destinations 🗽… Virgin Atlantic is #hiring a Social Media Manager, News & Leadership to join the Comms team and build the social profile of our leadership team, starting with CEO Shai Weiss. You’ll bring energy🔋and a social-first mindset 👍🏻 to work across the most senior levels of the business to ideate, plan and produce captivating content 📸 , develop channel strategy and grow a loyal, engaged community. We’re looking for a talented writer and content creator who can define and shape storytelling around a drumbeat of news, launches, unique moments, and thought leadership, on our mission to become the most loved travel company and sustainably profitable. Maybe you’ve led social media for a founder, c-suite execs, a prominent figure, or you’re a proven social native who wants to step in to our dynamic, fast-paced industry for a new challenge ✈️ 👠 Sound like you? HMU! https://lnkd.in/ezNzAs7j #socialmedia #virginatlantic

This is Maryka. She is a concierge attendant at the Virgin Atlantic Airways Clubhouse in #london Heathrow airport. Leaving #london after two weeks on the road. Very early in the morning. Tired. A bit cranky and ready to get home. I arrived early to the airport thinking I could do some work in the lounge. Upon presenting my credentials to Maryka, I was politely told, "𝐼𝑡 𝑖𝑠 𝑎 𝑏𝑖𝑡 𝑒𝑎𝑟𝑙𝑦 𝑓𝑜𝑟 𝑦𝑜𝑢 𝑡𝑜 𝑐𝑜𝑚𝑒 𝑖𝑛. 𝑂𝑢𝑟 𝑝𝑜𝑙𝑖𝑐𝑦 𝑠𝑡𝑎𝑡𝑒𝑠 𝑦𝑜𝑢 𝑚𝑎𝑦 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡ℎ𝑒 𝑙𝑜𝑢𝑛𝑔𝑒 𝑡ℎ𝑟𝑒𝑒 ℎ𝑜𝑢𝑟𝑠 𝑏𝑒𝑓𝑜𝑟𝑒 𝑦𝑜𝑢𝑟 𝑑𝑒𝑝𝑎𝑟𝑡𝑢𝑟𝑒." She went on to explain they do that so that they can ensure everyone has an optimal #experience. Not something I wanted to hear in that moment. As a huffed about it, I said that I would just go somewhere else, and started to walk off. Maryka, looked at me and in the most genuine and sincere way, said, "𝐼 𝑎𝑚 𝑠𝑜 𝑠𝑜𝑟𝑟𝑦 𝑎𝑏𝑜𝑢𝑡 𝑡ℎ𝑎𝑡, 𝑤𝑒 ℎ𝑎𝑣𝑒 𝑎 𝑏𝑒𝑎𝑢𝑡𝑖𝑓𝑢𝑙 𝑐𝑙𝑢𝑏 𝑎𝑛𝑑 𝐼 𝑤𝑜𝑢𝑙𝑑 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙𝑙𝑦 𝑙𝑜𝑣𝑒 𝑖𝑡 𝑖𝑓 𝑦𝑜𝑢 𝑐𝑎𝑚𝑒 𝑏𝑎𝑐𝑘." I left and went for ☕ As I sat there I thought, "𝐼 𝑤𝑜𝑛𝑑𝑒𝑟 ℎ𝑜𝑤 𝑚𝑎𝑛𝑦 𝑠𝑡𝑢𝑝𝑖𝑑 𝑝𝑒𝑜𝑝𝑙𝑒, 𝑙𝑖𝑘𝑒 𝑚𝑒, 𝑠ℎ𝑒 ℎ𝑎𝑠 𝑡𝑜 𝑑𝑒𝑎𝑙 𝑤𝑖𝑡ℎ 𝑒𝑎𝑐ℎ 𝑎𝑛𝑑 𝑒𝑣𝑒𝑟𝑦 𝑑𝑎𝑦?" So, when my 3 hour window opened up, I went back. Humbly this time. When she saw me she smiled, and said, "𝐼 𝑎𝑚 𝑠𝑜 𝑔𝑙𝑎𝑑 𝑦𝑜𝑢 𝑐𝑎𝑚𝑒 𝑏𝑎𝑐𝑘! 𝐼 𝑤𝑜𝑢𝑙𝑑 𝑙𝑖𝑘𝑒 𝑡𝑜 𝑔𝑖𝑣𝑒 𝑦𝑜𝑢 𝑎 𝑝𝑒𝑟𝑠𝑜𝑛𝑎𝑙 𝑡𝑜𝑢𝑟 𝑜𝑓 𝑡ℎ𝑒 𝑐𝑙𝑢𝑏. 𝐿𝑒𝑡 𝑚𝑒 𝑠ℎ𝑜𝑤 𝑦𝑜𝑢 𝑎𝑟𝑜𝑢𝑛𝑑!" A personal tour? Maryka showed me around and she wasn't wrong it was a beautiful lounge and all of the attendants were #amazing. She took a difficult situation (knucklehead...like me) and created a completely different #experience out of it. That #moment lead to this #memory. Always remember #employees are the #face of your #brand. #experiences shape #moments, #moments become #memories, and #memories define #loyalty. #acloserlook #renegaecx #emotiveloyalty #cxbeyondborders