Craig DeMartini

💡 Quick tip for SDRs & AEs: Stop collecting leads only to get stuck in data entry. Instead, push prospects straight into your CRM, update records on-the-fly, and keep your outreach flowing. With LeadLx, adding or updating contacts in HubSpot is just one click. Ready to let the leads move into your pipeline, not your to-do list? 👉 Discover how at leadlx.com

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SDRs are the backbone of every sales engine—but outdated scripts, vague processes, and one-size-fits-all outreach leave even the best SDRs frustrated and prospects cold. If your SDRs aren't hitting quota, this blog explores what makes a winning SDR strategy—from precision targeting to hands-on enablement—and demonstrates how a modern, growing playbook can open motivation, pipeline growth, and increased revenue. Check out: https://lnkd.in/gJgJG6QP #SDR #SalesDevelopment #SalesLeadership #PipelineGrowth #B2BSales #SalesPlaybook #BeyondCodes #SalesStrategy #ModernSelling

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What turns a good sales call into a closed-won deal? From C-level engagement to proposal timing and follow-up strategy, this call has lessons every rep should hear. Watch the full breakdown:

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“Our average rep hits 50% of quota.” Oof. That's not a rep problem. It's a process problem. If your SaaS sales team's performance is consistently unpredictable, you’re missing real gaps in your ops. Reps manually scoring leads in outdated CRMs. No automation for routing or segmentation. Etc. AI can help, but before you add it to the mix, you need to define 4 things for every sales process: ⭕ Who is responsible for the process  ⭕ What tools are used to execute, track, and facilitate the process ⭕ The value the process brings to the organization  ⭕ The cost of the process Analyze these details and you can to identify gaps that AI can help close. Performance doesn’t break at the report. It breaks in the workflow. Fix the gaps first. Then AI can do what it’s supposed to: make the system even smarter. ➕ Follow for more insights on using AI in your SaaS ops.

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Partner GTM breaks when partners run a different cadence, methodology, and system than the core sales team. In this GTM 36 clip, Rik Schrader explains why pipeline accuracy collapses the moment alignment disappears. One revenue system beats two every time. Full episode and write-up: https://lnkd.in/dYU2WawZ

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Sales teams don’t need more opinions. They need clean evidence. Full traceability across every deal turns noise into fact. That’s how you build predictable execution and earn CFO trust. 🚀 Mark Pecaro breaks it down . ▶️ Watch the full episode: https://lnkd.in/eeCTu78z or 🎧 listen on Spotify: https://lnkd.in/eDw3GXDe #RevenueLeadership #RevOps #SalesExecution #AIinSales

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The Best Deals Aren’t Loud—They’re Just Harder to Find Deal flow hasn’t dried up—it’s gone private. In today’s early-stage market, the most compelling opportunities aren’t showing up in pitch threads or cold decks. They’re being shared quietly—through group chats, founder referrals, and trusted networks. We’re seeing a shift: • Fewer broad outreach rounds • More strategic stacking of checks • More time spent pre-round, not post-term sheet This is a return to signal over noise. Capital is still moving—just differently. Founders are optimizing for alignment. Investors are leaning on conviction, not momentum. 👇 If you're an investor, operator, or founder navigating this environment—we’re curating a high-signal network focused on real deals and real outcomes. DM to get looped in.

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Most AEs spend their days reacting.   To leads. To timing. To whatever hits their inbox next.  But top performers don’t just react — they *engineer control.*  They protect their time.   They prepare with intent.   They measure what matters.   And they stay on the line.  Sales Caddy gives you the guardrails to make that discipline repeatable — prompts that drive action, data that reinforces habits, and clarity that compounds.  Because revenue doesn’t reward effort.   It rewards control.  #sales #b2b #revenue #salesleadership #ai #salescaddy #revops #salesprocess #salesperformance #accountexecutive

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Most SaaS sales organizations don’t struggle with execution rigor. They struggle with what happens after rigor is introduced. Deal standards improve. Qualification language tightens. Forecast calls sound sharper. But under pressure, something breaks. Coaching collapses back into deal inspection. Managers review what is happening, not why it keeps happening. Skill gaps stay invisible until results flatten. The system holds. The capability doesn’t. Execution rigor without enforced coaching standards eventually eats itself. Most CROs don’t see this as a leadership problem at first. It looks like noise. Or variance. Or a talent issue. By the time it’s obvious, the damage is already done.

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SDRs miss quota because they’re drowning in repetitive work They spend 70% of their time on tasks AI could handle fast Here’s what most teams get wrong They either automate nothing or try to automate everything The better approach is to split tasks by what’s repetitive vs what requires judgment Teams that use AI well save 2+ hours per rep daily and often see revenue lift The breakdown 👇

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Top SDR teams don’t rely on luck—they follow a repeatable system for cold emails that convert. • Personalization beats volume: Reference something specific about the prospect. • Clear value proposition: Focus on outcomes, not features. • Short and skimmable: 3–5 lines max, remove fluff. • One strong CTA: Make the next step obvious and easy. The difference between ignored emails and booked meetings is often just better copy. Tools like https://www.emareach.com/ help streamline personalization at scale without losing quality. Want to improve your reply rates and book more meetings? Book a demo: https://lnkd.in/d3rqTtaA #sales #coldemail #copywriting #b2b

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Most companies in competitive markets aren’t losing money because of bad sales teams… They’re losing money because of how long it takes to FIND customers who are ready to buy. And the cost of that delay? Far more damaging than you think. In our latest breakdown, we explain why remote BDR teams are becoming the secret weapon in high-competition industries like Energy, Telecoms & MSPs — and how they drastically reduce acquisition costs without hiring internally. Read the full breakdown here 👇 https://lnkd.in/e_gi65K6

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What happens when 12 CROs and Sales Directors who scaled SaaS companies from $1M to $40M ARR sit down at one table to discuss how not to screw up your US launch? 🇺🇸🇪🇺 Here’s what they all agreed on 👇 1️⃣ America-first mindset If you want to win the US, your whole company needs to think and speak US — from content to internal Slack. 2️⃣ Be there (without wasting millions) You don’t need to hire a fancy CRO from Adobe or a full BDR team. You need presence. Fly there, bring a local sparring partner to meetings, earn credibility by showing up. 3️⃣ Don’t get fooled by “VP titles” Many VP-level hires can present well, but can’t run discovery or update the CRM. Hire operators, not talkers. 4️⃣ Extreme focus on ICP Growth came when they ditched partner-led sales and went 100% direct. Outbound worked early on, but inbound took over once PMF and timing clicked. 5️⃣ Closing & aftercare matter more than you think US customers expect care — fast replies, small gifts, local time zone support. One CRO even sent cat-themed merch after a cat walked on a customer’s keyboard 🐈. It worked. 6️⃣ Local social proof wins deals US buyers trust G2, Clutch, and local case studies like restaurant ratings. If you’re planning to expand, start thinking like an American buyer before you sell to one. This was part of our SalesHeads Executive Dinner — a private meetup for SaaS sales leaders in Prague, London, and Amsterdam. 👉 Want to join next time? Comment or message us to get an invite.

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SDRs are working harder than ever, but a few major roadblocks are slowing growth. Poor lead quality, outdated data, and outreach fatigue make it harder to connect with the right prospects. Modern teams need smarter systems, stronger automation, and clearer messaging to break through the noise. Fixing the SDR bottleneck isn’t optional it’s the key to consistent pipeline growth. #SDR #SalesDevelopment #SalesLeaders #B2BSales #SalesProspecting #PipelineGrowth #SalesStrategy #RevOps #Salaxis

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🎥 The $1M Blind Spot in Every SaaS Sales Org Most SaaS leaders obsess over pipeline, tools, and pricing. But the biggest leak isn’t in your CRM — it’s in your people’s readiness. Every extra month your reps take to ramp quietly burns 7–12% of annual quota. Every missed coaching moment compounds into lost revenue. This is the Revenue Readiness Gap — the drag you don’t see on dashboards, but your P&L feels every day. Watch how high-growth SaaS orgs are solving it — not with more training, but with in-flow practice, feedback, and measurable readiness. 🎬 Episode 4: The Revenue Readiness Gap — The Blind Spot in SaaS Growth Because speed to capability = speed to revenue. #Readiness #SaaS #SalesEnablement #FutureOfWork #UpTroop #AI

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The SDR money pit is real. And your spreadsheets probably aren’t telling the full story. Hiring in-house SDRs feels like the "safe" bet — until hidden costs, missed ramp targets, and inconsistent pipeline start quietly draining your budget. We built a tool to help revenue leaders uncover the true cost of in-house vs. outsourced sales development — including factors most models overlook: -Ramp time -Management overhead -Lead conversion efficiency -Hidden tech & training costs -Pipeline impact Don’t guess. Calculate it. https://bit.ly/468xLHD #SalesDevelopment #PipelineGrowth #SDRstrategy #CRO #RevOps #OutsourcedSales #memoryBlue #B2Bsales #SalesROI #GoToMarket #RevenueGrowth

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