collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Our coverage on the latest beauty trends and industry innovation, and what they mean for you.

Kendall Jenner and Mary Philips walking in their disheveled commuter outfits.
Everyone Is Dressing Like a Disheveled NYC Commuter This Fall

side by side of Selena Gomez and her Jelly Chrome nails
"Jelly Chrome" Nails Will Be Everywhere This Fall—Just Ask Selena Gomez

Woman posing in a patterned outfit holding a matching small handbag
Bratz Dolls Are the New Makeup Muse

Jennie wears a red Curved French manicure.
The "Curved" French Trend Will Throw Your Fall Manicure Plans For a Loop

Kendall Jenner wearing loafers in the rain.
These 7 Fall Loafer Outfit Ideas Give Big Model Off-Duty Energy

Cherry mocha nails.
Drink Up These 17 Cherry Mocha Nail Ideas All Fall Long

Several women wearing fashionable outfits each styled uniquely standing against a neutral background
These Cozy Outfits Are the Fashion Equivalent of Listening to Norah Jones on a Fall Day

Lily-Rose Depp with her prep school pin hair.
Make the "Prep School Pin" Part Of Your Fall Hair Uniform

Three models showcasing different fall fashion looks including a colorblock sweater a red coat and a striped tank top
Fall's Coolest Color Combos Are a Little Bit Surprising: 6 Options to Try Now

A blue and brown manicure.
Fashion Is Loving Blue and Brown—13 Ways to Try the Color Combo on Your Nails

A striped sweater manicure.
The "Striped Sweater" Nail Trend Will Break You Out of Your Fall Mani Rut

A woman takes a selfie in a fawn-print coat.
This Fall, Trade Your Cheetah Jackets for This Sweet Animal Print

Mia Goth with her monsters muse makeup.
The "Monster's Muse" Makeup Trend Is Out of Our Soft Goth Dreams

Collage including fashion and a portrait of Colman Domingo in formal attire
This Trendy Fall Color Pairing Is So Cozy and Nostalgic

Hailey Baldwin and LilyRose Depp posing alongside another individual in a collagelike arrangement
A Bitchy Little Jacket Is the New Going Out Top

weird shoes on a purple background
This Fall, Freaky Footwear Is Here to Stay

chartreuse clothes on models on the fashion week runway
Step Aside, Butter Yellow—Chartreuse Is Taking Over as Fall’s Top Color Trend

Nicole Kidman and Ayo Edebiri with bangs
Wanna Know Who I'm Wearing? My Hair Will Tell You

Selena Gomez holds hands with Benny Blanco while showing off her angel manicure.
The "Angel Mani" Is Fall's Heaven-Sent Nude Nail Trend

A model wears a babydoll sweater.
I'm So Ready for the Babydoll Sweater Comeback

Jenna Ortega with her smoky eye.
This Mid-2010s Makeup Look Is Back—and Smudgier Than Ever

Carolyn Bessette Kennedy wearing sunglasses.
10 Pairs of Sunglasses Perfect For Carolyn Bessette Kennedy Weather

Lila Moss and Alex Consani show off their rich girl hair.
This Fall's "Rich Girl" Hair Trend Is Loud—and Everywhere at Gucci

Hailey Bieber wearing a toasted blush look.
"Toasted Blush" Is Fall's Answer to a Sunburnt Flush

model at Sandy Liang's SS26 show
According to Sandy Liang, Every Cool New Yorker Will Be Wearing"Cutie Girl" Eyeliner This Fall

Model with wavy hair at the LoveShackFancy show
LoveShackFancy's "Effortless and Romantic" Waves Brought Horse Girl Vibes to NYFW

Carolyn BessetteKennedy stands surrounded by perfume bottles
10 Carolyn Bessette Kennedy-Coded Perfumes for the '90s Minimalist

Collage featuring Carolyn Bessette Kennedy in various outfits and settings
Hear Me Out—Carolyn Bessette Kennedy's Butter Blonde Is Actually the Best Fall Hair Color

Jenna Ortega wearing grunge eyeshadow and lipstick
20 Soft Grunge Makeup Ideas—From Smoky Eyes to Bitten Lips

Alexa Chung among a group of models showcasing fall fashion styles outdoors
Goodbye Euro Summer, We're Having a Cotswolds Fall

Laura Harrier with sleek hair and makeup
Fall 2025’s Biggest Makeup Trends Include Cloud Blush and the Anti-Instagram Brow

Jenna Ortega and Charli XCX in gothic inspired fashion ensembles surrounded by others styled similarly
Fall’s Dark Romance Trend Puts a Moody Twist on Boho Style

woman wearing a leather jacket and dark brown manicure
Fall 2025's Biggest Nail Trends Include Chocolate Shades and Retro Prints

Laura Harrier with a bob haircut
Fall's Biggest Haircut Trends Are All About Extremes

Camila Mendes with deep red hair
From Champagne Blonde to Rich Espresso, Fall's Biggest Hair Color Trends Are So Delicious

Suki Waterhouse showing off her boho bangs.
The "Boho Bangs" Trend Brings Glastonbury Girl Energy Into Fall

The lower half of a model wearing jeans and a dark pedicure.
This Is the Best Pedicure to Wear With Flip Flops and Jeans

Person with visible blemishes on the cheek focused on the side profile of the face
So, You Have the "Luteal Uglies"—Here's How to Stop the Breakout Cycle

women wearing jeans and flip flops
The Copenhagen Fashion Week Girlies Say We'll Be Wearing Our Flip Flops Into Fall

Elle Fanning with her hair in pigtails
The "Lemon Platinum" Trend Is Like Sunshine for Your Hair

Model wearing blue sparkly lip gloss
Dive Into "Pool Lips," the Most Refreshing End of Summer Trend

Dua Lipa wearing a black studded bikini
You Still Have Time to Try Summer's Coolest Bikini Trend

Zendaya and Kylie Jenner posing side by side
Thank God 2016 Makeup Is Back to Save Me From Boring Beauty

yellow French manicure
These Tenniscore Manicures Are Such a Serve

Rachel McAdams Lacey Chabert Lindsay Lohan and Amanda Seyfried from Mean Girls standing together in a shopping mall
Fall’s Biggest Fragrances Will Make You Miss the Mall

The Olsen twins wearing oversized sunglasses
This Olsen Twin-Coded Accessory Is Back In a Big Way This Summer

Miley Cyrus pictured multiple times as her character Hannah Montana in various iconic outfits and poses from the show
Wait—Is Everyone Having a Hannah Montana Summer?

A pink and green princess cake manicure.
"Princess Cake" Nails Combine Scandi-Chic Style With Our Favorite Summer Colors

Influencer Sasha Mei wearing a scarf belt.
"Scarf Belting" Is the Summer Styling Trend Taking Over the It-Girl World

Sandy Liang takes a mirror selfie.
Every "It" New Yorker Will Be Wearing This Cute Hair Accessory on the Train

Sarah Jessica Parker as Carrie Bradshaw wearing a rosette pin
This Simple White Tank Top Upgrade Is All You Need To Channel Carrie Bradshaw

Korean "fruit peel" manicure
21 Stunning Korean Nails Trends to Keep on Your Radar

Ivory matte linen nails with white baby French tips
Linen Nails Are the Minimalist Mani Trend Taking Over This Summer

model wearing a black and white polka dot set
A Polka Dot Set Is This Summer's Hot Girl Uniform

lagoon nails example
20 Lagoon Nail Ideas to Bring the Beauty of the Ocean to Your Fingertips

Lili Reinhart posing in a lace dress
“Linen Blonde” Is the Low-Maintenance Way to Go Lighter This Summer

butter yellow chrome French manicure
20 Butter Yellow Nail Ideas For a Creamy, Dreamy Summer Manicure

A hand model wearing Gelcare's Rose Water nail polish.
"Rose Water" Nails Are the Dainty Manicure Trend It-Girls Are Loving This Summer

model in a bikini holding a bottle of perfume
10 Sexy Summer Perfumes I'd Bring to the 'Love Island' Villa

Addison Rae wearing body glitter
Millennials Rejoice, Body Glitter Is Back

woman wearing a t shirt, jean skirt, and ballet flats
Cool Girls Are Loving This Marissa Cooper-Coded Outfit Formula for Summer

Carolyn Bessette-Kennedy wearing a white shirt
Summer’s Biggest Sandal Trend? This Elevated Take on Carolyn Bessette-Kennedy’s Staple Flip-Flops

Seafoam green manicure
15 Seafoam Green Manicures to Unleash Your Inner Mermaid This Summer

Leslie Bibb with a micro bob and red lipstick
The Micro Bob Is Summer's Coolest Cut: 15 Ways to Wear the CLB