About
Services
Articles by Andrew
Activity
17K followers
-
Andrew Davis posted thisFor years, one camp of social media experts has told us content creators that the path to success is simple: Be consistent. Post more. Keep showing up. Another camp says the opposite: Make better content. Quality beats quantity, every time! And, honestly, I’ve believed both. For three years, I published one highly produced YouTube video every week and grew my weekly newsletter. I spent close to 20 hours a week researching, writing, shooting, editing, and trying to make each one genuinely worth watching. I was consistent. I cared deeply about quality. And after three years, I still had about 5,000 subscribers. (Five thousand people is a real audience, and I’m grateful for every one of them.) But that breakout "the experts" told me to wait for... never arrived. So I've embarked on a journey to figure out what actually does produce breakout content. I started researching the paths of creators who built breakout audiences. So far, I’ve studied 15 creators across different platforms, primarily people publishing video and written content. I looked at what they published before they took off, what changed when they did, and what might explain the sudden acceleration. Fifteen creators certainly isn’t enough to KNOW what works. But it IS enough to start seeing a pattern. Consistency doesn't explain it. (Although a lot of them publish consistently.) Quality didn’t explain it. (Although most of them maintain a high level of content quality.) Here's what I think did it. Most good content crosses what I’d call the Consumption Threshold... “This was worth my time.” Breakout content crosses another threshold... The Recommendation Threshold. “You need to see/read/watch this.” That’s the moment a content consumer becomes a recruiter. Think about the last article, video, newsletter, or post you forwarded... You probably sent it because it helped you say something. “This explains what I’ve been trying to tell you.” “You need to know this.” "This made me think of you.” “We’re looking at this wrong.” So before publishing anything... I’m adding two questions to ask myself. 1) Who will send this to whom? 2) What will they say when they do? Let’s test it. Who will send this? Hopefully, you. To whom? A creator who’s been consistently publishing great work and wondering why it isn’t growing. What will you say? “This might explain what we’ve been missing.” If that happens, this post crossed the Recommendation Threshold. (YAY!) If it doesn’t? Fine. I’ll guess I'll go back to the experts... More content tomorrow. Higher quality, of course. 😂
-
Andrew Davis shared thisI'm so psyched to be going back to Mission, Texas, in September! See you all there!Andrew Davis shared thisMission, it’s time to get in the loop. 🔁 We’re excited to welcome Andrew Davis back to Mission as the keynote speaker for the inaugural Mission Small Business Expo! A bestselling author and internationally recognized marketing speaker, Andrew has taken the stage around the world helping business leaders rethink how they market, connect with customers and drive growth. On September 16, he’ll bring that insight to Mission with “The Loyalty Loop,” a high-energy keynote focused on creating customer experiences that build loyalty and keep people coming back. And that’s just one part of a full day built for small business, with expert panels, networking, business resources, local exhibitors and the Ruby Red Ventures Pitch Competition all under one roof. September 16 | 9 a.m. – 5 p.m. | Mission Event Center FREE and open to the public. You won’t want to miss this one. Learn more at https://lnkd.in/ghDeSwZU #MissionSmallBusinessExpo #YourMissionStartsHere Teclo Garcia Belén Guerrero-Aguirre Cathy Hernandez Brianna Casares, MPA Stephanie Mendiola Candace Rodriguez Imelda Cantu Manuel Rodriguez Joe Salazar Joe Vargas, CDME, CFts, CPhT-Adv, BCNCPT Deborah L. Cordova Estella Saenz Julian Alvarez Carl Davis City of Mission Texas Andy Garcia The Greater Mission Chamber of Commerce Brenda E. Marissa Sandoval Rodriguez Paco Rodriguez Lance Ames Hector Joel S. Texas Border Business Roberto H. Gonzalez
-
Andrew Davis shared thisLast week 700 of the most senior people in the hospitality business got together in Orlando. The event is called #ProsperForum and it's for hospitality executives who care... care about their people, their guests, and the next generation! Kalen Thornton of Pizza Hut candidly talked about how hard it is to re-brand a global brand when everyone cares so much. Lois Alexis-Collins (Chipotle) and Jamie Griffin (Shake Shack) had a candid conversation about the missteps they've made (and the successes they're having) as they roll out AI tools for their teams. (I love their vulnerability!) Luke Kircher and Jeremiah Wynn entrusted me with the last word on Wednesday morning. I walked off that stage to a standing ovation, and I will not forget it. Thank you for that. Thank you as well to David Jobe, Hattie Hill, and the entire Prosper Forum team... you're building something special! As you know, you're building a better table, and you set it with purpose, generosity, and warmth. (We all love your partnership with No Kid Hungry, too! That's who you are.) To everyone I met after the event, over coffee, after hours... thank you. Keep feeding the world. Thank you Prosper Company!
-
Andrew Davis shared thisEverything is bigger in Texas. (I should know. I grew up in Houston, and remember my parents driving me 12 hours to the Guadalupe Mountains to see Halley's Comet. There's nothing like staring at a cotton ball through a telescope in the middle of nowhere.) 😂 There are over 4,000 communities marketing themselves to guests, tourists, and travelers in the state of Texas, and most of them are one, maybe two-person, teams. They're dedicated, passionate, and so proud!! That's who attends Texas Travel Alliance's #TXTravelSummit26: destination marketers, attraction operators, hoteliers, civic boosters, restaurateurs, even economic development officials! So, on October 5th I get to spend a morning with all of them in Fort Worth. And I'm not the only one! Jesus Ca��as from the Dallas Fed is going to bring the numbers on where Texas travel spending is headed. Tim Fennell and Nate Gieryn from Travel Texas will help us all understand where the statewide story goes next. Shayla Rivera, a former rocket scientist, will help a room full of storytellers remember why we started telling stories in the first place. Sure, I'll be presenting The Loyalty Loop, at 9:30. So please, come find me. Not just to hear me talk, but to spend a morning with the people who do this work. If you've staked your career on a place you believe in, this is your room. (Even if you're from Mission EDC and have to make the 8 hour drive.) 😀 Check out the entire agenda here: https://lnkd.in/gtEJMv9F
-
Andrew Davis shared thisMy mom cut this article out of The Wall Street Journal and sent it to me. She thought it validated the digital doppelganger idea I have been talking about for the last three years. She was right. Kind of. The article is about creating AI-powered "digital twins." Twins? I know this sounds like semantics, but digital twins point us toward replacement. Digital doppelgangers do not. If you'd like to know why, check out the article Drewdini and I wrote this morning.
-
Andrew Davis posted thisEveryone wants to know what Sam Altman thinks. Or what Google thinks. Or Anthropic. I get it. They built the thing. But history suggests that's not where we should be looking. Gutenberg invented the printing press. He didn't spark the Reformation. He didn't promote mass literacy. He didn't understand that ordinary people would one day have direct access to knowledge. Gutenberg invented a machine that made books cheaper. The rest? Well... that came later. James Watt invented the steam engine. He had no idea it would create industrial cities, transform labor, or redefine productivity. James Watt just wanted something more reliable than water and oxen. The rest? Well... that came later. The Lumière brothers invented the moving picture. They thought it was a clever trick. A novelty. A few minutes of entertainment. Hollywood? The rest? Well... that came later. For the last 700 years, we've made the same mistake: we assume the inventor understands the future because they understand the invention. Understanding an invention is one thing. Understanding what people will do with it is something else entirely. That's why AI feels so confusing right now. Sure, AI allows you to write a book in an afternoon. It allows us to generate an image from a sentence or a song from a text message. Authors are upset that their skills have been commoditized. Musicians are debating whether AI-generated music is music at all. Actors are calling their lawyers. Photographers fear the end of the photograph. The ethical dilemmas and moral questions aren't a sign that something is wrong. They're a sign that something important is happening. Gutenberg didn't decide what the printing press would become. James Watt didn't know what the steam engine would become. The Lumière brothers didn't understand what movies would become. Why do we think Sam Altman, Anthropic, or Google gets to decide what AI becomes? They don't. So who does? The same people who decided what books were for. What movies were for. What steam power was for. Are deciding what AI is for right now. Most of them just don't realize it yet.
-
Andrew Davis shared thisSmall towns like those represented by the Marshalltown Area Chamber of Commerce energize me! Last Friday I spent the morning doing a Cube of Creativity workshop and could feel the energy and enthusiasm in the room. I watched as community leaders set unreasonable timelines and ambitious outcomes all designed to improve the lives of their fellow citizens! Thank you Marshalltown for hosting me! Curious about the Cube of Creativity? Here's a really great summary from The Times Republican! https://lnkd.in/g6Pd74tp Thanks Brittany Sichra, John Hall, and Dylan Does for inviting me back to Marshalltown!Community leaders honored at annual Chamber banquetCommunity leaders honored at annual Chamber banquet
-
Andrew Davis shared thisCurious? I hope so!!! See you all in Scottsdale this October!Andrew Davis shared thisThe rise of the agentic workforce is changing how brands scale marketing — but AI alone isn’t enough. The brands that win are the ones that know how to capture attention and spark curiosity. That’s why we’re excited to welcome Andrew Davis to SOCi Re-Imagine 2026 at The Phoenician in Scottsdale. On October 15, he’ll present “The Curiosity Factor,” breaking down the psychology behind irresistible content and the five actions brands use to turn casual scrollers into loyal customers. As SOCi continues leading the next era of agentic AI for enterprise marketing, this session will explore the intersection of AI-powered scale and human engagement. Join us October 14–16 in Scottsdale for SOCi's premier AI conference for multi-location marketers: https://lnkd.in/dX_e_YuK
-
Andrew Davis shared thisHeading to Austin in a couple of weeks! Looking forward to learning all about the tireless work of the public servants who spend their days keeping us informed. Thanks to all of you at the Texas Association of Municipal Information Officers for inviting me to spend the day with you! See you soon!
Experience & Education
Publications
-
The Referable Speaker
Page Two Press
You spend a ton of time building your personal brand to generate more speaking opportunities. You write a blog, record podcasts, post on Instagram, and upload to YouTube. You refine your speaking website, work on that book, participate in Clubhouse, and comment on LinkedIn. You share your expertise and insight freely. All of that hard work might get you one gig.
And, unfortunately, none of those things will guarantee you the next gig. But what if you became a referable speaker?
In…You spend a ton of time building your personal brand to generate more speaking opportunities. You write a blog, record podcasts, post on Instagram, and upload to YouTube. You refine your speaking website, work on that book, participate in Clubhouse, and comment on LinkedIn. You share your expertise and insight freely. All of that hard work might get you one gig.
And, unfortunately, none of those things will guarantee you the next gig. But what if you became a referable speaker?
In this ground-breaking guide to building a speaking career, New York Times bestselling author Michael Port, co-founder of Heroic Public Speaking, teams up with bestselling author and world-renowned keynote speaker Andrew Davis to show you the fastest, most practical way to increase your fee and generate more leads. Discover precisely how event organizers select their keynote speakers, what you can do to win them over, and even how to set your fee.
Port and Davis show you why you need to stop investing in marketing yourself as a great speaker and start investing in your speech. Because, unless you're famous, event organizers won't buy you (or your personal brand). They’ll buy your speech, then your idea, then you―in that order.
You’ll learn exactly how 81 speakers built sustainable speaking revenues by evaluating the three F+E+E Factors and 10 sub-factors—factors that turn novice presenters into transformational keynote speakers. And you’ll evaluate how to make the most meaningful impact through 58 professional speaker case studies based on six years of industry data.
See how elegantly simple it is to make the leap from breakout rooms to the keynote stage.
You'll leave with an entirely new, eye-opening, and refreshing understanding of how the speaking business really works and how you can make an impact fast.
Do you have what it takes to become a referable speaker?
You do. Go ahead, take a look inside!Other authors -
Town INC.
Monumental Shift, INC
See publicationEmpower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before
Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and…Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before
Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.
Typical of the many success stories from which you’ll learn are:
Warsaw, Indiana: The Orthopedic Capital of the World ®.
Muscle Shoals, Alabama: The Hit Record Capital of the World
Batavia, New York: The Greek Yogurt Capital of the World
Hamilton, Missouri: The Quick Quilting Capital of the World
Elkhart, Indiana: The RV Capital of the World
Detroit Michigan’s rebirth as: The Luxury Goods Manufacturing Capital of the America
Your town can become just as famous and just as prosperous. Learn and use Town Inc.’s proven formula to create a compelling story that will fuel your town’s and your business’ long-lasting prosperity. The key is to stake a unique claim that will be easy for local visionaries, business owners, and citizens to embrace and to market across the country and around the world. -
Brandscaping: Unleashing the Power of Partnerships
CMI Books
See publicationBrandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to…
Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. In this groundbreaking book, media and marketing visionary Andrew Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Davis dishes up dozens of case studies showing how all types of individuals, companies, and brands have tapped into the power of brandscaping to achieve unparalleled success, often using resources already at their disposal.
-
The Way it Was: A miscellany of Short Stories of Southern Africa
A collection of short stories from four writers, across three generations, both genders, and one family.
Other authors
Projects
-
Town, Inc.
See projectTown Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.
Typical of the many success stories from which you’ll learn…Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.
In cities across America, business leaders are telling uniquely compelling stories to lure other businesses and a willing workforce to relocate to their towns. Their towns flourish and their businesses prosper.
Typical of the many success stories from which you’ll learn are:
•Warsaw, Indiana: The Orthopedic Capital of the World ®.
•Muscle Shoals, Alabama: The Hit Record Capital of the World
•Batavia, New York: The Greek Yogurt Capital of the World
•Hamilton, Missouri: The Quick Quilting Capital of the World
•Elkhart, Indiana: The RV Capital of the World
•Detroit Michigan’s rebirth as: The Luxury Goods Manufacturing Capital of the America
Your town can become just as famous and just as prosperous. Learn and use Town Inc.’s proven formula to create a compelling story that will fuel your town’s and your business’ long-lasting prosperity. The key is to stake a unique claim that will be easy for local visionaries, business owners, and citizens to embrace and to market across the country and around the world.
Let’s stake your claim. -
Brandscaping: Unleashing the power of partnerships
Brandscaping hinges on creating relevant, frequently delivered, compelling content that engages, inspires, and informs your audience—just like the media companies of old. Except, in a brandscaper’s world, you don’t have to rely on the media alone for access to your audience. You don’t have to rely on traditional journalists to write stories and magazines to publish them. You don’t need television and radio stations to produce shows, or professional photographers to shoot images. In a…
Brandscaping hinges on creating relevant, frequently delivered, compelling content that engages, inspires, and informs your audience—just like the media companies of old. Except, in a brandscaper’s world, you don’t have to rely on the media alone for access to your audience. You don’t have to rely on traditional journalists to write stories and magazines to publish them. You don’t need television and radio stations to produce shows, or professional photographers to shoot images. In a brandscaper’s world, you forge content relationships, pool your financial and media resources, and share your audience with those who have something to offer. In return, you get access to their audiences, too.
Other creatorsSee project
Honors & Awards
-
2021 Content Marketing Hero Award
Content Marketing Institute
Awarded only twice in the last decade, the Content Marketing Hero celebrates individuals who've made a significant contribution to the world of Content Marketing.
-
2014 Niche Event Hero
Niche Media
-
2013 USA Best Book Award Finalist
USA Book News
Brandscaping: Unleashing the Power of Partnerships was chosen as one of three finalists in the Marketing & Advertising Category for the 2013 Best Book Awards!
-
Top 100 Marketing Books
Amazon
Brandscaping: Unleashing the Power of Partnerships cracks the Top 100 Marketing books on Amazon.com
-
2012 Visionary of the Year
Niche Media
Languages
-
English
Native or bilingual proficiency
-
French
Elementary proficiency
Recommendations received
43 people have recommended Andrew
Join now to viewOther similar profiles
-
David Meerman Scott
David Meerman Scott
I was fired. Sacked. My ideas were a little too radical for my new bosses. So I started writing books, speaking at events, and advising emerging companies on how to align marketing with the ways that people buy. That was back in 2002 and since then my 12 books have sold over a million copies in 30 languages. <br><br>Many new forms of communications have burst onto the scene over the years, including blogs, podcasts, video, virtual communities, Generative AI, social networking, Newsjacking, and many others. But what’s the same about all the new Web tools and techniques is that together they are the best way to communicate directly with your marketplace.<br><br>My experience delivering marketing and business growth presentations in over 40 countries on all 7 continents have taught me that audiences want practical advice to grow their business and they need takeaways they can implement right away. They want to be entertained too! <br><br>I serve as an independent advisor and investor in emerging companies that are transforming their industries by delivering disruptive products and services. I'm also a Go-to-Market LP at Stage 2 Capital, helping software companies scale sustainable revenue.<br><br>My book "The New Rules of Marketing & PR", originally published in 2007, opened people's eyes to the new realities of marketing and public relations on the Web. "New Rules" was six months on the "BusinessWeek" bestseller list and is now in an 9th edition. With some 500,000 copies sold in more than 29 languages from Albanian to Vietnamese. "New Rules" is a modern business classic. <br><br>I wrote a "Wall Street Journal" bestselling book "Fanocracy: Turning Fans into Customers and Customers into Fans" published by Portfolio / Penguin Random House in 2020 with my daughter Reiko. The book is about Fandom culture and how any business can grow by cultivating fans. <br><br>Other international bestsellers I've written include "Real-Time Marketing & PR" ( a "WSJ" bestseller) and "Marketing Lessons from the Grateful Dead", written with HubSpot CEO Brian Halligan, and NBA Hall-of-Famer Bill Walton. As sales and marketing are now highly integrated on the Web, I wrote "The New Rules of Sales & Service" to explore how to sell effectively in this new reality. My book "Marketing the Moon", written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon, was the inspiration for a 3-part PBS American Experience miniseries titled "Chasing the Moon" and the film "Fly Me to the Moon" starring Scarlett Johansson & Channing Tatum .
Explore more posts
-
KL Robertson Daly
Staying informed isn't just the domain of younger generations—older adults have just as much, if not more, to gain from regularly engaging with high-quality news sources like 60 Minutes, Anderson Cooper 360° on CNN, and NPR radio broadcasts. These programs deliver thoughtful, in-depth reporting on issues that directly affect senior citizens, including Medicare, Social Security, economic trends, and global affairs. Unlike the sensationalized or fast-paced blurbs often found on social media or partisan cable shows, these outlets prioritize clarity, factual accuracy, and interviews with trusted experts. For seniors, who often value depth and context, such programming not only stimulates intellectual engagement but also helps maintain a meaningful connection to the world around them. In fact, research such as the study "Memory for News in Young and Old Adults" suggests that while older adults may recall slightly less content than younger people, much of that gap is tied to sensory and processing speed differences—reinforcing the importance of clear and well-structured news formats like those found on radio and television. In addition to broadcast media, reading from trusted publications like Forbes and The Atlantic offers another valuable layer of insight. Forbes covers financial planning, market trends, and retirement strategies—key topics for those managing pensions, investments, or estate plans. Meanwhile, The Atlantic is known for its long-form journalism and essays on culture, science, politics, and history, all of which often resonate deeply with individuals who have witnessed decades of social change. By regularly engaging with these sources, seniors can keep their minds sharp, stay informed about developments that affect their daily lives, and remain active participants in public discourse. In today’s environment of widespread misinformation, turning to credible, thoughtful news and analysis is not just helpful—it’s essential for maintaining independence, clarity, and confidence in decision-making.
-
Jeremy Reis
𝗗𝗼𝗻’𝘁 𝗯𝗲 𝗼𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗥𝗢𝗜. I know that sounds counterintuitive. We all want efficiency. We all want strong returns. But when ROI becomes the 𝘰𝘯𝘭𝘺 thing you measure, you start making decisions that quietly hurt your future. Here’s what happens when ROI obsession takes over: – You stop investing in new donor acquisition. – You cut back on major donor and planned giving. – You get risk-averse and double down only on “safe” fundraising. Sure, I could improve our ROI tomorrow. Just cut new donor acquisition. But I’d also be setting our organization up for long-term decline. ROI is a vital metric. But it’s not 𝘵𝘩𝘦 metric. Healthy fundraising looks at the full picture— new donors, recurring donors, net revenue, attrition rate, donor lifetime value. Some of those numbers will compete with each other. That’s normal. Great leaders know how to balance tension for growth— not eliminate it for comfort. Because our goal isn’t to post perfect numbers. It’s to serve more people. 𝗥𝗢𝗜 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. 𝗕𝘂𝘁 𝗶𝗺𝗽𝗮𝗰𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲.
1 Comment
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content