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My approach to executive search was shaped by more than 25 years leading businesses in…
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Hispanic Heritage: A Month of Personal Reflection and Celebration
Hispanic Heritage: A Month of Personal Reflection and Celebration
By Carlos Perez CP&Krell Group Hispanic Heritage Month stands as a special occasion to celebrate the vibrant and varied…
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A Look Inside the Beauty Industry from an Executive Recruiter Perspective
A Look Inside the Beauty Industry from an Executive Recruiter Perspective
No doubt that amid our current crisis the beauty industry, like everybody else, has been one vulnerable to the global…
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Carlos Perez shared this🚀 𝗗𝗼 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗹𝘆 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗼𝗻 𝗠𝗲𝗿𝗰𝗮𝗱𝗼 𝗟𝗶𝗯𝗿𝗲? We’re launching another search for our 𝗯𝗿𝗮𝗻𝗱-𝗻𝗲𝘄 𝗯𝗲𝗮𝘂𝘁𝘆 𝗰𝗹𝗶𝗲𝗻𝘁, managing a growing portfolio of beauty brands. We need an 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 with 𝗦𝗧𝗥𝗢𝗡𝗚, 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗠𝗲𝗿𝗰𝗮𝗱𝗼 𝗟𝗶𝗯𝗿𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 who knows how to drive visibility, conversion, sales and profitability. Experience with 𝗔𝗺𝗮𝘇𝗼𝗻, 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 and other major marketplaces is also important. 📍 LATAM 🗣️ 𝗙𝘂𝗹𝗹𝘆 𝗯𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹: English & Spanish 💄 Beauty | E-commerce | Marketplaces 𝗜𝗳 𝘆𝗼𝘂 𝗸𝗻𝗼�� 𝗵𝗼𝘄 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀 𝗶𝗻𝘁𝗼 𝗴𝗿𝗼𝘄𝘁𝗵 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀, 𝘄𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂. #MercadoLibre #Amazon #Ecommerce #Marketplaces #Beauty #LATAM #CPKRELLGroup
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Carlos Perez shared thisCheck out the latest CP & KRELL GROUP Newsletter! 🔎 New career opportunities 📈 Industry news & trends 💡 Insights from the industries we serve Stay #informed. Stay #connected.Carlos Perez shared this𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝗺𝗼𝘃𝗲 𝘀𝘁𝗮𝗿𝘁𝘀 𝗵𝗲𝗿𝗲. 🚀 Our August Newsletter is packed with new opportunities across North America and LATAM, plus the latest signals shaping beauty, wellness, fashion, and consumer markets. With our network now reaching nearly 60,000 professionals, we’re connecting ambitious talent with companies ready for what’s next. Take a look and see where your next move could lead. 🌎 #ExecutiveSearch #CareerOpportunities #GlobalTalent #HiringTrends #CPKRELL
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Carlos Perez shared this🚀 𝗢𝘂𝗿 𝟱𝘁𝗵 𝗧𝗶𝗸𝗧𝗼𝗸 𝗦𝗵𝗼𝗽 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 𝗶𝗻 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝗳𝗲𝘄 𝗺𝗼𝗻𝘁𝗵𝘀!! TikTok Shop is moving fast—and so is the demand for people who actually know how to build and scale it. We’re kicking off another search, this time for a 𝗻𝗲𝘄 CP & KRELL GROUP 𝗰𝗹𝗶𝗲𝗻𝘁, a fast-growing Mexican company managing several 𝗯𝗲𝗮𝘂𝘁𝘆 𝗯𝗿𝗮𝗻𝗱𝘀. We’re looking for a TikTok Shop 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 with proven, hands-on experience who can build the channel 𝗳𝗿𝗼𝗺 𝗭𝗘𝗥𝗢 𝗶𝗻 𝗠𝗲𝘅𝗶𝗰𝗼—strategy, creators, affiliates, content, paid media and LIVE Shopping. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗯𝘂𝗶𝗹𝗱𝗲𝗿 𝗿𝗼𝗹𝗲. You must have direct TikTok Shop experience and be 𝗳𝘂𝗹𝗹𝘆 𝗯𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗶𝗻 𝗘𝗻𝗴𝗹𝗶𝘀𝗵 & 𝗦𝗽𝗮𝗻𝗶𝘀𝗵. 📍 Mexico 💄 Beauty | Social Commerce | TikTok Shop 🏠 Remote 🗣️ English-Spanish Required 𝗕𝘂𝗶𝗹𝘁 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲𝗱 𝗧𝗶𝗸𝗧𝗼𝗸 𝗦𝗵𝗼𝗽 𝗯𝗲𝗳𝗼𝗿𝗲? 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸. contact Nicole Hansen ➡️ nicole@cpkrell.com #Beauty #TikTokShop #SocialCommerce #Ecommerce #Mexico #CPKRELLGroup
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Carlos Perez shared this🚀 𝐖𝐞’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐈𝐒𝐓, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫. CP & KRELL GROUP is leading the search for a 𝐓𝐫𝐚𝐝𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 – 𝐂𝐞𝐧𝐭𝐫𝐚𝐥 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐟𝐨𝐫 𝐚𝐧 𝐢𝐜𝐨𝐧𝐢𝐜 𝐠𝐥𝐨𝐛𝐚𝐥 𝐛𝐞𝐚𝐮𝐭𝐲 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 with a presence across multiple channels. We need a leader who knows how to build commercial and trade marketing strategies from the ground up—creating impactful sales incentives, recognition programs and initiatives that engage the field and drive measurable growth. Someone who can 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 to move the business forward. 🌎 Central America | Beauty 🔹 Strong CPG / Beauty background 🔹 Trade Marketing & Commercial Strategy 🔹 Digital transformation 🔹 Bilingual English & Spanish 🔹 Relocation included 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐮𝐢𝐥𝐝𝐞𝐫 𝐰𝐡𝐨 𝐤𝐧𝐨𝐰𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐢𝐝𝐞𝐚𝐬 𝐢𝐧𝐭𝐨 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐰𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐭𝐚𝐥𝐤. contact Nicole Hansen (nicole@cpkrell.com) #ExecutiveSearch #Beauty #CommercialStrategy #TradeMarketing #CentralAmerica
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Carlos Perez shared this💪🏽 𝐆𝐫𝐞𝐚𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐫𝐞 𝐛𝐮𝐢𝐥𝐭 𝐛𝐲 𝐠𝐫𝐞𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐚𝐧𝐝 𝐠𝐫𝐞𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐧𝐞𝐞𝐝 𝐠𝐫𝐞𝐚𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩. We’re excited to announce the placement of a Director of Human Resources in Mexico for a leading company in the 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲, 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐨𝐯𝐞𝐫 𝟏,𝟓𝟎𝟎 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬. A true people leader who will help drive transformation, strengthen culture, and stay close to the operation. 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻? Make sure you have the right HR leadership to support that growth.. 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸. #ExecutiveSearch #HRLeadership #HumanResources #PeopleOperations #ConsumerGoods #Mexico
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Carlos Perez shared this🇨🇴 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗕𝗜 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗶𝗻 𝗖𝗼𝗹𝗼𝗺𝗯𝗶𝗮...𝘄𝗲’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂. 👀 We’re partnering with a Top Global CPG company to hire a 𝗦𝗲𝗻𝗶𝗼𝗿 𝗕𝗜 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 to turn commercial data into strategic recommendations, influence senior leadership decisions, and help drive business performance. This role reports directly to the General Manager of Colombia and is ideal for someone who can combine analytics, commercial acumen, and stakeholder influence. 𝗬𝗼𝘂’𝗹𝗹 𝗹𝗶𝗸𝗲𝗹𝘆 𝗯𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗳𝗶𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗯𝗿𝗶𝗻𝗴: 💡 Proven experience in commercial business 💡Several years of consulting experience with top-tier firms such as McKinsey & Company, Boston Consulting Group (BCG), or Bain & Company 💡Strong ability to turn complex data into clear business recommendations 💡Commercial mindset with the ability to influence decision-making 💡Fully Bilingual, English and Spanish 📍 𝗕𝗼𝗴𝗼𝘁𝗮, 𝗖𝗼𝗹𝗼𝗺𝗯𝗶𝗮 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 Sergio Cortes at sergio@cpkrell.com or 𝗮𝗽𝗽𝗹𝘆 𝗵𝗲𝗿𝗲 https://lnkd.in/ePtybK8v #CommercialBI #BusinessIntelligence #CommercialStrategy #DataCareers #ColombiaJobs
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Carlos Perez shared this💸 PepsiCo didn’t acquire poppi just to sell more soda. It acquired a brand that understands how to build culture. poppi’s latest move is a great example. The brand is hiring 250 paid college ambassadors across more than 150 campuses. More than 11,000 students applied. Combined, those ambassadors reach over 19 million people on social media. Impressive numbers. But the part that caught my attention is what these students are actually doing. They aren’t simply posting pictures with a can of Poppi. They’re telling the company where students spend time, which coffee shops are popular, what events matter and where Poppi should potentially be sold. That information can then make its way to the sales organization. Think about that. 𝐏𝐨𝐩𝐩𝐢 𝐢𝐬 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐥𝐲 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐨𝐟 𝐲𝐨𝐮𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬, 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐨𝐛𝐬𝐞𝐫𝐯𝐞𝐫𝐬 𝐚𝐧𝐝 𝐟𝐢𝐞𝐥𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐫𝐬 𝐞𝐦𝐛𝐞𝐝𝐝𝐞𝐝 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐢𝐧𝐬𝐢𝐝𝐞 𝐢𝐭𝐬 𝐭𝐚𝐫𝐠𝐞𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫. There’s a bigger CPG lesson here. For years, brands studied consumers from the outside. Today, 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐦𝐚𝐫𝐭𝐞𝐬𝐭 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐫𝐞 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐜𝐥𝐨𝐬𝐞𝐫 𝐭𝐨 𝐭𝐡𝐞 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧—𝐚𝐧𝐝 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐭𝐡𝐨𝐬𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞𝐥𝐲 𝐬𝐚𝐥𝐞𝐬. It also raises an interesting question for PepsiCo. Can you give Poppi the scale and resources of a global CPG company without losing the cultural instincts that made the brand successful in the first place? Scale can be acquired. Consumer relevance is much harder to buy. #CPG #ConsumerBrands #Marketing #GenZ #TalentStrategy #Poppi #PepsiCo
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Carlos Perez shared this🏋♂️ The supplement consumer is changing. And some of the biggest players are already positioning themselves for what comes next. Fitness & Energy supplements generated $13.22 billion in U.S. sales in 2025, making it the largest condition-specific supplement category — and it is projected to surpass $18 billion by 2029. But the numbers aren't what I find most interesting. It’s who is buying — and why. #Protein, #creatine, #hydration and #recovery products are moving beyond the traditional athlete and gym consumer. Increasingly, people want to maintain muscle, have more energy, think clearly, recover faster and stay active as they age. 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐞 may be the clearest example. Once heavily associated with bodybuilding, 𝘪𝘵 𝘪𝘴 𝘯𝘰𝘸 𝘣𝘦𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘥 𝘢𝘳𝘰𝘶𝘯𝘥 𝘸𝘰𝘮𝘦𝘯'𝘴 𝘩𝘦𝘢𝘭𝘵𝘩, 𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘢𝘨𝘪𝘯𝘨 — something New Hope recently called its evolution into a “new wellness essential.” And some companies are getting this shift right. Optimum Nutrition, part of Glanbia, grew like-for-like revenue 6.4% in 2025, with double-digit growth during the second half. Glanbia CEO Hugh McGuire described the company as a “protein powerhouse at the heart of better nutrition.” Then look at Thorne. Procter & Gamble just agreed to acquire the supplement company for $3.8 billion, adding a brand known for products ranging from creatine to women's health and healthy-aging supplements. To me, that transaction says a lot about where major consumer companies believe this market is heading. There is also the #GLP-1 effect, the growing focus on longevity, and a much broader female consumer entering categories historically marketed primarily to men. In fact PwC reports that 21% 𝘰𝘧 𝘜.𝘚. 𝘩𝘰𝘶𝘴𝘦𝘩𝘰𝘭𝘥𝘴 𝘯𝘰𝘸 𝘪𝘯𝘤𝘭𝘶𝘥𝘦 𝘢 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘎𝘓𝘗-1 𝘶𝘴𝘦𝘳, up from 9% in January 2025. Put it all together and something bigger is happening: 𝐓𝐡𝐞 𝐥𝐢𝐧𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐬𝐩𝐨𝐫𝐭𝐬 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐢𝐬 𝐝𝐢𝐬𝐚𝐩𝐩𝐞𝐚𝐫𝐢𝐧𝐠. For companies in Beauty, Wellness and Consumer Products, that means more than launching another supplement. It changes the consumer you design for, the brand you build, the channels you prioritize — and ultimately, the leaders you need to take these businesses into their next phase of growth. Which raises an interesting question: 𝐀𝐫𝐞 𝐰𝐞 𝐬𝐭𝐢𝐥𝐥 𝐜𝐚𝐥𝐥𝐢𝐧𝐠 𝐢𝐭 “𝐬𝐩𝐨𝐫𝐭𝐬 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧” 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐩𝐫𝐢𝐦𝐚𝐫𝐢𝐥𝐲 𝐛𝐮𝐲𝐢𝐧𝐠 𝐢𝐭 𝐟𝐨𝐫 𝐬𝐩𝐨𝐫𝐭𝐬? More insight ➡️ : https://lnkd.in/g-VzCtPC Susan Enfield CP & KRELL GROUP #Wellness #ConsumerTrends #SportsNutrition #Supplements #HealthyAging #CPG #Leadership #ExecutiveSearch
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Carlos Perez shared this🌎 The Global Beauty Industry Has a Home. It Just Isn't Where Most People Think. Every year I look forward to happi's annual ranking of the Top 30 Global Beauty Companies. The rankings themselves are always interesting. This year, what caught my attention was something bigger. Nearly half of the world's largest beauty companies are headquartered in Europe. That's remarkable for a region representing a relatively small share of the world's population. France continues to be an extraordinary force, home to some of the most recognized names in beauty and luxury. Germany, Switzerland, Italy, the United Kingdom, Spain, Sweden, and the Netherlands also have companies that continue to shape the global industry. At the same time, Japan and South Korea continue to prove that innovation matters more than geography. Their influence on skincare, cosmetics, ingredients, and consumer trends extends far beyond their domestic markets. Meanwhile, some of the industry's most exciting growth is coming from Latin America. Companies such as Natura, Grupo Boticário, Belcorp, and Yanbal have built strong regional and international businesses, demonstrating that innovation and scale are no longer limited to the industry's traditional hubs. That raises an interesting question. Will the next generation of global beauty leaders come from today's emerging consumer markets? Another observation stands out. Many of the companies on this list have been around for decades—some for more than a century. They didn't stay at the top because they had great products. They stayed there because they continually reinvented themselves. Today, that means embracing AI, accelerating innovation, strengthening omnichannel capabilities, leveraging consumer data, delivering personalized experiences, and, perhaps most importantly, developing leaders who can navigate constant change. The companies that thrive over the next decade may not necessarily be the largest. They will be the ones that adapt the fastest. As someone who spends every day speaking with executives across the beauty, wellness, and fashion industries, I see this transformation happening in real time. The conversation is no longer simply about finding talent. It's about finding leaders who can help organizations evolve before the market forces them to. Check out the Top 30 ➡️ https://lnkd.in/g-U5StSv CP & KRELL GROUP #BeautyIndustry #BeautyBusiness #ConsumerProducts #ExecutiveLeadership #ExecutiveSearch #Leadership #Innovation #DigitalTransformation #Omnichannel #LATAM #Europe
Carlos Perez commented on a post
2d
Muchísimo Éxito en esta nueva etapa Henry Morales!! Muy merecido 🎊🥳🥳
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Carlos Perez liked thisCarlos Perez liked thisAfter 8 years, I've decided to move on from Ten Thousand, Inc. I joined when we were a scrappy startup. I'm leaving an eight-figure business with a creative/brand team that scaled to 10 people at its height, a passionate community, and a point of view that can go toe-to-toe with anyone in the category. What I'm proudest of: the team, the community, the product, and the soul of the brand we built together. We built a challenger brand in one of the most competitive corners of performance and lifestyle. We earned attention, influenced the category, and more than once made the established players rethink what they were doing. Now I'm looking for what's next. If you're building a brand, scaling a creative organization, or figuring out how to make AI actually useful to a creative team, I'd love to connect. There's a lot of opportunity right now to build brands that are culturally relevant, creatively ambitious, and operationally smarter. Onward. dominickvolini.com
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Carlos Perez reacted on thisCarlos Perez reacted on thisA meaningful chapter of my career comes to an end, and an extraordinary new journey begins. I'm filled with immense gratitude towards my team at Belcorp, together, we didn't just meet our targets, we shattered records while fulfilling thousands of dreams along the way, with collaboration, trust and a shared purpose that led our path. Now it's time for the new chapter, I am thrilled to share that I joined the HILA Kraft Heinz team as Managing Director for Hispanics. KraftHeinz is home to some of the world's most beloved brands, and I couldn't be more energized to take on this new challenge, working with an amazing team of professionals across LATAM. Let's make it happen!!
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Carlos Perez reacted on thisCarlos Perez reacted on thisExcited to share that I’ve joined Bushbalm as Chief Marketing Officer! 🎉 After 20+ years in prestige beauty and skincare marketing, I’m pumped to bring that experience to a brand that’s redefining an underserved category - intimate skincare and hair removal - with real momentum behind it. Bushbalm has built something special: a truly omnichannel business spanning DTC, Amazon, Ulta, and a thriving pro channel with estheticians nationwide in a real white space. The brand has also expanded into body care as part of the mix, and I’m looking forward to helping accelerate that growth story and sharpen the brand’s positioning as it scales. Grateful to David Gaylord, Tim Burns and the team for the opportunity, and excited for what’s ahead. More to come! Bushbalm Skincare
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Carlos Perez reacted on thisCarlos Perez reacted on this🚀 𝗖𝗔𝗡 𝗬𝗢𝗨 𝗧𝗨𝗥𝗡 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 𝗜𝗡𝗧𝗢 𝗥𝗘𝗔𝗟 𝗚𝗥𝗢𝗪𝗧𝗛? We’re searching for a 𝗕𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗦𝗮𝗹𝗲𝘀 to accelerate U.S. growth for an innovative 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝘆. We need a 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 leader who knows how to use 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 to acquire customers, recruit new field leaders and, most importantly, 𝗱𝗿𝗶𝘃𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵. 𝗪𝗲’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗣𝗥𝗢𝗩𝗘𝗡 𝗥𝗘𝗦𝗨𝗟𝗧𝗦, not just digital knowledge. This role requires significant leadership experience in Direct and Social Selling, along with full English and Spanish fluency. 🇺🇸 𝗥𝗲𝗺𝗼𝘁𝗲 | 𝗨.𝗦.-𝗯𝗮𝘀𝗲𝗱 🗣️ 𝗙𝘂𝗹𝗹𝘆 𝗯𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗶𝗻 𝗘𝗻𝗴𝗹𝗶𝘀𝗵 𝗮𝗻𝗱 𝗦𝗽𝗮𝗻𝗶𝘀𝗵 📈 Digital Growth | Customer Acquisition | Social Selling 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗵𝗼𝘄 𝘂𝘀 𝘁𝗵𝗲 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 𝗯𝗲𝗵𝗶𝗻𝗱 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀, 𝘄𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗹𝗸. 𝗔𝗽𝗽𝗹𝘆 𝗵𝗲𝗿𝗲 https://lnkd.in/eGi4HHhD ❌ 𝗜𝗳 𝘄𝗲 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗖𝗩 𝗮𝗻𝗱 𝗵𝗮𝘃𝗲𝗻’𝘁 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝗲𝗱 𝘆𝗼𝘂, 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗺𝗲𝗲𝘁 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲. #SalesLeadership #DigitalGrowth #CustomerAcquisition #DirectSales #SocialSelling #Fashion #ExecutiveSearch #CPKRELLGroup
Experience & Education
Volunteer Experience
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Business Mentor
LBAN/Latino Business Action Network
- Present 9 months
Economic Empowerment
𝐓𝐡𝐞 𝐋𝐚𝐭𝐢𝐧𝐨 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐜𝐭𝐢𝐨𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 (𝐋𝐁𝐀𝐍), 𝐢𝐧 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐒𝐭𝐚𝐧𝐟𝐨𝐫𝐝 𝐆𝐫𝐚𝐝𝐮𝐚𝐭𝐞 𝐒𝐜𝐡𝐨𝐨𝐥 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬, helps Latino entrepreneurs scale their businesses through executive education, mentorship, and access to a powerful network of business leaders.
As an LBAN mentor for Stanford GSB’s Latino Program, I combine my passion for helping entrepreneurs with 25+ years of experience building international businesses…𝐓𝐡𝐞 𝐋𝐚𝐭𝐢𝐧𝐨 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐜𝐭𝐢𝐨𝐧 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 (𝐋𝐁𝐀𝐍), 𝐢𝐧 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐒𝐭𝐚𝐧𝐟𝐨𝐫𝐝 𝐆𝐫𝐚𝐝𝐮𝐚𝐭𝐞 𝐒𝐜𝐡𝐨𝐨𝐥 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬, helps Latino entrepreneurs scale their businesses through executive education, mentorship, and access to a powerful network of business leaders.
As an LBAN mentor for Stanford GSB’s Latino Program, I combine my passion for helping entrepreneurs with 25+ years of experience building international businesses and advising companies through executive recruiting.
I help founders accelerate growth, strengthen leadership, refine go-to-market strategies, and scale successfully. Supporting Latino entrepreneurs in building impactful, sustainable businesses is one of the most rewarding aspects of my career. -
Board Member
BYU Student Alumni Association
- 2 years 7 months
Education
The DFW BYU Student Alumni Association is about bridging the gaps. Our aim is to make the BYU Experience well-rounded -- thinking and continuing beyond our academic experience by connecting with and creating opportunities between students and alumni.
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Lay Leader Trainer
Community Council of Greater Dallas
- 2 years 1 month
Health
Trainer for Chronic Disease Self-Management and Diabetes Self-Management Programs. A project funded by the Texas Department of Aging and Disability Services serving under the Stanford License of the Community Council of Greater Dallas.
Courses
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Business English
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Direct Sales Strategies
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ECommerce
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Economics
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International Business
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International Marketing
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Latin America Economic Development
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Marketing
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Multicultural Society
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Portuguese
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Strategy Development
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Languages
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Portuguese
Professional working proficiency
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Spanish
Native or bilingual proficiency
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English
Native or bilingual proficiency
Recommendations received
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