Attentive

What top-performing messaging programs are doing differently 👀 From personalization to send strategy to cross-channel coordination, the patterns are clear across 200+ brands. This is just a snapshot. The full Attentive Marketer Pulse breaks down what's driving these shifts and how top brands are actually executing on them. Find it here 👉 https://lnkd.in/ea6UBcJ5

Starting the day with a coffee walk and ending it planning a trip to Paris doesn't sound too bad 😌 Spend a day with Lindsay Walker, CPA at Attentive balancing budgets, diving into margin analysis, and making time for a little pottery along the way. Sound like your kind of day? Come join us 👉 https://lnkd.in/ecZ8Argn

AI agents are starting to take on real work across the customer journey, and that makes governance a marketing problem, not just a technical one. 👀 Messaging, timing, permissions, and performance all need the same level of control and visibility as any campaign. Our latest playbook breaks down how to put the right structure in place as teams move from testing to deployment. Read the full guide 👉 https://lnkd.in/eC_b-DE9

Swipe for a quick look at what we've been building lately 👀 A few recent drops: → Visibility AI → Shopper profile enhancements → Enhanced email previewing We're going deeper at Beyond the Message on April 29, including a first look at what's coming next. If you want to see where this is all headed, save your spot → https://lnkd.in/gkYz4jRk

Autonomous AI is already making decisions for a lot of marketers. But the question is: How you enable continuous optimization without losing control? 🤔 We outline a 3-layer framework brands are using to do both. Take a closer look on our blog → https://lnkd.in/eiRqzt-7

Had a great conversation recently with Greg Kihlstrom on The Agile Brand with Greg Kihlström® Podcast about where AI is actually landing with marketing teams. It’s not in big, flashy transformations. It’s in small decisions that add up. -Starting small and proving it out -Prioritizing what drives revenue -Applying it where decisions actually happen That’s where the impact and real ROI are showing up. Full interview here: https://lnkd.in/ghhCmWFC (edited) 

A peek inside J.R. Tomaszewski, MPA and Tracy Y.'s notes app 👀 From shifting budgets to rethinking what "good content" really means, Attentive Commerce Council members shared what's top of mind right now. What would we find in your notes app?

Take your guess and then expand to reveal the answer 👇 The answer: 70% 👀 Shoppers aren't starting with search anymore. They're starting with AI. According to Attentive's Marketer Pulse, 70% of consumers used AI to help them shop in the last three months. They're asking about product questions, comparing options, hunting for deals, and summarizing reviews before they ever hit your site. Learn how to build your brand for AI discovery → https://lnkd.in/ea6UBcJ5

Spring is here, which means your marketing strategy is due for a reset. Not everything deserves to come with you into this season. Swipe through what we'd keep, toss, and refresh, then head to our blog for ideas you can put to work this season and beyond → https://lnkd.in/eNM-JTEK

We're excited to introduce the newly refreshed Attentive Agency Partner Program 💛 This update puts our agency partners at the center, with stronger alignment, more support, and even more ways to collaborate and grow together. We're continuing to invest in our agency ecosystem because our partners play a huge role in helping brands drive better results. Learn more and apply to join → https://lnkd.in/e7inPGxg