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Dan Lescarbeau shared thisI need your help! Like and comment on this post to convince my sister Jaime Knapp to join me, for the first time ever, at the ANAs Financial Management Conference. For starters, I'll say it. I LOVE PROCUREMENT PEOPLE. Maybe because one procurement person, my sister, has been my best friend, confidant, advisor, and caller outer of my bullshit for my entire life. Jaim-o and I were raised in this business together. She took the path into procurement, and I ended up in agency marketing at Iris North America. There's ONE event per year where it makes sense for both of us to attend: ANA Financial Management. But she's not convinced YET. In 5th grade, Jaime was terrified of rollercoasters and REFUSED to ride one. But one barrage of peer pressure from her friends at Valleyfair in 1994 changed all that. Now she's a Wild Thing in her own right, a roller-coaster-obsessed perennial season pass holder. So if enough people bug her, this just might work. Okay network, GO! Association of National Advertisers #ANAFm #ANAAFM Bill Mattis Gabriel Salomon Ramirez Schaeffer Kuzman Jill Smith Lisa Hafer Mike Goddard Alison Grannes Elizabeth Hall Alexandre Abrantes Rob Mayhew Robert Blanton
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Dan Lescarbeau shared thisSharing this awesome opportunity to work with the incredible Kellin Zona at Function of Beauty. And who knows you might even get to collab with your friends at Iris North America!Dan Lescarbeau shared thisBeen waiting for this one, and could not be more excited... For 10 years, Function of Beauty has been in the business of personalization. Over 1 billion formulas made. One billion data points. We know what your hair actually needs. And what we've learned is it all starts at the root — literally. We're evolving from customization to hair type expertise, translating a decade of insight into something the market has never seen. That's where this new role comes in! We're looking for the creative force to build, grow, and nurture our new positioning. This role owns brand identity, omnichannel creative, campaigns, packaging, in-store, social, and performance. All of it. Want in? Comment, share, or reach out to me directly if you or someone you know may be interested!
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Dan Lescarbeau reposted thisDan Lescarbeau reposted thisThe long-awaited episode is here! For the latest episode of The Optimist’s Brief, Iris North America's Head of Agency Marketing, Dan Lescarbeau, sat down with legendary advertising content creator and comedian Rob Mayhew for a conversation that feels especially right for this moment. They talked about the parenthood, pivoting at 40, recapturing that Friday feeling, and why life and work are better when we can laugh at ourselves. And, as always, they got to the series' most important question: Why is now the perfect time to be optimistic about the advertising industry? There’s plenty of uncertainty in this business. And there's no shortage of doom and gloom content online. But at Iris, there’s a ton to be excited about: new creativity, sharper talent, braver clients, smarter tools, and more ways for creativity to drive growth from brand to demand. We’re feeling that momentum firsthand — through new business wins, award-winning work, and growing trust from clients as we work to shape what comes next. Watch the full episode with Rob and Dan now at the link in the first comment. #TheOptimistsBrief #IrisNorthAmerica #Advertising #AgencyLife #Marketing #Optimism #Podcast #Interview
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Dan Lescarbeau shared thisI am the Chet Hanks of advertising. I mean, we can all agree that guy is terrible. But still, like Chet, I've had an incredible life so far and feel like I don't actually deserve any of it. For example, when I get the opportunity to sit down and talk shop with the funniest guy in the industry, I just have to thank my lucky stars and appreciate it. Rob Mayhew is famous on social channels for his hilarious take on the ridiculousness of our industry. As my dad (Tom Hanks) used to say, "It's advertising, not rocket surgery." So without further adieu, in my favorite #OptimistsBrief episode thus far, I talked with Adland's favorite in-house creative about using TikTok at 40, the importance of laughing at ourselves, and why this is actually the perfect time to be a part of our industry. Full video on youtube at the link in the comments. Iris North America Jill Smith Elizabeth Hall Alexandre Abrantes Lindsay Munson Bill Mattis Cheil Agency Network Joe Maglio Powell Communications Robert Blanton Ben Garden Kareem Folarin Ian Millner Elisha Pearce Skyla Skinner Laura Gérard Nix Fisch Breaking and Entering Media Jack Westerkamp Geno Schellenberger Ellie McCarron Ross Yenerich
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Dan Lescarbeau reposted thisDan Lescarbeau reposted thisThe long-awaited episode is here! For the latest episode of The Optimist’s Brief, Iris North America's Head of Agency Marketing, Dan Lescarbeau, sat down with legendary advertising content creator and comedian Rob Mayhew for a conversation that feels especially right for this moment. They talked about the parenthood, pivoting at 40, recapturing that Friday feeling, and why life and work are better when we can laugh at ourselves. And, as always, they got to the series' most important question: Why is now the perfect time to be optimistic about the advertising industry? There’s plenty of uncertainty in this business. And there's no shortage of doom and gloom content online. But at Iris, there’s a ton to be excited about: new creativity, sharper talent, braver clients, smarter tools, and more ways for creativity to drive growth from brand to demand. We’re feeling that momentum firsthand — through new business wins, award-winning work, and growing trust from clients as we work to shape what comes next. Watch the full episode with Rob and Dan now at the link in the first comment. #TheOptimistsBrief #IrisNorthAmerica #Advertising #AgencyLife #Marketing #Optimism #Podcast #Interview
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Dan Lescarbeau shared thisA few weeks ago, Iris founder Ian Millner was interviewed by Adland’s favorite creative and content creator, Rob Mayhew, as he stepped away from Iris after 26 years. My job is to tell the story of Iris North America and all the impactful work we’re doing here, but of course Iris North America wouldn’t exist without Iris London. None of it would be possible if 29 year old Ian and a few of his friends hadn’t refused to fall in line when their agency was acquired by a huge holding company. They wanted to keep creating work that had never been done before, so they started their own agency to do just that. A quarter century later, Iris’ entrepreneurial spirit is alive and well, and with leadership like Jill Smith, Elizabeth Hall, and Alexandre Abrantes, I know our future will be even brighter than our past. We see proof every day that most clients aren’t trying to work with the giant holdco conglomerates. They want to work with people who care about their problems just as much as they do, and have the talent and tools to solve them. It’s that simple. Check out the link in the comments for the full interview between Rob and Ian. Two British legends telling stories. What’s not to love?!
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Dan Lescarbeau reposted thisDan Lescarbeau reposted thisThis started as a quick stop to buy a jumper in New York. It turned into a conversation about how Iris was built, what made it work, and what it actually takes to lead something over 25 years. Ian Millner, our co-founder and Chairman is stepping down from Iris after just over 25 years and just before he left, he sat down with Rob Mayhew to talk about his Iris journey, how he built it and what he has learnt along the way. Tune in for the full episode tomorrow!
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Dan Lescarbeau shared thisI found my family at Iris North America To be clear I already had Cora, who was born April 2nd 2020. Long story. 🦠 But in 2022, two days after our little Joie was born, I accepted an offer to join Jill Smith, Elizabeth Hall and the team at Iris. 🐗 Life isn’t always easy, especially with two little kids, and I know my Iris friends have had to pick up the slack for me when something has come up and I needed to switch to dad mode. But last year when I told Jill we were expecting a third, a little boy, the first thing she said is “I’m so happy. Always knew you’d have more. You were meant to be a dad” 🥹 That kind of support is rare. Feeling like you’re a part of something great will make you want to do your very best at work. But more importantly, knowing the people you work with really see you and want you to be your true self even when it means more work for them — it’s priceless. 🙌 The love and support I’ve felt to pursue my dream of being a dad who shows up for meetings but also for dance recitals — it doesn’t end at Iris. The legend Bill Mattis, who leads growth for our Cheil Agency Network, sent this #BeLegendary onesie when Louie was born. It’s a 12M, but my boy apparently inherited his dad’s appetite, because he’s barely 4 months old and it already fits like a glove (a snug one!) 🧤 So this is a thank you post for the people who’ve always stepped up for me and allowed me to show up for my fam. It’s also a nudge that if you don’t feel like kind of support from the place you work, shoot me a note. Maybe we can find a place for you at Iris. 💪 PS Bill and I will be at Association of National Advertisers Financial Management Conference #ANAAFM Let’s hang and share cute pics of our kids on our phones. 👶🏻
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Dan Lescarbeau shared thisDan Lescarbeau shared thisHow California Pizza Kitchen turned a melted cheese disaster into their best marketing moment of the year. Someone ordered mac and cheese from CPK delivery. The mac didn't make it. Just melted cheese. In a container. That person was an influencer. She posted. It went sideways fast. Here's what most brands do: apologize in the comments, issue a statement, wait for it to die. Here's what CPK did, with Jill Smith's team running the response: They moved within 24 hours. Sent a care package to her house. Year of free mac and cheese. Fifty percent off pizza. The head chef posted a tutorial: "You add the mac to the cheese." Then they gave the entire country 50% off mac and cheese, for the 50% they forgot. Result: 25% increase in mac and cheese sales across every store. Double their social following. Covered in USA Today. The lesson: Speed and humanity beat perfection every time. The moment you respond like a person instead of a brand, people root for you. What they didn't do: They didn't hide behind a PR statement. They didn't wait for it to blow over. They didn't make it formal. They made it funny. They made it generous. They made it fast. The founder version of this: Your early customers will tell you when you've screwed up. Most of the time they're right. The ones who bother to complain are the ones who care enough to stay, if you respond like a human being. That feedback? It's not a problem. It's your best product research. More on brand behavior and community in Friday's Substack.
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Dan Lescarbeau liked thisDan Lescarbeau liked thisSo excited for the 2026 ANA Advertising Financial Management Conference, May 3-6, in Orlando! https://lnkd.in/eBViM3Bw So many great things happening at TPC, and with our partners and clients - Can't wait to see everyone! Association of National Advertisers
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Dan Lescarbeau liked thisDan Lescarbeau liked thisThree rackets. One logo. Job done. Toyota announced its sponsorship of the Bulgarian Tennis Federation with a beautifully simple print ad: tennis rackets arranged to form the Toyota mark. 💡New Movement
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Dan Lescarbeau liked thisDan Lescarbeau liked this#FungusFriday I saw two versions of growth on my walk. One of them looked like destruction. Two logs were stripped completely bare. Something, I assume a beaver, came through and took what it needed. A few steps later, mushrooms pushing up through the discarded bark—thriving. Same material. Same system. We’re conditioned to chase the the visible growth. The proof. The momentum. But no one likes to talk about the first part. The part where something gets stripped down to its core and what’s familiar gets taken away. On the surface, that looks like loss. In business, that’s usually the moment people panic and pivot too fast. Or try to rebuild before they understand what actually needed to go. Sometimes “destruction” is the intentional thing happening. Not everything is meant to grow just as is. Some things have to be reduced so what comes next has somewhere to take hold and be fruitful. In nature, nothing is wasted. It just changes. In business, we’re taught to chase growth without talking enough about the part where things get stripped back first. The part that looks like loss… Sometimes that’s not failure. It’s preparation. #leadership #growthmindset #rebuild
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Dan Lescarbeau liked thisDan Lescarbeau liked thisAppreciated the opportunity to reflect on lessons from agency, startup, and in-house brand work. Especially the role conviction plays in cutting through the noise. Would love your perspective. https://lnkd.in/gXSjdXUxLead with Conviction: Lessons from my career in Agency, Startup and In-HouseLead with Conviction: Lessons from my career in Agency, Startup and In-House
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Dan Lescarbeau liked thisDan Lescarbeau liked thisSay hello to the newest NetSPI intern! I'm excited to announce I'll be joining NetSPI this summer as a Marketing Operations Intern back in Minnesota! NetSPI is the pioneer of Penetration Testing as a Service (PTaaS) — trusted by the top 10 U.S. banks and Fortune 500 companies worldwide. Getting to work at the intersection of AI, automation, and marketing strategy? Yeah, I'll take it. This summer I'll be in the Minneapolis office building AI-driven solutions to automate and scale Growth Marketing workflows, developing performance dashboards to surface actionable insights, and partnering directly with the marketing team to identify pain points and eliminate the repetitive stuff that slows campaigns down. A huge thank you to Liza Hoover for making the process smooth from the very start, and to Staci Northouse, Kyle Grauberger, Jeremy Middleton for taking the time to meet with me and share their insights. You all made it clear why NetSPI is such a special place to work — and I can't wait to learn from you this summer! Couldn't be more excited to hit the ground running on June 8th. Grateful for the opportunity and ready to get to work! #MarketingOps #Internship #NetSPI #AI #MarTech
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Dan Lescarbeau liked thisDan Lescarbeau liked this"If I had a three-year-old today, I'd be doubling down on emotional skills." — Netflix co-founder Reed Hastings 💯 Hastings said that while talking about future-proofing careers in the age of AI, and as a mom and communicator, I couldn't agree more. We're living in a moment where anyone can generate content but few know how to: - listen, - empathize, - and connect with others in a way that builds trust and captures attention. That was the focus of my session at International Association of Business Communicators (IABC) Minnesota's Convergence Conference: how to help leaders move beyond generic, expected messaging and start sharing the specific, authentic details that make them a leader worth listening to. And while I can talk all day about adding more emotion into your leader's communications, I could still use some help with emotional skill-building for 6 and 9-year-old boys. Reach out if that's your specialty 😅 Convergence session photo cred: Phoebe Vodnik (hire her for your next event—she was fantastic!)
Experience & Education
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Iris North America
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Volunteer Experience
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Classroom Volunteer
The BrandLab
- Present 10 years 7 months
Civil Rights and Social Action
The BrandLab's mission is to change the face and voice of the marketing industry by introducing, guiding and preparing students for careers in marketing and advertising. We believe in a future industry that reaches new heights through the creativity of people of any race or socioeconomic background.
Honors & Awards
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32 Under 32 award winner
AdFed
The 32 Under 32 award goes to the top young marketing and advertising professionals under 32 years of age who demonstrate a passion and have the love for their Minneapolis advertising community.
http://www.themplsegotist.com/news/local/2016/may/25/32under32-winner-dan-lescarbeau
Organizations
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AdFed
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- Present
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