As/Is
"Growing Up In The '90s, I Guess We Were More Natural": Women Over 40 Share How Beauty Standards Have Changed Since They Were Younger
"It's been amazing to raise my daughter to value herself for who she is inside, and not outside."
Women Are Sharing The Beauty Standards That They Want To Die Out Once And For All
"I feel like nobody looks unique anymore and I miss being able to celebrate different faces and a variety of beauty."
As A Curly Girl, I Finally Found A Protective Style That I'm Actually Kinda Obsessed With
I think I found my new protective style...
A Bunch Of Women On TikTok Are Shaving Their Heads All Because Of This One Influencer’s Impassioned Speech About Her Decision To Do The Same
"When a woman shaves her head, she breaks free from the gaze that taught her to perform," one comment read.
My Lips Are As Dry As A Desert, So I Tested 6 Popular Lip Masks To See Which One Moisturized The Best
I was shocked that this $8 lip mask was almost as good as its luxury competitors.
Everyone Is Trying To Get Their Hands On This EOS Holiday Lotion, And After Trying It, I Can See Why
Chocolate marshmallow heaven.
Here's How Often You Need To Be Washing Each Of These Beauty Tools (And How To Do It)
"Would you use a dirty towel over and over again on your body?"
Ladies Are Absolutely Roasting Guys Who Claim They "Like Girls Without Makeup" And The Comments Are Pure Fire
"I prefer a man who doesn't give his opinion when no one asked for it, and yet here we are."
Hair Stylists Are Begging Us To Stop These 19 Damaging Habits, And I Now Solemnly Swear I Will Take Better Care Of My Hair With All These New Tips
"Going to bed with wet hair. Seems harmless, but the friction when you sleep can cause breakage."
"I Looked SO STUPID": People Are Spilling The Tea On Beauty Trends They Wholeheartedly Regret Buying Into
"Veneers made my teeth bigger and changed my face a lot. I miss my small, cute teeth!"
How To Make Your Hair Grow Faster: What Works And What Doesn't
Lots of supplements and products promise to give you long, lustrous locks. But is there science to back it up?
I Tested The TikTok Famous "AI Filter" Foundation, And Wow, The Results Had Me Gasping At Whether I'm Real Or An AI Bot
Will the REAL Haein please stand up?
Women Shared The Most Frustrating Parts About Today's Beauty Standards, And They're All Completely Valid
"All the Serena Williams discourse feels like the perfect example of how everyone seems to feel so comfortable criticizing women for everything."
17 Beauty Practices From Back In The Day People Thought Were Completely Normal, And Thank Goodness Times Have Changed
"Getting my mom to literally iron my hair straight on the ironing board. Oh, the '90s were a time to be alive and develop chronic neck pain at a young age!"
I Keep Seeing These Two French Pharmacy Products Trending On TikTok, So I Asked A Beauty Expert On Whether They're Actually Worth The Hype
Do they really work? And if they do, just how well do they work?
17 Hairdressers Shared Their Wildest "Oh Crap, I Messed Up" Moments, And These Stories Have My Jaw On The Floor
"I turned a girl's head bright sea foam green. It was supposed to be platinum blonde."
I Tested The Viral Prickly "Microneedling-In-A-Bottle" Serum — And To My Surprise, It Was Exactly As Promised On TikTok
Oh, you definitely feel the prickles.
Priyanka Ganjoo Of Kulfi Beauty Opened Up About South Asian Representation In The Beauty Industry
The first South Asian-owned beauty brand stocked at Sephora, Kulfi Beauty is making waves in the industry — thanks to Priyanka Ganjoo's leadership.
"Recession Nails" Are Trending As People Realize They Can No Longer Spend Hundreds Of Dollars On Getting Their Nails Done
A surprising new trend is in, and some people think it's a sign of tough times ahead.
People Are Revealing The Perks Of Being Extremely Attractive, And It Confirms Everything I've Always Suspected About Pretty Privilege
Turns out, being extremely attractive can not only open doors and get you lots of great attention, but also spark awkward assumptions and create some seriously unexpected challenges.
Hairstylists Share The One Thing They'd Never Do To Their Hair
Hairstylists say there are many rules they never break when it comes to hair — and you may be breaking some of them every day.
"Be Done With It": People Are Sharing The 2024 Trends They Are So, So Over, And I Kind Of Agree
"It's weird, clashes, and doesn't look good overall. We did this a million years ago in the 90s. I thought we learned our lesson, but what's old is new again, I guess."
People Are Revealing Examples Of "Pretty Privilege" And "Thin Privilege," And It's A Real Thing
"My friend got yelled at at her job for sending a shipment of mail to the wrong zip code. When she explained that it wasn't her, but her pretty coworker Vanessa that did it, the supervisor's mood immediately changed, and said, 'oh, she must have just not known.' Infuriating."
This Hair Styling Tool Is Supposed To Rival The Dyson Airwrap We All Wish We Had, So I Tried It Out And This Is My Full And Honest Review
BondiBoost's Everlast Airstyler system claims to offer "champagne hair on a prosecco budget"— but at a fraction of the cost of a Dyson Airwrap, can it really?
"All Of It Generally Terrifies Dermatologists": Experts Say These Are The "Trendy" Skincare Routines You Should Avoid Doing At All Costs
Put down the ice roller and step away from the beef tallow.
There's A Fascinating Reason Why Only Certain People Can Pull Off Certain Makeup Looks, And Now I Know Why I Look Incomplete Without Eyeliner
If clean girl makeup just makes you look like the 😶 emoji, now you know why...
This Dermatologist Says That This Skincare Trend Can Lead To Fungus On Your Face
"There is such a thing as too much of a good thing..."
If You Have Curly Hair, These Are 10 Things You Should STOP Doing On Wash Day (And The 10 Habits You Should Do Instead)
Here's how I save time, money, and stress on wash day. Your curls will thank you.
Dermatologists Shared Their 15 Best Skincare Secrets For Keeping Those "You Look So Young!" Compliments Coming For Years
If you thought you didn't have to worry about "anti-aging" skincare until your 50s, think again...
TikTok Can't Stop Talking About This Very Popular $42 Makeup Product, So We Tested Its $9 Dupe To See Which One Is Actually The Best
$42 versus $9 is a big price difference...
They Say That Everyone Either Looks Like A Mermaid, Fairy, Vampire, Or Witch — Here's Which One You Are
I know I'm a mermaid girlie! 🧜♀️ 🐚 🩵
If You Want Longer Hair, Here’s What Hair Growth Experts Say Actually Works
Lots of supplements and products promise to give you long, lustrous locks. But is there science to back it up?
"I Can't Wait For This Trend To Die": 18 "Frustrating" Trends Younger Women Participate In That Have Older Women Incredibly Confused Or Straight-Up Gobsmacked
"Low-rise jeans. Don't do it, kids! Learn from our mistakes!"
From Detoxing To Cool Sculpting, These Are The Wellness Trends People Say Are Money Down The Drain
Not everything is worth your time and money.
58% Of Men Are Ignoring This Essential Daily Habit And Experts Say They Could Face Consequences As They Age
Dermatologists explain why men really need to do this more often.
20 Fashion And Beauty Trends Of Younger Generations That Older Generations Can't Wrap Their Heads Around
"Crop tops. Everything is a crop top. It’s done. Let it die."
While Celebs Are Getting Their Buccal Fat Removed, I'm Getting Mine Massaged — Here's A Peek At This Unique Facial Technique
The entire procedure left me with a completely pain-free jaw for the first time since 2020, and the process was even wilder than I imagined.
Here Are The Skincare Products Dermatologists Never Travel Without, And You Shouldn't Either
These experts have it down to a science.
Makeup Artists Are Sharing The Mistakes That Actually Make You Look Older, And As A Person Over 30, I'm Eating This Up
The face you have at 50 isn’t the same as the one you had even a few years ago, so what worked before may not be enhancing your best features.
People With Curly Hair Are Saying This Viral Gel Is The ONLY Product You Need To Style Your Hair, So I Tried It
This routine is supposed to help your curls last all week. Let's just say...the results surprised me. 👀
I Tried The TikTok-Famous UNbrush, And If You Have Curly Hair, I Need You To Listen Up Because It Genuinely Surprised Me
The UNbrush has been all over my For You page. So, I finally decided to try it.
15 Impossible "Beauty Standards" That We Need To Stop Holding Women And Girls To
"My neighbor had her daughter start shaving her legs and ARMS at SEVEN years old because 'she's Italian.' I was so appalled."
21 Of The Most Ridiculous Beauty Standards In Today's Society That People Think It's Time To Let Go Of
"This is something that is more popular amongst young teens and unfortunately preteens. The trend of mewing — if you don’t know, it's where you place your tongue on the roof of your mouth, and supposedly, if you do it long enough you’ll have a more refined jawline. I’ve seen kids (aged 11-13 usually) who will make fun of others for not mewing or not having a refined jawline."
Bonding Treatments For Hair Are All The Rage Right Now, But This Is The One I Absolutely Swear By For Curly Girls
My curls needed some new life, and I think I just found the solution.
Women In Their 30s, 40s, And 50s Are Posting Their Faces Without Makeup, Botox, Or Fillers To Remind The Internet What Skin Texture Looks Like
"Soaking up precious memories as a mom and partner, every second counts. And my body and face shows how much life I’ve lived!"
“The Biggest Lie We’ve Been Sold In Skincare”: Skincare Experts Are Going Viral On TikTok For Talking About How We All Need More Minimal Skincare Routines
"As a living, working, breathing esthetician, let me tell you that right now probably 60% of the clients I've had over the past year have given themselves skin conditions because they're using SO much skincare."
People Are Sharing Their Regrets After Getting Plastic Surgery At A Young Age, And It's Pretty Eye-Opening
Kylie Jenner is not the only one who wishes she hadn't had cosmetic surgery when she was younger.
16 Viral Natural Hair Trends You Should Try In 2024
The '90s and '00s are back — and they're probably not going away anytime soon.
As Someone Who Loves Skincare, My Colleagues And I Tried Out Some Top Tier Celebrity Brands — Here's What We Thought
We put Rihanna, Millie Bobby Brown, Kylie Jenner, Jessica Alba, Alicia Keys, and Jennifer Lopez's brands to the ultimate test.
I Spoke To A Dermatologist About What People Under 35 Need To Start Doing For Their Skin, And Everyone Needs To Read This
"The signs of skin aging and sun damage will start to become more visible in this age group."
I Tried This Asian-Owned Beauty Brand That Says You Can Sleep In Their Products
Can you truly sleep in this make up? Is this suitable with someone who has extremely sensitive skin? I decided to try and find out.
I Got A 75-Minute Scalp Massage Because TikTok Said It Could Stimulate Hair Growth, And The Experience Was Totally Not What I Expected
My hair has never gone through such an experience before...
I Used Rice Water On My Face For A Week Because TikTok Told Me It Could Give Me "Glass Skin," And The Results Were Not What I Expected
The results definitely weren't what I was expecting...
15 Easy Skincare Tips That People Swear Helped Them Fight Acne, Slow Signs Of Aging, And Feel Their Best
"Witch hazel is NOT toner. Yes, even if it says it on the bottle! If you have oily skin, and you are using witch hazel (which is an astringent), then you are quite literally making your face worse."
My Mom And I Got Diamond Glow Facials From A Celebrity Aesthetician, And It Was Everything
Yep, it literally uses a diamond to exfoliate your skin.
Hairstylists Share The One Thing They'd Never Do To Their Hair
Hairstylists say there are many rules they never break when it comes to hair — and you may be breaking some of them every day.
7 Things Nail Professionals Would Never Do To Their Own Nails
Nail techs have seen it all ― and they have strong opinions about hygiene at nail salons.
28 Stories About Life Just Being Sooo Much Easier For "Pretty" And "Thin" People That Will Honestly Make You So Mad
"My sister is drop-dead gorgeous and was a model while she was in high school and early in her college years. She, in more than one instance, was offered jobs she was absolutely not qualified for, free items, free food, and promotion swag. She also has the 'halo effect' at her disposal and has often been assumed as innocent as 'someone like her could never do something like that.'"
This Beauty Assistant Runs On AI Technology And Will Give You The Perfect Skincare Routine
I personally have sensitive skin and this 100% worked for me.
Black Hijabis Are Sharing How They Take Care Of Their Natural Hair, And I (A Black Hijabi) Wish We Talked About It More
"Just because our hair is covered doesn't mean we don't have long, healthy hair!"
"My Mom Hated Her Ethnic Features And Projected Those Ideals Onto Me": People Of Color Open Up About How Eurocentric Beauty Standards Impacted Them
"I went to a mostly-white private school and wouldn't leave the house without straightening my hair."
From Eyelid Glue To Chemical Straightening, We Want To Know How You've Conformed To Eurocentric Beauty Standards As A Person Of Color
I thought I was so slick using eyelid tape and eyelid glue.
10 "Bad" Hair Mistakes You're Probably Making, And 10 "Good" Habits That'll Save Your Curly Hair
Please learn from my mistakes and protect your edges. 🤦🏾♀️
9 Behind-The-Scenes Secrets About The Looks From "Emily In Paris"
A specific prop seen at the beginning of the season is actually an important skincare tool that the makeup team used on each actor prior to makeup application.
Do You Think These Products That Went Viral On TikTok In 2022 Were Worth The Hype?
That Urban Decay Space Cowboy eyeshadow changed my life.
I Got My Lips Professionally Tattooed To Add A Subtle Color And I'm So Mad I Didn't Do This Sooner
Yep — I got a permanent tattoo on my face, and I have no regrets.
56 Nude Nail Designs To Inspire Your Next Manicure
Nude nails can be anything you want them to be.
People Are Sharing Their Favorite Beauty And Skincare Products That Got Discontinued
"Seriously, I will buy a lifetime supply of this stuff, if I can ever get my hands on it again. So. Good."
16 Easy And Effective Expert-Approved Summer Hair And Skin Tips That Are Worth Knowing For Smooth Skin And Frizz-Free Hair
As someone who loves to blast the AC while I'm sleeping, I wish I knew about #12 sooner for my skin.
From "Soft Girl Summer" To "Goth Girl," These Are 18 Trends People Are Passionate About
Apparently, not all trends are harmful.
21 Asian Beauty Brands That Will Have You Looking And Feeling Your Best
These products will have you looking cute and ready for #HotGirlSummer, and also the rest of the year.
How Intense Is Your Skincare Routine?
On a scale of 1 to Cassie Howard, how into skincare are you?
22 Insider Secrets And Stories From People Who've Worked In The Beauty Industry
"Nearly every product that gets returned gets dumped into the trash."
You Can Now Get Tattoos That Fade After A Year For Less Than $200, So We Did It And Here's Everything You Need To Know
This is perfect if you have commitment issues.
I Tried The Viral Eyelash Hack For Fuller, More Curled Lashes, And Not Only Does It Work But It's Also Dermatologist Approved
It's basically a lash lift for less than $10!
100-Year-Old Costumes Were Used, A Specific Moisturizer Kept Actors' Skin Hydrated, And 8 Other Insider Beauty And Fashion Facts About "Downton Abbey: A New Era"
The beauty and fashion looks differ vastly from past seasons and the first film.
Pick Your Favorite Makeup Looks And We'll Reveal A TikTok Favorite You Should Try
Having trouble choosing which product to buy? We can help.
This K-Pop Star Literally Puts Mashed Banana And Oats On Her Face Every Day, And Y'all, She Might Be On To Something
My face feels like a million bucks.
I Got A Popular Skincare Laser Treatment And It Went Badly — The Stories You DON'T Hear But Sadly Do Happen
The journey has been long.
21 Charts You'll Appreciate If You Have No Idea How To Do Your Hair And Makeup
Who knew a flower braid could be that easy!
17 Skincare Charts You Need In Your Life Whether You're A Pro Or You Don't Even Know What Moisturizer Is
So long, pimples! Don't let the sebum hit you on the way out.
We Asked Dermatologists And Estheticians For Their Best Tips On Effective Hair Removal (Whether You Shave, Wax, Or Use Creams)
No matter what hair removal method you use, these are really useful.
I Replaced My Skin Care Routine With Whole Foods' Most Popular Beauty Products For Three Weeks, And I Was Surprised By The Results
Is a $45 moisturizer really worth it?
Halsey’s About-Face Beauty Line Has A Ton Of Options, So Here’s My Review Of 10 Products From It
There were several products I knew I would love, plus some products I didn't feel were necessary for me.
As Someone With Horrible Under-Eye Bags, I Knew I Had To Try This Viral "Eye Tightener" — Here's My Review
This goes out to anyone with a wonky sleep schedule and/or a ✨deviated septum✨.
Latinx People Are Sharing Are Sharing "Untraditional" Beauty Tips From Their Abuelas And Moms, And I'm Taking Notes
"The amount of moisture and shine that this deep conditioner imparts on your hair is just *chef’s kiss.*"
19 Makeup Tips For Everyone Who Loves Makeup But Is Hopeless When It Comes To Applying It
Featuring tips for hooded eyes, making your falsies look natural, and the right way to use concealer!
We Tried 6 Different Drugstore Mascara Brands To Find The Best One So You Don't Have To (You're Welcome)
Beauty on a budget, baby!
39 Personal Care Products Reviewers Swear By To Save Money
This gel nail polish removing steamer is so ~handy~ it'll save your wallet *and* your fingernails.
22 Products That Impressed Self-Professed Beauty Snobs
These superstars will make you rethink your no drugstore products policy
31 Beauty Products With Results That'll Make You Immediately "Add To Cart"
"Uhh...you're coming home with me." —You to all these products.
41 Beauty Products With Before & After Photos So Dramatic, We Made Them Click To Reveal
Hair care, skincare, and makeup products reviewers really love (and so will you).
I've Struggled With Dry, Itchy Scalp For Years, So I Tried Three Anti-Flake Hair Treatments — From Budget-Friendly To Luxurious Splurge
Of all the treatments I tried, one gave me the best results I've ever had.
21 Protective Hairstyles That Are Actually Easy And Super Stylish
I'm obsessed with all of them.
Vaseline Is A Secret Hack For Plumping Your Under Eyes And This Expert Explained Why
"Vaseline prevents 99% of water loss while you sleep."