Sam Altman's 'last resort' is now minting money for OpenAI
2 min read
Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'
After a surprise multibillion-dollar settlement, Meta is going on the offensive against TikTok and YouTube in a new PR strategy.
4 min read
Exclusive
The latest sign of influencer commerce heating up: Levanta just raised $22 million
Creator commerce platform Levanta has raised a $22 million Series B round as it looks to drive more influencer affiliate sales on retail sites.
3 min read
What Reddit's ChatGPT citations collapse means for marketers
The SEO community is in a frenzy over data suggesting ChatGPT abruptly stopped citing Reddit. For CMOs, the trend isn't as bad as it sounds.
3 min read
PR pros say Neutrogena botched its response to the Hayden Panettiere backlash. Here's what they think it should do now.
PR pros said Neutrogena responded too late, took too little responsibility, and scored an own goal by disabling comments on its Instagram statement.
3 min read
I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.
BuildOps CMO Colin Piper once managed a 130-person marketing team. Now he thinks smaller marketing departments can do more.
6 min read
Exclusive
Netflix parts ways with a key ad exec in a leadership shake-up. Read the leaked memo from its ad chief.
Jon Whitticom, an exec who helped build Netflix's ads business, is exiting the company, according to a memo viewed by Business Insider.
4 min read
Coke's Fanta is making its own monsters as brands chase Hollywood-style IP
Fanta is introducing its own Haunted Universe, another example of how brands are becoming media companies and entertainers in their own right.
4 min read
WPP seeks to seal 'highly confidential and sensitive' client information from lawsuit with former exec
WPP says recent lawsuit filed by an ex-employee, is a "naked attempt to leverage an exorbitant payout."
3 min read
Exclusive
Lawsuit alleges Sony investigated WPP's media operation and said it ran a 'global crime scene'
A legal filing alleges Sony hired investigators to probe WPP, who said the agency improperly withheld rebates from clients.
5 min read
The creator economy's hottest debate: Can influencers post AI ads without alienating their fans?
AI companies are hiring influencers and offering hefty paychecks. Creators are left weighing the cost of backlash from their fans.
6 min read
Exclusive
3 execs who sold their company to Martin Sorrell's S4 Capital are suing, alleging they’re owed millions
A lawsuit claims S4 owes three former employees millions of dollars and shares owed to them. S4 declined to comment on pending litigation.
4 min read
Exclusive
Microsoft AI's CMO is leaving as the company rethinks consumer marketing efforts
Andréa Mallard is leaving Microsoft's AI unit after around six months in the role, Business Insider has learned.
3 min read
Seeking nominations for the most innovative influencer marketers for brands in 2026
Business Insider is seeking nominations for top influencer marketers who work for brands. Submit your nomination by September 4.
2 min read
Exclusive
Creator talent giant DBA is buying a boutique management shop to help influencers build their own businesses
Digital Brand Architects is acquiring the talent firm V1sion Ventures as it looks to expand its work in creator entrepreneurship and brand building.
2 min read
The dream of serving ads to AI agents has hit a snag
Perplexity said ads designed to influence AI bots are "deceptive," in response to a recent experiment from the publisher Time.
3 min read
Nielsen's $2 billion DoubleVerify acquisition is a big play for CMOs
Nielsen is looking to broaden its advertiser-direct relationships and push further into helping CMOs plan and allocate their media budgets.
4 min read
Patrón thinks its biggest selling point is what's not in its tequila
Patrón found a creative workaround to rules that bar it from using the words "additive free" in its marketing.
4 min read
Exclusive
$4 billion Vanta has a new CMO who wants to make security compliance marketing 'a little zingier'
Vanta's new CMO, Sarah Scharf, says she wants to build on its brand positioning as a "trust company."
3 min read
YouTube is making it harder for creators to start earning money
YouTube is changing the requirements for creators to be accepted into its primary monetization program.
3 min read
OpenAI will bring ChatGPT ads to Brazil and Mexico, and is adding a raft of fresh features
OpenAI enhances ChatGPT ads with new targeting tools and expansion into Brazil and Mexico, according to an email reviewed by Business Insider.
3 min read
PMI's head of comms explains why AI has made corporate websites more important than ever
Moira Gilchrist, chief communications officer at PMI, talks about why she is focusing on strategic owned content in the era of AI
4 min read
Exclusive
A startup that places ads for brands like Best Buy and Target in AI platforms raised $30.5 million
Gravity places ads in AI platforms, including ChatGPT, Codebuff, Magneta, and Runnable. It has begun exploring agent-to-agent ads.
3 min read
AI is changing marketing. Human judgment matters more than ever.
Snapchat promotes human-first AI innovation, empowering marketers to enhance engagement with tools like Snap Smart Assistant and Dynamic Product Ads.
5 min read
A debate is brewing over the risks and rewards of serving ads to AI agents
Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. Will the AI platforms play ball?
4 min read
Exclusive
$1 billion travel agent platform Fora just landed its first CMO
Alanna Gregory, who previously worked at Block, said her priorities as CMO are to make Fora an iconic brand, and grow its network.
3 min read
You can't escape ads for the new Spider-Man movie — even in your BMW
Owners of newer BMW models will see an ad for "Spider-Man: Brand New Day" when they turn their cars on for the next week.
3 min read
Caviar and selfies with Alix Earle: Inside Time magazine's soiree for top creators
Time magazine threw a cocktail party for its list honoring creators. The guest list was the FYP come to life.
3 min read
Brands like Home Depot, Intuit, and Booking are betting bigger on ChatGPT ads, new data reveals
New data shows how OpenAI is boosting ad presence on ChatGPT, drawing major brands such as Home Depot and Intuit.
4 min read
Meta’s AI bets are swallowing almost all its free cash flow
Meta's AI investments cut free cash flow by 91%, while ad revenue rose 27% as AI boosts ad targeting and content recommendations.
2 min read
Xbox's new bet on advertising could shake up gaming — if players don't revolt
Xbox is testing a way for users to stream the games for free by watching ads. Ad execs say the move hints at a bigger advertising play.
4 min read
Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines
Haribo of America CEO Jon Hughes said the brand is trying to recreate "the feeling you had as a kid walking into the candy store for the first time."
3 min read
Kim Kardashian is using her bar exam failure to sell energy drinks
Kim Kardashian jokes about failing the California bar exam in a new campaign promoting Update energy drinks. She's a cofounder of the brand.
3 min read
Patreon is laying off 20% of its staff. Read the memo its CEO sent to employees.
Patreon, which helps creators like YouTubers and podcasters make money, is laying off staff. The creator economy company said it needs to trim costs.
9 min read
A side-by-side comparison shows stark differences between Meta and Anthropic's AI ad campaigns
Anthropic and Meta premiered rival ads, both of which reference AI worries and offer hope — but with key differences in their visuals and messaging.
4 min read
Mastercard's Jill Kramer says AI can be an engine of human creativity and insight
Mastercard's Jill Kramer says marketers need every tool at their disposal, and that AI can spark human creativity
5 min read
For Hershey, the battle for Halloween starts now
Hershey is conjuring up a new Halloween playbook, carving the holiday into distinct micro-seasons that start months before October 31.
3 min read
Exclusive
An OpenAI job listing described ambitions to build an ad network. Then the company deleted the references.
An OpenAI job listing hinted at ambitions to build "publisher-side monetization" tools. OpenAI edited the ad after we asked about it.
4 min read
OpenAI faces stark doubts about ChatGPT ads. It's beginning the long fight to prove them wrong.
OpenAI, led by CEO Sam Altman, is working to grow its ChatGPT ad business amid skepticism about its ambitious revenue projections.
6 min read
TikTok Shop creators are facing an AI reckoning
TikTok Shop brands are using synthetic characters or AI versions of products to test ideas or replace gimmicky videos from side hustlers.
5 min read
Exclusive
TikTok is testing a new service that could reshape its shopping network
TikTok is rolling out a new pilot program where it will oversee key Shop operations, like hiring creators and making ads, for e-commerce partners.
3 min read
The great Netflix-YouTube convergence is here
Netflix and YouTube are converging as the two companies chase creators, short-form video, and TV ad budgets.
4 min read
Exclusive
An AI startup wants 'vibe directing' to become the new vibe coding
OpenArt AI is bringing an ad campaign to AMC movie theaters to encourage film buffs to start 'vibe directing' using AI.
3 min read
Exclusive
How a buzzy luggage brand turned TikTok hate comments into a product road map
BÉIS is rolling out major redesigns to many of its core products, including its much-reviewed and much-duped Weekender bag.
3 min read
The Kansas City Chiefs have media ambitions that go way beyond football
The Kansas City Chiefs' branded entertainment push comes with a twist: The NFL franchise wants to sell ads in its shows to other brands.
5 min read
Meta's AI advertising dreams have become a nightmare for brands
Meta has inserted a slew of AI features into its ad products. Brands say the tools are clunky and generate misrepresentations and absurdities.
7 min read
The breakout success of Fox's World Cup marketing: influencers
The Fox One streaming service's World Cup marketing playbook is all about letting the creators do the scoring.
5 min read
Exclusive
This startup raised $50 million to help marketers figure out which events are actually worth attending
Marketers want to get back to in-person gatherings, and Vendelux, a live events information platform, just raised $50 million to capitalize.
3 min read
Read 48 pitch decks that creator-economy startups used to raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
5 min read