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With over 15 years of experience in…
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BA Visual Communications
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English
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Louise Sloper
Louise Sloper
"Lou's strength lies in her unique ability to straddle two creative disciplines which at times seem at polar ends to each other – advertising and design. Very few creatives can do this, and I've never quite understood how she has achieved it. I think it's mainly because she is incredibly talented. And like most talented people she does a lot of listening. She mixes traditional craft-based ideas with ground-breaking digital experiences for a range of clients that benefit from her hands-on, personal direction." – Domenic Lippa, Partner, Pentagram<br><br>Listed in Campaign's '40 over 40', Louise is an awarded Creative Director/Designer, consulting, designing and writing for ads, branding and creative storytelling, alongside her role as Chairwoman of TypoCircle. A craft-orientated, type-loving, strategic experienced creative leader, with a curiosity for integrating emerging technologies in design, she's currently ECD at marketing agency, SWC Partnership working with clients such as Whiskas, LinkedIn, AWEX and SAE. She's also founder of Here.We.Go. using creativity to 'Design Change'. Clients have included innocent, WHO, The Children's Society, Effie Worldwide and Eptura.<br><br>Lou has held positions as Head of Art/CD at BMB London (working alongside Trevor Beattie), Head of Art at Sky Creative, Head of Art & Design/CD at CHI&Partners (leading ad, digital, 3D and branding designers), and Head of Design at BETC London (growing the start-up agency, winning the global Bacardi and Diet Coke accounts, and creating the Cockburn's 'Campaign Hall of Fame' work). And before that, she worked at London ad agencies including BBH, WCRS, M&C Saatchi and JWT, as well as a branding consultant for The Natural History Museum.<br><br>Lou has been on numerous creative judging panels – D&AD Awards (Chair/Black Pencils), D&AD Next (Mentor) & New Blood (Jury President), Creative Circle Gold, The Drum Roses (Jury President), Kinsale (Jury President, awarding the first ever Design Shark Grand Prix), Creativepool, DesignWeek – featured in London Design Festival as an invited artist, and a regular in trade press.<br><br>She's passionate about inspiring the next gen of creatives and founded TypoCircle's 'SuperCondensed' to support young creatives and champion diversity. She works with Soho House x CNM and D&AD, SCA and Uni of Herts, and speaks for studio's such as Oliver and Wolff Olins.<br><br>Awards:<br>ADCs, Campaign 40 over 40, Campaign Hall of Fame, Cannes Lions, Creative Circle Gold, Creativepool Annual Gold, Creativepool Creative Influencer of the Year, D&ADs, EPICAs, Pitch 100 Superwoman, The Drum Designerati
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