About
With extensive experience spanning over a decade in marketing communications, adtech, and…
Articles by Eb
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Fans or Customers?
Fans or Customers?
Who would you rather have? First off let me be clear, I’m not specifically talking about Facebook fans (although they…
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Social strategy: Outside in or inside out?
Social strategy: Outside in or inside out?
An old colleague of mine had a saying: For many things in life you can change the frame but picture remains the same…
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Eb Adeyeri shared thisWhenever the discussion around social media and its impact on society arises, it's common to hear suggestions like 'just turn it all off' or 'get the platforms to sort it out.' If only life were that simple. A more productive approach involves empowering the next generation to shape the future landscape of social media. The team at Raise is actively working towards this goal and is seeking a diverse group of young individuals to contribute. More information can be found at https://lnkd.in/epWGRe-uIntroducing the Raise Next Gen Panel on social, AI and gamingIntroducing the Raise Next Gen Panel on social, AI and gaming
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Eb Adeyeri reposted thisEb Adeyeri reposted thisWe're hiring on the dentsu US team! I may be biased, but this group is one of the best in the business. Super smart and driven, and we get to work with some truly amazing clients. If you're looking for a team that challenges status quo and builds great things together - come join! https://lnkd.in/ewH_z6sX
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Eb Adeyeri reposted thisEb Adeyeri reposted this⚠️⚠️ WE'RE HIRING ⚠️⚠️ Here at dentsu, we have an exciting opportunity for someone to join our Global Media Growth Team. This is an entry level role supporting the delivery of new business activity across media, providing hands on support across pitches, proposals and growth projects. Click the link below, or DM me for more information 👇🏻
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Eb Adeyeri shared thisOne of the more unexpected parts of deliberately upskilling in AI is the rabbit holes it sends you down. It’s not just prompting, vibe coding, or building agents. I’ve found myself revisiting parts of my brain I haven’t touched since my chem eng days — linear regression, vectors, even an appearance from sin and cos. Not everyone needs to understand every layer of AI. But for something this transformative, going beyond surface-level usage feels like sensible preparation. The fundamentals genuinely change how you think about automation, decision-making, and scale — not just how you use the tools. This feels like the start of a longer relearning curve. Now I just need ChatGPT to remind me how the maths actually works again 😬 Curious what unexpected areas AI learning has dragged others back into.
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Eb Adeyeri reposted thisEb Adeyeri reposted thisI'm hiring for my team in London! If you have a marketing background, experience in responding to RFPs/RFIs, and enjoy partnering with commercial teams, then we'd love to hear from you.
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Eb Adeyeri shared thisThanks Gemini - I seem to be a cross between Donald Glover and that guy from Severance 😳 For every ‘tache generated on Gemini and posted on social media Google are going to donate £11, up to £1M. It’s Movember...and thanks to Nano Banana, we can all take part this year and raise money. Here's how you can get involved: 🧔♀️ - Generate your moustache / mustache - https://goo.gle/Movember 🎬 - Post it on social media #️⃣ - Tag @GoogleUK and use the hashtag 😍 #Gen_a_MO Tagging some others to get involved- Shamsul Chowdhury Marc Sharp Luis Pedro Martinez - MBA John McCauley Kai MacMahon Nick Leonard Sophie Morgan-Short Paola Carnevale Arella Mathias Zoffmann Frances Farrington Adam Russack Adeola McCabe
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Eb Adeyeri shared thisOne for my agency colleagues looking for greater growth in 2026. My ex-colleague John McCauley is launching an audit service for marketers responsible for marketing services 👇🏾Eb Adeyeri shared this𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴: 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗔𝗴𝗲𝗻𝗰𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗡𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝘂𝗱𝗶𝘁 2026 is approaching fast. Agencies are facing tighter budgets, shifting expectations, and growing pressure to deliver positive commercial impact. Whatever your agency discipline, location, shape or size - this complimentary audit is built for you. 🎯 𝗪𝗵𝗮𝘁’𝘀 𝗼𝗻 𝗼𝗳𝗳𝗲𝗿: A two-step, tailored review of your marketing and new business setup - led by founder John McCauley, an agency commercial specialist with experience across various disciplines, regions, and ownership models. What’s unique? John has held senior marketing and new business roles within agencies - as well as many years in-house, partnering with some of the best. 📩 𝗪𝗮𝗻𝘁 𝗶𝗻? Take in the SlideShare, then email john@mccauley-consulting.com, drop a comment below or DM directly. Let’s make 2026 (and beyond) your best yet. #DigitalMarketing #ContentMarketing #PublicRelations #BrandStrategy #AdvertisingIndustry #B2BMarketing #MarketingLeadership #AgencyGrowth #NewBusinessStrategy #CreativeAgencies
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Eb Adeyeri reposted thisEb Adeyeri reposted thisAmazon EU Q3 Benchmark Highlights: Sponsored Ads See Prime Day Surge but Mixed Efficiency Gains Prime Day brought its usual volatility across Amazon EU as brands leaned in hard on ad spend. The data shows it: 💡 Sponsored Products: +21.8% daily spend QoQ, +9.1% CPCs, ROAS –2.7% 💡 Sponsored Brands: +17.5% spend QoQ, +7.9% CPCs, ROAS –7.6% Overall, Q3 highlighted a return to growth in ad investment across the EU, with brands balancing visibility and efficiency in an increasingly competitive marketplace. Swipe through for more highlights and download the Pacvue Q3 2025 Amazon EU Benchmark Report for full insights 👉 https://lnkd.in/guVAgVPg
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Eb Adeyeri liked thisEb Adeyeri liked thisReally enjoyed spending a bit of time with Mike Follett, Les Binet, and Ewa Zawol at yesterday’s Future of Brand conference. If you missed it, we talked about the industry-leading work we’re doing at Carat and dentsu with our friends at Lumen Research and Kantar to make attention actionable in communications planning. We covered the long and the short of attention, the power of voluntary attention, the fact that the modern video landscape is rapidly catching up with linear TV when it comes to brand building prowess, the role audio plays in grabbing attention, how we can make smarter decisions not just for the good of brands but for the long-term health of the media ecosystem, and how, ultimately, we are all but bass players in the Les Binet band of marketing. And all that in front of a packed house expertly curated by Adwanted UK | B Corp. If you’re interested in reading the report, you can find it here: https://lnkd.in/eWjzVmVW
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Eb Adeyeri reacted on thisEb Adeyeri reacted on thisA couple of months ago, my 2026 reading list suddenly took a drastic turn and became completely made up of entries for the Campaign Media Awards. My first time judging, and a real privilege to see the level of thought, care, and creativity that goes into the work across our industry. Plenty to learn from, and a lot to admire. Tonight, I’m swapping the highlighted notes and various bits of paper for some bubbles and heading to the awards to see it all recognised in person. Good luck to everyone who was shortlisted! I’ll be cheering all the Publicis Groupe UK Zenith nominees and,hopefully winners on!
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Eb Adeyeri reacted on thisEb Adeyeri reacted on thisIt was an absolute pleasure to finally speak about The Brand Reset more widely at Adwanted Events The Future of Brands #FOBrands alongside Les Binet, Bram Meuleman and Mike Follett. Leading this project with expert advice from Dan White has been epic, to say the least. I hope The Brand Reset reinforced your conviction in investing in brand, inspired you to make the case for it, introduced a new way of evaluating next-gen video for growth, or sparked a debate on how attention is driven by format rather than screen size. Maybe it did something else entirely for you? Whatever it was, it’s a start. Next-gen video should be part of the ongoing research agenda - the opportunity is yours to take. Don’t miss it. Download the report here: https://lnkd.in/eC3bS2sJ
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Eb Adeyeri reacted on thisEb Adeyeri reacted on this**There Is More To My Story** Someone once said great leaders are always learning. For me, learning has meant stretching - often in ways I never expected. The past decade tested me in ways I couldn’t have planned for. An 11+ year fertility journey. Multiple rounds of IVF. Hormones. Setbacks. Resilience. At 40, we welcomed our daughter Isla. At 43, our son Josh arrived. Now, at 44, I’m a mum of two under three. It’s a chapter I’m deeply grateful for, but it also came with a reality I wasn’t prepared for. After Isla, I struggled to lose the weight. Years of hormones had taken their toll. Returning to work, I was hit with intense imposter syndrome, low confidence, and eventually burnout. Trying to be a present mum, a supportive partner, and perform at a high level in my career felt… overwhelming. Some days, it felt impossible. So I did what many of us do - I tried to “fix” it. I turned to supplements. Green powders. Gut health. Electrolytes. Collagen. Everything. But two things quickly became clear: ~ It was incredibly expensive ~ And much of it felt like great marketing… not great product So, in true Nikki fashion, I asked a simple question: Why can’t this be done better? That question became Heyloh. A wellness brand built on a simple idea: high-quality, combined formulas that actually work - without the premium price tag. We launch in South Africa next month. The UK is next. There’s not much to see yet, but sign up to stay in touch on www.heyloh.shop Will it succeed? I don’t know. But building it has stretched me in all the right ways. And right now, that feels like the real win. Ps- It also means I have the flexibility to be the mom I want to be. (Photo below: with Roy, my trainer. 18kg lighter. Stronger - physically and mentally. And just getting started.)
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Eb Adeyeri liked thisEb Adeyeri liked thisWhy do I look so happy? It’s because Freddie and I are continuing our annual tradition of talking about everything AI, sell side decisioning & more. Chalice AI is an important partner for dentsu as we help clients to win in the Algorithmic Era. If you’re attending The Future of Brands, come join us as we chat about “Whose Algorithm is it anyway?” Every algorithm in your media plan is optimising for someone else's priority. We explore what happens when brands take that back and why the next 24 months are the moment to act.
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Eb Adeyeri liked thisEb Adeyeri liked thisIt was a privilege to join the panel at Google's flagship UK measurement event last week - Accelerate Measurement. We dove deep into three crucial topics: - The importance of data strength to fuel AI models. Solutions like Google Tag Gateway increase observed conversion volume on average by 14%. - The necessity of accurate measurement through incrementality / causal impact testing, further showing value and repositioning martech and marketing from an expense to a growth driver. - Speaking the language of the CFO by not only proving ROI, but also evolving the calculation. In a world where all advertisers need to improve data foundations to maximise performance, speed really is the biggest competitive advantage right now. Moving quickly with solutions like Google Tag Gateway to increase signal strength is key. It was yet another great day from the Google team, and a big thank you to my brilliant fellow panelists Lindsay Weaver and Will Akhurst and moderator Amelia Michael.
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Eb Adeyeri reacted on thisEb Adeyeri reacted on thisAs I wind up my last day at Jellyfish, I recalled the day I proudly put up our logo on our front door. It was a moment that I thank Rob Pierre Chris Lee and Ed Ball for. Thank you tor entrusting me to build the brand you created in Southeast Asia and giving me the opportunity to say no to glass ceilings, black box models and the privilege that volume and scale provides. It hardened my perspective to ensure we deliver outcomes and not mere outputs for our clients. I am extremely proud of the team that we have built. They helped me endure COVID, 2 newborn boys and the responsibility that our amazing clients have entrusted us. I cannot be more blessed to have cross paths with you. To my clients, thank you for your support. I will continue to cheer you and the team on from the sidelines, wishing you all continued success. A lot of what we do will also not be possible without the help from our friends at Google. I like to thank you for the partnership and trust. The amazing technology and vision remains a huge part of my personal growth. Lastly, to my friends across Brandtech Group at OLIVER, Mobkoi and 55. Thank you for all the collaboration and support. I wish you the best. Watch this space for more updates. I’m excited for what comes next.
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Eb Adeyeri liked thisEb Adeyeri liked thisJust back from LinkedIn Dublin at LinkedIn Vision Forward 2026. Great to spend time with some very sharp people this week. Josh Hall Nadine Jax Tiffany Shen Miller thank you for a great mix of presentations, panels and networking with agency peers. A few themes that stuck with me: ◆ Measurement is still the gap B2B sales cycles are now ~272 days We’re still optimising to short-term signals If we can’t measure the full journey, we’re only seeing part of the picture. ◆ AI is shifting the role of paid From reach and frequency → reputation and perception Which makes the split between paid and organic feel increasingly outdated. ◆ Creative is the real lever Especially video Distribution is easy Attention isn’t - we’re in an attention economy, but still measuring proxies. Feels like measurement, AI and creative now need to work as one system, not separate disciplines. And of course, it wouldn’t be Dublin without finishing with a few pints of Guinness.
Experience & Education
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dentsu
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Licenses & Certifications
Publications
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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery
Wiley & Sons Publishing
Co-author of the international social media strategy guidebook from Wiley & Sons, available on Amazon in print and for Kindle.
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Social Media MBA
Wiley
It’s a fact that companies so far have only scratched the surface of what can be achieved with social media.
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation’s social media strategy development and delivery going forward.
In addition it will also give you…It’s a fact that companies so far have only scratched the surface of what can be achieved with social media.
Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation’s social media strategy development and delivery going forward.
In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.Other authors -
Honors & Awards
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Highly commended best use of video
Digital Corp Comms
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Power players of social media 2011
PR Week
http://www.prweek.com/news/1056620/Power-players-social-media-PR/
Languages
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English
Native or bilingual proficiency
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