Helping B2B Sales Teams Generate Pipeline on LinkedIn by Turning Prospecting into a Trust-Based Conversation System (Not Cold Outreach) ▶ Amplify 360™, a Relational, Education-Forward Prospecting System

Greater Minneapolis-St. Paul Area
35K followers 500+ connections

Join to view profile

About

If your team is active on LinkedIn™ but still struggling to start real conversations, the issue usually isn’t effort—it’s how trust is being built (or quietly eroded) before a message is ever sent.

Most organizations are posting, connecting, and messaging more than ever, yet still seeing declining response rates and slower pipeline progression.

Over time, this creates a hidden problem: erosion of credibility.

What looks like productivity on the surface often makes it harder to have conversations with the people who matter most.

We help B2B sales teams solve that problem by treating prospecting as a system rather than an activity.

Through Amplify 360™, we design a structured, repeatable approach that helps teams:

★ Become recognizable to the right buyers
★ Build credibility before outreach ever begins
★ Create familiarity through consistent, professional presence
★ Earn conversations instead of asking for them

This shifts LinkedIn™ from a channel where messages are sent into an environment where conversations naturally emerge.

Conversations don’t start with a message.
They start with recognition, reinforced by relevance, and only then progress through thoughtful engagement.

What we do inside organizations:

★ Design LinkedIn's role inside the revenue system
★ Building visibility and credibility with the right accounts
★ Training judgment-based prospecting behaviors
★ Aligning content with real sales conversations
★ Measuring conversation quality and pipeline progression

This approach requires:

★ Consistency over intensity
★ Professional judgment over scripts
★ Patience over immediate results
★ Seamless alignment between sales and marketing

The outcome is a pipeline that develops earlier, progresses more naturally, and is built on trust rather than interruption.

If you’re rethinking how your team approaches LinkedIn™, want to see what a trust-first, conversation-driven system could look like in your environment, I’m happy to share how we approach it.

☎ 952.250.5308

✉ graham@bumpbrands.com

📅 Schedule your consultation: www.calendly.com/graham-bumpbrands/30min

Services

Articles by Graham

Activity

35K followers

See all activities

Experience

  • Head of Growth & Sales Enablement

    Bump Syndicate

    - Present 3 years 1 month

    Greater Minneapolis-St. Paul Area

    Designing and implementing Amplify 360™ inside B2B organizations. Helping CROs and sales leaders replace transactional outreach with structured, reputation-protective systems that generate pipeline through trust, visibility, and familiarity.

    The focus is not “doing more on LinkedIn™,” but reducing friction in how deals start.

    That work typically includes:

    ★ Designing LinkedIn’s role in the revenue motion

    Clarifying how LinkedIn™ supports visibility, credibility, and…

    Designing and implementing Amplify 360™ inside B2B organizations. Helping CROs and sales leaders replace transactional outreach with structured, reputation-protective systems that generate pipeline through trust, visibility, and familiarity.

    The focus is not “doing more on LinkedIn™,” but reducing friction in how deals start.

    That work typically includes:

    ★ Designing LinkedIn’s role in the revenue motion

    Clarifying how LinkedIn™ supports visibility, credibility, and early-stage trust—so prospecting reinforces, rather than undermines, your sales process.

    ★ Training sellers and leaders on judgment-based prospecting

    Teaching teams how to show up professionally, build familiarity, and earn conversations without relying on volume, automation, or pitch-first outreach.

    ★ Creating steady exposure to the right accounts

    Helping sellers become recognizable to decision-makers through consistent presence and relevant engagement, not campaign-driven noise.

    ★ Aligning content to sales conversations

    Ensuring what sellers share supports credibility and opens doors, instead of competing with outbound efforts or creating mixed signals.

    ★ Using LinkedIn™ data to improve meeting quality, not vanity metrics

    Interpreting activity through the lens of pipeline health, response rates, and conversation progression—so leaders can coach behavior, not just count activity.

  • Bump Brands | Investor & Marketing Advisor

    Bump

    - Present 4 years 2 months

    Greater Minneapolis-St. Paul Area

    If your revenue goals depend on outbound, here’s a shortcut most teams miss: the easiest doors often open when an executive, departmental SMEs, and business development teams show up as the face of the brand—clear point of view, steady presence, and a profile built to invite authentic conversations. Not vanity. Not noise. Actual interest that turns into meetings.

    Bump Syndicate sits inside your business—writers, creatives, and go-to-market operators who act like extra seats at your…

    If your revenue goals depend on outbound, here’s a shortcut most teams miss: the easiest doors often open when an executive, departmental SMEs, and business development teams show up as the face of the brand—clear point of view, steady presence, and a profile built to invite authentic conversations. Not vanity. Not noise. Actual interest that turns into meetings.

    Bump Syndicate sits inside your business—writers, creatives, and go-to-market operators who act like extra seats at your table. Our job is simple: earn attention, build authority, and turn it into a robust sales pipeline. We treat your logo like ours.

    On LinkedIn, there’s reach at scale with over 1 billion users and 150 million people in the US scrolling daily, making it the #1 B2B lead generation platform. The channel is already working; however, most organizations aren’t set up to capitalize on the interest they create.

    We utilize our Amplify Blueprint 360 program to establish the plan and execute:

    ▶️ Discovery
    ▶️ Profile Customization & Optimization
    ▶️ Follower & Connection Growth
    ▶️ Posting Rhythm
    ▶️ Webinars
    ▶️ Ads when it makes sense
    ▶️ Seamless messaging and email sequences

    You approve all content and messaging before they are shared.

    We manage the account M-F, and meet monthly, so there are no surprises - just steady progress.

    Think of your Profile & Company Page as a conference booth with the lights on. Five sharp posts a week showcase your expertise, with your top-performing posts being shared from the Company Page for additional reach.

    We identify the right groups, companies, and individuals; then we create a small library of messages that sound like you—polite, professional, and easy to respond to.

    Our proprietary technology—Kollabsy—helps qualified B2B thought leaders partner with brands in the same way consumer influencers do: through paid presence and measurable impact.

  • MAVERRIK®

    11 years 4 months

    • Head of North America Operations

      MAVERRIK®

      - 2 years 3 months

      Greater Minneapolis-St. Paul Area

      ☆ Spearheaded LinkedIn™ training and consulting services across North America.
      ☆ Successfully helped clients generate over $15 million in new business through tailored LinkedIn strategies.

      I'm on a mission to help one million people be successfully leverage LinkedIn™ to grow their business and empower their careers.

      I’ve developed digital selling strategies and training that will help leaders and their teams gain total clarity so that they can strategically and relationally…

      ☆ Spearheaded LinkedIn™ training and consulting services across North America.
      ☆ Successfully helped clients generate over $15 million in new business through tailored LinkedIn strategies.

      I'm on a mission to help one million people be successfully leverage LinkedIn™ to grow their business and empower their careers.

      I’ve developed digital selling strategies and training that will help leaders and their teams gain total clarity so that they can strategically and relationally grow their businesses with digital and social selling best practices.

    • LinkedIn Consultant & Trainer (Social Business Strategies)

      MAVERRIK® - Social Selling Training

      - 9 years 2 months

      Greater Minneapolis-St. Paul Area

      ☆ Pioneered the integration of personal branding, LinkedIn™, and content marketing as a managed service.
      ☆ Enabled clients to achieve a significant increase in meaningful conversations with key decision-makers.

      I was a pioneer in the blending of Personal Branding, LinkedIn™, Sales Navigator, Content Marketing, and Lead Generation Campaigns as a managed service; empowering executives and sales teams to become thought leaders and influencers in their category - resulting in more…

      ☆ Pioneered the integration of personal branding, LinkedIn™, and content marketing as a managed service.
      ☆ Enabled clients to achieve a significant increase in meaningful conversations with key decision-makers.

      I was a pioneer in the blending of Personal Branding, LinkedIn™, Sales Navigator, Content Marketing, and Lead Generation Campaigns as a managed service; empowering executives and sales teams to become thought leaders and influencers in their category - resulting in more meaningful conversations with potential clients and key decision-makers.

      ☆ Lead Generation and Client Engagement: Prospect for new clients, build relationships with key contacts, write project proposals, and secure sales at or above target
      ☆ Developed creative lead generation programs and channel marketing strategies, supported by innovative presentations, webinars, live events, and trade shows
      ☆ Operational leadership: Financial management, billing, infrastructure, team development, standard operating procedures
      ☆ Team Leadership: Drive teams to create marketing and communications plans and standards for organizations that are aligned with brand messaging and optimized for the greatest reach and engagement.
      ☆ Manage online presence for educational, nonprofit, and corporate organizations, including social media and e-newsletters.
      ☆ Serving as a key driver and influencer of new digital ideas, programs, and offerings to establish subject matter expertise and credibility building an audience from 9,000 to over 2,000,000+
      ☆ Devise and implement campaign testing, targeting, and segmentation to maximize lead acquisition and conversion
      ☆ Define and lead the execution of a detailed demand generation plan to meet and then exceed lead and conversion targets, overseeing website upgrade into a lead generation platform, and activating all social media segments towards a stronger customer funnel
      ☆ Leveraged metrics to make improvements in digital marketing programs and monitoring their success over time

  • Regional Director

    Iron Mountain

    - 8 years 6 months

    MN, WI, IA, KS, NE & MO

    Led the Sales, Account Management, Customer Service and Document Management Solutions (DMS) customer-facing teams with 14 direct reports in the Midwest region (MN, IA, NE, KS, WI & MO) with full revenue responsibility. Responsible for managing high-level contract negotiations, issue-resolution and providing large account executive sponsorship. Manage the marketing and sales teams to position the company’s products and services throughout the region.

    Key Responsibilities:

    ☆ Grew…

    Led the Sales, Account Management, Customer Service and Document Management Solutions (DMS) customer-facing teams with 14 direct reports in the Midwest region (MN, IA, NE, KS, WI & MO) with full revenue responsibility. Responsible for managing high-level contract negotiations, issue-resolution and providing large account executive sponsorship. Manage the marketing and sales teams to position the company’s products and services throughout the region.

    Key Responsibilities:

    ☆ Grew region's revenues from $72,600,000 to $114,000,000
    ☆ Provided vision, process and leadership during start-up effort for Document Management Solutions services delivering $1,804,000 on a budget of $1,515,000 in the first year and then $2,815,000 on a budget of $2,698,000 in the second
    ☆ Introduced the inside sales function and nurtured campaign business development approaches to identify and drive demand, partnering each with specific members of the outside sales team as a go-to-market partnership
    ☆ Created Sales & Marketing Performance Metrics and Financial Analysis around KPI’s
    ☆ Introduced the inside sales function and nurtured campaign business development approaches to identify and drive demand, partnering each with specific members of the outside sales team as a go-to-market partnership
    ☆ Shifted sales strategy from demand identification to demand generation, targeting the C-suite
    ☆ Marketing and presenting at national and international industry events, tradeshows and conferences
    ☆ Support client compliance teams with annual audits and litigation support, primarily in the finance and healthcare verticals
    ☆ Promoted environment of servant leadership and sustainable leadership development of human assets

    Specialties: Business & Marketing Strategy, Executive Leadership, Marketing, Social Media, Customer Experience, Customer Retention, New Customer Acquisition

  • Area Vice President/Managing Director

    Aquent

    - 1 year

    Minneapolis, Omaha, Denver, Seattle & Phoenix

    Led the sales, consulting and operational teams for all offices in a 4 state area (MN, AZ, CO & WA) with direct responsibility for P&L revenues of $10 million and a staff of over 120.

    Key Responsibilities:

    ☆ Improved Gross Profit by 9% and Income contribution (Net Profit) by $32,000 per quarter and received the “Operation Phoenix Award”
    ☆ Improved the to lead-to-revenue processes, customer database and Marketing Automation/CRM systems
    ☆ Turned around non-profitable offices…

    Led the sales, consulting and operational teams for all offices in a 4 state area (MN, AZ, CO & WA) with direct responsibility for P&L revenues of $10 million and a staff of over 120.

    Key Responsibilities:

    ☆ Improved Gross Profit by 9% and Income contribution (Net Profit) by $32,000 per quarter and received the “Operation Phoenix Award”
    ☆ Improved the to lead-to-revenue processes, customer database and Marketing Automation/CRM systems
    ☆ Turned around non-profitable offices within 3 month period. Accomplished this turnaround through:
    • SWOT Analysis
    • Strategic Planning, Goal Setting, and Execution/Measurement of Tactics
    • Retooled & upgraded talent, while bringing along as many “legacy” staff as possible
    • Reorganized & right-sized the organization
    • Developed an Operating Plan, Budget, Cash Flow, Profit & Loss Statements
    • Created Performance Metrics and Financial Analysis around KPI’s
    • Broke down organizational silo's while improving communication & synergies
    • Proactive involvement in community & participation in industry events, tradeshows & conferences
    • Cultural shift to one of execution with accountability while maintaining integrity of core values
    • Promoted environment of servant leadership and development of people
    ☆ Called on C-suite customers and prospects to position company's value proposition and key differentiators. Key areas of focus local, state and federal agencies as well as Fortune 500 companies

    Specialties: Executive Leadership, Business & Marketing Strategy, Customer Experience, P&L Management, Organizational & Strategic Leadership, Contract Negotiations, Issue Management, Collections Management, Demand Generation, Conference Speaking, Customer Retention, National Sales & Account Management, Sales Management, Budget Management, Consultative Selling, Turnaround Situations, Branch & Sales Management, Personnel Training & Development, Customer Satisfaction & Service

  • Managing Director

    Compuware

    - 7 years

    Minnesota, Iowa & Wisconsin

    Led the sales, consulting and operational teams for all offices in a 3 state region (MN, IA & WI) with direct responsibility for P&L revenues of $29m+ and a staff of over 420 with 11 direct reports.

    Key Responsibilities:

    ☆ Established region-wide marketing, training and consulting for Specialty Account Managers leading to an almost 400% increase in IT professional and consulting services sales from 60 consultants to 256 at a time when all other major competitors were reporting…

    Led the sales, consulting and operational teams for all offices in a 3 state region (MN, IA & WI) with direct responsibility for P&L revenues of $29m+ and a staff of over 420 with 11 direct reports.

    Key Responsibilities:

    ☆ Established region-wide marketing, training and consulting for Specialty Account Managers leading to an almost 400% increase in IT professional and consulting services sales from 60 consultants to 256 at a time when all other major competitors were reporting annual results of little or no growth
    ☆ Increased consultant utilization (assignment duration) from 3 to 11 months and average billable rates from $60 to $90 per hour in a two year period
    ☆ Recovered over $1.3m in bad debt in a 9 month period and managed all account receivables to less than 60 days
    ☆ Created Sales and Marketing Performance Metrics and Financial Analysis around KPI’s
    ☆ Developed marketing strategies for proactive involvement & participation in industry events, tradeshows and conferences (national & international)
    ☆ Promoted environment of servant leadership and development of people
    ☆ Called on key customers and prospects, interfacing with all management levels to determine business requirements, positioned service solutions and obtain account’s business. Key areas of focus local, state and federal agencies as well as Fortune 500 companies.

    Specialties: Executive Leadership, P&L Management, Organizational & Strategic Leadership, Contract Negotiations, Issues Management, Revenue & Collections Management, Generating Revenue, Conference Speaking, Customer Retention, Price Optimization, Territory Planning, National Sales & Account Management, Branch & Sales Management, Sales Presentations, Sales, Customer Satisfaction & Service, Budget Management & Oversight, Consultative Selling, Personnel Training & Development, Business & Marketing Strategy Development, Turnaround Situations & Management

Education

Honors & Awards

  • IBM UK, Student Research Award Winner

    IBM UK

  • Master Certified Network Engineer (Master CNE)

    Novell

Languages

  • English

    Native or bilingual proficiency

Recommendations received

31 people have recommended Graham

Join now to view

View Graham’s full profile

  • See who you know in common
  • Get introduced
  • Contact Graham directly
Join to view full profile

Other similar profiles

Explore top content on LinkedIn

Find curated posts and insights for relevant topics all in one place.

View top content

Add new skills with these courses