Laura Heath

Roscato Own Your Sweet Spot campaign I developed was recognized as one of the best OOH creative executions alongside brands like Gucci, McDonald's, H&M and the Super Mario Bro's movie.

Coverage of the launch of my program for McDonald AUS' first delivery exclusive menu item, the Apple Pie McFlurry, while a senior marketing manager at UberEats AUS.

[LEAD MCDELIVERY DAY FOR AUSTRALIA / NEW ZEALAND MARKETS]

At 11 am local time on July 26, 2017, McDonald's customers in 13 countries will be able to order their Big Mac and fries and have it delivered to them at home, work, or wherever they're relaxing, thanks to Global McDelivery Day.

By partnering with UberEATS to provide local delivery, customers near 4,200 McDonald's restaurants worldwide no longer have to travel to enjoy their chicken McNuggets or egg McMuffin. McDelivery is… Show more

[LEAD MCDELIVERY DAY FOR AUSTRALIA / NEW ZEALAND MARKETS]

At 11 am local time on July 26, 2017, McDonald's customers in 13 countries will be able to order their Big Mac and fries and have it delivered to them at home, work, or wherever they're relaxing, thanks to Global McDelivery Day.

By partnering with UberEATS to provide local delivery, customers near 4,200 McDonald's restaurants worldwide no longer have to travel to enjoy their chicken McNuggets or egg McMuffin. McDelivery is now available from more than 7,800 restaurants in 47 countries, though only 4,200 are served by UberEATS.

Seventy-five percent of the population in McDonald's top markets are less than three miles away from a restaurant, making delivery a fairly easy add-on service.

McDonald's is celebrating Global McDelivery Day by giving away free swag from its McDelivery Collection. These freebies include pillow cases with colorful printed McDonald's hamburgers; french fry-themed tracksuits and sandals; an egg McMuffin hoodie; and a picnic blanket with a variety of McDonald's menu items showcased. Perhaps the most coveted item, however, is the one-piece pajamas with Big Macs running across it. Show less

Fisher nuts kicks off its 3rd annual "My Fresh Twist" Recipe Contest today. Beginning now through October 20, 2015, home chefs from across the country are invited to submit their original recipe using Fisher pecans, walnuts or almonds to www.myfreshtwist.com for a chance to win an all-expense paid trip for two to New York City, $500 spending money and a meet-and-greet with Food Network Chef Alex Guarnaschelli at her restaurant, Butter.

"My favorite part of this contest is the inspiration… Show more

Fisher nuts kicks off its 3rd annual "My Fresh Twist" Recipe Contest today. Beginning now through October 20, 2015, home chefs from across the country are invited to submit their original recipe using Fisher pecans, walnuts or almonds to www.myfreshtwist.com for a chance to win an all-expense paid trip for two to New York City, $500 spending money and a meet-and-greet with Food Network Chef Alex Guarnaschelli at her restaurant, Butter.

"My favorite part of this contest is the inspiration I get from all of the original entries," said Guarnaschelli. "It is so fun to see the creative ways that people put fresh twists on traditional classics. I particularly love when our contestants showcase Fisher nuts as an integral part of their recipe, rather than simply featuring the nuts as a topping!"

Campaign that I worked on over the years while at Food Network. Show less

Target the correct audience with compelling content on the appropriate platform, of course. But beyond that textbook guideline, what makes a marketing effort particularly effective? The Ad Age Content Strategy Studio asked leading cable TV executives to share some of their best recent ideas for helping a marketer's brand message stand out.

One of the programs covered with the multi-channel integration of Heinz in Chopped Grill Masters Program which was a program developed and executed by… Show more

Target the correct audience with compelling content on the appropriate platform, of course. But beyond that textbook guideline, what makes a marketing effort particularly effective? The Ad Age Content Strategy Studio asked leading cable TV executives to share some of their best recent ideas for helping a marketer's brand message stand out.

One of the programs covered with the multi-channel integration of Heinz in Chopped Grill Masters Program which was a program developed and executed by me while a Director at Food Network.

Although the brand is nearly 200 years old, Lea & Perrins Worcestershire Sauce has never advertised on TV. "With the budget for the Lea & Perrins brand, we made the decision to concentrate our resources on one investment that could be activated across multiple media platforms as well as maximized within the retail environment," says Hannah Lewis, associate director of marketing for Heinz North America, which markets the brand.

"We have never done anything like this before, but the product is such a good fit for 'Chopped'—such a natural part of grilling," Mr. Steinlauf says. Show less

Baby Boomers are skipping a generation and handing their power position over to Millennials—at least in the food department. According to FastCasual.com, Millennials and Hispanics will be the driving force behind America’s eating behaviors in the next five years while the Boomers’ numbers continue to dwindle.

The Canned Food Alliance, a consortium with the American Iron and Steel Institute that includes steel makers and can manufacturers, is hoping to give canned foods a reputation… Show more

Baby Boomers are skipping a generation and handing their power position over to Millennials—at least in the food department. According to FastCasual.com, Millennials and Hispanics will be the driving force behind America’s eating behaviors in the next five years while the Boomers’ numbers continue to dwindle.

The Canned Food Alliance, a consortium with the American Iron and Steel Institute that includes steel makers and can manufacturers, is hoping to give canned foods a reputation boost after food-can shipments have declined 14 percent in the last decade, according to Reuters.

[To build awareness], I worked with the U.S. Can Manufacturers Institute, to address the issue with a new marketing campaign, “Cans Get You Cooking" including a custom TV special, online content and a partnership with the Cooking Channel’s Kelsey Nixon. Show less