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Growth and Tech Partnerships Leader | 15+ years of experience in digital marketing and…
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Greg Roberts shared thisA brilliant moment to recognise the talent we’re fortunate to work alongside every day at Jellyfish. Bravo team!Greg Roberts shared thisWe made Fast Company’s Most Innovative Companies list! A reflection of our culture of innovation that keeps us a step ahead. 🌟 This recognition belongs to the brilliant creative minds and analytical brains pushing, building, and challenging what’s next and to the clients who believe and move forward with us. Congratulations to everyone, and to The Brandtech Group who have been named on the list four times in the last five years! A huge achievement 👏 https://lnkd.in/eKezk2fn
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Greg Roberts shared thisHold up, stop scrolling! We're recruiting into our Partnerships Account Management team at Jellyfish in the UK. We're looking for someone with strong account management skills and experience across GMP and GA4 to join an already fantastic bunch of people. If this sounds like you (or someone you know), please get in touch! 👋
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Greg Roberts posted thisToday marks the start of my 20th year at Jellyfish. I didn't feel this was particularly newsworthy but being sat next to our global marketing lead Hannah Dempsey today, she ensures me it is (so blame her for the 30 second interruption to your scrolling). Unnecessary sarcasm and deflection aside, I am mildly petrified at where that time has gone (and how grey my beard has turned) but also pretty damn proud of what has been achieved. I would say here's to the next 20 years but I would like to be happily retired before that milestone hits. So, instead, here's to the next few years at the very least! 🚀
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Greg Roberts reposted thisGreg Roberts reposted thisRegister today to attend VIEWPOINT 2026! When: Thursday, 13th November - 09:00-17:00 Where: Jellyfish, at The Shard We’re bringing together some of the brightest minds in marketing for a complimentary, in-person one-day event designed to help brands cut through the noise and get ready for 2026. Agenda highlights! ⬇️ ✦ Natasha Wallace, Jellyfish on The Future Is GEM ✦ Rebecca Sykes, The Brandtech Group on End-to-End AI: A Blueprint for Marketing ✦ Andrew Tindall, System1 & Tom Roach, Jellyfish, putting AI Creativity to the Test ✦ Amish Mehta from Boots on AI Search & Evolving Consumer Experiences ✦ A Real-Time Creative challenge, briefed by our audience ✦ Drinks & canapés with a view from The Shard 📍 Spaces are limited and reserved for brand-side marketers and relevant partners only! Places are confirmed at the discretion of Jellyfish. Register today! 👉 https://lnkd.in/eJjTZBMf
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Greg Roberts shared thisWhat a talented bunch of people (me and my school football team photo pose excluded)! AI continues to dominate conversations but it's difficult to improve what you can't measure. So it shouldn't come as a surprise that a recent study found over 70% of advertisers are making data and measurement their top priorities heading into 2026. And rightly so, because without strong measurement foundations (as demonstrated by the award winning Jellyfish team pictured here at the recent Google Measurement Awards), even the smartest AI strategies can (and probably will) fall short. Well done Manpreet Kaur Gill and Tong Yi Chan, you smashed it!Greg Roberts shared thisWe’re celebrating big wins at the Google Measurement Awards. 🥇 First place for our work with John Lewis & Partners in the Google Analytics & Data Infrastructure category 🥈 Second place for our work with Oatly in the Audience Reach & Brand Measurement category Huge congratulations to Manpreet Kaur Gill and Tong Yi Chan for delivering fantastic presentations and to the wider Jellyfish teams. It’s a proud partner moment for us, and testament to the innovation, collaboration, and data-driven creativity that define how we move faster, smarter, together. #MeasurementAwards2025 Alex Davies Tom Woods Dave Westcott Richard Eccles Greg Roberts Hannah Dempsey Javier Pozueco Pérez Peter Giles Flavia Straccini
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Greg Roberts reposted thisGreg Roberts reposted thisWe’ve dropped something big. Our AI-powered media in-housing platform is here, and it’s an industry first. It’s a huge leap in our evolution to become an AI-first company. And to back it up, we’ve got a bold new look that reflects our commitment to pushing boundaries and driving innovation in AI. 🔗 Read the full story and see how we're helping brands stay ahead in ADWEEK: https://jfi.sh/4j41a9G Move faster, smarter, together with Jellyfish.
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Greg Roberts posted thisWe’re Hiring: Growth Director, Partnerships (NYC, East Coast) We’re looking for a Growth Director/Snr Manager to join our Partnerships Team in NYC - focussed on driving new growth opportunities through our established Google Reselling Partnership. If you have experience managing strategic partnerships, a passion for growth and are familiar with the Google Marketing Platform (GMP) ecosystem, I'd be keen to hear from you. 📍 Location: New York City 🎯 Focus: Growth and partnerships No recruiters, please - we have a great internal hiring team, I'm just reaching out to my network for great recommendations! Thanks.
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Greg Roberts shared thisExcited to see what this new partnership between Jellyfish and Oatly brings. So much talent coming together from both teams! Great work everyone!Greg Roberts shared thisWe're Oatly's Global Media Partner! The dairy-alternative brand known for its provocative campaigns joins our list of world-leading clients after a characteristically inventive pitch process. Oatly’s global media director Sarah Sutton said: “We are on a mission to inject more speed, agility and creative innovation into our media planning and execution. We are thrilled to have Jellyfish working alongside us to support and guide us on this journey.” Nick Emery, our CEO said, “Oatly is the world’s most creatively-led marketer. We are honoured, delighted and can’t wait to create good trouble with their brilliant creative teams.”
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Greg Roberts shared thisInspiring, doesn’t do this event justice in terms of what was achieved but I can’t think of a more appropriate way to describe it (maybe I should have used GenAI to write this post). Very much looking forward to the next! #jellyfish #hackathon2023Greg Roberts shared this120 Engineers, Data Scientists, Analytics and Growth team members from across the globe 🌎 20 Googlers 8 teams 👬 8 brilliant and innovative ideas 💡 3 day event 2 venues 🏢 in beautiful Paris 1 Hackathon 2023 Our joint Hackathon with Google was a resounding success and has produced a series of innovative solutions to client challenges using #GenerativeAI and Google products, such as #GA4. Want to know more about our Generative AI solutions? Click the link in the comments. Congratulations to the Jellyfish and Google teams involved in making this event a huge success. Who's looking forward to next year? Melissa Milgate Uzma Arif Sam Yates Di Wu Benjamin Pipat Olivia Chang Dori C. Richard Eccles Ben Sheppard David Letts Michael Koza Jake Newman Rob Pierre Melissa Monte
Greg Roberts commented on a post
1d
And so you bloody should be, Tash! You’re brilliant! 🚀
Greg Roberts commented on a post
1w
Super cool! Enjoy, Amy, and looking forward to connecting when you return.
Greg Roberts commented on a post
1mo
Sean Mulcahy MY MAN! Great to see you joining forces with Max Vinall . Great things to come I’m sure 🎉
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Greg Roberts reacted on thisGreg Roberts reacted on thisDivorce is, quite simply, horrible. Even when it’s amicable and you’re doing everything "the right way," the unwinding of a 20-year life together is enormous. If I’m being honest, I’ve been hiding the impact it’s had on me for too long. As a business owner, you like to think you’re in control. But the biggest realisation throughout this process has been that I’m actually not in control of anything, and maybe that’s a good thing. I’m finally learning to let go. So, if you reach out and I’m a little out of sorts, or I don’t get back to you straight away, please know it isn't intentional. I just have a lot on my plate right now. 44 and out. Here is to my second innings. 🏏
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Greg Roberts liked thisGreg Roberts liked thisEarlier this year I did something out of the ordinary for me. I decided, for once, to talk about my achievements and threw my hat into the ring for something I would never have dared to consider before. I’m absolutely thrilled to share that I have made it onto The BD100 list 2026 - a platform that recognises the UK’s top 100 business development professionals. I have lived and breathed Business Development for close to 30 years and fortunately I still have the same drive and determination to make a difference today. It can be hard and certainly has its fair share of challenges but that's what I love the most. A special thank you to both Rich McHardy and Jody Osman for creating something that celebrates all the unsung BD heroes out there. It's wonderful that business developers have a community in which they belong, sharing insights and best practice. To be recognised alongside so many talented and forward-thinking professionals is something I’m incredibly proud of. This journey has been shaped by the people I’ve worked with, the teams I’ve been part of, and the opportunities I’ve been given to contribute, learn, and grow. Well done to my colleague Lucy Rogers who also made the list along with The BD100 vets Oya Mustafa, Harry Hancock and Oliver Bell…all legends in their own right. And finally a big thank you to everyone who has supported me along the way, with special shout outs to Teresa Short and Joanna Andreopoulos. If you haven’t seen the list, you can find it here: https://lnkd.in/eri4SmqW #BD100 #BusinessDevelopment
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Greg Roberts liked thiscongratulations 🎉Greg Roberts liked this🎉 Big news! Jellyfish has been named a 2026 Google Cloud Partner of the Year for Training in North America! This recognition highlights the incredible work our training teams do every day; helping organizations unlock the full value of Google Cloud through best-in-class upskilling, certification, and enablement programs. As Jamie Hammond put it: this award reflects our commitment to empowering businesses with the skills they need to thrive in an AI-driven, cloud-first world. That's all of you making it happen! Huge congratulations to everyone involved. 🙌 🔗 https://lnkd.in/gCu3b5cw Ella Goodwin, Jeff Barnes
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Greg Roberts liked thisGreg Roberts liked thisFor the coming months I am trading London in for New York 🗽, to get into rooms where the AI innovation conversations are in full swing. Taking on this short-term assignment as an Executive AI Advisor with the Google ExecX Team is an incredible chance to soak up the absolute best in the business. The goal is simple: learn from the best, cut through the noise and ensure the exec narratives I create remain grounded and actionable. Let’s Connect! ☕️ Are you in the city? Want to talk AI Transformation or just point me toward the best cinnamon bun in Manhattan? Drop a comment or send a DM - I would love to catch up while I’m on this side of the pond! ⚡️🗽
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Greg Roberts liked thisGreg Roberts liked thisFrom London to New York — and the conversation keeps growing. Our CEO Will Hanschell joined Boston Consulting Group (BCG)'s Alex Baxter and Raakhi Agrawal — alongside Ciara Schoenauer, Head of Group Solutions, North America at The Brandtech Group, and Jeffrey Matisoff, North America CEO & Managing Partner at The Brandtech Group — for a CMO Roundtable with senior marketing leaders from highly regulated sectors, exploring AI applications in marketing. It's the second roundtable BCG and Pencil have co-hosted, and we're just getting started.
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Greg Roberts liked thisGreg Roberts liked thisPerched at the edge of Lido Marina Village, our Newport Yacht Club marks our second home on the California coast - familiar in spirit, and shaped by the harbor just beyond its doors. With this opening, we continue to build a physical expression of Business & Pleasure Co. - spaces that reflect not only our collections, but the way they’re meant to be lived with. Outdoors, at ease, and at your leisure. Inside, the showroom carries the signatures of the brand. Striped canvases, polished frames, and considered details throughout. Sun warmed textures and tailored silhouettes sit alongside a curated selection of outdoor furniture, beach umbrellas and accessories, and coastal home pieces, bringing the full collection to life in Newport Beach. As our fourth showroom globally, and second along the California coast, it reflects a continued focus on creating spaces that connect product, place, and community in a meaningful way. If you’re nearby, we’d love to welcome you in. 3377 Via Lido Newport Beach, CA Open daily, 10am - 6pm +1 (949) 343-8480 Discover the Newport Yacht Club: https://lnkd.in/g4XMAY7S
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