Author of “LinkedIn for Personal Branding” and “Jumpstart”| TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: “Be a Friend First” l Let’s Amplify Your Brand and Event | Tall Ships Fan

Greater Boston
24K followers 500+ connections

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About

I am among the early pioneers of women in field sales. And by the way, I learned the ropes from "the guys." Eventually, I began using LinkedIn for sales research in 2005. I guess you could say that I am proud to be both an early adopter of LinkedIn and a woman who began her career in B2B sales.

In 2013, I pivoted my career. Now I am an author, speaker, consultant, and corporate instructor. I love helping organizations and people use LinkedIn to enhance their sales, events, hiring, businesses, and careers.

✅ HELPING COMPANIES, LEADERS, AND EMPLOYEES SUCCEED WITH LINKEDIN
Companies have incredible opportunities to leverage LinkedIn but often need guidance from a trusted advisor. I help companies use LinkedIn globally 🌍 for:

👉 Sales & Client Engagement - Relationship and visibility focused, definitely not pitch-centered!
👉 Thought Leadership and Employee Engagement
👉 Branding - Leveraging the combination of Personal and Company Brand together
👉 Events - Increase opportunities and leads for all stakeholders
👉 Hiring - Optimizing LinkedIn for Recruiters and Hiring Managers
👉 Professional Development for leaders, ERGs, and employee groups
👉 Special events or retreats for leaders or clients
👉 Global 🌍 Expansion

✅ ENERGIZING EVENTS
I help to energize events with LinkedIn. This includes helping clients to increase registration, sponsorship, engagement, visibility, booth visits, and sales leads.

✅ HELPING UNIVERSITIES AND ASSOCIATIONS
I also enjoy working with colleges, organizations, societies, and associations. I do speaking and training, which is often related to professional development. I work with faculty, staff, students, alumni, and advisors to elevate the school brand and pages.

✅ SHARING LINKEDIN INSIGHTS. In addition to my LinkedIn books, I write two newsletters. To subscribe, scroll down to my "featured" section below and subscribe.

🔑⭐️ MY PERSONAL LINKEDIN PHILOSOPHY: "Be the friend first"

🛑 BIGGEST LINKEDIN TURNOFF: Sales pitches in messages. Just don't do it!

⛷ MY FUN: Skiing, boating, long walks, aqua exercise, anything in the water, hanging around with my family and friends. New snowshoes - always ready for snow. Fav Attire? Sneakers 👟 and bandanas.

🧐 LEARNING JOURNEY: AI, wellness, finance, and cooking.

NEXT STEPS: If you wish to discuss LinkedIn ideas for your organization, let’s set up a complimentary Zoom call. I would love to discuss your goals and see if it makes sense for us to work together. OR Please "follow" me at the top of my profile OR "connect" with a personal note. You can DM me here too.

Services

Articles by Sandra

Activity

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Experience

  • Post Road Consulting: LinkedIn Consulting and Training

    13 years

    • Professional Speaker. Global LinkedIn Speaker and Trainer. Sales, C-Suite, Leadership, and HR.

      Post Road Consulting: LinkedIn Consulting and Training

      - Present 13 years

      Boston, Massachusetts, United States

      I am available and experienced as a keynote, session speaker, trainer, facilitator, or panelist for companies and associations. My popular topics include LinkedIn for Personal Branding (also title of my book); LinkedIn Profile; LinkedIn for Sales; Social Selling; Social Recruiting; Networking: Hiring; and LinkedIn for Leaders. I travel from Boston Logan Airport or Amtrak. I also live on Zoom.

      My goals as a speaker:
      ► Help my clients reach their goals - more leads, sales, visibility…

      I am available and experienced as a keynote, session speaker, trainer, facilitator, or panelist for companies and associations. My popular topics include LinkedIn for Personal Branding (also title of my book); LinkedIn Profile; LinkedIn for Sales; Social Selling; Social Recruiting; Networking: Hiring; and LinkedIn for Leaders. I travel from Boston Logan Airport or Amtrak. I also live on Zoom.

      My goals as a speaker:
      ► Help my clients reach their goals - more leads, sales, visibility, branding, and hiring
      ► Always be completely up to date with the newest LinkedIn features, trends, and ideas
      ► Make my clients look great to their coworkers and customers

      I enjoy speaking for associations, conferences, companies, and universities. I am a member of:

      👉 National Speakers Association
      👉 NSA - New England Chapter
      👉 Innovation Women

      Post Road Consulting is a woman-owned business that focuses 100% on LinkedIn education for companies, associations, and universities.

    • Author of "LinkedIn for Personal Branding" & "Jumpstart Your LinkedIn Profile" - 2025 AWARD

      Post Road Consulting: LinkedIn Consulting and Training

      - Present 10 years

      Exeter NH. New York. NYC. Boston MA. USA

      I write about LinkedIn, personal branding, social selling, sales, talent acquisition, career, and social recruiting. My books have both earned international best-seller status on Amazon. The Jumpstart book is the winner of two Goody Book Awards in 2025. I also blog on LinkedIn with two newsletters. I often contribute to other books and posts by fellow authors and bloggers.

      My goals as a writer and author:
      ► Inspire and engage the readers
      ► Always be completely up to date with the…

      I write about LinkedIn, personal branding, social selling, sales, talent acquisition, career, and social recruiting. My books have both earned international best-seller status on Amazon. The Jumpstart book is the winner of two Goody Book Awards in 2025. I also blog on LinkedIn with two newsletters. I often contribute to other books and posts by fellow authors and bloggers.

      My goals as a writer and author:
      ► Inspire and engage the readers
      ► Always be completely up to date with the newest LinkedIn features, trends, and ideas
      ► Collaborate with clients and partners on special projects

    • LinkedIn Speaker and Consultant for Colleges and Universities. Virtual. Digital. Live.

      Post Road Consulting LLC - LinkedIn Training USA & Canada

      - Present 13 years 2 months

      Boston, Massachusetts, United States

      I am an independent LinkedIn trainer, speaker, consultant, and instructor for colleges and universities. I enjoy working with students, alumni, and staff.

      I have enjoyed speaking at Cornell University, Bryant University, Rutgers, University of Rochester, UCONN, IESE Barcelona, Suffolk University, and many more.

      My Goals as an Independent LinkedIn Consultant and Speaker:
      ► Improve branding and visibility for colleges and universities
      ► Transform student and staff…

      I am an independent LinkedIn trainer, speaker, consultant, and instructor for colleges and universities. I enjoy working with students, alumni, and staff.

      I have enjoyed speaking at Cornell University, Bryant University, Rutgers, University of Rochester, UCONN, IESE Barcelona, Suffolk University, and many more.

      My Goals as an Independent LinkedIn Consultant and Speaker:
      ► Improve branding and visibility for colleges and universities
      ► Transform student and staff opportunities. Help them fully leverage LinkedIn for business or career
      ► Assist with University Pages - Creating, Updating, Training University Staff, and Posting
      ► Provide many flexible learning options including Hands-on training, online courses, LinkedIn Help Desk, LinkedIn Profile Feedback booths, Executive LinkedIn Coaching, and webinars. We also provide custom LinkedIn support tools for organizations that need efficient ways to educate their students or staff.
      ► Keep current to provide the newest and latest relevant content to my college clients.
      ► Help my student clients attract and impress employers
      ► Help staff and leaders to display their impressive personal and university brand(s)

    • Podcast Guest Speaker

      Post Road Consulting: LinkedIn and Social Selling Training

      - Present 7 years 9 months

      Greater Boston

      🌏 I love speaking to and meeting wonderful people from all over the world. So far this has included shows from Italy 🇮🇹 Sweden 🇸🇪 United Kingdom 🇬🇧 Canada 🇨🇦 Pakistan 🇵🇰 and of course USA🇺🇸

      I enjoy being a global podcast guest speaker as an independent LinkedIn author, speaker, and consultant.

      Here are some of the most popular topics:

      👉 LinkedIn for Personal Branding
      👉 LinkedIn for Leaders (or aspiring leaders)
      👉 Amplify Your Event with…

      🌏 I love speaking to and meeting wonderful people from all over the world. So far this has included shows from Italy 🇮🇹 Sweden 🇸🇪 United Kingdom 🇬🇧 Canada 🇨🇦 Pakistan 🇵🇰 and of course USA🇺🇸

      I enjoy being a global podcast guest speaker as an independent LinkedIn author, speaker, and consultant.

      Here are some of the most popular topics:

      👉 LinkedIn for Personal Branding
      👉 LinkedIn for Leaders (or aspiring leaders)
      👉 Amplify Your Event with LinkedIn
      👉 LinkedIn Profile
      👉 LinkedIn's Coolest Newest Features
      👉 LinkedIn Content and Thought Leadership
      👉 LinkedIn Networking
      👉 My TEDx talk - "LinkedIn Community"
      👉 LinkedIn for B2B Sales
      👉 LInkedIn for Hiring Managers
      👉 LinkedIn for Authors
      👉 LinkedIn for Speakers
      👉 LinkedIn for Scientists
      👉 LinkedIn for Business
      👉 LinkedIn for College Students
      👉 LinkedIn for Career

    • Co-Author of "Supercharge Your Notary Business with LinkedIn"

      Post Road Consulting LLC - LinkedIn Training

      - Present 5 years 11 months

      United States

      I co-wrote this book with Bill Soroka of Notary Coach. Together we guide notaries and loan signing agents on how to optimize LinkedIn to grow their notary businesses. In it, you will find many real examples and stories. We are delighted that the book reached best-seller status on Amazon.

    • LinkedIn Expert and LinkedIn Profile Advisor for Career Fairs and Events (Independent)

      Post Road Consulting LLC - LinkedIn Training

      - Present 13 years

      NYC. Boston. Global.

      We support conference organizers, universities, and companies with their career fairs and special conference programs. Often we provide a LinkedIn Profile feedback experience for event attendees - and they love it! Our goal is to make your event a smashing success.

      In addition to company fairs, we have participated in several LinkedIn Profile Coaching booths at the National Conferences for the American Chemical Society.

    • LinkedIn Consultant and Speaker for Corporate Leaders, Companies, and Organizations (Independent)

      Post Road Consulting LLC - LinkedIn Training

      - Present 13 years 4 months

      Greater Boston

      My team and I help our clients improve and accelerate sales, recruiting, branding, student outcomes, and leadership. A majority of our work is directly connected to LinkedIn specifically. We guide our clients to help them understand all the options available from LinkedIn with an independent expert perspective.

      We also provide proprietary solutions and support tools for companies and universities that wish to educate their employees or students; and extend their brand with LinkedIn…

      My team and I help our clients improve and accelerate sales, recruiting, branding, student outcomes, and leadership. A majority of our work is directly connected to LinkedIn specifically. We guide our clients to help them understand all the options available from LinkedIn with an independent expert perspective.

      We also provide proprietary solutions and support tools for companies and universities that wish to educate their employees or students; and extend their brand with LinkedIn. Our custom online support tools allow this to happen at scale.

      We pride ourselves in our online Talent Brand Audit and other Employer Branding services. With our proprietary audit, we provide organizations with a complete online candidate experience report and playbook of detailed recommendations. This becomes their company roadmap for improvement of all of the online candidate touch points including website, career sites, ATS, job boards, job descriptions, GlassDoor, LinkedIn, and social media sites.

    • LinkedIn Audio Event BETA Tester and Host

      Post Road Consulting: LinkedIn and Social Selling Training

      - 1 year

      Online

      I am fortunate to be a BETA Tester for the "LinkedIn Audio Event" feature. I have been hosting events about once per week including taking a shot at a new weekly show. Some events will feature special guests. Here's my 2022 show list so far:

      January 24 - LinkedIn Content Tips with John Espirian
      January 31 - (Taking a break..... ski ⛷ day)
      February 3 - Get Referred. Show you Care. with Matt Ward ( I know, it's not a Monday)
      February 7 - Employee Engagement with Luca…

      I am fortunate to be a BETA Tester for the "LinkedIn Audio Event" feature. I have been hosting events about once per week including taking a shot at a new weekly show. Some events will feature special guests. Here's my 2022 show list so far:

      January 24 - LinkedIn Content Tips with John Espirian
      January 31 - (Taking a break..... ski ⛷ day)
      February 3 - Get Referred. Show you Care. with Matt Ward ( I know, it's not a Monday)
      February 7 - Employee Engagement with Luca Bozzato
      February 14 - Daily Success Habits with Bill Soroka
      February 21 - (President's Day - taking a break)
      February 28 - Discovering Social Audio with Brenda Meller
      March 7 - Digital Recruiting with Jessica Miller - Merrell
      March 14 - LinkedIn for Enterprise Selling Roles with Paul Lewis
      March 21 - Final Ski break ⛷
      Now assessing my next steps for LinkedIn Audio! I have enjoyed being a Beta tester

  • LinkedIn Webinar Speaker for CPAs AND CFOs

    CPA Crossings LLC

    - Present 5 years 3 months

    Boston, Massachusetts, United States

    I present webinar training about LinkedIn for CPAs and CFOs in partnership with CPA Crossings. Courses are NASBA-certified and distributed through state CPA societies around the USA. I am delighted to be working with a fabulous team at CPA Crossings and to be part of an excellent Subject Matter Expert community.

    My courses are called:

    👉 LinkedIn Profile Secrets for CPAs
    👉 Recruit. Retain. Engage. Mastering LinkedIn for HR Success.
    👉 CFO Career Upgrade with LinkedIn

  • Guest Lecturer - LinkedIn Speaker

    University of Rhode Island

    - Present 7 years 1 month

    Kingston, Rhode Island, United States

    I enjoy speaking to URI students in Communications and Career classes. Typically, the students read my book "LinkedIn for Personal Branding" before I speak to them. The students have great questions and get very energized about their LinkedIn profile and personal branding. It is a pleasure to do this!

  • LinkedIn Instructor for Notary Business Builder Program

    Notary Coach

    - 3 years

    United States

    I am delighted to partner with some of the USA's leading notary experts and trainers to provide this amazing acceleration program. There are over one BILLION documents notarized in the USA every year, and this advanced collaboration program is here to help people who are serious about growing their business.

  • Social Selling Instructor and Adjunct Faculty Member. LinkedIn, Social Media, and Social Selling.

    Rutgers Business School Executive Education

    - 7 years

    New Jersey and Virtual - United States

    I am honored to be an instructor for Rutgers University Business School and supporting two programs as part of their Executive Education.

    SOCIAL SELLING IN A DIGITAL WORLD: I was selected to be one of five faculty members for this comprehensive online program about Social Selling. This is the first Social Selling course sponsored by a major university. The lead instructor is Neal Schaffer of Maximize Your Social. Each of the faculty members for this program is an expert and provides…

    I am honored to be an instructor for Rutgers University Business School and supporting two programs as part of their Executive Education.

    SOCIAL SELLING IN A DIGITAL WORLD: I was selected to be one of five faculty members for this comprehensive online program about Social Selling. This is the first Social Selling course sponsored by a major university. The lead instructor is Neal Schaffer of Maximize Your Social. Each of the faculty members for this program is an expert and provides their own unique insights. I was honored to be a part of this exceptional group.

    MINI-MBA: INTERGENERATIONAL LEADERSHIP: For the first time in history, we now have four distinct generations in the workplace. Learn how to motivate and inspire your multi-generational team. I am teaching the social media portion of the program which will be conducted in New Jersey near the Rutgers campus.

    WEBINAR SPEAKER: I recently presented a webinar for Rutgers alumni about personal branding and social media.

    Rutgers University is providing many leading edge Executive Education programs.

  • LinkedIn and Sales Consultant. Social Selling. (Freelance Contractor)

    Pitney Bowes

    - 8 years

    Stamford, Connecticut, United States

    I help the Pitney Bowes Social Media team with LinkedIn webinars, training, and coaching. Our focus is Social Selling with relationship building and thought leadership. My team also supports social media content distribution.

  • Local Co-Founder and Host - LinkedIn Local Stamford Connecticut USA

    LinkedIn Local

    - 2 years 1 month

    Stamford Connecticut USA

    LinkedIn Local is a global movement which started in Australia by Anna McAfee. It's basically a meet-up for LinkedIn enthusiasts and connections. No big pitches or presentations, but we do have a theme or topic to discuss. It's a global movement which is truly local.

    Events are periodically posted on Eventbrite. To receive info about upcoming LInkedIn Local events in Stamford, follow Post Road Consulting (LinkedIn company page)

  • TEDx Speaker

    TEDx Ferguson Library

    - 2 months

    Stamford, Connecticut, United States

    My eleven minute TEDx speech is called "LinkedIn Community: A Super-Power Hiding in Plain Sight." It was delivered and recorded on May 11, 2019 at Ferguson Library in Stamford CT. My talk was the first ever TEDx speech about LinkedIn! I expect more to follow, and look forward to viewing them as well.

    You can find it on YouTube or click on the link below to view it right here in LinkedIn!

    TEDxFergusonLibrary

  • LinkedIn Expert Instructor, LinkedIn Trainer - Adult Education for CT towns (Contractor)

    Self-employed

    - 5 years 5 months

    Greenwich CT; Stamford CT; Fairfield CT; and Wilton CT - USA

    I taught a LinkedIn "hands-on" courses in Greenwich CT every fall and spring. Previously, I taught in Stamford, Wilton, and Fairfield CT. My associate at PRC now teaches the Stamford class.

    Why did I do this for so long? I met a wide variety of people with needs that are often very different from my normal corporate or university clients. So in that sense, the variety kept me fresh at all times. I also like to understand all LinkedIn users. I also feel that teaching through the towns…

    I taught a LinkedIn "hands-on" courses in Greenwich CT every fall and spring. Previously, I taught in Stamford, Wilton, and Fairfield CT. My associate at PRC now teaches the Stamford class.

    Why did I do this for so long? I met a wide variety of people with needs that are often very different from my normal corporate or university clients. So in that sense, the variety kept me fresh at all times. I also like to understand all LinkedIn users. I also feel that teaching through the towns is a community service.

  • Vice President Sales (And various sales leadership roles)

    Pitney Bowes

    - 24 years

    Boston MA; Stamford CT; Milford CT; Danbury CT

    I enjoyed a long and wonderful first career at PB. I rose up the ranks in sales and worked with very talented people. I always held client facing roles. I worked with global enterprise customers; SMB companies; and the printing vertical. My clients, prospects, and co-workers were an amazing part of my sales and business journey. To this day, my PB network is a treasured asset.

Education

  • University of Rochester

    BA Anthropology

    Activities and Societies: * Summer Study Abroad @ University of Birmingham, UK @"Bordsley Abbey" dig

    * Intern at City of Rochester
    * Semester at Mount Holyoke College. Courses taken at Amherst and Hampshire College

  • Northfield Mount Hermon

    High School Diploma

    An amazing secondary education in beautiful Northfield, Massachusetts

Licenses & Certifications

Volunteer Experience

  • Volunteer for Sail Boston and Sail Portsmouth

    Tall Ships America

    - Present 4 months

  • Board Member

    NSA New England

    - Present 5 years 4 months

    Education

  • Co - Leader of Ferguson Library Professional Speakers Group (Stamford CT - USA)

    Ferguson Library

    - Present 8 years 4 months

  • Member and Past Board Member (Norwalk CT - USA)

    Association of Talent Development (ATD) - Southern CT Chapter

    - 5 years

    Education

    Join us monthly in Norwalk if you are interested in learning and talent development!

  • Alumni Presenter (Rochester NY - USA)

    University of Rochester

    - Present 9 years

  • Leader (Danbury CT USA)

    Danbury Speakers League

    - Present 10 years

  • Board Member - Stamford CT USA

    Domus Kids

    - 9 years 1 month

    Domus Kids is a non-profit organization headquartered in Stamford CT. They help and support children and families in Connecticut. It's a great organization.

  • Chair of PB and PBMS Employee Giving Campaign (Stamford CT USA)

    Pitney Bowes

    - 1 year

    2007 - PB Co-Chair: Our team increased PB employee pledge dollars by 24% to $1,125,690. Increased participation rate by 52%.

    2006 - PBMS Chair: Our team increased PBMS employee giving by 50% over 2005.

  • Usher Captain / Social Media (Westport CT - USA)

    Saugatuck Congregational Church

    - Present 21 years 9 months

Publications

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Honors & Awards

  • Best Award Winner - 2026

    San Francisco Book Festival

    Winner of "Best How To" book and Runner Up for "Business" category For "LInkedIn For Personal Branding; The Ultimate Guide" - for 2026

  • Honoree - Sales Decade Project

    Women Sales Pros

    Recognized as one of the pioneering women in business sales.

  • Goody Business Book Awards - Digital Marketing and Self Help HOW TO

    Goody Business Awards

  • Chapter Member of the Year 23-24

    NSA New England

    Very happy and surprised to be recognized this year. We had a fantastic team

  • Spirit Award

    NSA New England

  • Chapter Member of the Year. 2020- 2021

    National Speakers Association - New England Chapter

    I was so honored to receive this award from the New England chapter

  • International Best Selling Book

    Amazon

    "LinkedIn for Personal Branding; The Ultimate Guide" became a #1 international best-selling book in September 2016 as soon as it was launched. I completely revamped it for 2021.

  • Writer - Entrepreneur Leadership Network

    Entrepreneur

  • Pacemaker and Sales Leadership Club Awards

    Pitney Bowes

    Achieved 25+ annual sales awards that were based on a national competition. Awards were won as both individual sales person and in sales management roles. Attended multiple award trips in Puerto Rico, Mexico, Hawaii, Florida, California, Arizona, and Bermuda.

  • LinkedIn Expert, Early LinkedIn Article Publisher, LinkedIn Beta Tester, LinkedIn Advisor Program

    LinkedIn

    * Early adopter - Active user since 2005.
    * Invited to publish on blogging platform in early 2014. First article March 2014.
    * Asked to participate in a beta program called ProFinder - New York Rollout Dec. 2015
    * Asked to participate in LinkedIn Expert program by LinkedIn customer service - Dec. 2015
    * Member of LinkedIn Advisors
    * Invited to participate in ProFinder Premium pilot - July 2017
    * Participant of the LinkedIn Groups Listening Tour
    * Early adopter of LinkedIn…

    * Early adopter - Active user since 2005.
    * Invited to publish on blogging platform in early 2014. First article March 2014.
    * Asked to participate in a beta program called ProFinder - New York Rollout Dec. 2015
    * Asked to participate in LinkedIn Expert program by LinkedIn customer service - Dec. 2015
    * Member of LinkedIn Advisors
    * Invited to participate in ProFinder Premium pilot - July 2017
    * Participant of the LinkedIn Groups Listening Tour
    * Early adopter of LinkedIn Events feature and private group
    * Participant in BETA test of Audio Event feature - 2022
    * Participant in BETA test pilot of Collaborative Articles - 2023
    * Participant in BETA test pilot for Mobile Video - 2024

  • LinkedIn Top voice

    LinkedIn

Organizations

  • National Speakers Association

    Professional Member

    - Present
  • Ferguson Library Pro Speakers Group (Stamford CT USA)

    Co - Leader

    - Present
  • Association of Talent Development

    National Member and Local Chapter Board Member

    - Present
  • Danbury Speakers League

    Member

    - Present

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