We took the stage. Now you can take the insights. At POSSIBLE, we partnered with EMARKETER to unpack a truth too many brands are still overlooking: youth sports isn't just a moment, it's a life stage that drives how families spend across categories. Every week, the majority of American households are making decisions shaped by sports. Where to eat, what to buy, how to travel, what to prioritize next. It's a high-frequency, high-intent environment that extends far beyond sporting goods. Our VP, David Young, and EMARKETER's Sarah Marzano dove into new research showing exactly how this life stage fuels real impact across dining, CPG, travel, auto, and more. And not just individual decisions, but ripple effects across teams, communities, and entire networks of families. This isn't just an audience insight. It's a growth channel hiding in plain sight. Want the full story? Download the research report to see how youth sports is shaping purchase behavior across categories and how your brand can show up in the moments that matter most: https://lnkd.in/eypemjMJ #YouthSports #RetailMedia #MarketingStrategy #DICKSMedia
About us
DICK'S Media is your ultimate teammate in driving brand growth. We leverage the best dataset in sports – 45M+ loyal DICK’S Sporting Goods athletes - to help your brand connect with the most emotionally engaged, goal-driven audience in the game at the most critical moments in their shopping journey. From tactical game-planning and high-impact creative to 360° reach, next-gen measurement, and transformative insights, DICK'S Media is a full-spectrum partner. Leveraging the unmatched reach of over 850 retail stores and a robust suite of digital products, from online shopping to live sports streaming on GameChanger, we deliver tailored solutions with precision. Our data goes beyond breadth, with the ability to tap into niche markets, understand affinities, and reveal valuable truths about your target audience. Timing is our secret sauce, engaging athletes when they are most inspired and ready to act. By partnering with us, you can tap into a trusted voice that amplifies your message and ensures results. At DICK'S Media, success is no accident. We focus on strategic execution and measurable ROI, turning your objectives into winning game plans with pinpoint accuracy. Together, we’ll take your brand’s vision and build a dynasty—because with DICK'S Media, every play counts.
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Type
- Public Company
Employees at DICK'S Media
Updates
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Big win for the team. 🏆 We're honored to take home the Best In-Store Digital Retail Media Activation at The Drum Awards Commerce Media 2026. This recognition reflects the work of the DICK'S store experience team, who continue to push what's possible in physical retail. They're transforming DICK'S stores into connected, high-impact environments that bring brands closer to athletes in ways that are both meaningful and measurable. And to our partners at adidas - thank you for trusting us to build something bold together. From concept to execution, this was a true collaboration that pushed what in-store media can be. Grateful to the entire team who made it happen, especially Britney Johnson, Liza Rau, and Taylor Grisham. Check out the full case study here: https://lnkd.in/g7Zb9pzp #RetailMedia #TheDrumAwards #StoreInnovation #DICKSMedia
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We couldn't be more proud of our VP, David Young, for taking home this year's Ascendant Network Pioneer Award. Dave's vision continues to push the retail media space forward, and this recognition reflects the impact he's already made. We're excited to see how his leadership shapes the next chapter of innovation in our industry!
Grateful to be recognized by the Ascendant Network at last week’s RMN Bootcamp with the Pioneer Award. This one carries real meaning. To be recognized by peers across the retail media industry—within a community that consistently raises the bar with ambition, insight, and innovation—is incredibly special. And made even better by a well-delivered “roast” from a couple of great friends in the space,Bobby Watts and Kylissa Ward. Thank you to Susan MacDermid, the Ascendant Network team, and the broader community for the recognition—and for continuing to build a platform that moves the industry forward. Proud to be part of it and energized for what’s next. Most importantly, thank you to the entire DICK'S Media team. This recognition reflects the collective work we’re doing together to build the next great sports media network.
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DICK'S Media has been shortlisted for The Drum Awards for Commerce Media 2026 in the Best In-Store Digital Retail Media Activation category! This recognition reflects the incredible in-store experience our DICK'S Sporting Goods teams have built and continue to elevate every day. We're proud to translate that foundation into a high-impact, measurable media channel that helps brands win where decisions are made. Proud of the team, grateful to our partners, and just getting started. #RetailMedia #Innovation #TheDrumAwards #DICKSMedia Link: https://lnkd.in/ehF3t5Rc
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You're invited. Join David Young (DICK'S Media) and Sarah Marzano (EMARKETER) at POSSIBLE 2026 for a live conversation on one of the most powerful forces shaping modern consumer behavior: youth sports. With over 60% of American families on the sidelines every weekend, youth sports create a cultural flywheel that shapes how time, attention, and money are spent. Together, we'll unpack how brands across all categories can tap into this high-intent, high-emotion environment and turn the moments that matter most into measurable growth. 🗓️ April 28th | 10:15-10:45 AM 📍 Eden Roc, Miami Beach Add it to your agenda. We'll see you there. #POSSIBLE2026 #RetailMedia #CommerceMedia #YouthSports
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Youth sports is shaping family life across America and we're proud to be part of the company supporting athletes every step of the way. For brands, it creates powerful moments to connect with one of the most engaged audiences anywhere: youth sports families. At DICK'S Media, we help brands show up authentically in those moments. Check out the full article: https://lnkd.in/genNNKUG #YouthSports #RetailMedia #DICKSSportingGoods #DICKSMedia
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Dominate the digital shelf when it matters most. Explore how On drove a $12+ ROAS with a Sponsored Product Ads strategy that kept their brand visible, competitive, and conversion-ready across high-intent moments on DICK'S.com. 🔗 Full case study here: https://lnkd.in/dYVRKeG7 #DICKSMedia #SponsoredProducts #RetailMedia
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Youth sports is a $40B+ force in family life and it's quickly becoming broadcast-caliber content. With its biggest product update in 15+ years, GameChanger continues to professionalize the youth sports experience, turning pre-game, game day, and post-game into high-attention moments for millions of families and into a scalable, premium live sports environment for advertisers. Tap into the most advanced version of GameChanger ever through DICK'S Media: dicksmedia.com/live-sports #DICKSMedia #GameChanger #RetailMedia #YouthSports
🚨 It’s here: the most advanced version of GameChanger 𝗲𝘃𝗲𝗿. Today, we’re proud to announce the most comprehensive product update in the history of our company. The list of 𝗡𝗘𝗪 features is deep. More than 𝟭𝟱 𝗶𝗻 𝘁𝗼𝘁𝗮𝗹 that help our users 𝗖𝗼𝗮𝗰𝗵 𝗦𝗺𝗮𝗿𝘁𝗲𝗿, 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗟𝗶𝘃𝗲, and 𝗥𝗲𝗽𝗹𝗮𝘆 𝘁𝗵𝗲 𝗔𝗰𝘁𝗶𝗼𝗻, including: 📺 𝟭𝟬𝟴𝟬𝗽 𝗛𝗗 𝗕𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝘀: Live streams are now available in 1080p HD, creating a pro-level broadcast experience that already includes box scores, play-by-play, game recaps, and GameStream Radio 📽️ 𝗚𝗮𝗺𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗥𝗲𝗲𝗹𝘀: Highlight reels of the top moments from a game in a broadcast-style recap 📷 𝗙𝗶𝘅𝗲𝗱 𝗖𝗮𝗺𝗲𝗿𝗮 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀: We’re installing fixed cameras at fields across the country that let teams instantly activate GameChanger broadcasts with a simple QR code scan 📈 𝗔 𝗳𝘂𝗹𝗹 𝘀𝘂𝗶𝘁𝗲 𝗼𝗳 𝗻𝗲𝘄 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀, including 𝗚𝗮𝗺𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀, post-game data-driven recaps that help teams and players learn where they can be better; 𝗟𝗶𝗻𝗲𝘂𝗽 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀, data-backed suggestions to help coaches build better lineups; and 𝗣𝗹𝗮𝘆𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 that help player development with individual trend stats 🗓️ 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀: A hub for league organizers to blast updates to all teams at once ...and many more 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆? 𝗟𝗶𝘃𝗲 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲 𝗟𝗶𝗸𝗲 𝗡𝗲𝘃𝗲𝗿 𝗕𝗲𝗳𝗼𝗿𝗲 Explore what's new: https://lnkd.in/eyPbzD4F #ItsOnGameChanger #ForTheSportOfLove
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Huge congrats to our VP, David Young, on being included in The Drum's Commerce Media Power 100 👏 This recognition is a testament to Dave's vision in building a commerce media network rooted in sport, culture, and real business impact. We're proud to see DICK'S Media represented among the industry's most influential leaders and even prouder to be building what's next under Dave's leadership.
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In-store works. And the data proves it. Learn how adidas transformed the DICK'S House of Sport store environment into an immersive brand destination to drive a 39% lift in sales. 🔗 Full case study here: https://lnkd.in/gBHKAaBB #DICKSMedia #InStore #Incrementality #RetailMedia
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