Author of “LinkedIn for Personal Branding” and “Jumpstart”| TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: “Be a Friend First” l Let’s Amplify Your Brand and Event | Tall Ships Fan
Greater Boston
24K followers
500+ connections
About
I am among the early pioneers of women in field sales. And by the way, I learned the ropes from "the guys." Eventually, I began using LinkedIn for sales research in 2005. I guess you could say that I am proud to be both an early adopter of LinkedIn and a woman who began her career in B2B sales.
In 2013, I pivoted my career. Now I am an author, speaker, consultant, and corporate instructor. I love helping organizations and people use LinkedIn to enhance their sales, events, hiring, businesses, and careers.
✅ HELPING COMPANIES, LEADERS, AND EMPLOYEES SUCCEED WITH LINKEDIN
Companies have incredible opportunities to leverage LinkedIn but often need guidance from a trusted advisor. I help companies use LinkedIn globally 🌍 for:
👉 Sales & Client Engagement - Relationship and visibility focused, definitely not pitch-centered!
👉 Thought Leadership and Employee Engagement
👉 Branding - Leveraging the combination of Personal and Company Brand together
👉 Events - Increase opportunities and leads for all stakeholders
👉 Hiring - Optimizing LinkedIn for Recruiters and Hiring Managers
👉 Professional Development for leaders, ERGs, and employee groups
👉 Special events or retreats for leaders or clients
👉 Global 🌍 Expansion
✅ ENERGIZING EVENTS
I help to energize events with LinkedIn. This includes helping clients to increase registration, sponsorship, engagement, visibility, booth visits, and sales leads.
✅ HELPING UNIVERSITIES AND ASSOCIATIONS
I also enjoy working with colleges, organizations, societies, and associations. I do speaking and training, which is often related to professional development. I work with faculty, staff, students, alumni, and advisors to elevate the school brand and pages.
✅ SHARING LINKEDIN INSIGHTS. In addition to my LinkedIn books, I write two newsletters. To subscribe, scroll down to my "featured" section below and subscribe.
🔑⭐️ MY PERSONAL LINKEDIN PHILOSOPHY: "Be the friend first"
🛑 BIGGEST LINKEDIN TURNOFF: Sales pitches in messages. Just don't do it!
⛷ MY FUN: Skiing, boating, long walks, aqua exercise, anything in the water, hanging around with my family and friends. New snowshoes - always ready for snow. Fav Attire? Sneakers 👟 and bandanas.
🧐 LEARNING JOURNEY: AI, wellness, finance, and cooking.
NEXT STEPS: If you wish to discuss LinkedIn ideas for your organization, let’s set up a complimentary Zoom call. I would love to discuss your goals and see if it makes sense for us to work together. OR Please "follow" me at the top of my profile OR "connect" with a personal note. You can DM me here too.
Services
Articles by Sandra
Activity
24K followers
Experience
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Post Road Consulting: LinkedIn Consulting and Training
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Professional Speaker. Global LinkedIn Speaker and Trainer. Sales, C-Suite, Leadership, and HR.
Post Road Consulting: LinkedIn Consulting and Training
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Author of "LinkedIn for Personal Branding" & "Jumpstart Your LinkedIn Profile" - 2025 AWARD
Post Road Consulting: LinkedIn Consulting and Training
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LinkedIn Speaker and Consultant for Colleges and Universities. Virtual. Digital. Live.
Post Road Consulting LLC - LinkedIn Training USA & Canada
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Co-Author of "Supercharge Your Notary Business with LinkedIn"
Post Road Consulting LLC - LinkedIn Training
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LinkedIn Expert and LinkedIn Profile Advisor for Career Fairs and Events (Independent)
Post Road Consulting LLC - LinkedIn Training
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LinkedIn Consultant and Speaker for Corporate Leaders, Companies, and Organizations (Independent)
Post Road Consulting LLC - LinkedIn Training
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LinkedIn Audio Event BETA Tester and Host
Post Road Consulting: LinkedIn and Social Selling Training
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Social Selling Instructor and Adjunct Faculty Member. LinkedIn, Social Media, and Social Selling.
Rutgers Business School Executive Education
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LinkedIn Expert Instructor, LinkedIn Trainer - Adult Education for CT towns (Contractor)
Self-employed
Education
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University of Rochester
BA Anthropology
Activities and Societies: * Summer Study Abroad @ University of Birmingham, UK @"Bordsley Abbey" dig
* Intern at City of Rochester
* Semester at Mount Holyoke College. Courses taken at Amherst and Hampshire College -
Northfield Mount Hermon
High School Diploma
An amazing secondary education in beautiful Northfield, Massachusetts
Licenses & Certifications
Volunteer Experience
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Co - Leader of Ferguson Library Professional Speakers Group (Stamford CT - USA)
Ferguson Library
- Present 8 years 4 months
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Member and Past Board Member (Norwalk CT - USA)
Association of Talent Development (ATD) - Southern CT Chapter
- 5 years
Education
Join us monthly in Norwalk if you are interested in learning and talent development!
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Leader (Danbury CT USA)
Danbury Speakers League
- Present 10 years
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Board Member - Stamford CT USA
Domus Kids
- 9 years 1 month
Domus Kids is a non-profit organization headquartered in Stamford CT. They help and support children and families in Connecticut. It's a great organization.
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Chair of PB and PBMS Employee Giving Campaign (Stamford CT USA)
Pitney Bowes
- 1 year
2007 - PB Co-Chair: Our team increased PB employee pledge dollars by 24% to $1,125,690. Increased participation rate by 52%.
2006 - PBMS Chair: Our team increased PBMS employee giving by 50% over 2005. -
Usher Captain / Social Media (Westport CT - USA)
Saugatuck Congregational Church
- Present 21 years 9 months
Publications
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Starter Guide: How to Get the Most out of LinkedIn
inChemistry Magazine
I was interviewed and quoted for this article, which was written by Carolyn Beans. Sponsored by American Chemical Society.
Other authorsSee publication -
EBOOK: Social Selling Stats you Need to Know Now
Post Road Consulting
See publicationClick through to download this e-book with all the social selling stats you will need!
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ARTICLE: Sell Yourself
Institute of Leadership and Management
See publicationMy article in Edge magazine. Find it on page 80 - 81.
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ARTICLE: Top Tips for a LinkedIn Profile
Interview Blog by Bonnie Marcus, Author of "Politics of Promotion"
See publicationClick through to read the interview blog here.
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ARTICLE: LinkedIn Personal Branding for Attorneys: Top 10 List
Connecticut Lawyer Magazine
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ARTICLE: Indeed Adding to Workforce
Stamford Advocate
See publicationI was quoted in this article by Alex Soule.
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ARTICLE: Help Wanted: Search Savvy Pros (Written by Betty Wong)
Connecticut Post and Stamford Advocate (Hearst Media)
I was featured in this article written by Betty Wong. ( along with other experts and users) The article discusses using LinkedIn pros for both job search and to grow business opportunities.
Other authorsSee publication -
ARTICLES: My Blog Posts on Workology
Workology - Top 25 HR Blogs
See publicationConsidered one of the top global career blog sites. HR and Recruiting focus.
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ARTICLES: My LinkedIn Author Page
LinkedIn
See publicationClick through and follow my LinkedIn author page to receive my LinkedIn blog posts. My topics are usually related to LinkedIn, social media, sales,and networking.
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My SlideShare Author Page
SlideShare
See publicationClick through and follow my SlideShare author page to receive my presentations. My topics are usually related to LinkedIn, Social media, social selling, and networking.
Honors & Awards
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Best Award Winner - 2026
San Francisco Book Festival
Winner of "Best How To" book and Runner Up for "Business" category For "LInkedIn For Personal Branding; The Ultimate Guide" - for 2026
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Honoree - Sales Decade Project
Women Sales Pros
Recognized as one of the pioneering women in business sales.
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Goody Business Book Awards - Digital Marketing and Self Help HOW TO
Goody Business Awards
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Chapter Member of the Year 23-24
NSA New England
Very happy and surprised to be recognized this year. We had a fantastic team
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Spirit Award
NSA New England
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Chapter Member of the Year. 2020- 2021
National Speakers Association - New England Chapter
I was so honored to receive this award from the New England chapter
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International Best Selling Book
Amazon
"LinkedIn for Personal Branding; The Ultimate Guide" became a #1 international best-selling book in September 2016 as soon as it was launched. I completely revamped it for 2021.
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Writer - Entrepreneur Leadership Network
Entrepreneur
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Pacemaker and Sales Leadership Club Awards
Pitney Bowes
Achieved 25+ annual sales awards that were based on a national competition. Awards were won as both individual sales person and in sales management roles. Attended multiple award trips in Puerto Rico, Mexico, Hawaii, Florida, California, Arizona, and Bermuda.
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LinkedIn Expert, Early LinkedIn Article Publisher, LinkedIn Beta Tester, LinkedIn Advisor Program
LinkedIn
* Early adopter - Active user since 2005.
* Invited to publish on blogging platform in early 2014. First article March 2014.
* Asked to participate in a beta program called ProFinder - New York Rollout Dec. 2015
* Asked to participate in LinkedIn Expert program by LinkedIn customer service - Dec. 2015
* Member of LinkedIn Advisors
* Invited to participate in ProFinder Premium pilot - July 2017
* Participant of the LinkedIn Groups Listening Tour
* Early adopter of LinkedIn…* Early adopter - Active user since 2005.
* Invited to publish on blogging platform in early 2014. First article March 2014.
* Asked to participate in a beta program called ProFinder - New York Rollout Dec. 2015
* Asked to participate in LinkedIn Expert program by LinkedIn customer service - Dec. 2015
* Member of LinkedIn Advisors
* Invited to participate in ProFinder Premium pilot - July 2017
* Participant of the LinkedIn Groups Listening Tour
* Early adopter of LinkedIn Events feature and private group
* Participant in BETA test of Audio Event feature - 2022
* Participant in BETA test pilot of Collaborative Articles - 2023
* Participant in BETA test pilot for Mobile Video - 2024 -
LinkedIn Top voice
LinkedIn
Organizations
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National Speakers Association
Professional Member
- Present -
Ferguson Library Pro Speakers Group (Stamford CT USA)
Co - Leader
- Present -
Association of Talent Development
National Member and Local Chapter Board Member
- Present -
Danbury Speakers League
Member
- Present
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